Rungis

What Rungis does

Rungis B.V. is a privately held, family-owned Dutch wholesale distributor specializing in fresh vegetables, fruits, and specialty produce for the hospitality (horeca), catering, and food-professional segments. Founded in 1989 by Gert Jan Zonneveld Piek and headquartered in Barendrecht, the company operates 24/7 from a temperature-controlled distribution center and serves a customer base that ranges from neighborhood restaurants to Michelin-starred establishments, including De Librije, Parkheuvel, and the Waldorf Astoria Amsterdam. It positions itself as the largest produce assortment in the Netherlands, with more than 4,000 articles sourced globally, including exclusives such as Dutch wasabi, Cerisa cherries, and Japanese yuzu. The company also operates an in-house cutting kitchen (snijkeuken) that produces fresh-cut vegetables and fruits for daily delivery alongside whole-produce orders.

Rungis combines physical wholesale distribution with a proprietary digital channel. Customers place orders through the inONE Order B2B web shop, accessible 24/7, which supports personal order lists, order history, allergen information, and a free Groepsmanager feature for multi-location operators. Delivery is performed with the company's own refrigerated fleet, with orders placed before 23:00 delivered directly to restaurant kitchens the following day, Monday through Saturday. The firm also runs the Ecoville organic sub-brand (supplied exclusively by care farm De Kleine Hoeve), a weekly "Gert Jan's choice" video series, and the Rungis Academie training program, and holds ISO and Skal certifications for food safety and organic handling.

The revenue model is straightforward B2B wholesale with account-based pricing handled through the sales department; pricing is not publicly disclosed. Go-to-market combines a dedicated enterprise field-sales motion (account management, free platform training, and driver-customer relationships) with a direct e-commerce channel via inONE Order. Distribution is exclusively direct and Netherlands-only. Marketing is content-led (website, blog, social channels) and reinforced by culinary-industry partnerships, including a founding role in the Gastvrij Rotterdam trade show and long-standing relationships with Dutch Cuisine, Euro-Toques, and Cas Spijkers Academie.

Name

Rungis

Legal name

Rungis B.V.

Website

https://rungis.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Rungis is a Netherlands-based, family-owned B2B wholesaler specializing in fresh vegetables, fruits, and specialty produce for the Dutch hospitality, catering, and food-professional segments, distributing 4,000+ SKUs with next-day delivery and operating its own cutting kitchen and proprietary inONE Order e-commerce platform.

Ownership category

akta.pro rank

Product category

Fresh Produce Wholesale Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Perishable Prepared Food Manufacturing (311991)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty & Gourmet Foods Distribution (CRAOABAF)

akta.pro secondary industries

Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits) (AFAIACAD), Produce Markets & Greengrocers (CRAHAHAA)

Keywords

• Fresh produce wholesale
• B2B food distribution
• Specialty vegetables fruit
• Hospitality produce supply
• Fresh-cut produce service

Headquarters

HQ city

Barendrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Wholesale: Rungis generates revenue through the wholesale sale of fresh vegetables, fruits, and specialty produce to the Dutch hospitality industry. The company delivers products directly to restaurant kitchens and offers over 4,000 articles from around the world. Pricing includes both regular products and premium/specialty items with dedicated account management.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Rungis is a B2B wholesale distributor specializing in fresh vegetables, fruits, and specialty produce for the Dutch hospitality industry, offering over 4,000 articles sourced globally. The company operates a proprietary B2B e-commerce platform (inONE Order) for 24/7 ordering, an in-house cutting kitchen for fresh-cut produce, and delivers directly to restaurant kitchens Monday through Saturday. Its product range includes core fresh produce, the Ecoville organic sub-brand, and curated specialty items from partner producers such as Koppert Cress, Fermi Foods, Tomasu, and Fresh As.

Product overview

Rungis is a B2B wholesale company specializing in vegetables and fruits for the Dutch hospitality industry (horeca), catering companies, and food professionals. The core offering consists of fresh vegetables, fruits, and specialty products, complemented by its inONE Order online ordering platform. The company operates its own cutting kitchen (snijkeuken) for freshly prepared produce. Rungis's product portfolio spans three tiers: (1) core fresh produce — cabbage varieties, seasonal fruits, and vegetables sourced globally; (2) proprietary brands — the Ecoville organic line, Gert Jan's keuze video series, and its own cutting kitchen preparations; and (3) specialty delicatessen — sourced from partner producers — including Dutch miso and seaweed garum (Fermi Foods/NEAP), Phans fish sauces (Urk), Tomasu soy sauces (Rotterdam), Koppert Cress cresses, Fresh As freeze-dried products, Ponthier fruit purees, Planifolia Dutch vanilla, Moai Caviar, Codium Blue seaweed, Dutch wasabi, and Japanese ingredients (yuzu, miso, wasabi). Rungis also offers the Groepsmanager account as a multi-location management feature and operates the Rungis Academie for culinary education.

Differentiator

Problem solved

Functional benefit

Brands

• Ecoville: The biological brand of Rungis for organic vegetables and fruits. Grown by De Kleine Hoeve care farm in Breda.
• Gert Jan's choice
• inONE Order
• Rungis Academie

Products and services

• inONE Order B2B Online Platform Proprietary B2B e-commerce platform where business customers can browse the full assortment of 4,000+ products with current prices, photos, and product information, create personal order lists, access order history, and place orders 24/7 via smartphone, tablet, or laptop. Includes Groepsmanager multi-location management functionality.
• Fresh-Cut Produce (Cutting Kitchen / Snijkeuken) Freshly prepared vegetables and fruits from Rungis's in-house cutting kitchen, delivered daily to professional kitchens alongside whole produce orders. Reduces kitchen prep labor for restaurant customers.
• Fresh Vegetable and Fruit Wholesale Supply Core wholesale supply of fresh vegetables, fruits, and specialty produce with over 4,000 articles sourced globally, delivered daily to restaurant kitchens across the Netherlands. Includes seasonal products, exotic imports, and Dutch-grown produce.
• Ecoville Organic Produce Line Rungis's own brand of organic vegetables and specialty items, 100% supplied by care farm De Kleine Hoeve in Breda. Includes organic vegetables and specialty items like culinary fresh hemp.
• Koppert Cress Microgreen Varieties Over 25 varieties of microgreens and cresses from Koppert Cress, each with unique sensory characteristics and flavor profiles for high-end culinary applications. Includes exclusive items such as Moai Caviar (Umibudo) and Codium Blue seaweed.
• Hollandse Zeewier Garum Plant-based umami seasoning fermented from seaweed, buckwheat, and koji, developed by NEAP Seaweed and Fermi Foods as a Dutch alternative to traditional Asian fish sauce.
• Cerisa Cherries Premium Dutch cherries grown by Willy Bouwman, hand-picked at full ripeness, with minimum 28mm heart-shaped fruits and concentrated flavor. Exclusively supplied to Dutch fine dining by Rungis.
• Wild Seaweed from Oosterschelde Fresh wild-cut seaweed products from National Park the Oosterschelde in the Netherlands, cut to order. Includes roodhoorntjeswier, zeeslawier, codium, vingerwier, zee-eikwier, zeekraal, and zeesap.
• Tomasu Soy Sauces Artisanal Dutch soy sauces brewed in Rotterdam by Tomasu, made from soybeans grown in Hoeksche Waard. Includes Tomasu Soy Sauce, Sweet Soy Sauce, and Sweet Spicy Soy Sauce, all aged 24 months.
• Fresh As Freeze-Dried Products Freeze-dried vegetables and fruits from New Zealand-based Fresh As, available in over 60 varieties in whole, sliced, and powdered forms, including specialty items like yuzu flakes and sake flakes.
• Ponthier Fruit Purees Premium chilled fruit purees from Belgian producer Ponthier in practical pour packaging, available in over 40 flavors including specialty purees like yuzu, pineapple-yuzu-cardamom, and strawberry-yuzu.
• Dutch Wasabi Products Fresh wasabi grown in Dutch soil by Dutch Wasabi, representing the first commercial wasabi cultivation in the Netherlands. Includes wasabi stems, leaves, stalks, and flowers.
• Yuzu and Japanese Ingredient Range Range of Japanese yuzu products including fresh Kochi yuzu citrus, yuzu puree, yuzu juice 100%, yuzu kosho (red and green), yuzu ponzu, yuzu syrup, yuzu flakes, and yuzu compote.
• Miso Varieties Four varieties of traditional Japanese miso paste: white miso (shiro), red miso (aka), yuzu miso, and Kinzanji moromi miso, with varying fermentation intensities and flavor profiles.
• Dutch Vanilla (Planifolia) Hand-picked premium Dutch vanilla grown by Koppert Cress in Monster, Netherlands, available in three varieties: green (self-curing), black (ripened in special cabinets), and red (vine-ripened).
• V'duja Plant-Based N'duja Plant-based alternative to Italian n'duja spread made by Fermi Foods, a spicy flavorful condiment suitable for bread, pizza, pasta, or sauces.
• Phans Fish Sauces and Dressings Artisanal fish sauces and dressings made from North Sea by-catch fish and seaweed, produced in Urk, Netherlands. Includes Phans vissaus schar reserve, Phans vissaus pure schol, Phans kecap manis ikan, and Vietnamese-style dressings.

Quantifiable outcome

• Daily delivery to restaurant kitchens across Netherlands, with orders placed before 23:00 arriving next day
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Dutch CuisineminorStrategic or Co-development PartnerDutch Cuisine is an organization born from Dutch top chefs and food professionals to profile the Dutch culinary identity in an innovative way, similar to Dutch Design, Architecture, and Fashion.
• Cas Spijkers AcademieminorStrategic or Co-development PartnerCulinary academy in Nijmegen that challenges chefs to reach culinary excellence. Rungis provides guest lectures regularly and supports the academy's mission.
• Euro-ToquesminorStrategic or Co-development PartnerEuropean culinary organization promoting artisanal cooking and sustainable producer relationships. Rungis has been a partner for years, supporting their goals of quality, taste, and preservation of culinary traditions.
• Gastvrij RotterdamcoreStrategic or Co-development PartnerPremier hospitality trade show for ambitious professionals. Rungis is a founding partner involved since the first year, supporting the gastronomic platform for the hospitality industry.
• Gastronomisch GildeminorStrategic or Co-development PartnerNetwork for craftsmanship of food professionals, formed from the merger of Gilde van Nederlandse Meesterkoks and Koksgilde. Rungis has a long collaborative history with this guild.
• Gilde SterklasminorStrategic or Co-development PartnerSpecialized training program for restaurant cooks at Hotelschool Amsterdam. Rungis supports with guest lectures on vegetables and fruit.
• KokswereldminorGTM or Marketing PartnerInformation platform for hospitality professionals about kitchen developments. Rungis has been a partner for over ten years.
• GastronomixsminorStrategic or Co-development PartnerUnique idea generator for chefs with classical preparations and latest techniques organized by ingredient or product group.
• Biodiversiteit op je BordminorStrategic or Co-development PartnerInitiative promoting biodiversity-friendly products on menus. Chefs, restaurants, and caterers can contribute to biodiversity preservation through their purchasing choices.
• Koppert CresscoreStrategic or Co-development PartnerDutch specialist in microgreens and seedlings with unique sensory characteristics. Rungis stocks their complete assortment including exclusive products like Moai Caviar and Codium Blue.
• NEAP SeaweedminorStrategic or Co-development PartnerDutch seaweed farmer cultivating products in Zeeland at Veerse Meer. NEAP develops seaweed sauce recipes in collaboration with Fermi Foods, with Rungis distributing the products.
• Fermi FoodsminorStrategic or Co-development PartnerDeveloper of natural flavor enhancers through fermentation using natural fungi and modern knowledge. Produces Hollandse zeewier garum and miso products distributed by Rungis.
• Fresh AsminorChannel Partner/ Reseller/ DistributorNew Zealand-based company producing freeze-dried vegetables and fruits with vivid colors, flavors, and structures. Rungis distributes their products in the Netherlands.
• PonthierminorChannel Partner/ Reseller/ DistributorBelgian producer of premium chilled fruit purees with consistent quality and flavor. Rungis distributes their products including yuzu puree and other specialty purees.
• TomasuminorChannel Partner/ Reseller/ DistributorRotterdam-based microbrewery producing Dutch soy sauce made from soybeans grown in Hoeksche Waard. Rungis distributes their soy sauce products including Tomasu Soy Sauce and Sweet Soy Sauce.
• De Kleine HoevecoreStrategic or Co-development PartnerCare farm in Breda that grows 100% for Rungis's biological line called Ecoville. Serves as a testing garden for new products like culinary fresh hemp.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Hessing: Dutch fresh produce supplier specializing in cutting, packaging, and ready-to-use vegetable solutions for foodservice and retail. Closely comparable to Rungis in cutting/processing capability and foodservice customer base in the Netherlands.
• Staay Food Group: Dutch fresh produce group supplying retail and foodservice with conventional, organic, and specialty produce across Europe. Comparable to Rungis in fresh produce wholesale to Dutch and European horeca/retail.
• Nature's Pride: Dutch specialist in exotic and specialty fresh produce, ripening, and packing, serving European retail and foodservice. Comparable to Rungis on assortment (exotic fruit/veg), B2B customer mix, and Dutch operating base, with overlapping supply of hard-to-source items.
• Cool Fresh International: Dutch-based importer and distributor of fresh fruit and vegetables serving European retail and foodservice. Comparable to Rungis in fresh produce sourcing, ripening, and B2B supply to foodservice customers.
• Bakker Barendrecht: Dutch fresh fruit and vegetable supplier (part of Greenyard) serving retail, foodservice, and catering. Comparable to Rungis as a Netherlands-based fresh produce specialist with similar foodservice channels, though operating at larger scale.
• Special Fruit: Belgian-headquartered specialty fresh fruit and vegetable wholesaler serving European horeca and retail. Closely comparable to Rungis in assortment focus on exotic and specialty produce, B2B foodservice customer base, and value-added ripening/sorting services.

Broad incumbents

• Greenyard: Belgian-listed global market leader in fresh, frozen, and prepared fruit and vegetables. Parent of Bakker Barendrecht; overlaps with Rungis in fresh produce distribution to foodservice, with significantly broader geographic and category reach.
• Sligro Food Group: Largest Dutch broadline foodservice distributor, serving horeca with food (including fresh produce), beverages, and non-food. Comparable as a Dutch foodservice supplier with overlapping horeca customer base, though operating as a broadliner rather than a fresh-produce specialist.
• Bidfood Netherlands: Dutch arm of international foodservice distributor Bidfood, supplying horeca with fresh, frozen, and dry goods. Comparable to Rungis in serving Dutch horeca customers with fresh produce, but as a broadline operator rather than a produce specialist.
• The Greenery: Large Dutch fresh produce cooperative supplying retailers and foodservice across a wide assortment. Comparable to Rungis on Dutch origin and fresh produce category, but much broader portfolio and scale; overlaps with Rungis in horeca/retail produce supply.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rungis_bv
• YouTubeyoutube.com/user/rungisbv
• Facebookfacebook.com/Rungisbv
• LinkedInlinkedin.com/company/rungis-b.v.
• Instagraminstagram.com/rungis.nl
• TikToktiktok.com/@rungis.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rungis