JAFFE Communications
Jaffe Communications is a Cranford, NJ-based full-service B2B communications firm founded in 2003, providing PR, creative, digital, video, podcast, and association management services to corporations, non-profits, government entities, and trade associations across the U.S.
- Company typePrivate
- Founded2003
- HeadquartersCranford, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What JAFFE Communications does
Jaffe Communications, Inc. is a privately held, founder-led full-service communications firm founded by Jonathan Jaffe in May 2003 and headquartered in Cranford, New Jersey. The company provides integrated communications services to corporations, non-profits, governmental entities, schools, coalitions, and trade associations, operating as a one-stop in-house partner across branding, media relations, crisis management, event planning, creative design, web development, video production, and podcast hosting. The firm was rebranded from "Jaffe Communications, Inc." to "Jaffe" in late 2020 to reflect a service portfolio that extends well beyond traditional public relations.
The firm operates three interrelated business lines. First, its core communications services are delivered entirely in-house, including custom website design, social media campaigns, graphic design, and SEO, supported by content production across print, video, and audio. Second, an Association Management division acts as an executive director and operational back-office for trade associations (e.g., the National Association of Oil and Energy Service Professionals and multiple state chapters of the National Association of Benefits and Insurance Professionals), handling events, membership, financials, and member communications. Third, Jaffe operates five daily news websites covering eight New Jersey municipalities, accredited by the New Jersey Press Association as "working press," and runs proprietary content properties including the Jaffe Master Class (130+ educational posts) and the Jaffe Briefing newsletter and podcast. The firm also maintains a Cyber Communications practice, led by David Blacker, which applies AI and machine learning tooling to social media content moderation and reputation management.
Jaffe's go-to-market is sales-led and direct-to-client, primarily serving New Jersey-based organizations with select association management clients spanning NJ, TX, CO, UT, MD, and CA. Pricing is not publicly disclosed and is negotiated per engagement, consistent with a B2B professional services and managed-services model. Notable long-tenured client relationships include Aberdeen Township (20+ years of public relations representation). The firm is profitable on a private basis with no disclosed institutional funding, ownership rounds, M&A, or regulatory actions.
JAFFE Communications firmographics
Firmographics- Name
- JAFFE Communications
- Legal name
- Jaffe Communications, Inc.
- Website
- https://jaffecom.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jaffe Communications is a Cranford, NJ-based full-service B2B communications firm founded in 2003, providing PR, creative, digital, video, podcast, and association management services to corporations, non-profits, government entities, and trade associations across the U.S.
- Ownership category
- akta.pro rank
JAFFE Communications industry classification
Industry- Product category
- Public Relations and Communications Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industries
- Local/Regional News Channels (MPABAIAD), News Agencies & Wire Services (General & Specialized) (MPAJADAE)
Keywords
Where JAFFE Communications is headquartered
LocationHeadquarters
- HQ city
- Cranford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JAFFE Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Communications Services: Jaffe provides comprehensive communication services to diverse clients including corporations, non-profits, governmental entities, schools, coalitions, and trade associations. Services are custom-designed for each client and likely billed on a project or retainer basis as professional services.
- Association Management: The firm manages trade associations including the National Association of Oil and Energy Service Professionals, New Jersey Speech-Language-Hearing Association, and state/local chapters of the National Association of Benefits and Insurance Professionals. This includes event planning, media relations, membership management, financial oversight, and communications services.
- News Operations and Publications: Jaffe operates five daily news websites covering eight major municipalities in New Jersey with independent full-time journalists. The firm also designs, prints, and mails other publications.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
JAFFE Communications product offering
Product offeringCore offering
JAFFE Communications is a full-service communications firm providing public relations, social media, media relations, crisis management, creative design, website design, video production, podcast hosting, and association management services. The firm also operates five daily local news websites covering eight New Jersey municipalities, accredited by the New Jersey Press Association as working press. All services are delivered in-house by their team of communications professionals based in Cranford, NJ.
Product overview
Jaffe Communications (originally founded as Jaffe Communications, Inc. in 2003, rebranded as Jaffe in late 2020) is a comprehensive communications services firm offering a unified portfolio of services rather than a platform-plus-modules architecture. Core offerings include positioning/branding, media relations, crisis management, creative services, website design, print publications, video production, and podcast hosting. The company also manages trade associations and operates local news websites. Key branded offerings include the Jaffe Master Class (weekly PR/Marketing educational content), The Jaffe Briefing (daily news publication and podcast), and NJSACOP podcast episodes. All services are developed in-house by their team.
Differentiator
Problem solved
Functional benefit
Brands
- Jaffe Briefing: Daily news briefing publication covering New Jersey news and current events.
- Jaffe Master Class
- Jaffe Briefing Podcast
Products and services
- Core Communications Services Comprehensive communications services including positioning/branding, media relations, issues/crisis management, community outreach, event planning, copywriting, creative services, media training, spokesperson services, website design and hosting, and promotional materials, designed for corporations, non-profits, governmental entities, schools, coalitions, and trade associations.
- Association Management
Companies that use JAFFE Communications
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
JAFFE Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
JAFFE Communications partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NJSACOP (New Jersey State Association of Chiefs of Police)minorJaffe Communications hosts and produces the NJSACOP podcast, featuring episodes with law enforcement leaders including prosecutors and police chiefs. Episodes include guests like Passaic County Prosecutor Camelia M. Valdes, retired police chiefs, and other law enforcement professionals discussing topics relevant to police leadership and public safety.
Scale indicators4 records
Expansion highlights6 records
JAFFE Communications competitors and assessment
Company assessmentOthers
- Cision: PR software, media monitoring, and communications workflow platform. Relevant as a complementary/adjacent player in the PR ecosystem whose tools increasingly compete with agency services, particularly in monitoring and distribution.
Direct peers
- Coyne PR: New Jersey-based full-service public relations and communications agency with integrated creative, digital, social, and media services. Highly comparable in scale, geography, and full-service positioning.
- 5W Public Relations: NYC-headquartered, mid-sized full-service PR agency with comparable digital, content, social, and media-relations offerings. Operates as a direct competitor in the mid-market PR space, especially for consumer, B2B, and association-style clients.
- Greentarget: Mid-sized B2B-focused PR and integrated marketing firm with strong content, media, and association practice. Comparable in scale and service breadth targeting professional services and association clients.
- Gregory FCA: Mid-Atlantic-headquartered full-service PR firm with strong content, media relations, and digital capabilities. Comparable as a similarly-sized independent competing for association, B2B, and professional services clients.
- The Levinson Group: NJ-based full-service communications firm providing PR, marketing, and creative services. Comparable in size, mid-Atlantic focus, and integrated in-house service delivery model.
- Beckerman PR: New Jersey-based communications agency serving real estate, infrastructure, technology, and association clients. Directly comparable on geography, vertical mix (including association/industry clients), and full-service delivery model.
- The Marino Organization: NJ-based integrated marketing and PR firm offering similar association, corporate, and public affairs communications services. Comparable in scale and tri-state area footprint.
- Lambert & Co. Mid-sized, full-service communications firm with PR, investor relations, and creative capabilities. Comparable as an integrated mid-market agency competing for similar association, B2B, and consumer clients.
Broad incumbents
- Edelman: Largest independent global PR firm offering the full suite of communications services across consumer, B2B, health, and technology. Relevant as a broad incumbent competing for the same client RFPs and talent pool, though operating at dramatically larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
JAFFE Communications social profiles
Digital presenceJAFFE Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
JAFFE Communications leadership team
Management profileNumber of profiles
Profiles18 records
JAFFE Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JAFFE Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JAFFE Communications
What does JAFFE Communications do?
JAFFE Communications is a full-service communications firm providing public relations, social media, media relations, crisis management, creative design, website design, video production, podcast hosting, and association management services. The firm also operates five daily local news websites covering eight New Jersey municipalities, accredited by the New Jersey Press Association as working press. All services are delivered in-house by their team of communications professionals based in Cranford, NJ.
Is JAFFE Communications a public or private company?
JAFFE Communications is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JAFFE Communications founded?
JAFFE Communications was founded in 2003. It employs 11 to 50 people.
Where is JAFFE Communications based?
JAFFE Communications is headquartered in Cranford, United States, in the North America region.
How does JAFFE Communications make money?
Three revenue lines are on record. Professional Communications Services are the primary driver. The others are association Management and news Operations and Publications.
Who are JAFFE Communications's main competitors?
Cision is listed as an others. Direct peers are Coyne PR, 5W Public Relations, Greentarget, Gregory FCA, The Levinson Group, Beckerman PR, The Marino Organization and Lambert & Co.. Edelman is listed as a broad incumbent.
Does JAFFE Communications have an API?
No public API is recorded for JAFFE Communications.
What industry is JAFFE Communications in?
JAFFE Communications's product category is Public Relations and Communications Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of MPABAIAD, Local/Regional News Channels. Its NAICS code is 5418 and its SIC code is 7311.