Infogr8
Infogr8 is a London-based data design consultancy, founded in 2012, that builds custom intelligence platforms, interactive tools, and data visualisations for enterprises, governments, foundations, and non-profits using a pod-based delivery model and a tool-agnostic technology stack.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Infogr8 does
Infogr8 is a London-based data design consultancy founded in 2012 by Richard Silvester, operating a deliberately small pod-based model (11–50 employees) that pairs a core team with a global network of freelance specialists. The firm serves enterprises, government bodies, foundations, and non-profits, with a disclosed client roster spanning Moody's, Spotify, Harvard Kennedy School, CompTIA, Lightcast, ViiV Healthcare, Mars Petcare, Greater London Authority, and the Schultz Family Foundation, among others. Its service portfolio is organised around four pillars — faster decisions, communication impact, embedded strategy/innovation, and plug-in expertise — and includes custom intelligence platforms (e.g., American Opportunity Index, CyberSeek, Net Zero Finance Tracker, Youth Labour Market Dashboard), interactive tools and installations, infographics, data animations, interactive reports, design systems, playbooks, and workshops.
The underlying technology stack is tool-agnostic and combines established visualisation and data platforms (D3.js, Mapbox, Tableau, ArcGIS, Datawrapper, Power BI) with general-purpose tooling (Python, Blender). Engagement delivery emphasises discovery, stakeholder workshops, and cross-functional pods (Sustainability, EdTech, Healthcare) that combine strategists, designers, developers, analysts, and subject experts. Notable named platforms have reached meaningful scale: CyberSeek and Career Explorer exceed 4 million users, the American Opportunity Index tracks 5.39 million workers across 395 companies, the Harvard Workforce Almanac maps nearly 17,000 training providers, and the Climate Policy Initiative's Net Zero Finance Tracker covers $286 trillion in assets across 67 countries.
The business model is professional services / custom project-based consulting with no public pricing, no self-serve product, and multi-year contract cadences for marquee clients. Distribution is direct enterprise field sales: organisations engage Infogr8 via website forms, referrals, and industry events, then move through a discovery-and-scoping proposal process. The company is founder-owned (no disclosed funding rounds, no parent company, no PE backing) and operates globally from a single London headquarters at Soho Works White City.
Infogr8 firmographics
Firmographics- Name
- Infogr8
- Legal name
- Infogr8 Ltd.
- Website
- https://infogr8.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Infogr8 is a London-based data design consultancy, founded in 2012, that builds custom intelligence platforms, interactive tools, and data visualisations for enterprises, governments, foundations, and non-profits using a pod-based delivery model and a tool-agnostic technology stack.
- Ownership category
- akta.pro rank
Infogr8 industry classification
Industry- Product category
- Data Visualisation Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Advanced Analytics & Data Science Services (BPAEAHAE)
- akta.pro secondary industries
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD), Data Monetization & Data Products Services (BPAEAHAL), Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB)
Keywords
Where Infogr8 is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Infogr8 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consulting and Professional Services: Project-based consultancy fees for data visualisation, design, and strategy engagements. Clients include enterprises, government bodies, foundations, and non-profits. Revenue generated through strategic discovery, design, and development services.
- Intelligence Platforms and Tools: Delivery of custom-built intelligence platforms, interactive tools, dashboards, and data portals. Pricing based on complexity and scope of platform requirements.
- Design Systems and Guidelines: Creation of data design systems, style guides, and playbooks for enterprise clients to standardise their internal data visualisation workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Infogr8 product offering
Product offeringCore offering
Infogr8 is a data design consultancy that helps organisations transform complex data into accessible, useful, and beautifully designed visual experiences. Its core deliverables include custom-built intelligence platforms (data portals), interactive tools, interactive installations, infographics, interactive reports, data animations, design systems, playbooks, proof-of-concepts, and workshops, sold as bespoke project-based engagements to enterprise, government, foundation, and non-profit clients.
Product overview
Infogr8 is a data design consultancy offering a portfolio of specialized services organized around four pillars: decision-making acceleration, communication impact, strategy and innovation, and specialized expertise. The core offerings include Intelligence Platforms (custom data portals), Interactive Tools (calculators, scorecards, widgets), Interactive Installations (immersive touch-screen experiences), Infographics (static illustrated visuals), Interactive Reports (digital storytelling narratives), and Data Animations (motion-based visualizations). Supporting offerings include Design Systems (reusable component libraries), Proof of Concepts (MVP development), Playbooks (strategic content frameworks), and Workshops (collaborative strategy sessions). Named platforms include the award-winning American Opportunity Index, CyberSeek (cybersecurity workforce analytics), Youth Labour Market Dashboard, Workforce Almanac, and Net Zero Finance Tracker.
Differentiator
Problem solved
Functional benefit
Products and services
- Intelligence Platforms
Quantifiable outcome
- CyberSeek and Career Explorer platforms have reached more than 4 million users organically
- +3 more outcomes
Companies that use Infogr8
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
Infogr8 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Infogr8 partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- InterbrandcorePartnership with Interbrand to develop Moody's Data Design Guidelines that seamlessly integrate with Interbrand's new brand identity for Moody's. Infogr8 blended data intelligence with human-centric design within Interbrand's brand framework.
- LightcastcorePartnership with Lightcast and CompTIA to design and develop CyberSeek, an interactive platform presenting actionable data on cybersecurity talent. Infogr8 partners on design and development of the interactive experience.
- CompTIAcorePartnership with CompTIA and Lightcast to create CyberSeek platform. Also partnered on Career Explorer tool. CompTIA provides the industry context and credentialing expertise while Infogr8 handles design and development.
- Burning Glass InstitutecorePartnership with Burning Glass Institute to build the American Opportunity Index, translating millions of career histories into an accessible tool for understanding worker opportunity across major US employers.
- Harvard Project on WorkforcecoreCollaboration with Harvard Kennedy School's Project on Workforce to develop the Workforce Almanac portal mapping workforce training providers across the US, including data classification systems and interactive visualisations.
- PharmiwebminorPartnership with Pharmiweb on ViiV Healthcare interactive installation project, with Infogr8 handling design and development while Pharmiweb provided pharmaceutical industry expertise.
- Lightcast (AI Skills Collaboration)minorExtended partnership with Lightcast for AI skills report and campaign across multiple touchpoints, including webinars, dynamic datagrams, and interactive reports on AI adoption in UK labour market.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
Infogr8 competitors and assessment
Company assessmentDirect peers
- The Information Lab: UK-based data consultancy specializing in Tableau, Alteryx, and data visualization training and implementation. Direct peer given overlapping UK data visualization consultancy market, shared Tableau partner ecosystem (where Infogr8 board adviser Carl Allchin is Head Coach), and similar enterprise/government client focus.
- Stamen Design: San Francisco-based data visualization design studio working with major brands and institutions on custom maps, interactive tools, and data storytelling. Directly comparable in product offerings (intelligence platforms, interactive tools, data visualizations) and client caliber.
- Mule Design: Design consultancy known for data-driven storytelling, dashboards, and visual systems for mission-driven organizations. Comparable in combining design thinking with data visualization and serving foundation/non-profit clients similar to Infogr8's portfolio.
- Interbrand: Global brand consultancy that partners with Infogr8 (e.g., Moody's Data Design Guidelines). Comparable in serving global enterprises on brand-aligned design systems; partially overlapping in design system and brand-data convergence work.
- Pentagram: Independent design consultancy working across branding, editorial, and data visualization. Comparable in delivering bespoke design-led work for institutional clients (similar to Harvard, Moody's), though broader in scope than pure data visualization.
Broad incumbents
- Tableau (Salesforce): Market-leading BI and data visualization platform owned by Salesforce. Broad incumbent whose tools (Tableau) Infogr8 builds on; competes for the same enterprise visualization spend but at platform level rather than bespoke consultancy level.
- Power BI (Microsoft): Microsoft's enterprise BI and data visualization platform. As enterprises increasingly adopt embedded BI tooling, it represents a structural competitive force that compresses demand for custom visualization consulting.
- AKQA: Global design and innovation agency part of WPP. Comparable in delivering data-driven brand experiences and interactive tools for enterprise clients at greater scale, but with broader marketing remit beyond data visualization.
Emerging players
- Datawrapper: Data visualization tool used by newsrooms and organizations to create charts, maps, and tables. Comparable as part of Infogr8's technology stack; represents the tooling direction that could compress demand for bespoke visualization services.
- Flourish: Data visualization and storytelling platform enabling interactive charts, scrollytelling, and presentations. Comparable in enabling the kind of interactive reports and storytelling Infogr8 builds, and a potential substitute for simpler engagements.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Infogr8 social profiles
Digital presenceInfogr8 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infogr8 leadership team
Management profileNumber of profiles
Profiles11 records
Infogr8 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infogr8 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infogr8
What does Infogr8 do?
Infogr8 is a data design consultancy that helps organisations transform complex data into accessible, useful, and beautifully designed visual experiences. Its core deliverables include custom-built intelligence platforms (data portals), interactive tools, interactive installations, infographics, interactive reports, data animations, design systems, playbooks, proof-of-concepts, and workshops, sold as bespoke project-based engagements to enterprise, government, foundation, and non-profit clients.
Is Infogr8 a public or private company?
Infogr8 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Infogr8 founded?
Infogr8 was founded in 2012. It employs 11 to 50 people.
Where is Infogr8 based?
Infogr8 is headquartered in London, United Kingdom, in the Europe region.
How does Infogr8 make money?
Three revenue lines are on record. Consulting and Professional Services are the primary driver. The others are intelligence Platforms and Tools and design Systems and Guidelines.
Who are Infogr8's main competitors?
Direct peers on record are The Information Lab, Stamen Design, Mule Design, Interbrand and Pentagram. Broad incumbents are Tableau (Salesforce), Power BI (Microsoft) and AKQA. Emerging players are Datawrapper and Flourish.
Does Infogr8 have an API?
No public API is recorded for Infogr8.
What industry is Infogr8 in?
Infogr8's product category is Data Visualisation Services. Its primary akta.pro industry code is BPAEAHAE, Advanced Analytics & Data Science Services, with a secondary code of HDAEABAD, Data Platform (Unified Data & Analytics) Suites. Its NAICS code is 54151 and its SIC code is 7370.