Corbett Public Relations
Corbett Public Relations is a family-owned, Long Island-based PR firm offering media relations, crisis communications, personal branding, and franchise marketing services to national brands, non-profits, and individuals across the New York metropolitan area.
- Company typePrivate
- Founded1990
- HeadquartersFloral Park, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Corbett Public Relations does
Corbett Public Relations, Inc. is a privately held, family-owned public relations firm headquartered at 2 Elbert Place in East Rockaway, New York, on Long Island. Founded in 1990 by William J. Corbett Sr. — a former head of international communications for Avon Products and former Vice President of Public Relations for the American Institute of CPAs — the firm is now led by his son, Bill Corbett Jr., as President. The firm operates with a small team (1-10 employees) that collectively holds over 100 years of combined public relations and marketing experience, and the principal personally oversees every client engagement.
The firm's service portfolio spans media relations, crisis communications, personal branding, video production management, franchise marketing, corporate communications, community and government relations, and special event promotion. Its core proprietary programs include the Elite Personal Branding program, LinkedIn Winner, Personal Brand Flix, and the broader Grow Your Personal Brand sub-brand, which collectively target individual professionals, entrepreneurs, and executives seeking personal brand development. The firm's primary differentiated capability is concentrated in earned media — securing placements in outlets such as The New York Times, The Wall Street Journal, Fox News, NBC's The Today Show, News 12 Long Island, Newsday, and FiOS1 News — through long-cultivated relationships with regional and national journalists and producers.
Corbett Public Relations generates revenue through professional services engagements billed at pre-paid hourly rates or pre-paid project fees, with no publicly disclosed pricing. The go-to-market model is consultative and principal-led: Bill Corbett Jr. personally conducts no-cost 30-minute communications strategy sessions and leads strategy and campaign development. Customer segments include national franchises and brands entering or expanding in the New York metropolitan market (e.g., RE/MAX of New York, IHOP, Kidville, Skyzone, Sir Speedy), not-for-profit organizations, healthcare and real estate firms, and individuals seeking personal branding services. Long-tenured client relationships — RE/MAX of New York since 1998 and Sir Speedy since 2005 — anchor recurring revenue.
Corbett Public Relations firmographics
Firmographics- Name
- Corbett Public Relations
- Legal name
- Corbett Public Relations, Inc.
- Website
- https://corbettpr.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Corbett Public Relations is a family-owned, Long Island-based PR firm offering media relations, crisis communications, personal branding, and franchise marketing services to national brands, non-profits, and individuals across the New York metropolitan area.
- Ownership category
- akta.pro rank
Corbett Public Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
- akta.pro secondary industries
- Thought Leadership & Executive Visibility (BPAFADAG), Public Affairs, Government Relations & Lobbying (BPAFADAB), Event PR & Communications Support (BPAFADAO), Public Sector & Policy Consulting (BPAHACAN)
Keywords
Where Corbett Public Relations is headquartered
LocationHeadquarters
- HQ city
- Floral Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Corbett Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Professional Services - Media Relations: Customized media relations, marketing, branding, and reputation management services billed through project-based engagements or ongoing retainer arrangements. The firm invests time to understand each client's specific challenges and competitive advantages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Business and Crisis Response Communications Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels11 records
Corbett Public Relations product offering
Product offeringCore offering
Corbett Public Relations is a Long Island-based public relations firm providing customized media relations, crisis communications, personal branding, video production management, franchise marketing, corporate communications, community and government relations, and special event promotion services. The firm leverages its relationships with hundreds of regional and national media outlets to secure earned media coverage that builds brands, enhances reputations, and grows client businesses, with services delivered through pre-paid hourly rates or agreed-upon project fees.
Product overview
Corbett Public Relations is an award-winning Long Island PR firm offering a comprehensive suite of public relations and marketing services. The core offering centers on media relations, crisis communications, and personal branding, supported by specialized services including video production, franchise marketing, corporate communications, and community relations. The firm operates proprietary programs including Elite Personal Branding, LinkedIn Winner, and Personal Brand Flix for personal brand development, all under the Grow Your Personal Brand sub-brand. The firm also offers a Public Relations On-Demand service model for businesses seeking immediate support. Services are delivered by a team with over 100 years of combined experience.
Differentiator
Problem solved
Functional benefit
Brands
- Elite Personal Branding: A comprehensive personal branding program using proprietary questionnaires and in-depth discovery consultations to identify client strengths, opportunities, and differentiation
- LinkedIn Winner
- Personal Brand Flix
- Grow Your Personal Brand
Products and services
- Media Relations Core public relations service specializing in securing high-value media coverage through relationships with local, regional, and national media outlets including News 12, FiOS1 News, Fox 5, The New York Times, The Wall Street Journal, and hundreds of other outlets for business and not-for-profit clients.
- Crisis Communications Crisis management and communications service helping clients navigate crisis situations including sexual harassment, embezzlement, criminal accusations, facility fires, data breaches, and other emergencies, with 24/7 availability.
- Personal Branding Comprehensive personal branding programs including Elite Personal Branding, LinkedIn Winner, and Personal Brand Flix that help individuals establish and grow their personal brands for business success.
- Video Production Management Video content creation and management services including corporate videos, personal branding videos, webinars, product videos, television commercials, and event coverage.
- Special Event Promotion Event marketing and management services for grand openings, festivals, trade shows, fundraisers, galas, concerts, and community events that have drawn over 2 million attendees and raised over $8 million for not-for-profit clients.
- Franchise Marketing Media relations and marketing services for franchise brands entering or expanding in the New York Metropolitan area, working with national brands including RE/MAX, Sir Speedy, IHOP, and Kidville.
- Corporate Communications Corporate communications services including newsletters, blog development, e-newsletters, direct mail, presentation development, speech writing, and speaking training for executives.
- Community & Government Relations Government relations and community outreach services including issue management, political consulting, coalition building, and grassroots initiatives for government entities, municipalities, and political campaigns.
- Public Relations On-Demand On-demand PR services for businesses needing immediate communications, media relations, and marketing support, including writing services, media outreach, and remote training, delivered at a pre-paid hourly rate or project fee.
Quantifiable outcome
- Secured 55 live segments during one morning on News 12 Long Island - more than any other media professional in the Long Island market
- +3 more outcomes
Companies that use Corbett Public Relations
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles3 records
Corbett Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Corbett Public Relations partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Sir Speedy of Westbury, Melville and HauppaugecoreClient of Corbett PR since 2005. Now a top franchisee in the nation and a leading printing and marketing company on Long Island.
- RE/MAX of New York, Inc.coreWorking with Corbett PR since 1998. New York State's No. 1 real estate brand and franchise network. Firm has helped grow organization to #1 Real Estate Franchise Brand in New York State. Corbett PR responds to their needs on a moment's notice, even nights and weekends.
- AstorGraphics, Inc. (Anthony Castoro)coreAstorGraphics acts as the graphic design department for Corbett Public Relations. Anthony Castoro, founder, creates compelling visual concepts and manages projects from inception to delivery including logos, flyers, brochures, posters, advertisements, social media content and newsletters for clients.
- www.publicrelationsondemand.comminorPublic Relations On-Demand platform for businesses seeking immediate PR and communications support during challenging times such as the COVID-19 pandemic. Offers no-cost 30-minute strategy sessions and various PR services.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Corbett Public Relations competitors and assessment
Company assessmentDirect peers
- Rubenstein Public Relations: Mid-sized New York-based public relations and communications agency founded by Steve Rubenstein, directly comparable to Corbett PR as a founder-led PR firm serving corporate, real estate, and nonprofit clients in the New York metro market.
- 5W Public Relations: New York-based full-service PR agency offering media relations, crisis communications, and personal branding services. Comparable to Corbett PR in service mix and customer base (consumer, franchise, and B2B brands), though larger in scale.
- Jaffe Communications: Mid-Atlantic based PR, marketing, and digital communications agency serving consumer, technology, and business-to-business clients. Comparable to Corbett PR as a regional integrated communications firm with similar service breadth.
- Behan Communications: Upstate New York-based public relations and digital marketing agency serving B2B, nonprofit, and consumer clients. Comparable to Corbett PR as a regional PR firm with full-service media relations and crisis communications offerings.
- Gregory FCA: Mid-sized PR and integrated communications firm serving technology, healthcare, financial services, and consumer clients. Comparable to Corbett PR in service mix (media relations, crisis, content), though at meaningfully larger scale.
- Peppercomm: Strategic communications and PR firm serving B2B technology, healthcare, and consumer clients. Comparable to Corbett PR in offering integrated media relations, crisis, and brand storytelling services to mid-market clients.
Broad incumbents
- MWWPR: Large independent PR agency with deep media relations, public affairs, and crisis communications capabilities. Comparable to Corbett PR in service categories but competes at the enterprise level Corbett cannot easily access.
- Edelman: Global communications firm with broad media relations, public affairs, crisis, and brand marketing offerings. Overlaps with Corbett PR's media relations and crisis services but operates at a vastly different scale and geographic footprint.
- Lewis Global Communications: Integrated communications agency with strong media relations, public affairs, and brand marketing services. Comparable to Corbett PR in service lineup but operates globally with much larger client engagements.
Emerging players
- Brand New Leaders / Dorie Clark personal branding programs: Individual personal branding coaches and programs (e.g., Dorie Clark) overlap with Corbett PR's Elite Personal Branding, LinkedIn Winner, and Grow Your Personal Brand offerings, both targeting executives and professionals seeking market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Corbett Public Relations social profiles
Digital presenceCorbett Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Corbett Public Relations leadership team
Management profileNumber of profiles
Profiles4 records
Corbett Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Corbett Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Corbett Public Relations
What does Corbett Public Relations do?
Corbett Public Relations is a Long Island-based public relations firm providing customized media relations, crisis communications, personal branding, video production management, franchise marketing, corporate communications, community and government relations, and special event promotion services. The firm leverages its relationships with hundreds of regional and national media outlets to secure earned media coverage that builds brands, enhances reputations, and grows client businesses, with services delivered through pre-paid hourly rates or agreed-upon project fees.
Is Corbett Public Relations a public or private company?
Corbett Public Relations is a private company. It is classified as family owned and is currently operating.
When was Corbett Public Relations founded?
Corbett Public Relations was founded in 1990. It employs 1 to 10 people.
Where is Corbett Public Relations based?
Corbett Public Relations is headquartered in Floral Park, United States, in the North America region.
How does Corbett Public Relations make money?
One revenue line is on record: professional Services - Media Relations.
Who are Corbett Public Relations's main competitors?
Direct peers on record are Rubenstein Public Relations, 5W Public Relations, Jaffe Communications, Behan Communications, Gregory FCA and Peppercomm. Broad incumbents are MWWPR, Edelman and Lewis Global Communications. Brand New Leaders / Dorie Clark personal branding programs is listed as an emerging player.
Does Corbett Public Relations have an API?
No public API is recorded for Corbett Public Relations.
What industry is Corbett Public Relations in?
Corbett Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of BPAFADAG, Thought Leadership & Executive Visibility. Its NAICS code is 54182 and its SIC code is 7310.