Bradford Real Estate

What Bradford Real Estate does

Bradford Real Estate is a privately held, founder-owned residential real estate brokerage incorporated in Colorado and headquartered at 3450 W. 32nd Street in Denver. Founded by Brad Lewis in 1994, the firm operates through a roster of approximately 14 licensed agents and one administrator, serving individual buyers, sellers, landlords, and investors across the Denver metro area, including the Highlands, Wheat Ridge, Lakewood, Arvada, Capitol Hill, Cherry Creek, South Denver, West Highlands, and Summit County submarkets. The firm's service offering centers on traditional residential brokerage for buying and selling homes, with complementary services for first-time buyers, cross-state relocations, and investment property advisory.

The underlying technology is conventional for the residential brokerage category. The website integrates IDX Broker for MLS-grade property search, map search, and home valuation, providing self-service lead capture alongside agent-driven transactions. A web-based property management system supports the firm's complementary rental management service. There are no proprietary models, custom platforms, or differentiated technology assets disclosed; the digital marketing and website are produced by an external agency (Fat Bird Marketing).

The business model combines transaction-based commissions on residential sales with recurring managed-service fees from property management. Property management pricing is transparent and disclosed: 50% of first month's rent as a new-lease commission, a 10% flat monthly management fee, and $100 for lease renewals. Real estate sales commissions are not publicly disclosed and vary by transaction. Go-to-market is sales-led and agent-based, with lead flow generated through agent referrals, repeat customers, the IDX-powered website, blog content covering Denver market trends, and social media. Multiple agents (e.g., Sue Greeley) state their books are built entirely on referrals, underscoring the relationship-driven nature of customer acquisition.

Name

Bradford Real Estate

Legal name

Bradford Real Estate, Inc.

Website

https://bradfordrealestate.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Bradford Real Estate is a privately held, founder-owned Denver residential brokerage founded in 1994, operating through approximately 14 agents to serve individual home buyers, sellers, landlords, and investors across the Denver metro area, with complementary property management services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Property management services
• Home buying representation
• Home selling services
• Rental property management

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commissions: Traditional real estate commissions from buying and selling residential properties. Agents represent buyers and sellers in transactions.
2. Property Management Services: Ongoing property management fees including 50% of first month's rent as new lease commission, 10% flat rate monthly management fee, and $100 for lease renewals. Services include tenant screening, rent collection, maintenance coordination, and property administration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bradford Real Estate is a residential real estate brokerage that represents buyers and sellers in home transactions across the Denver metro area. The company also provides full-service rental property management including tenant screening, rent collection, maintenance coordination, and financial administration for property owners.

Product overview

Bradford Real Estate is a customer service-oriented neighborhood real estate brokerage founded in 1994, operating as a unified residential real estate platform in Denver, Colorado. The company offers core residential real estate services for buying and selling homes, complemented by a comprehensive property management module that handles rental properties including tenant screening, marketing, rent collection, maintenance coordination, and financial administration. The platform also includes an online home search portal integrated with IDX Broker, and publishes a market insights blog covering Denver real estate trends, home design, and neighborhood profiles.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Services Full-service residential real estate brokerage offering buyer representation, seller representation, and investment property advisory across the Denver metro area, including the Highlands, Lakewood, Wheat Ridge, Arvada, and surrounding neighborhoods. Agents provide market analysis, property search, negotiations, and closing support.
• Property Management Services Comprehensive rental property management service for property owners in the Denver metro area, including property assessment, tenant screening and placement, marketing and advertising, financial administration and reporting, and 24/7 maintenance coordination. Fees: 50% of first month's rent for new leases, 10% monthly management fee, and $100 for lease renewals.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• IDX BrokercoreTechnology or IntegrationProvides integrated property listing search functionality, advanced home search, home valuation tools, and map search capabilities on the Bradford Real Estate website.
• Fat Bird MarketingminorOthersDigital marketing agency that created and maintains the Bradford Real Estate website.
• Denver Board of RealtorscoreOthersPrimary professional association for real estate agents, providing continuing education, networking, and industry standards. Many agents are long-standing members.
• Summit County Board of RealtorsminorOthersProfessional association membership held by agents like Teiah Cox for broader market coverage.
• Graduate Realtor InstituteminorOthersGRI certification provider offering advanced real estate education and training to agents.
• Real Estate Negotiation InstituteminorOthersProvides negotiation training and certification for real estate professionals.
• National Association of RealtorscoreOthersNational professional organization setting standards and providing resources for real estate agents.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Redfin: Tech-enabled discount brokerage operating in Denver that uses an online platform to reduce traditional commission rates. Does not compete head-to-head with Bradford on service intensity but pressures the entire local commission structure Bradford depends on.
• eXp Realty: Cloud-based brokerage with no traditional office footprint and high commission splits that has been actively recruiting Denver-area agents away from independent firms like Bradford. Operates on a fundamentally different cost structure that pressures Bradford's agent retention economics.
• HomeSmart Realty Group: Discount brokerage model operating in Denver that offers higher commission splits to agents in exchange for reduced fees to clients. Competes with Bradford for agent recruitment and could attract Bradford's agents given Bradford's limited technology and brand scale.

Broad incumbents

• Compass: Tech-enabled national brokerage with significant Denver presence, offering agents proprietary marketing technology and lead-generation tools. Operates a wider portfolio of services but directly competes for Bradford's agents and clients in Denver.
• RE/MAX of Cherry Creek: Large Denver metro franchise of the global RE/MAX network offering similar residential buy/sell services. Larger scale and brand reach than Bradford but comparable product offering for Denver clients.
• Coldwell Banker Devonshire: Long-established Denver residential brokerage affiliated with the national Coldwell Banker network. Competes with Bradford across price segments and benefits from global brand recognition that Bradford lacks.

Direct peers

• West + Main Homes: Denver-based independent brokerage with a modern brand and strong agent-centric culture, competing for the same pool of experienced Denver agents and serving the same first-time buyer, move-up, and luxury segments as Bradford.
• LIV Sotheby's International Realty: Denver-focused residential brokerage affiliated with the Sotheby's luxury network, serving similar metro Denver buyer and seller segments. Directly competes with Bradford in the mid-to-upper price tiers across the same geographic footprint.
• Kentwood Real Estate: Independent, Denver-based residential brokerage with strong local brand recognition and similar boutique service positioning. Operates across the same Denver metro neighborhoods as Bradford and competes directly for agent talent and listings in the Highlands, Cherry Creek, and surrounding areas.

Regional players

• Colorado Home Realty: Colorado-focused residential brokerage with a similar independent, agent-friendly culture to Bradford. Competes in the same Denver metro and Front Range markets for buyers, sellers, and experienced agents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BradfordHomes
• Facebookfacebook.com/BradfordRealEstate
• LinkedInlinkedin.com/company/bradford-real-estate-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bradford Real Estate