University of Mary Washington, Fredericksburg
The University of Mary Washington is a public liberal arts university in Fredericksburg, Virginia, serving roughly 3,800 students across undergraduate, graduate, and certificate programs through three campuses (Fredericksburg, Stafford, Dahlgren) and online channels, with offerings including an MS in AI in Business and a newly launched Certified Medical Office Manager certification.
- Company typePrivate
- Founded1908
- HeadquartersFredericksburg, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What University of Mary Washington, Fredericksburg does
The University of Mary Washington (UMW) is a public liberal arts university chartered by the Commonwealth of Virginia and headquartered on a 234-acre main campus in Fredericksburg, Virginia, with additional campuses in Stafford and Dahlgren. Founded in 1908 and renamed in 2004 to reflect the addition of graduate programs and multi-campus operations, UMW operates three colleges (Arts and Sciences, Business, and Education) serving approximately 3,800 students across undergraduate, graduate, degree-completion, and certificate programs. The academic portfolio spans more than 100 majors and minors, with notable graduate offerings including a STEM-designated Master of Science in AI in Business, an MBA, a Master of Education with Initial Teacher Licensure, a Master of Science in Nursing, and a Master of Science in Geospatial Analysis. The institution also delivers fully online degree-completion programs for adult learners and working professionals, plus professional certificates such as the recently launched Certified Medical Office Manager course.
UMW generates revenue primarily through tuition, state appropriations, federal financial aid administration ($39 million awarded annually), auxiliary campus services, and private donations through the UMW Foundation. Distribution is delivered across three physical campuses and growing online channels, supported by a marketing operation centered on campus tours, virtual tour infrastructure, social media presence, and information sessions. The customer base is diversified across first-year undergraduates, transfer students (via guaranteed admission agreements with Germanna Community College and military credit transfers), graduate professionals, international students, and adult learners. Notable graduate employers include Amazon, CACI International, Cloudflare, Walmart Global Tech, JPMorganChase, Inova, Sentara Healthcare, Leidos, General Dynamics IT, NIH, DoD components, and the U.S. House of Representatives. The institution's core technology stack consists of a Learning Management System, virtual tour platform, online program delivery infrastructure, and the Simpson Library digital resources (367,000 volumes, 5,000+ artworks). Leadership is anchored by President Dr. Troy D. Paino (since July 2016), Provost Tim O'Donnell, and CFO Jacob Long.
University of Mary Washington, Fredericksburg firmographics
Firmographics- Name
- University of Mary Washington, Fredericksburg
- Legal name
- University of Mary Washington
- Website
- https://umw.edu
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The University of Mary Washington is a public liberal arts university in Fredericksburg, Virginia, serving roughly 3,800 students across undergraduate, graduate, and certificate programs through three campuses (Fredericksburg, Stafford, Dahlgren) and online channels, with offerings including an MS in AI in Business and a newly launched Certified Medical Office Manager certification.
- Ownership category
- akta.pro rank
University of Mary Washington, Fredericksburg industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Secular/Nonsectarian Liberal Arts Colleges (EDAHACAG)
- akta.pro secondary industries
- Residential Liberal Arts Colleges (EDAHACAH), General Liberal Arts Colleges (EDAHACAA)
Keywords
Where University of Mary Washington, Fredericksburg is headquartered
LocationHeadquarters
- HQ city
- Fredericksburg
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
University of Mary Washington, Fredericksburg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Undergraduate Tuition and Fees: Revenue from undergraduate degree programs for in-state and out-of-state students, including various scholarship and financial aid programs
- Graduate Programs Tuition: Revenue from graduate programs including MBA, MS in AI in Business, M.Ed., and MS in Nursing programs
- Professional Certificates and Continuing Education: Revenue from certification courses such as Medical Office Manager certification, career advancement programs, and organizational development services
- Financial Aid Administration: $39 million in financial aid awarded last year, managing federal grants (Pell, SEOG, TEACH), state grants (Virginia Guaranteed Assistance, Commonwealth Award), and institutional scholarships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Federal Pell Grant - Need-based undergraduate aid |
| Other | Annual | Federal TEACH Grant - Teacher education assistance |
| Other | Annual | Virginia Guaranteed Assistance Program |
| Other | Annual | Virginia Commonwealth Award |
| Other | Annual | Transfer Merit Scholarships |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
University of Mary Washington, Fredericksburg product offering
Product offeringCore offering
University of Mary Washington is a public liberal arts university that delivers undergraduate and graduate degree programs, degree-completion pathways for adult learners, and professional certificate courses. Instruction is provided through three colleges (Arts and Sciences, Business, Education) on a 234-acre main Fredericksburg campus plus Stafford and Dahlgren campuses, with select programs available fully online.
Product overview
The University of Mary Washington is a public liberal arts university offering a comprehensive portfolio of educational products and services. The institution operates on a multi-campus model with its main Fredericksburg campus (234 acres), plus Dahlgren and Stafford campuses. The academic portfolio consists of undergraduate programs (58 majors across the College of Arts & Sciences, College of Business, and College of Education), degree completion programs for adult learners (Bachelor of Liberal Studies and RN to BSN), graduate programs (MBA, MS in AI in Business, M.Ed. with Initial Teacher Licensure, MSN), and professional certificates (Geographic Information Science, Project Management, Spanish for Health Care Professionals, and a Certified Medical Office Manager course). The university also provides continuing and professional studies offerings for career advancement and organizational development. The institution does not offer a technology product platform; instead, it delivers educational services and programs through in-person, hybrid, and fully online formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Bachelor of Liberal Studies (BLS) A degree-completion bachelor's program for nontraditional adult students seeking to finish an undergraduate degree with flexible formats and portfolio credit for prior work/life experience.
- Bachelor of Science in Nursing (RN to BSN) A fully online post-licensure degree program for registered nurses holding an associate degree who want to earn a bachelor's degree in nursing, delivered in 8-week blocks.
- Master of Business Administration (MBA) A graduate business degree program designed to develop managerial skills, advance careers, or cultivate entrepreneurial advantage, with flexible online and evening formats for working professionals.
- Master of Science in AI in Business A STEM-designated fully online graduate program integrating machine learning, generative AI, and predictive analytics with business leadership, strategic thinking, ethics, and governance.
- Master of Education with Initial Teacher Licensure A graduate education program for individuals with a bachelor's degree seeking initial teacher licensure, featuring personalized advising and tailored learning plans.
- Master of Science in Nursing (MSN) A graduate nursing program designed for working registered nurses that prepares professionals for advanced roles in clinical practice, education, and healthcare leadership, delivered fully online with in-person clinical practicums.
- Geographic Information Science Certificate A certificate program covering the study and practice of methods used to collect, store, manage, visualize, analyze, and present geographic data.
- Project Management Certificate A graduate-level certificate program providing professional learning in project management knowledge and skills.
- Spanish for Health Care Professionals Certificate An interdisciplinary certificate program designed to address the growing demand for Spanish-speakers in medical settings.
- Certified Medical Office Manager Certification Course A professional certification course for healthcare professionals seeking leadership roles in healthcare administration, covering healthcare regulations, revenue cycle management, human resources, patient relations, and operational management.
Quantifiable outcome
- 94% of graduates employed after two years
- +3 more outcomes
Companies that use University of Mary Washington, Fredericksburg
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles4 records
University of Mary Washington, Fredericksburg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
University of Mary Washington, Fredericksburg partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Practice Management InstitutecorePartnership with Practice Management Institute to deliver the Certified Medical Office Manager certification course at UMW's Stafford Campus. The program covers healthcare regulations, revenue cycle management, human resources, patient relations, and operational management across 24 hours of instruction.
- GO Virginia Region 6coreGO Virginia Region 6 grant funding supporting the Medical Office Manager certification program. This is the first GO Virginia grant focused on healthcare in the Commonwealth, funding the 5-module course running April 10 through May 8.
- Germanna Community College (College Everywhere Program)coreTransfer program between Germanna's College Everywhere program and UMW's College of Business. Guaranteed acceptance for eligible students with Associate in Arts and Science degree in Business Administration, minimum 2.75 GPA, and 15+ credits. Accelerated pathway to complete both associate's and bachelor's in approximately two and a half years with online Business Administration courses.
- Virginia National GuardminorTransfer credit agreements for military education, training, and experience. Veterans Liaisons for benefit paperwork processing. Veterans Resource Center in University Hall for studying and community building.
- Peace CorpsminorPeace Corps Prep program preparing students for international service, including intercultural competence development, professional and leadership development, and foreign language skills training.
Scale indicators15 records
Recent moves9 records
Expansion highlights6 records
University of Mary Washington, Fredericksburg competitors and assessment
Company assessmentDirect peers
- James Madison University: Virginia public university with strong liberal arts core and graduate programs. Comparable in-state peer competing for Virginia applicants; larger scale but similar public liberal arts identity and affordability positioning.
- Radford University: Virginia public university with liberal arts and professional programs, similar size range. Competes for in-state undergraduates, transfer students, and graduate applicants across Virginia.
- St. Mary's College of Maryland: Public honors liberal arts college in Maryland, comparable scale, mission, and 'top public liberal arts' rankings position. Strong peer for benchmarking outcomes and pricing.
- Longwood University: Public liberal arts university in Farmville, Virginia, of similar small scale. Direct competitor in the Virginia public liberal arts segment with overlapping admissions funnels and program mix.
- Truman State University: Missouri's public liberal arts university, regularly ranked alongside UMW among top public liberal arts colleges nationally. Highly comparable mission, scale, and outcomes-driven value proposition.
- University of Virginia's College at Wise: Public liberal arts college affiliated with UVA serving a similar-sized undergraduate population in Virginia. Direct public liberal arts peer with shared UVA-roots heritage and similar affordability/financial aid profile.
- Christopher Newport University: A public liberal arts university in Newport News, Virginia, serving a similar in-state undergraduate population with comparable size and mission. Directly competes with UMW for Virginia-resident applicants and is often ranked alongside UMW in U.S. News public liberal arts listings.
Broad incumbents
- Virginia Commonwealth University: Larger Virginia public institution with broader program portfolio including graduate research and health sciences. Overlaps with UMW on select programs (nursing, business) and competes for graduate and adult-learner applicants, but is not a small liberal arts-focused school.
Regional players
- University of Mary Baldwin University: Virginia-based private liberal arts university with similar small scale and BLS/degree-completion offerings. Comparable adult-learner and undergraduate programs; competes regionally for similar student segments despite the private-vs-public difference.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
University of Mary Washington, Fredericksburg social profiles
Digital presenceUniversity of Mary Washington, Fredericksburg compliance and trust
Trust signalCompliance1 record
University of Mary Washington, Fredericksburg financial estimates
Financial estimateRevenue estimate
Valuation estimate
University of Mary Washington, Fredericksburg leadership team
Management profileNumber of profiles
Profiles10 records
University of Mary Washington, Fredericksburg funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University of Mary Washington, Fredericksburg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University of Mary Washington, Fredericksburg
What does University of Mary Washington, Fredericksburg do?
University of Mary Washington is a public liberal arts university that delivers undergraduate and graduate degree programs, degree-completion pathways for adult learners, and professional certificate courses. Instruction is provided through three colleges (Arts and Sciences, Business, Education) on a 234-acre main Fredericksburg campus plus Stafford and Dahlgren campuses, with select programs available fully online.
Is University of Mary Washington, Fredericksburg a public or private company?
University of Mary Washington, Fredericksburg is a private company. It is classified as state government owned and is currently operating.
When was University of Mary Washington, Fredericksburg founded?
University of Mary Washington, Fredericksburg was founded in 1908. It employs 251 to 500 people.
Where is University of Mary Washington, Fredericksburg based?
University of Mary Washington, Fredericksburg is headquartered in Fredericksburg, United States, in the North America region.
How does University of Mary Washington, Fredericksburg make money?
Four revenue lines are on record. Undergraduate Tuition and Fees are the primary driver. The others are graduate Programs Tuition, professional Certificates and Continuing Education and financial Aid Administration.
Who are University of Mary Washington, Fredericksburg's main competitors?
Direct peers on record are James Madison University, Radford University, St. Mary's College of Maryland, Longwood University, Truman State University, University of Virginia's College at Wise and Christopher Newport University. Virginia Commonwealth University is listed as a broad incumbent. University of Mary Baldwin University is listed as a regional player.
Does University of Mary Washington, Fredericksburg have an API?
No public API is recorded for University of Mary Washington, Fredericksburg.
What industry is University of Mary Washington, Fredericksburg in?
University of Mary Washington, Fredericksburg's product category is Higher Education. Its primary akta.pro industry code is EDAHACAG, Secular/Nonsectarian Liberal Arts Colleges, with a secondary code of EDAHACAH, Residential Liberal Arts Colleges. Its NAICS code is 6113 and its SIC code is 8200.