Logocos

What Logocos does

LOGOCOS Naturkosmetik GmbH & Co. KG is a German independent natural cosmetics brand house headquartered in Salzhemmendorf, Lower Saxony, operating three consumer brands—LOGONA, SANTÉ, and HELIOTROP—across facial care, hair care, body care, and decorative cosmetics. The company was founded in 1978 by Heilpraktiker Hans Hansel, originating from the ALRAUNE organic store opened in Hannover in 1975, and has been operated continuously for more than 45 years, including a return to independent Mittelstand ownership in March 2023 after years inside an international corporate group.

The company's technical core is in-house formulation and manufacturing at the Kräuterwiese facility in Salzhemmendorf, where over 60 proprietary botanical extracts are produced from plant-based oils, actives, and extracts, including organic nettle sourced regionally. All formulations are independently certified under NATRUE (co-founded by LOGOCOS in 2008), COSMOS, and NCS, with manufacturing also compliant with ISO 22716, ISO 14001, EMAS, and IFS; products are 100% cruelty-free, with a large vegan subset, and free from mineral oils, synthetic dyes, GMOs, and irradiated ingredients. The portfolio exceeds 1,000 SKUs and is supported by an in-house R&D team applying the 'Natur als Lehrmeisterin' (Nature as Teacher) principle.

LOGOCOS earns revenue through branded natural cosmetics sales via a dual-channel go-to-market combining direct e-commerce (logocos.de, sante.de, heliotrop.de) with distribution through natural cosmetics retail stores, pharmacies, and drugstores in Germany, Austria, and Switzerland. The customer base is fragmented across B2C consumers seeking certified natural and vegan personal care, and no disclosed pricing model or named anchor customers exist; instead, the model relies on brand equity, certification credibility, and shelf presence across the DACH region.

Name

Logocos

Legal name

LOGOCOS Naturkosmetik GmbH & Co. KG

Website

https://logocos.de

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

LOGOCOS is an independent German natural cosmetics brand house operating three consumer brands—LOGONA, SANTÉ, and HELIOTROP—with in-house formulation and manufacturing at its Salzhemmendorf facility, serving conscious, vegan, and clean-beauty consumers across the DACH region via e-commerce and natural cosmetics retail.

Ownership category

akta.pro rank

Product category

Natural Cosmetics

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Natural cosmetics
• Certified organic skincare
• Plant-based haircare
• Botanical extracts
• Vegan beauty products

Headquarters

HQ city

Salzhemmendorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Natural Cosmetics Product Sales: LOGOCOS generates revenue through the sale of certified natural cosmetics products under three brands (LOGONA, SANTÉ, and HELIOTROP), including facial care, hair care, and decorative cosmetics. Products are sold through direct e-commerce and retail distribution channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

LOGOCOS develops, manufactures, and distributes certified natural cosmetics under three brands (LOGONA, SANTÉ, and HELIOTROP), spanning facial care, hair care, body care, and decorative cosmetics. All formulations are created in-house at the Krauterwiese (Krauterwiese) facility in Salzhemmendorf, Germany, using 60+ proprietary botanical extracts and regionally sourced organic ingredients compliant with NATRUE, COSMOS, and NCS standards.

Product overview

LOGOCOS Naturkosmetik GmbH & Co. KG is a certified natural cosmetics company that operates as an independent brand house with three sub-brands: LOGONA, SANTÉ, and HELIOTROP. The company develops, manufactures, and produces all formulations in-house at its Kräuterwiese facility in Salzhemmendorf, Germany. The portfolio spans facial care, haircare, body care, and decorative cosmetics, with over 1,000 products and 60 proprietary botanical extracts. All products are certified natural cosmetics meeting standards such as NATRUE, COSMOS, and NCS, with a focus on plant-based ingredients, sustainability, and cruelty-free development.

Differentiator

Problem solved

Functional benefit

Brands

• SANTÉ Naturkosmetik: Natural cosmetics brand under LOGOCOS portfolio focusing on facial and hair care products
• LOGONA Naturkosmetik
• HELIOTROP

Products and services

• SANTÉ Naturkosmetik Certified natural cosmetics brand offering facial care, hair care, and body care products formulated with plant-based ingredients. Part of the LOGOCOS portfolio of three certified natural cosmetics brands.
• LOGONA Naturkosmetik Pioneer certified natural cosmetics brand under LOGOCOS specializing in facial care and anti-aging formulations. Developed and produced in-house at the Krauterwiese (Krauterwiese) facility in Salzhemmendorf, Germany.
• HELIOTROP Naturkosmetik Certified natural cosmetics brand in the LOGOCOS portfolio offering facial care products using botanical extracts and plant-based active ingredients developed in-house.

Quantifiable outcome

• 100% cruelty-free product development with no animal testing
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NATRUEcoreOthers · 1 January 2008LOGOCOS co-founded the NATRUE international certification standard for natural cosmetics in 2008, on the occasion of their 30th anniversary. NATRUE creates transparency and reliable quality criteria for certified natural cosmetics. LOGOCOS transitioned from LOGOCOS GmbH to LOGOCOS Naturkosmetik AG in the same year.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• L'Oréal: Global beauty multinational with multiple certified natural brands (La Roche-Posay, Garnier Bio, Caudalie); competes broadly in clean beauty and represents the scale benchmark for retail negotiating leverage.
• Beiersdorf: German multinational behind Nivea, Eucerin, and La Prairie; competes in the same German drugstore shelves and increasingly in certified naturals through brand extensions, representing the dominant incumbent LOGOCOS must defend against.
• Estée Lauder Companies: Global prestige beauty group with natural-leaning brand portfolio (Aveda, Origins, Dr. Jart+); comparable as a broader incumbent now aggressively building clean/natural positioning across its portfolio.

Emerging players

• Natura &Co: Holding group for Natura, The Body Shop, Aesop, and Avon; relevant as an international group explicitly built around natural cosmetics and direct selling — a strategic comparable for LOGOCOS's multi-brand Mittelstand model.

Direct peers

• WALA Heilmittel / Dr. Hauschka: German manufacturer of natural cosmetics under Dr. Hauschka with in-house botanical WALA garden sourcing; directly comparable in certified natural positioning, vertical integration, and premium price tier overlap with LOGONA.
• Weleda: Swiss-German pioneer of natural and biodynamic cosmetics and anthroposophic medicines; closest direct peer to LOGOCOS given overlapping certified natural skincare, NATRUE-aligned philosophy, and DACH-led distribution.
• Primavera Life: German manufacturer of natural aromatherapy, essential oils, and certified natural cosmetics; overlaps with LOGOCOS in botanical ingredient sourcing, DACH distribution, and organic certification positioning.
• Annemarie Börlind: Black Forest-based German natural cosmetics manufacturer with in-house production and certified natural formulations; directly comparable on German Mittelstand identity, vertical integration, and premium naturals positioning.
• i+m Naturkosmetik: Berlin-based independent German natural cosmetics brand with certified organic formulations; comparable as a smaller independent Mittelstand competitor in German natural retail and organic supermarket channels.
• Lavera Naturkosmetik: German natural cosmetics brand focused on certified organic formulations across skincare, hair, and body care; competes in the same German drugstore and natural retail channels as LOGOCOS's SANTÉ and LOGONA brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/logocos-naturkosmetik-gmbh

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logocos