Shuttle Computer Group
Shuttle Computer Group is the North American subsidiary of Taiwan-based Shuttle Inc., designing and selling compact, fanless industrial PCs — including mini, slim, nano, cube, all-in-one, kiosk, and semi-ruggedized models — to system integrators, digital signage operators, and commercial customers via e-commerce, distribution, and a dedicated B2B Group.
- Company typePrivate
- Founded1988
- HeadquartersCity Of Industry, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Shuttle Computer Group does
Shuttle Computer Group, Inc. is the North American subsidiary of Shuttle Inc., a Taiwanese computer manufacturer founded in 1983 with the U.S. subsidiary established in 1988 and headquartered in City of Industry, California. The company designs and sells compact, fanless, and industrial-grade personal computers — including mini-PCs, slim PCs, nano PCs, cube PCs, all-in-ones, kiosk/signage players, semi-ruggedized systems, and industrial box PCs — under product lines branded Fanless, Nano, Slim, Cube, Industrial, and Kiosks & Signage. Flagship SKUs include the X50N semi-ruggedized AIO, DS10U and DH470 slim desktops, NC10U nano PC, SH510R4 cube PC, K15RK01 kiosk, and BPCWL03 industrial box PC. Underlying technology centers on small-form-factor motherboard engineering and proprietary fanless thermal design enabling silent, energy-efficient 24/7 operation in demanding environments.
The business model is hardware-led with attached services. Revenue derives primarily from one-time hardware sales across the product lines, complemented by OEM Customization Services (private labeling, customized BIOS settings, imaging) and drop-ship fulfillment for distribution partners. Pricing is quote-based and not publicly disclosed, consistent with B2B/integrator channels. Go-to-market combines three distribution channels — own e-commerce storefront, third-party distribution, and a dedicated Business to Business Group — and two primary GTM motions: channel partners and enterprise field sales. Primary customer segments are industrial and commercial system integrators and digital signage/kiosk operators; secondary segments are home users and an emerging edge-AI workload segment. The company also offers a 3-year limited warranty on new models. Shuttle maintains a wholly-owned subsidiary ownership structure under its Taiwanese parent, with no independent venture funding, public listing, or M&A activity disclosed in the available data.
Shuttle Computer Group firmographics
Firmographics- Name
- Shuttle Computer Group
- Legal name
- Shuttle Computer Group Inc.
- Website
- https://us.shuttle.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Shuttle Computer Group is the North American subsidiary of Taiwan-based Shuttle Inc., designing and selling compact, fanless industrial PCs — including mini, slim, nano, cube, all-in-one, kiosk, and semi-ruggedized models — to system integrators, digital signage operators, and commercial customers via e-commerce, distribution, and a dedicated B2B Group.
- Ownership category
- akta.pro rank
Shuttle Computer Group industry classification
Industry- Product category
- Industrial Computing Hardware
- NAICS
- Electronic Computer Manufacturing (334111), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computer and Peripheral Equipment Manufacturing (3341)
- SIC
- Electronic Computers (3571), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Industrial Embedded Computers (Box PCs) (HDACALAF)
- akta.pro secondary industries
- Business Desktops (Commercial PCs) (HDACAAAB), Industrial Panel PCs & HMI Terminals (HDACALAE)
Keywords
Where Shuttle Computer Group is headquartered
LocationHeadquarters
- HQ city
- City Of Industry
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shuttle Computer Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Sales: Sale of industrial computers including Fanless, Nano, Slim, Cube, and Industrial series; All-in-One computers; and Kiosk/Signage displays
- OEM Customization Services: Private labeling, customized BIOS settings, imaging services, and custom hardware modifications for enterprise customers
- Drop-Ship Services: Logistics and fulfillment services for B2B customers and distribution partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Shuttle Computer Group product offering
Product offeringCore offering
Shuttle Computer Group manufactures and sells compact, high-performance industrial computers across multiple product lines, including fanless, nano, slim, cube, and industrial PCs, as well as all-in-one and kiosk/digital signage systems. The company complements its hardware portfolio with OEM customization services such as private labeling, BIOS customization, imaging, and drop-ship fulfillment for commercial and integrator customers.
Product overview
Shuttle Computer Group offers a diverse portfolio of compact, high-performance industrial computers and related products. The company manufactures hardware across multiple product lines: the Fanless Series (slim, silent, energy-saving PCs), Nano Series (small, fast mini PCs), Slim Series (compact thin computers for 24/7 operation), Cube Series (flexible, powerful tower-style PCs), Industrial Series (robust fanless computers for demanding environments), and Kiosks & Signage solutions. Individual products include the X50N semi-ruggedized all-in-one, DS10U and DH470 desktop slim PCs, NC10U nano PC, K15RK01 kiosk, SH510R4 cube PC, and BPCWL03 box PC. The company also provides OEM Customization Services including private labeling, BIOS customization, imaging, and drop-ship services, targeting integrators and commercial applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Fanless Series
Companies that use Shuttle Computer Group
Customer profileSegments4 records
Ideal customer profiles3 records
Shuttle Computer Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Shuttle Computer Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Shuttle Computer Group competitors and assessment
Company assessmentDirect peers
- ASRock Industrial: ASRock Industrial manufactures motherboards, mini PCs, and embedded systems for industrial and IoT use cases, directly comparable to Shuttle's compact PC and Box PC offerings for B2B integrators.
- ZOTAC: ZOTAC's ZBOX mini-PC line competes directly with Shuttle's Nano and Slim series in the compact desktop and embedded computing category, serving similar SMB and prosumer customers.
- Intel NUC (ASUS NUC): Intel's NUC line (now owned by ASUS) is a direct competitor in the mini-PC and small form factor desktop category, overlapping heavily with Shuttle's Nano, Slim, and Cube product families.
- AOPEN: AOPEN produces small form factor and embedded computing devices for digital signage, kiosks, and retail applications — a direct overlap with Shuttle's Kiosk & Signage and Slim/Nano product lines.
- Giada Technology: Giada is a Chinese embedded and signage PC maker offering fanless, slim, and compact systems — comparable to Shuttle's industrial and digital signage product families targeting system integrators.
- Axiomtek: Axiomtek specializes in industrial and embedded computing solutions including fanless systems and box PCs, closely mirroring Shuttle's Industrial and Fanless series for system integrators and industrial automation customers.
- Advantech: Advantech is a leading global manufacturer of industrial PCs, embedded systems, and IoT platforms, directly competing with Shuttle's Industrial and Box PC product lines across factory automation, signage, and edge computing use cases.
Emerging players
- OnLogic (formerly Logic Supply): OnLogic builds rugged industrial and edge PCs with strong configurability and integrator focus, overlapping directly with Shuttle's Fanless and Industrial series and competing for similar system integrator and industrial customers.
Broad incumbents
- Lenovo ThinkCentre / ThinkEdge: Lenovo's ThinkCentre Tiny desktops and ThinkEdge edge-computing portfolio cover similar compact and industrial use cases as Shuttle, with deeper enterprise relationships and global reach.
- Dell OptiPlex / Dell Edge Gateway: Dell's OptiPlex Micro and embedded/edge gateway portfolio competes broadly with Shuttle's commercial and industrial compact PCs, leveraging a much larger brand, channel, and services footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Shuttle Computer Group social profiles
Digital presenceShuttle Computer Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shuttle Computer Group leadership team
Management profileNumber of profiles
Shuttle Computer Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shuttle Computer Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shuttle Computer Group
What does Shuttle Computer Group do?
Shuttle Computer Group manufactures and sells compact, high-performance industrial computers across multiple product lines, including fanless, nano, slim, cube, and industrial PCs, as well as all-in-one and kiosk/digital signage systems. The company complements its hardware portfolio with OEM customization services such as private labeling, BIOS customization, imaging, and drop-ship fulfillment for commercial and integrator customers.
Is Shuttle Computer Group a public or private company?
Shuttle Computer Group is a private company. It is classified as corporate owned and is currently operating.
When was Shuttle Computer Group founded?
Shuttle Computer Group was founded in 1988. It employs 1,001 to 5,000 people.
Where is Shuttle Computer Group based?
Shuttle Computer Group is headquartered in City Of Industry, United States, in the North America region.
How does Shuttle Computer Group make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are OEM Customization Services and drop-Ship Services.
Who are Shuttle Computer Group's main competitors?
Direct peers on record are ASRock Industrial, ZOTAC, Intel NUC (ASUS NUC), AOPEN, Giada Technology, Axiomtek and Advantech. OnLogic (formerly Logic Supply) is listed as an emerging player. Broad incumbents are Lenovo ThinkCentre / ThinkEdge and Dell OptiPlex / Dell Edge Gateway.
Does Shuttle Computer Group have an API?
No public API is recorded for Shuttle Computer Group.
What industry is Shuttle Computer Group in?
Shuttle Computer Group's product category is Industrial Computing Hardware. Its primary akta.pro industry code is HDACALAF, Industrial Embedded Computers (Box PCs), with a secondary code of HDACAAAB, Business Desktops (Commercial PCs). Its NAICS code is 334111 and its SIC code is 3571.