Smart Campaign
- Company typePrivate
- Founded2021
- HeadquartersLublin, Poland
- Headcount11–50
- GTM typeB2B
- OfferingServices
Smart Campaign firmographics
Firmographics- Name
- Smart Campaign
- Legal name
- ChannelNow sp. z o.o.
- Website
- https://smartcampaign.pl
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Smart Campaign industry classification
Industry- Product category
- B2B Marketing & PR Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industries
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), B2B/ABM Creative Agencies (MPAAAAAI), Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where Smart Campaign is headquartered
LocationHeadquarters
- HQ city
- Lublin
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Smart Campaign business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Outsourcing Services: Provides full external marketing department with specialists (Marketing Manager, PR Manager, SEO specialist, Social Media Manager, Graphic artist, Programmer, Filmmaker). The company becomes part of the client's organization and flexibly responds to their needs.
- Subscription Service Package: Personalized subscription service where clients compose their own package from available services including Public Relations, Digital marketing, Design and production of promotional materials, Market and competition analysis, Visual identification, and Website positioning.
- Custom Project Orders: Per-job services including website text preparation, website creation/optimization, logotype and presentation design, article and press release writing, graphics and leaflet design, promotional film preparation, and promotional campaign implementation.
- Lead Generation Services: Sales-coupled marketing services including testing sales potential of offers, promotional campaigns for lead acquisition, client relationship building, and sales meeting coordination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Outsourcing - Full external marketing department with all specialists |
| Subscription | Monthly | Subscription - Personalized service package |
| Unit Pricing | Pay-as-you-go | Orders - Individual project-based services |
| Outcome Based/ Performance | Multi-year contract | Lead Generation - Client acquisition add-on service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Smart Campaign product offering
Product offeringCore offering
Smart Campaign is a B2B marketing and PR agency that delivers an outsourced external marketing department (Marketing Manager, PR Manager, SEO specialist, Social Media Manager, graphic artist, programmer, filmmaker) along with composable subscription service packages and per-project custom orders. Services cover corporate identity, employer branding, PR, digital marketing campaigns, lead generation, webinars, events, websites, social media management, newsletters, satisfaction surveys, and cold calling, all aimed at generating B2B sales for clients worldwide.
Product overview
SmartCampaign is a B2B marketing agency offering three main engagement models: Outsourcing (External Marketing Department), Subscription (Personalized Service Package), and Orders (Custom-Made Services). These are complemented by a Lead Generation Service add-on. The agency provides a comprehensive portfolio of marketing services including corporate identity, satisfaction surveys, employer branding, lead generation, special campaigns, thematic webinars, event organization, company events, newsletters, websites, social media management, and cold calling. All services are focused on generating B2B sales worldwide, with operations designed for companies offering business solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- External Marketing Department (Outsourcing) Full outsourced marketing department for B2B clients, providing a Marketing Manager, PR Manager, SEO specialist, Social Media Manager, graphic artist, programmer, and filmmaker that integrate into the client's organization and flexibly respond to its needs.
- Personalized Service Package (Subscription) Monthly subscription service where clients compose their own package from available services including Public Relations, digital marketing, design and production of promotional materials, market and competition analysis, visual identification, and website positioning.
- Custom-Made Services (Orders) Individual job-based services including website text preparation, website creation/optimization, logotype and presentation design, article and press release writing, graphics and leaflet design, promotional film production, and promotional campaign implementation.
- Lead Generation Service Client acquisition service including testing sales potential of offers, promotional campaigns for lead acquisition, client relationship building, and sales meeting coordination; can be added to any package.
- Corporate Identity / Visual Identification Creation of a coherent visual identity for companies as the fundamental step in building brand recognition.
- Satisfaction Surveys Research planning from the ground up to verify information such as the quality of services or the needs of potential clients.
- Employer Branding Supporting companies in building brand awareness by engaging employees with various initiatives.
- Thematic Webinars Building engagement around the brand by organizing valuable meetings for potential clients, both online and on-site.
- Organisation of Events Preparing an event calendar and comprehensively handling stand design, flyers, and marketing materials.
- Company Events Organizing meetings for employees related to important company events, both face-to-face and online.
- Newsletters Organizing periodic internal and external email communications based on information obtained from the team.
- Websites Comprehensive website design and programming, as well as optimization of existing sites.
- Social Media Management Managing client profiles on social media: Facebook, LinkedIn, Instagram, and/or Twitter.
- Cold Calling Telephone contact activities focused on potential customer groups.
- Special Campaigns Promotional campaigns designed from scratch, prepared in a way that allows gathering responses from the market immediately.
Companies that use Smart Campaign
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Smart Campaign technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smart Campaign partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Smart Campaign competitors and assessment
Company assessmentBroad incumbents
- WebFX: Large US full-service digital marketing agency offering SEO, content, social media, web design, and demand generation, overlapping SmartCampaign's service portfolio at much greater scale.
- The Marketing Arm: Omnicom-owned global agency providing integrated marketing, PR, content, and experiential services across B2B and B2C, representing a much larger incumbent with comparable capabilities.
Direct peers
- Kuno Creative: Inbound-focused B2B marketing agency delivering content, PR, social media, and lead generation for mid-market and enterprise technology clients, closely overlapping SmartCampaign's full-service B2B model.
- Velocity Partners: UK-headquartered B2B marketing agency serving technology and SaaS firms with PR, content, and demand generation services—a direct functional peer across geographies.
- Walker Sands: US-based B2B marketing and PR agency focused on technology and professional services clients, combining PR, demand generation, content, and ABM services—a near-mirror of SmartCampaign's bundled B2B service offering.
- Ironpaper: B2B marketing agency specializing in demand generation, content marketing, and ABM for technology and industrial firms, sharing SmartCampaign's B2B tech vertical and recurring engagement model.
- Square 2 Marketing: US-based B2B marketing agency offering integrated strategy, content, PR, and demand generation services for mid-market B2B clients, comparable in service mix and target buyer profile to SmartCampaign.
Regional players
- Klemtner Group: Polish full-service marketing and advertising agency with B2B and consumer clients, providing comparable PR, creative, and digital services in the same domestic Polish market as SmartCampaign.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Smart Campaign social profiles
Digital presenceSmart Campaign financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Campaign leadership team
Management profileNumber of profiles
Profiles4 records
Smart Campaign funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Campaign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Campaign
What does Smart Campaign do?
Smart Campaign is a B2B marketing and PR agency that delivers an outsourced external marketing department (Marketing Manager, PR Manager, SEO specialist, Social Media Manager, graphic artist, programmer, filmmaker) along with composable subscription service packages and per-project custom orders. Services cover corporate identity, employer branding, PR, digital marketing campaigns, lead generation, webinars, events, websites, social media management, newsletters, satisfaction surveys, and cold calling, all aimed at generating B2B sales for clients worldwide.
Is Smart Campaign a public or private company?
Smart Campaign is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart Campaign founded?
Smart Campaign was founded in 2021. It employs 11 to 50 people.
Where is Smart Campaign based?
Smart Campaign is headquartered in Lublin, Poland, in the Europe region.
How does Smart Campaign make money?
Four revenue lines are on record. Outsourcing Services are the primary driver. The others are subscription Service Package, custom Project Orders and lead Generation Services.
Who are Smart Campaign's main competitors?
Broad incumbents on record are WebFX and The Marketing Arm. Direct peers are Kuno Creative, Velocity Partners, Walker Sands, Ironpaper and Square 2 Marketing. Klemtner Group is listed as a regional player.
Does Smart Campaign have an API?
No public API is recorded for Smart Campaign.
What industry is Smart Campaign in?
Smart Campaign's product category is B2B Marketing & PR Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.