Bodhi Tree
The Bodhi Tree is a California-based online retailer and learning platform that sells metaphysical books, sacred home and ceremonial products, and a $99/year Bodhi Collective subscription of video, audio, and eBook teachings from established spiritual teachers, serving individual conscious-living and spiritual-seeking consumers globally.
- Company typePrivate
- Founded1970
- HeadquartersWest Hollywood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Bodhi Tree firmographics
Firmographics- Name
- Bodhi Tree
- Legal name
- The Bodhi Tree LLC
- Website
- https://bodhitree.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Bodhi Tree is a California-based online retailer and learning platform that sells metaphysical books, sacred home and ceremonial products, and a $99/year Bodhi Collective subscription of video, audio, and eBook teachings from established spiritual teachers, serving individual conscious-living and spiritual-seeking consumers globally.
- Ownership category
- akta.pro rank
Bodhi Tree industry classification
Industry- Product category
- Spiritual Wellness Retail and Online Learning
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- akta.pro primary industry
- Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)
- akta.pro secondary industry
- Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH)
Keywords
Where Bodhi Tree is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bodhi Tree business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Bodhi Collective Subscription: Annual subscription providing access to complete curation of talks, teachings, readings, and learning experiences. Includes access to Bodhi Talks series, video and audio teachings, and eBook downloads.
- Book Sales: Sales of new and antiquarian book titles across categories including Body Mind Spirit, Astrology, Healing, Spirituality, Fiction, Health & Wellness, and more. Online storefront for individual purchases.
- Mercantile Products: Sales of handcrafted sacred home and ceremonial products including sacred smoke (incense, candles, sage, smudge), sacred tools and altars (crystals, stones, divinatory tools, sacred sound), stationery, and specialty items like Indigo by Bodhi Tree product line and Bodhi Boxes.
- eBook Downloads: Digital downloads of original literary content including Crystal Clarity, Lunar Magic, Sacred Smoke, and Feng Shui guides. Available through the Bodhi Collective platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bodhi Collective Annual Subscription |
| Subscription | Pay-as-you-go | Sample Learning Journey |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Bodhi Tree product offering
Product offeringCore offering
Bodhi Tree operates an online spiritual and metaphysical retail platform offering a curated catalog of new and antiquarian books across body/mind/spirit, astrology, healing, religion, philosophy, and wellness categories. The company runs the Bodhi Collective, a $99/year subscription providing access to video and audio teachings, Bodhi Talks, Learning Journeys, and eBooks from spiritual teachers and authors. It also sells handcrafted sacred home and ceremonial products (Mercantile) including incense, candles, crystals, and divinatory tools.
Product overview
Bodhi Tree is an online spiritual and metaphysical retail platform offering books, subscription-based online learning (Bodhi Collective), sacred/ceremonial products (Mercantile), digital content (eBooks), and editorial journal content. The core offering centers on books across numerous categories including Body/Mind/Spirit, Health/Wellness, Fiction, Religion, and more. The Bodhi Collective subscription ($99/year) provides access to video teachings, audio content, and Bodhi Talks. The Mercantile section offers proprietary product lines including Bodhi Essentials (Bodhi Boxes, Indigo by Bodhi Tree), Sacred Smoke (incense, candles, sage, smudge), and Sacred Tools & Altars (crystals, stones, divinatory tools). eBooks covering topics like Crystal Clarity, Lunar Magic, and Feng Shui complement the digital offerings. The site also hosts a Journal with astrology forecasts and spiritual articles.
Differentiator
Problem solved
Functional benefit
Products and services
- Books Extensive catalog of new and antiquarian books across categories including Body/Mind/Spirit, Astrology, Healing, Spirituality, Religion, Philosophy, Health/Wellness, Fiction, Poetry, Biography, and Personal Growth. Sold online through the Bodhi Tree storefront to individual readers.
- Bodhi Collective Online learning subscription priced at $99/year that provides full access to the library of talks, teachings, readings, and learning experiences. Includes video teachings, audio teachings, Bodhi Talks, and access to a dynamic online community, with Certificate of Completion issued upon finishing a teaching. Targets spiritual seekers interested in continuous learning.
- Learning Journeys Curated learning bundles offered at $15 each (Spirit, Body, and Cosmos themes), combining video teaching, archival Bodhi Talk, supplementary materials, and a themed eBook download. Available individually as a sample experience, with cost deductible from the $99 yearly subscription if the customer subscribes.
- eBooks Downloadable digital ebooks featuring original literary content including Crystal Clarity, Lunar Magic, Sacred Smoke, and Feng Shui guides. Available through the Bodhi Collective platform as standalone digital products.
- Mercantile Sacred home and ceremonial product category encompassing Bodhi Essentials (Bodhi Boxes, Indigo by Bodhi Tree, Best of Bodhi Tree), Sacred Smoke (incense, candles, sage, smudge supplies), and Sacred Tools + Altars (crystals, stones, minerals, divinatory tools, cards, sacred sound items). Sold to consumers seeking ritual and ceremonial supplies.
- Gift Cards Gift cards available for purchase to give others access to Bodhi Tree products and subscriptions.
Companies that use Bodhi Tree
Customer profileSegments3 records
Ideal customer profiles3 records
Bodhi Tree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bodhi Tree partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Bodhi Tree competitors and assessment
Company assessmentDirect peers
- Hay House: Self-help and spiritual publishing company producing books, card decks, radio, and online courses with prominent spiritual teachers. Directly comparable to Bodhi Tree in curating spiritual/metaphysical books and teachings from established authors.
- Sage Goddess: Online retailer specializing in crystals, sacred tools, metaphysical supplies, and spiritual wellness products. Directly comparable to Bodhi Tree's Mercantile division (crystals, stones, incense, sage, altars) in product mix and target customer.
- Sounds True: Multimedia publisher and online learning platform featuring spiritual teachers, authors, and wellness content via audio, video, and books. Directly comparable to Bodhi Tree in combining spiritual publishing with subscription-based teachings from established teachers.
- East West Bookshop: Independent bookstore specializing in Eastern philosophy, metaphysics, spirituality, and holistic health. Directly comparable to Bodhi Tree's original bookstore concept and current book category mix (Body/Mind/Spirit, Religion, Healing).
- Gaia: Subscription streaming service offering original video content on yoga, meditation, metaphysics, alternative healing, and spiritual topics. Directly comparable to Bodhi Collective in digital subscription model and metaphysical content library.
- Mindvalley: Global online learning platform offering subscription-based personal growth, spiritual, and wellness courses from renowned teachers. Directly comparable to Bodhi Collective in subscription learning model and audience overlap in conscious living/self-development.
- The Alchemist's Kitchen: Online and brick-and-mortar retailer offering herbalism, plant medicine, crystals, ceremonial tools, and spiritual wellness products with educational content. Directly comparable to Bodhi Tree's mercantile and digital learning offerings in the metaphysical/sacred tools category.
Regional players
- Book Soup: Iconic independent bookstore on Sunset Boulevard in Los Angeles offering curated general-interest books. Comparable as a fellow independent LA bookstore but lacks the spiritual/metaphysical specialization that defines Bodhi Tree.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Bodhi Tree social profiles
Digital presenceBodhi Tree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bodhi Tree leadership team
Management profileNumber of profiles
Bodhi Tree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bodhi Tree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bodhi Tree
What does Bodhi Tree do?
Bodhi Tree operates an online spiritual and metaphysical retail platform offering a curated catalog of new and antiquarian books across body/mind/spirit, astrology, healing, religion, philosophy, and wellness categories. The company runs the Bodhi Collective, a $99/year subscription providing access to video and audio teachings, Bodhi Talks, Learning Journeys, and eBooks from spiritual teachers and authors. It also sells handcrafted sacred home and ceremonial products (Mercantile) including incense, candles, crystals, and divinatory tools.
Is Bodhi Tree a public or private company?
Bodhi Tree is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bodhi Tree founded?
Bodhi Tree was founded in 1970. It employs 11 to 50 people.
Where is Bodhi Tree based?
Bodhi Tree is headquartered in West Hollywood, United States, in the North America region.
How does Bodhi Tree make money?
Four revenue lines are on record. Bodhi Collective Subscription is the primary driver. The others are book Sales, mercantile Products and eBook Downloads.
Who are Bodhi Tree's main competitors?
Direct peers on record are Hay House, Sage Goddess, Sounds True, East West Bookshop, Gaia, Mindvalley and The Alchemist's Kitchen. Book Soup is listed as a regional player.
Does Bodhi Tree have an API?
No public API is recorded for Bodhi Tree.
What industry is Bodhi Tree in?
Bodhi Tree's product category is Spiritual Wellness Retail and Online Learning. Its primary akta.pro industry code is CRALAJAJ, Spiritual, Metaphysical & Inspirational Gifts Retail, with a secondary code of MPAJAHAH, Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age). Its NAICS code is 459.