What Cirrus Asset Management Inc. does

Cirrus Asset Management Inc. is a privately held property and asset management firm headquartered in Woodland Hills, California, founded in 2007 by Steve Heimler. The company operates two principal divisions — a Residential/Multifamily Division managing more than 22,000 apartment units and a Commercial Division managing more than 2 million square feet of commercial real estate — across eight U.S. states (California, Texas, Colorado, Hawaii, Washington, Utah, Nevada, and Oregon under active licensing). Both divisions deliver an identical six-service modular architecture: Property Management, Asset Management, Construction Management, Investor Relations, Acquisition Analysis, and Technology & Marketing. The company reports a portfolio valuation exceeding $7 billion and involvement in over $4.5 billion of historical asset transfers.

Cirrus serves three customer tiers — institutional property owners (including Brookfield Properties), private owners and family offices (such as Pacific Property Company), and syndicated real estate partnerships — generating revenue through recurring management fees structured as a percentage of gross rental income, supplemented by project-based professional services fees for asset management, construction oversight, and acquisition due diligence. Pricing is custom and quote-based per property, with no publicly disclosed standard tiers. The go-to-market is sales-led and enterprise-oriented, with all new business originating from direct referrals and the firm qualifying for institutional capital via approval from Freddie Mac, Fannie Mae, insurance companies, and CMBS lenders.

The technology stack is built entirely on third-party platforms: Yardi Systems serves as the core property management and accounting backbone, GoCanvas supports mobile field operations, CoStar provides market survey data for portfolio analysis, and RENTCafe (Yardi-powered) provides the resident portal. In 2025, Cirrus joined the Oakline holding family to access cross-platform lead generation, expanded service offerings, technology enablement, and additional talent, indicating a strategic acceleration phase following 18 years of organic growth.

Name

Cirrus Asset Management Inc.

Legal name

Cirrus Asset Management, Inc.

Website

https://cirrusami.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Cirrus Asset Management is a privately held property and asset management firm operating Residential (22,000+ units) and Commercial (2M+ sq ft) divisions across 8 U.S. states, serving institutional, private, and syndicated property owners through six integrated service lines built on Yardi, GoCanvas, and CoStar.

Ownership category

akta.pro rank

Product category

Real Estate Property Management

NAICS

Residential Property Managers (531311), Nonresidential Property Managers (531312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Multifamily (Apartment) Property Management (BPAJAGAD), Commercial Real Estate Asset Management (BPAJAMAB), Residential Real Estate Asset Management (BPAJAMAA)

Keywords

• Property management services
• Commercial real estate management
• Multifamily housing services
• Asset management services
• Construction management services

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property Management Services: Cirrus provides comprehensive property management services for multifamily and commercial properties, including day-to-day operations, maintenance, accounting, and tenant relations. Revenue is generated through management fees typically structured as a percentage of gross rental income.
2. Asset Management Services: Strategic asset management including market research, data analysis, revenue forecasting, risk mitigation, and investment optimization. Services are provided to maximize property value and investment returns for property owners.
3. Construction Management Services: Hands-on construction management from project inception through completion, providing end-to-end solutions for capital projects including planning, preconstruction, bid analysis, and project control.
4. Acquisition Analysis and Due Diligence: Due diligence services and acquisition analysis providing financial impact assessment and deal viability recommendations for property transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Cirrus Asset Management Inc. provides comprehensive property management, asset management, construction management, investor relations, acquisition analysis, and technology & marketing services for multifamily residential and commercial real estate owners. The firm operates a Commercial Division managing over 2 million square feet and a Residential/Multifamily Division managing more than 22,000 apartment units across multiple U.S. states. Services are delivered under an "ownership mentality" approach leveraging Yardi Systems, GoCanvas, and CoStar technology integrations, with revenue generated through management fees negotiated per property.

Product overview

Cirrus Asset Management Inc. is a property and asset management company operating two sub-branded divisions — the Commercial Division (managing over 2 million square feet of commercial real estate across 8 states with a portfolio valued over $7 billion) and the Residential/Multifamily Division (managing over 22,000 apartment units across 58+ states). Both divisions share a common modular service architecture: Property Management Services, Asset Management Services, Construction Management Services, Investor Relations Services, Acquisition Analysis Services, and Technology & Marketing Services. The company operates as a unified management platform supported by technology integrations with Yardi Systems (core property management and accounting), GoCanvas (mobile field workflows), CoStar (market survey data), and Angus Systems (back-office operations). The Commercial and Residential divisions differentiate by property type and operational scale but share the same technology stack and service philosophy built around the company slogan 'Developing loyal customers is our way of life.'

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Day-to-day property operations including maintenance staff, accounting, tenant relations, and leasing for both residential and commercial properties. Currently covers 22,000+ residential units and over 25 million square feet of commercial real estate. Targeted at property owners seeking professional operational management.
• Asset Management Services Strategic asset management service focused on maximizing property value and investment returns through risk mitigation, liability reduction, market research, data analysis, revenue forecasting, and investment plan participation. Targeted at institutional and private property owners.
• Construction Management Services Hands-on construction management from project inception through completion, providing end-to-end capital project solutions including planning, preconstruction, bid analysis, project control, risk management, and sustainability. Acted as independent client advocate. Targeted at property owners executing capital improvements.
• Investor Relations Services Investor relations and client management services focused on relationship building with property owners and investors, ensuring alignment of client interests and maintaining high ethical standards in asset stewardship. Targeted at property owners and real estate investors.
• Acquisition Analysis Services Commercial due diligence service providing financial impact insights on issues uncovered during property evaluation, including thorough asset inspection and financial deep-dive to confirm or deny deal viability or support renegotiation. Targeted at investors and acquirers evaluating real estate transactions.
• Technology & Marketing Services Technology stack management and multichannel marketing services leveraging Yardi Systems, GoCanvas, and CoStar data, including CRM platforms, traffic tracking, marketing attribution, and online reputation management across review sites. Targeted at managed properties and their owners.
• Commercial Division Services The commercial real estate management arm of Cirrus, providing property management, asset management, construction management, investor relations, acquisition analysis, and technology & marketing for commercial properties. Manages over 2 million square feet across 8 states with portfolio valued over $7 billion.
• Residential/Multifamily Division Services The multifamily residential property management arm of Cirrus, managing over 22,000 apartment units across multiple states through the same six core services as the Commercial Division. Licensed by the California Department of Real Estate (License No. 01834798).

Quantifiable outcome

• Managed portfolio valued at over $7 billion
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Yardi SystemscoreTechnology or IntegrationPrimary technology partner providing property management software, accounting, payroll, and operational workflows. Yardi Systems is the backbone of Cirrus's technology infrastructure, enabling comprehensive property management across the entire portfolio.
• GoCanvascoreTechnology or IntegrationMobile platform partner providing customized online systems for tenants and employees to access property information and manage daily operations.
• CoStarcoreTechnology or IntegrationMarket data partnership providing industry-leading market survey data for portfolio analysis, valuations, and market positioning decisions.
• RENTCafecoreTechnology or IntegrationResident portal and property listing platform (powered by Yardi) providing online leasing, rent payment, and tenant services for residents in managed properties.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Asset Living: Top-5 US multifamily property manager with ~300,000+ units under management. Directly comparable as a private, growth-oriented PM firm targeting institutional owners across multiple states, frequently cited as a Cirrus competitor for similar third-party mandates.
• RPM Living: Multifamily property manager with ~200,000+ units and full-service capabilities. Directly comparable as a private, fast-growing PM firm with similar institutional customer orientation and geographic concentration in the South and West.
• FPI Management: Multifamily property manager operating across the Western US (~165,000 units). Directly comparable in geographic footprint (heavy CA, NV, TX presence), mid-market institutional focus, and similar unit count to Cirrus's residential division.
• Greystar Real Estate Partners: The largest multifamily property management firm in the US (~80,000+ employees, 800,000+ units). Directly comparable because Greystar is the firm that acquired founder Steve Heimler's prior company (Stratus), and competes head-to-head with Cirrus for third-party management mandates across the Western US.
• Lincoln Property Company: Top-3 US multifamily property manager with national footprint and full-service residential and commercial management. Directly comparable in offering institutional-quality residential management across multiple US states with similar value-add and institutional client focus.

Broad incumbents

• Equity Residential: Large multifamily REIT with primarily internal property management. Comparable as a major owner/operator of West Coast multifamily assets (a Cirrus target customer segment), but as an owner/REIT rather than a third-party manager.
• Cushman & Wakefield: Global commercial real estate services firm offering property and asset management at scale. Comparable to Cirrus's commercial division for asset management and institutional owner relationships, but operates as a much broader platform with global reach.
• CBRE Group: Largest global commercial real estate services firm. Comparable for commercial property and asset management at institutional scale, but operates as a full-service diversified platform rather than a focused property management specialist.
• AvalonBay Communities: Large multifamily REIT with primarily internal property management, significant West Coast and high-density urban exposure. Comparable as a major institutional owner that either insources property management or could be a Cirrus customer/competitor for similar assets.
• Jones Lang LaSalle (JLL): Global commercial real estate services and investment management firm. Comparable to Cirrus's commercial asset management and acquisition due diligence offerings, but as part of a much larger, publicly traded, multi-service platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cirrusami
• LinkedInlinkedin.com/company/cirrus-asset-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cirrus Asset Management Inc.