Stinker Stores
Stinker Stores is a privately held, family-owned convenience store chain operating 93 fuel and retail locations across Idaho, Colorado, and Wyoming. It serves walk-in consumers with fuel, snacks, and food, and business fleet operators through the Wex-powered Stinker Fleet Card program.
- Company typePrivate
- Founded1936
- HeadquartersBoise, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Stinker Stores does
Stinker Stores is a privately held, family-owned convenience store chain founded in 1936 by Farris Lind in Twin Falls, Idaho. The company has been owned by Charley and Nancy Jones since November 2002 and operates 93 stores across Idaho, Colorado, and Wyoming under the Stinker and Stinker-Sinclair co-branded banners, with corporate headquarters in Boise, Idaho. Its core offering is convenience retail: fuel, snacks, beverages, and foodervice, supplemented by three major annual community programs (Pieces of Hope, Folds of Honor, Stomp Out Hunger) that anchor regional brand affinity.
The company's product and technology stack centers on a mobile-first retail platform. The Stinker Rewards loyalty program (rebuilt in January 2026 with Talon.One as platform partner) supports points on fuel and in-store purchases, targeted offers, and frictionless password-free enrollment. DinoPay, a mobile payment application developed in partnership with Sinclair Oil, provides up to 15 cents per gallon savings through its Mobile Advantage feature at Stinker-Sinclair and Sinclair branded stations. The Stinker Fleet Card, powered by Wex, serves business fleet operators with volume-tiered monthly rebates (0.5%-2%) and online fleet management tools, accepted at 95% of U.S. fuel locations. Web-based online ordering is available at order.stinker.com, third-party delivery is offered through Uber Eats, DoorDash, and Grubhub, and a branded merchandise e-commerce store (stinker.com/stinker-merch) sells apparel and collectibles featuring the Polecat Pete mascot.
Revenue is generated primarily through in-store retail merchandise sales, fuel sales (supported by Westpoint Transportation logistics for 90+ stores), fleet card interchange and merchant fees via the Wex partnership, e-commerce merchandise sales, and platform fees from third-party delivery orders. The company employs 501-1,000 people and was ranked No. 67 on CSP's 2025 Top 202 ranking of U.S. convenience-store chains. In May 2026, following the departure of CEO Nate Brazier, owner Nancy Jones assumed the CEO role alongside a restructured C-suite (COO Randy Strain, CTO Cory Mooney, Chief Experience Officer Lesley Segadelli).
Stinker Stores firmographics
Firmographics- Name
- Stinker Stores
- Legal name
- Stinker Stores
- Website
- https://stinker.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Stinker Stores is a privately held, family-owned convenience store chain operating 93 fuel and retail locations across Idaho, Colorado, and Wyoming. It serves walk-in consumers with fuel, snacks, and food, and business fleet operators through the Wex-powered Stinker Fleet Card program.
- Ownership category
- akta.pro rank
Stinker Stores industry classification
Industry- Product category
- Convenience Store Retail
- NAICS
- Gasoline Stations with Convenience Stores (45711), Convenience Retailers (445131)
- SIC
- Retail-Convenience Stores (5412)
- akta.pro primary industry
- Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared) (CRANAJAI)
Keywords
Where Stinker Stores is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stinker Stores business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Retail Merchandise Sales: In-store sales of snacks, beverages, food, and convenience items across 93 stores in Idaho, Colorado, and Wyoming.
- Fuel Sales: Retail fuel sales at all Stinker and Stinker-Sinclair branded locations, including Westpoint Transportation fuel logistics for 90+ stores.
- Fleet Card Program (Wex Partnership): Business fleet fuel cards with volume-based rebates (0.5%–2%) and acceptance at 95% of U.S. fuel locations; revenue from interchange/transaction fees and merchant fees.
- E-commerce / Merchandise: Online merchandise sales (apparel, accessories, branded goods) via stinker.com/stinker-merch with domestic U.S. shipping.
- Third-Party Delivery Fees: Third-party delivery orders placed through Uber Eats, DoorDash, and Grubhub generate platform fees for the company on orders fulfilled at store level.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | DinoPay Mobile Advantage fuel discount |
| Transaction based/ take rate | Monthly | Fleet Card Rebate Tiers |
| Other | Pay-as-you-go | Free shipping threshold for merchandise |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Stinker Stores product offering
Product offeringCore offering
Stinker Stores operates 93 convenience store locations across Idaho, Colorado, and Wyoming, selling fuel (through Stinker and Stinker-Sinclair branded stations), snacks, beverages, food, and convenience items to walk-in retail customers. The retail operations are supported by a mobile app (Stinker Rewards / DinoPay) for loyalty rewards and mobile payment, a fleet card program for business vehicle operators, and a branded merchandise e-commerce store.
Product overview
Stinker Stores operates a convenience store chain with a portfolio of related products and services. The core business is 93 convenience stores across Idaho, Colorado, and Wyoming offering fuel and retail merchandise. This is supported by a digital ecosystem comprising the Stinker Rewards loyalty program (with mobile app), DINOPAY mobile payment solution (powered by Sinclair Oil partnership), Stinker Fleet Card (Wex-powered fleet management), an e-commerce merchandise store (Stinker Merch), and an online ordering platform for pickup and delivery. The products work together to drive customer engagement through rewards and mobile payments while serving commercial/fleet customers through the fleet card program.
Differentiator
Problem solved
Functional benefit
Brands
- Polecat Pete: The company's mascot and ambassador, featuring a skunk character with boxing gloves that represents the brand's playful personality.
- Stinker Rewards
- DINOPAY
- Stinker Fleet Card
Products and services
- Stinker Stores Convenience Retail
- Stinker Rewards Loyalty Program
- DinoPay Mobile Payment App
- Stinker Fleet Card Program
- Stinker Merch E-commerce Store
- Stinker Online Ordering Platform
Quantifiable outcome
- Up to 15 cents per gallon savings with DinoPay Mobile Advantage
- +3 more outcomes
Companies that use Stinker Stores
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Stinker Stores technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Stinker Stores partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Talon.OnecoreTalon.One is the third-party loyalty platform partner that powered Stinker Stores' updated loyalty program launched in January 2026, featuring frictionless enrollment, password-free login, targeted offers, and redesigned interfaces.
- Murphy USAminorMurphy USA acquired four stores from Stinker Stores in the Denver market in 2025 as part of its strategy to add density in target markets. This followed Stinker's portfolio optimization sale of 12 convenience stores in Colorado.
- Folds of HonorminorStinker partners with Folds of Honor to provide educational scholarships to spouses and children of fallen or disabled military members and first responders, supporting families in Idaho, Colorado, and Wyoming communities.
- Wex Inc.coreStinker partners with Wex Inc. for the Stinker Fleet Card Program, enabling business customers to manage fleet fuel purchases across Stinker-Sinclair locations and 95% of U.S. fuel stations. The partnership includes online fleet management tools and volume-based rebate tiers. Wex provides the technology platform for the fleet card program.
- Sinclair OilcoreStinker partners with Sinclair Oil for the DinoPay mobile payment app, which allows customers to save up to 15 cents per gallon with Mobile Advantage. DinoPay is available at Stinker-Sinclair co-branded locations and Sinclair Oil branded stations.
- Uber Eats, DoorDash, and GrubhubminorThird-party food delivery platforms enabling Stinker Stores customers to order convenience store items for delivery. Availability varies by location and orders, payments, and tracking are managed directly through each delivery platform.
- Idaho Foodbank, Food Bank of the Rockies, Food Bank of WyomingminorStinker partners with three regional food banks across Idaho, Colorado, and Wyoming for its Stomp Out Hunger annual campaign to support food-insecure populations in the communities Stinker serves.
- Pieces of Hope (Domestic Violence Organizations)minorStinker partners with high-impact domestic violence organizations across Idaho, Colorado, and Wyoming that provide emergency hotlines, safe shelter, legal support, childcare, counseling, and trauma-recovery resources to women and children.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Stinker Stores competitors and assessment
Company assessmentBroad incumbents
- Casey's General Stores: Large publicly-traded convenience chain with strong foodservice, fuel, and digital ordering. Broader and more geographically diversified than Stinker, but the most relevant mid-market public benchmark for Stinker's strategy.
- Pilot Flying J: Large travel-center and convenience chain (Berkshire Hathaway-owned) with strong fleet/fuel programs and rewards. Comparable to Stinker's fuel + fleet-card revenue mix at materially larger scale.
- Murphy USA: Public convenience/fuel chain that recently acquired four Denver-area Stinker stores, indicating direct familiarity with Stinker's asset profile and pricing benchmarks for fuel-led c-store units.
Others
- Sinclair Oil: Branded fuel supplier and DinoPay partner. Not a direct competitor but a critical counterparty for Stinker's mobile-payment and fuel-pricing proposition.
Direct peers
- Sheetz: Family-owned regional convenience chain with proprietary made-to-order food, branded fuel, and an industry-leading mobile app. Comparable to Stinker on private ownership, regional density, and tech-enabled customer experience.
- Wawa: Regional convenience chain with strong brand equity, proprietary foodservice, mobile ordering, and fuel rewards — a benchmark for what Stinker's digital + food + fuel combination could scale into within its region.
- QuikTrip: Privately held regional convenience chain known for operational excellence, branded fuel, and in-store prepared food. Comparable to Stinker on private ownership and fuel-led convenience model.
- Kwik Trip: Mid-size regional convenience chain with strong in-house foodservice, branded fuel, and a mature rewards program — directly comparable to Stinker on integration of fuel, fresh food, and loyalty in regional markets.
- RaceTrac: Family-owned regional convenience chain with branded fuel, fresh food, and a proprietary loyalty app — comparable to Stinker on private ownership, fuel-led model, and loyalty investment.
- Maverik: Regional convenience store chain with a similar footprint across the Intermountain West, offering fuel, food service, and proprietary loyalty/loyalty programs (Inner Circle). Closely comparable in scale, geographic concentration, and digital strategy to Stinker.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Stinker Stores social profiles
Digital presenceStinker Stores financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stinker Stores leadership team
Management profileNumber of profiles
Profiles9 records
Stinker Stores funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stinker Stores M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stinker Stores
What does Stinker Stores do?
Stinker Stores operates 93 convenience store locations across Idaho, Colorado, and Wyoming, selling fuel (through Stinker and Stinker-Sinclair branded stations), snacks, beverages, food, and convenience items to walk-in retail customers. The retail operations are supported by a mobile app (Stinker Rewards / DinoPay) for loyalty rewards and mobile payment, a fleet card program for business vehicle operators, and a branded merchandise e-commerce store.
Is Stinker Stores a public or private company?
Stinker Stores is a private company. It is classified as family owned and is currently operating.
When was Stinker Stores founded?
Stinker Stores was founded in 1936. It employs 501 to 1,000 people.
Where is Stinker Stores based?
Stinker Stores is headquartered in Boise, United States, in the North America region.
How does Stinker Stores make money?
Five revenue lines are on record. Retail Merchandise Sales are the primary driver. The others are fuel Sales, fleet Card Program (Wex Partnership), E-commerce / Merchandise and third-Party Delivery Fees.
Who are Stinker Stores's main competitors?
Broad incumbents on record are Casey's General Stores, Pilot Flying J and Murphy USA. Sinclair Oil is listed as an others. Direct peers are Sheetz, Wawa, QuikTrip, Kwik Trip, RaceTrac and Maverik.
Does Stinker Stores have an API?
No public API is recorded for Stinker Stores.
What industry is Stinker Stores in?
Stinker Stores's product category is Convenience Store Retail. Its primary akta.pro industry code is CRANAJAI, Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared). Its NAICS code is 45711 and its SIC code is 5412.