What Vertica does

Vertica A/S is a Danish full-service e-commerce agency headquartered in Aarhus with a second office in Copenhagen. Founded around 2001-2005, the firm employs 150 specialists with over 20 years of experience delivering digital commerce solutions. Vertica provides end-to-end services covering e-commerce platform development, AI services, tech and data engineering, digital strategy, UX and design, mobile applications, and ongoing 24/7 service and support. The agency serves both B2B and B2C enterprise clients primarily in Scandinavia, including Hørkram, Søstrene Grene, Kvadrat, Matas, Louis Poulsen, SPORT 24, Samkaup, Molslinjen, Kentaur, EET, Brødrene Dahl, Bolia, and Fleggaard.

Vertica's technical foundation is built on headless MACH (Microservices, API-first, Cloud-native, Headless) architecture, implementing platforms including Optimizely, commercetools, Contentful, Algolia, inRiver PIM, Zendesk, AWS, and GrowthBook. The agency has developed proprietary assets such as a free AI Search Analyzer that tests product pages for AI-readiness, and offers AI Search optimization services (GEO, AEO), Agentic Commerce Protocol implementation support, and structured data/schema markup consulting. Long-term client relationships of 5-15 years and an extensive record at the Danish E-handelsprisen awards from 2018-2025 indicate strong retention and a durable reputation in the Danish and broader Scandinavian market.

Vertica operates on a professional services business model, generating revenue from project-based consulting engagements and long-term partnerships with enterprise clients. Pricing is quote-driven and not publicly disclosed. The agency uses an enterprise field sales motion supplemented by thought leadership content marketing, whitepapers, webinars, and industry events. The company is privately held by founding partners with no external funding rounds or institutional investors disclosed in available source material.

Name

Vertica

Legal name

Vertica A/S

Website

https://vertica.dk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Vertica A/S is a Danish full-service e-commerce agency with 150 specialists in Aarhus and Copenhagen, delivering digital commerce strategy, headless MACH platform implementation, and AI readiness services to B2B and B2C enterprise clients across Scandinavia.

Ownership category

akta.pro rank

Product category

E-commerce Consulting Services

NAICS

Custom Computer Programming Services (541511), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• E-commerce consulting services
• Headless commerce development
• Product information management
• Digital strategy consulting
• Agentic commerce solutions

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services: As a full-service e-commerce agency, Vertica generates revenue through consulting, strategy, design, development, and ongoing support services. They work on project-based engagements and long-term partnerships with clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Vertica is a full-service e-commerce agency that delivers digital strategy, technical implementation, design, and ongoing development for B2B and B2C clients. Services cover e-commerce platform builds (Optimizely, headless MACH on commercetools, Contentful, Algolia), PIM and CDP implementations (inRiver, Zendesk), mobile app development, UX, and AI capabilities including AI Search optimization (GEO/AEO) and Agentic Commerce enablement. They also operate an in-house AI Search Analyzer tool for assessing product page readiness for AI-driven shopping.

Product overview

Vertica is a Danish full-service e-commerce agency with 150 specialists in Copenhagen and Aarhus, operating for over 20 years. The company offers a comprehensive portfolio of e-commerce services including E-commerce, AI, Tech & Data, Digital Strategy, UX & Design, and Apps. Their core offering centers on building and optimizing digital commerce solutions for B2C and B2B clients, with specialized capabilities in headless/MACH architecture, PIM implementations, AI Search optimization, and Agentic Commerce. They provide ongoing Service & Support including 24/7 emergency coverage, along with proprietary tools (AI Search Analyzer) and research publications (B2B Commerce Reports, whitepapers). Notable client work includes implementations on platforms such as Optimizely, commercetools, Contentful, Algolia, inRiver PIM, and Zendesk, delivering measurable outcomes such as 500% conversion improvements and platform migrations from Magento 2 to headless architectures.

Differentiator

Problem solved

Functional benefit

Products and services

• E-commerce Services Full-service e-commerce consulting covering strategy, platform development, integration, operations, and ongoing development for B2C and B2B clients.
• AI Services AI consulting and implementation services for e-commerce, including Agentic Commerce, AI Search optimization (GEO/AEO), and AI integration strategies.
• Tech & Data Services Technical architecture, data management, and engineering services including headless/MACH implementations, API integrations, and data infrastructure.
• Digital Strategy Digital business strategy consulting including market analysis, competitive positioning, and roadmap planning for e-commerce transformation.
• UX & Design User experience design, interface design, and usability optimization for e-commerce platforms and digital touchpoints.
• Apps Mobile application development for iOS and Android, including commerce apps and branded customer experiences.
• Service & Support (24/7) Ongoing support and maintenance services including 24/7 emergency support, knowledge transfer from development to service teams, and continuous optimization.
• AI Search Analyzer Tool Free assessment tool that tests whether product pages are technically and structurally ready for AI-based shopping by checking robots.txt, schema markup for LLMs, and PDP content completeness.

Quantifiable outcome

• 500% increase in sessions resulting in a purchase for Louis Poulsen
• +6 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• OptimizelycoreTechnology or IntegrationVertica implements Optimizely (formerly Episerver) as an e-commerce platform for clients like Kvadrat. The platform provides a foundation for scaling business into new markets.
• inRivercoreTechnology or IntegrationVertica uses inRiver's PIM (Product Information Management) system for client implementations like Matas, enabling efficient product enrichment and multi-language data support.
• ContentfulcoreTechnology or IntegrationHeadless CMS platform used by Vertica for SPORT 24 implementation, providing flexibility and performance for content management.
• commercetoolscoreTechnology or IntegrationCommercetools commerce engine used by Vertica for headless e-commerce implementations, enabling scalable and flexible commerce capabilities.
• AlgoliacoreTechnology or IntegrationSearch platform integrated by Vertica for fast, precise search functionality in e-commerce implementations.
• AWScoreTechnology or IntegrationAmazon Web Services used as cloud infrastructure for Vertica's enterprise e-commerce implementations.
• ZendeskcoreTechnology or IntegrationCustomer service platform implemented by Vertica for Molslinjen to centralize customer inquiries across channels and optimize customer experience.
• GrowthBookcoreTechnology or IntegrationA/B testing platform used by Vertica and SPORT 24 for data-driven experimentation and conversion rate optimization.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Implement Consulting Group: Copenhagen-based Nordic management and technology consultancy with a significant digital transformation practice. Directly comparable to Vertica as a Scandinavian professional services firm serving enterprise clients on strategy, technology implementation, and operations.
• Valtech: European-headquartered digital commerce agency recognized for headless commerce implementations on commercetools, Optimizely, and Sitecore. Closely aligned with Vertica's MACH architecture delivery and enterprise e-commerce project model.
• Emakina: European digital agency with a strong commerce, content, and platform engineering practice. Comparable to Vertica in offering full-service e-commerce build, design, and ongoing optimization to enterprise B2B and B2C clients.
• Vaimo: Nordic-headquartered digital commerce agency specializing in headless commerce and PIM, with deep commercetools and Adobe Commerce expertise. Directly comparable to Vertica's headless/MACH delivery and Scandinavian enterprise client base.
• Netlight: Nordic consultancy with offices in Stockholm, Copenhagen, Oslo, Helsinki, and Munich delivering technology and digital business consulting. Comparable to Vertica in operating a Scandinavian, specialist-heavy professional services model for enterprise clients.
• Blue Meteorite: Danish digital agency specialized in Microsoft Dynamics 365, Power Platform, and ERP-driven commerce implementations. Comparable to Vertica as a Danish e-commerce consultancy serving mid-market and enterprise clients, though with a heavier Microsoft platform bias.

Broad incumbents

• Netcompany: Copenhagen-headquartered, publicly listed Danish IT services and digital transformation firm with thousands of consultants. Comparable to Vertica on geography and digital service scope, but at a significantly larger scale and broader portfolio.
• Accenture Song: Global digital services arm of Accenture covering commerce, creative, and platform engineering. Overlaps Vertica on enterprise e-commerce strategy and implementation, but as part of a much broader portfolio serving large multinationals.
• Deloitte Digital: Global digital transformation and commerce practice of Deloitte, delivering large-scale e-commerce and PIM/CDP programs. Comparable to Vertica on enterprise commerce delivery, but operates at Big Four scale with much wider industry coverage.
• Capgemini: Global consulting and digital engineering firm with established commerce and cloud practices. Comparable to Vertica on e-commerce platform delivery and data/integration work, but serves a much larger, geographically diverse enterprise base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/verticadk
• LinkedInlinkedin.com/company/vertica

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertica