Giada
Giada is a Chinese embedded computing hardware vendor founded in 1999, designing and manufacturing digital signage players, embedded/industrial PCs, and edge AI devices for global enterprise customers in retail, hospitality, kiosk, industrial automation, transportation, and healthcare.
- Company typePrivate
- Founded1999
- HeadquartersShenzhen, China
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Giada does
Giada, legally Shenzhen JIEHE Technology Development Co., Ltd., is a privately held Chinese provider of commercial and industrial embedded computing hardware founded in 1999 and headquartered in Shenzhen. The company designs, manufactures, and sells digital signage players, embedded PCs, industrial PCs, OPS/SDM modules, computer-on-modules, single-board computers, motherboards, and edge AI computing devices, powered by third-party silicon from Intel, AMD, NVIDIA, Rockchip, and NXP. Its proprietary JAHC (JIEHE Active Hardware Control) technology is a patented, OS-independent hardware management system that enables automatic power-on, RTC wake-up, watchdog timing, and scheduled power control, with a JAHC API exposed to solution partners. Products are engineered for 24/7 commercial operation, supporting wide temperature ranges (-20°C to 60°C), long-lifecycle availability up to 10 years, and a reported field failure rate below 1%.
Giada operates a 100%-owned manufacturing facility in Dongguan certified to ISO-9001 and ISO-14001, and directs over 10% of revenue into R&D, holding more than 100 patents. Revenue is generated through hardware sales (digital signage players, embedded PCs, industrial motherboards, OPS/SDM modules, and edge AI devices) via a channel-led model with a global network of authorized distributors and CMS solution partners across Europe, Asia Pacific, Africa, and the Middle East, supplemented by direct enterprise inquiry handling. Named enterprise customers span retail, hospitality, and telecom — including McDonald's, Burger King, Shell, Starbucks, Porsche Center, and Orange — and deployments are cited across more than 80 countries.
The company positions itself in industrial automation, kiosks/self-service, transportation, digital healthcare, smart education, and edge AI in addition to retail signage. It has built an ecosystem of CMS integration partnerships (easescreen, Telelogos, PADS4, Wallboard, NOWSIGNAGE, Novisign, Grassfish, SignMetrix, Ommasign, STiNO) and has earned Intel Titanium Partner status and three consecutive Intel DCG Innovation Awards. Go-to-market is event-driven (ISE, Embedded World, InfoComm, Japan IT Week, SPS Italia, ICE) and supported by case-study content marketing and a YouTube video channel. The legal entity operates internationally through JIEHE Technology (Hong Kong) Limited and a European branch established in 2019.
Giada firmographics
Firmographics- Name
- Giada
- Legal name
- Shenzhen JIEHE Technology Development Co., Ltd.
- Website
- https://giadatech.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Giada is a Chinese embedded computing hardware vendor founded in 1999, designing and manufacturing digital signage players, embedded/industrial PCs, and edge AI devices for global enterprise customers in retail, hospitality, kiosk, industrial automation, transportation, and healthcare.
- Ownership category
- akta.pro rank
Giada industry classification
Industry- Product category
- Embedded Computing Hardware
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Other Communications Equipment Manufacturing (33429)
- SIC
- Electronic Computers (3571), Computer Communications Equipment (3576)
- akta.pro primary industry
- System-on-Chip (SoC) Platforms (Mobile/Consumer/Embedded) (HDAHAJAC)
- akta.pro secondary industries
- Edge AI Hardware & NPUs (SoCs, modules, accelerators) (HDAAAJAC), Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE), Compute & Acceleration ICs (CPU/GPU/AI/FPGA/ASIC) (HDAHABAC)
Keywords
Where Giada is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
Giada business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Hardware Product Sales: Giada generates revenue primarily through the sale of embedded computer hardware including digital signage players, embedded PCs, industrial motherboards, OPS/SDM modules, and edge AI computing devices. The company operates a 100%-owned factory in Dongguan certified to ISO-9001 and ISO-14001 standards.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Giada product offering
Product offeringCore offering
Giada designs and manufactures embedded computing hardware including digital signage players, embedded PCs, industrial motherboards, OPS/SDM modules, and edge AI computing devices powered by Intel, AMD, Rockchip, and NXP processors. It sells these commercial-grade products globally for 24/7 applications in retail, kiosk, industrial automation, and edge AI use cases.
Product overview
Giada is a comprehensive embedded computing and AIoT technology provider offering a full product portfolio of digital signage players, embedded computers, industrial PCs, edge AI computing devices, and commercial/industrial motherboards. The product lineup includes ARM and x86-based Digital Signage Players (ranging from entry-level to high-performance, including outdoor and ChromeOS Flex variants), Embedded PCs (mainstream, high-performance, and desktop), Industrial PCs (X86 and ARM platforms), Edge AI Computing (AI PCs with NPU up to 97 TOPS, workstations, and AI accelerator modules), Computer-on-Modules and SBCs (SMARC modules, Pico-ITX, 3.5-inch, and Mini-ITX motherboards), and Accessories (mounts, Wi-Fi/BT modules, mobile network modules, power supplies, cables). The company also offers proprietary JAHC (JEHE Active Hardware Control) technology for remote device management. Products support multiple operating systems including Windows, Linux, Android, Debian, and Raspberry Pi OS, and are designed for 24/7 commercial operation with long lifecycle support up to 10 years.
Differentiator
Problem solved
Functional benefit
Brands
- JAHC: JEHE Active Hardware Control - a patented technology of Giada that provides hardware-based device management including automatic power on, RTC wake up, and watchdog timer functions, independent of OS.
Products and services
- ARM Player (DN Series) Compact, durable ARM-based digital signage players including Raspberry Pi media players, providing affordable solutions for digital signage, in-store radio, and background music in smart retail and hospitality.
- Entry Level Player Entry-level digital signage players powered by Intel Apollo Lake, Atom, and Baytrail-M processors for basic digital signage applications.
- Mainstream Player Mid-range digital signage players featuring Intel Twin/Alder Lake, AMD Ryzen R2000, and Intel Elkhart Lake processors with dual display support.
- High Performance Player High-performance digital signage players powered by Intel Wildcat Lake, Raptor Lake-U Refresh, AMD Ryzen 8000 series, and Intel 12th Gen CPUs supporting up to 4K quad display output.
- Outdoor Player Rugged outdoor digital signage players with wide temperature range (-20°C to 60°C) and wide voltage support for harsh environments including digital billboards and EV charging stations.
- ChromeOS Flex Player Digital signage players running ChromeOS Flex for organizations seeking cloud-managed, secure, and low-cost digital signage solutions.
- Mainstream Embedded PC Versatile embedded PCs designed for kiosk applications featuring rich I/O options, long lifespan, and reliable 24/7 operation for various industries.
- High Performance Embedded PC High-performance embedded computers for demanding industrial applications featuring Intel Raptor Lake processors with dual display outputs.
- Desktop Embedded PC Desktop-class embedded PCs with Intel Raptor Lake-S, Alder Lake-S, and Rocket Lake-S processors for space-constrained deployments.
- OPS/SDM Modules Intel-defined OPS (Open Pluggable Specification) and SDM (Smart Display Module) computing modules for display integration.
- X86 Industrial PC Industrial-grade x86 computers designed for harsh environments with extended temperature ranges and robust construction.
- ARM Industrial PC ARM-based industrial PCs including the AR707 with 5 RJ45 ports for industrial networking applications.
- AI PC (N Series) AI-enhanced PCs featuring Intel Arrow Lake (N602, up to 97 TOPS) and Meteor Lake (N601, up to 34 TOPS) for edge AI workloads and local AI processing.
- Workstation High-performance workstations with Intel 12th/13th/14th Gen Core CPUs and expansion graphics card support for demanding AI and professional applications.
- AI Accelerator Module (LM2-100) M.2 AI accelerator module providing 25 TOPS AI inference capability with 3.6W typical power consumption for upgrading existing edge devices.
- Computer on Module SMARC V2.1.1 format computer-on-modules featuring NXP i.MX 93, Intel Amston Lake, and Rockchip RK3588 processors with 10-year lifecycle support.
- Pico ITX SBC Ultra-compact Pico-ITX single board computers with Intel Cherry Trail processors for embedded applications.
- 3.5inch SBC 3.5-inch single board computers featuring Intel Elkhart Lake, Alder Lake-N, and Rockchip processors for industrial embedded applications.
- Mini ITX Motherboard Mini-ITX motherboards with Intel and AMD processors supporting up to 4 DisplayPort outputs and Thunderbolt4, designed for gaming machines and industrial applications.
- JAHC Technology JEHE Active Hardware Control (JAHC) - patented hardware-based remote device management technology with MCU and software components, independent of OS, enabling automatic power on, RTC wake-up, and watchdog functions.
- D108 Book-size digital signage player with AMD Ryzen 8000 series processors delivering 38 TOPS AI performance and 4K quad-display support (4 x HDMI with EDID).
- DN84 Fanless ARM embedded PC with Rockchip RK3576 octa-core processor, 6 TOPS NPU, dual HDMI display supporting 4K resolution, running Android 14 or Debian 12.
- DK320 AI Edge Computing & 4K Digital Signage Player powered by Intel Wildcat Lake processors with up to 18 TOPS AI power, dual 4K HDMI displays, and USB 3.2 Gen2 connectivity.
- AF208 Semi-industrial outdoor digital signage computer with Intel Alder Lake-N processors, dual 4K display outputs, fanless design, and wide temperature range (-20°C to 60°C).
- AF708 ARM platform industrial PC with Rockchip RK3576 processor and 15.6 inch HMI Panel PC.
- CB5-108 Mini-ITX Motherboard Mini-ITX motherboard designed for modern gaming machines with advanced performance and graphics capability.
- IM1-993/9931 SMARC V2.1.1 Computer-on-Module with NXP i.MX 93 family processors and 10-year lifecycle, triple display support.
- AP708-101C 10.1 inch HMI panel PC with Rockchip RK3576 processor.
- Mounts Mounting solutions with various dimensions designed for seamless compatibility with Giada embedded PCs for flexible and secure installation.
- Wi-Fi/BT Modules Wireless connectivity modules including Intel AX201NGW, AX210NGW, AX200NGW, and other variants supporting Wi-Fi 5/6/6E and Bluetooth.
- Mobile Network Modules Cellular network modules including Quectel EC25 and RM50XQ for 3G/4G connectivity in embedded deployments.
- Power Supply DC power supplies ranging from 25W to 65W for Giada embedded computers and digital signage players.
- Cables Interconnect cables including DB9 to 2x5pin jumpers, USB2.0 cables, and PH2.0/PH2.5 interconnect wires for Giada products.
Quantifiable outcome
- Less than 1% default failure rate in commercial deployments
- +2 more outcomes
Companies that use Giada
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles3 records
Giada technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability12 records
Feature1 record
Giada partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and major.
- IntelcoreStrategic technology partnership with Intel providing access to latest processor platforms including Core, Atom, Celeron, and Pentium processors. Giada is certified as Intel Titanium Partner and won Intel DCG Innovation Award for 3 consecutive years.
- AMDcoreTechnology partnership for AMD Ryzen and embedded processor platforms used in Giada digital signage players and embedded PCs.
- NVIDIAcorePartnership for NVIDIA GPU and Jetson module integration in machine vision and edge AI computing solutions.
- RockchipcorePartnership for Rockchip ARM processors (RK3588, RK3576, RK3568, RK3528) used in ARM-based digital signage players and embedded PCs.
- NXPcorePartnership for NXP i.MX processor platforms used in SOM (System on Module) products with up to 10-year lifecycle support.
- Concept International GmbHmajorAuthorized distributor for Giada products in Europe (Germany and surrounding regions).
- ECP EurocomposantmajorAuthorized distributor for Giada products in European markets.
- Groupe PC TechnologymajorAuthorized distributor for Giada products in France.
- TEKDIS UKmajorAuthorized distributor for Giada products in UK.
- Steliau Technology IBERIAmajorAuthorized distributor for Giada products in Iberian region.
- HighTech Nordic ABmajorAuthorized distributor for Giada products in Nordic region.
- TEKDIS LTDmajorAuthorized distributor for Giada products in Asia Pacific (Australia).
- SyntechmajorAuthorized distributor for Giada products in Africa.
- Keyston DistributionmajorAuthorized distributor for Giada products in Middle East.
- easescreenmajorSolution partnership for digital signage CMS software integration with Giada hardware.
- TelelogosmajorSolution partnership for digital signage CMS software integration with Giada hardware.
- Pads4majorSolution partnership for digital signage CMS software integration with Giada hardware.
- WallboardmajorSolution partnership for digital signage CMS software integration with Giada hardware.
- NOWSIGNAGEmajorSolution partnership for digital signage CMS software integration with Giada hardware.
- STiNOmajorSolution partnership for digital signage CMS software integration with Giada hardware.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Giada competitors and assessment
Company assessmentDirect peers
- Axiomtek: Axiomtek is a Taiwanese industrial embedded computing specialist delivering signage players, fanless PCs, and edge AI platforms with similar long-lifecycle commitments, closely comparable to Giada in target customers and product form factors.
- IEI Integration Corp. IEI Integration produces industrial motherboards, embedded systems, panel PCs, and digital signage media players with strong vertical focus on factory automation and AIoT — directly competing with Giada in industrial computing and signage.
- Nexcom: Nexcom provides industrial PCs, embedded systems, and edge AI platforms, serving industrial automation, smart retail, and transportation segments — directly comparable to Giada's industrial PC and edge AI computing product lines.
- AOpen: AOpen is a well-established digital signage media player and small-form-factor PC manufacturer focused on commercial signage and retail kiosks — overlapping with Giada's digital signage player line on entry/mainstream tiers.
- DFI: DFI is a Taiwanese embedded/industrial motherboard and system provider offering long-lifecycle SBCs and edge AI platforms for industrial automation and digital signage — directly comparable to Giada's embedded MB and signage lines.
- Cincoze: Cincoze specializes in rugged embedded computing systems and panel PCs for harsh environments, with strong presence in industrial automation and transportation — directly comparable to Giada's industrial PC and outdoor signage offerings.
- Advantech: Advantech is the largest Taiwanese embedded/industrial PC manufacturer, offering digital signage players, industrial motherboards, and edge AI platforms with similar ARM/x86 SoC architectures — directly competing with Giada across its core embedded and signage segments.
- IBASE Technology: IBASE is a Taiwanese embedded computing and digital signage player specialist producing signage media players, SBCs, and panel PCs with Intel/AMD platforms — directly overlapping Giada's product portfolio and target verticals (retail signage, kiosks, industrial automation).
- Shuttle Inc. Shuttle manufactures small-form-factor industrial PCs, signage media players, and embedded motherboards using x86 and ARM platforms — directly competing in Giada's desktop embedded PC and signage player categories.
- ASRock Industrial: ASRock Industrial is the embedded/industrial arm of ASRock producing Mini-ITX motherboards, SBCs, and edge AI platforms using Intel/AMD/NVIDIA silicon — directly overlapping Giada's industrial motherboard and edge AI segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Giada social profiles
Digital presenceGiada compliance and trust
Trust signalCompliance7 records
Giada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giada leadership team
Management profileNumber of profiles
Giada subsidiaries and ownership
Company hierarchySubsidiaries1 record
Giada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giada
What does Giada do?
Giada designs and manufactures embedded computing hardware including digital signage players, embedded PCs, industrial motherboards, OPS/SDM modules, and edge AI computing devices powered by Intel, AMD, Rockchip, and NXP processors. It sells these commercial-grade products globally for 24/7 applications in retail, kiosk, industrial automation, and edge AI use cases.
Is Giada a public or private company?
Giada is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Giada founded?
Giada was founded in 1999. It employs 51 to 100 people.
Where is Giada based?
Giada is headquartered in Shenzhen, China, in the Asia region.
How does Giada make money?
One revenue line is on record: hardware Product Sales.
Who are Giada's main competitors?
Direct peers on record are Axiomtek, IEI Integration Corp., Nexcom, AOpen, DFI, Cincoze, Advantech, IBASE Technology, Shuttle Inc. and ASRock Industrial.
Does Giada have an API?
No public API is recorded for Giada.
What industry is Giada in?
Giada's product category is Embedded Computing Hardware. Its primary akta.pro industry code is HDAHAJAC, System-on-Chip (SoC) Platforms (Mobile/Consumer/Embedded), with a secondary code of HDAAAJAC, Edge AI Hardware & NPUs (SoCs, modules, accelerators). Its NAICS code is 33411 and its SIC code is 3571.