Datawrapper
Datawrapper is a Berlin-based SaaS company that provides a web-based platform for creating and publishing interactive data visualizations, including charts, maps, and tables. It serves journalists, newsrooms, enterprises, and public-sector organizations through tiered subscriptions.
- Company typePrivate
- Founded2012
- HeadquartersBad Honnef Am Rhein, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Datawrapper does
Datawrapper GmbH is a Berlin-based, privately held software company founded in 2012 that builds a web-based data visualization platform consisting of three core products: Charts, Maps, and Tables. The product guides users through a step-based workflow from data upload to publication, producing interactive visualizations that are designed to be professional, accessible, and responsive by default. The platform supports advanced features including custom themes, real-time collaboration, comments, workspaces with role-based access, SSO and passkeys, a PowerPoint add-in, a public REST API, and a self-hosting option, with specialized visualization types such as 3D globe projection, locator maps with arrow markers, and small-multiple chart layouts.
The company operates a freemium, product-led growth model with tiered subscriptions: Datawrapper Single for individual users, Datawrapper Team for collaborative teams, and Datawrapper Pro for enterprise customers requiring centralized account management, SSO, and self-hosting. Additional revenue comes from extended customization and development services. Customer logos are concentrated in major international newsrooms (The New York Times, Reuters, The Washington Post, Associated Press, Axios, The Guardian, DIE ZEIT, DER SPIEGEL, Deutsche Welle) but also span international organizations (United Nations, Copernicus), research and policy groups (Gallup, KFF, Tax Policy Center, New America, Cato Institute), and technology companies (Stripe), with a free, no-account-required web app driving long-tail adoption.
Datawrapper has been bootstrapped and self-funded since inception, with no outside investors, and reports a team of more than 30 people operating primarily from its Friedrichshain, Berlin headquarters under a remote-friendly culture. The company is led by co-CEOs David Kokkelink and Elana Levin Schtulberg following a 2024 leadership transition in which co-founders Mirko Lorenz and Gregor Aisch moved to advisory board roles. Datawrapper maintains an open-source core and is GDPR-compliant under German data protection law.
Datawrapper firmographics
Firmographics- Name
- Datawrapper
- Legal name
- Datawrapper GmbH
- Website
- https://datawrapper.de
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Datawrapper is a Berlin-based SaaS company that provides a web-based platform for creating and publishing interactive data visualizations, including charts, maps, and tables. It serves journalists, newsrooms, enterprises, and public-sector organizations through tiered subscriptions.
- Ownership category
- akta.pro rank
Datawrapper industry classification
Industry- Product category
- Data Visualization Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
Keywords
Where Datawrapper is headquartered
LocationHeadquarters
- HQ city
- Bad Honnef Am Rhein
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Datawrapper business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Tiered subscription model with Datawrapper Single, Team, and Pro tiers. Revenue generated through monthly or annual subscription fees. Self-funded company with no outside investors.
- Enterprise Features: Paid enterprise features including single-sign-on, centralized account management, custom workspaces, and self-hosting options
- Extended Customization Services: For extended customization and development work, customers pay additional fees beyond standard subscription
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Datawrapper Single - Individual plan for single users |
| Subscription | Annual | Datawrapper Team - Team collaboration features |
| Subscription | Annual | Datawrapper Pro - Full-featured professional plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Datawrapper product offering
Product offeringCore offering
Datawrapper is a web-based data visualization platform that enables users to create and publish interactive charts, locator/choropleth/symbol maps, and data tables through a step-based editor. The platform supports individual users, teams, and enterprise organizations with tiered subscriptions, brand customization, real-time collaboration, and multi-format export to mobile, web, PowerPoint, and print.
Product overview
Datawrapper is a web-based data visualization platform consisting of three core products: Charts, Maps, and Tables. The platform operates on a tiered subscription model (Single, Team, Pro) with the web application guiding users through a step-based workflow from data upload to publication. Key features include Custom Themes for brand consistency, Dark Mode, Print Export, Localization, Accessibility by default, Single Sign-On, PowerPoint Integration, and Slack Notifications. The platform offers a public API for programmatic automation and provides educational resources through the Academy, River newsletter, and Blog. Datawrapper is self-funded without outside investors and maintains an open-source core.
Differentiator
Problem solved
Functional benefit
Products and services
- Datawrapper Charts Interactive charting tool supporting multiple chart types including bar, column, line, pie, donut, scatter plots, dot plots, range plots, arrow plots, and multiple/small multiple variants. Designed for journalists, researchers, and teams to create publication-ready charts via a step-based workflow from data upload to publication.
- Datawrapper Maps Mapping tool providing locator maps, choropleth maps, and symbol maps with extensive geographic coverage. Supports markers, areas, lines, arrows, 3D globe projection, and customizable basemaps for storytelling and data-driven journalism.
- Datawrapper Tables Data tables with support for mini bar charts, sparklines, heatmaps, custom columns, and export to PDF/SVG. Enables visualization of tabular data with sorting and formatting options for reports and articles.
- Datawrapper Single Individual subscription plan for single users, providing access to the full Datawrapper editor for creating charts, maps, and tables.
- Datawrapper Team Team subscription plan enabling collaboration features including shared themes, templates, real-time collaboration, comments, folders, and team-based workspace organization.
- Datawrapper Pro Enterprise-focused subscription tier with advanced features including custom themes, self-hosting options, centralized account management, and enhanced security controls.
- Datawrapper API Public REST API enabling programmatic creation, updating, and publishing of visualizations. Supports webhooks and image publishing controls for automation workflows, available on Custom and Enterprise plans.
Quantifiable outcome
- Widely used by major global media organizations
- +1 more outcomes
Companies that use Datawrapper
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Datawrapper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
Datawrapper partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Datawrapper competitors and assessment
Company assessmentDirect peers
- Piktochart: Piktochart is a direct peer providing browser-based charts, infographics, and reports targeted at communicators, marketers, and journalists with a similar tiered subscription model.
- Flourish: Flourish is a direct competitor in the easy-to-use, web-based data visualization and storytelling space, with a strong footprint in newsrooms and a similar freemium-to-enterprise subscription model.
- Visme: Visme is a direct peer in the all-in-one visual content creation market, competing with Datawrapper on charts, maps, and branded presentations for business and editorial users.
- Infogram: Infogram is a direct competitor offering browser-based charts, maps, and infographics for journalists, marketers, and enterprises, with comparable tiered subscription pricing.
Emerging players
- Observable: Observable is a notebook-style data visualization platform for analysts and journalists; it overlaps with Datawrapper's interactive chart and map use cases while serving a more code-fluent audience.
- Plotly: Plotly provides open-source and commercial charting libraries (including Dash) used heavily by data teams; it overlaps with Datawrapper at the analytics-to-visualization layer but skews more technical.
Peers
- Datawrapper (other regional / locale alternatives):
Broad incumbents
- Tableau: Tableau (Salesforce) is a broad incumbent enterprise BI platform; while its core is dashboards and analytics, its drag-and-drop chart and map capabilities increasingly overlap with Datawrapper's editorial-friendly visualization use cases.
- Canva: Canva is a broad incumbent in visual content creation that has expanded into charts, reports, and branded graphics, overlapping with Datawrapper at the individual and SMB content creator tier.
- Microsoft Power BI: Microsoft Power BI is a broad incumbent bundling chart, map, and dashboard creation into the Microsoft 365 ecosystem, often pre-procured by enterprise IT teams where Datawrapper is being considered.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Datawrapper social profiles
Digital presenceDatawrapper compliance and trust
Trust signalCompliance1 record
Datawrapper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datawrapper leadership team
Management profileNumber of profiles
Profiles7 records
Datawrapper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datawrapper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datawrapper
What does Datawrapper do?
Datawrapper is a web-based data visualization platform that enables users to create and publish interactive charts, locator/choropleth/symbol maps, and data tables through a step-based editor. The platform supports individual users, teams, and enterprise organizations with tiered subscriptions, brand customization, real-time collaboration, and multi-format export to mobile, web, PowerPoint, and print.
Is Datawrapper a public or private company?
Datawrapper is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Datawrapper founded?
Datawrapper was founded in 2012. It employs 11 to 50 people.
Where is Datawrapper based?
Datawrapper is headquartered in Bad Honnef Am Rhein, Germany, in the Europe region.
How does Datawrapper make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are enterprise Features and extended Customization Services.
Who are Datawrapper's main competitors?
Direct peers on record are Piktochart, Flourish, Visme and Infogram. Emerging players are Observable and Plotly. Datawrapper (other regional / locale alternatives) is listed as a peer. Broad incumbents are Tableau, Canva and Microsoft Power BI.
Does Datawrapper have an API?
Yes. Datawrapper provides a public API that allows developers to programmatically create, update, and publish visualizations. The API supports publishing visualizations via the API with webhook configuration (callWebhooks option) and image publishing controls (waitForImages). Available on Custom and Enterprise plans. Developer documentation is at developer.datawrapper.de/docs/getting-started.
What industry is Datawrapper in?
Datawrapper's product category is Data Visualization Software. Its primary akta.pro industry code is HDAEABAD, Data Platform (Unified Data & Analytics) Suites. Its NAICS code is 51821 and its SIC code is 7370.