MRA International

What MRA International does

MRA International is a privately held, family-owned value-added IT reseller and managed services provider headquartered in Long Branch, New Jersey. Founded in 1999 by Bruno Tirone (President & CEO) and bootstrapped from inception, the company employs 50+ people across offices in New Jersey, New York, Florida, and Ohio. It holds top-ranked HP, HPE, and Samsung partner status, HP Education Solutions Partner First Specialization, and the only New Jersey authorization to deliver HP Accidental Damage Protection, and operates one of the largest HP Repair Centers in the Northeast.

MRA sells hardware (desktops, laptops, Chromebooks, servers, storage, Aruba networking, printers, rugged devices), software (HP Wolf Pro Security, Cohesity SmartFiles, HPE software), and a portfolio of services including its branded MRA Priority Elite IT Repair (same-day pickup within 150 miles of HQ), configuration and deployment, managed print, warranty/maintenance, IT asset disposition, and end-to-end security integration (Verkada, Xtract One, Zerto, Getac). Specialized offerings include E-rate-funded HPE Aruba networking for K-12, technology grants advisory, and a scholastic esports program.

The business model is a hybrid of hardware resale (pass-through margin) and recurring services (managed print, warranty, repair contracts) delivered through direct field sales, inside sales, state-contract channels (including a custom NY State Contract storefront), and an e-commerce site. Pricing is quote-based and not publicly disclosed. Customers are concentrated in the U.S. Northeast public sector — K-12 districts, higher education institutions, state and local government agencies, and non-profits — with four primary vertical segments (K-12, Higher Ed, State & Local Government, SMB) and a niche non-profit segment, served under authorized state procurement contracts and via E-rate/USAC funding channels.

Name

MRA International

Legal name

MRA International

Website

https://mrainternational.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

MRA International is a New Jersey-based, family-owned value-added IT reseller and managed services provider serving K-12 schools, higher education, state and local government, and non-profits as a top-ranked HP, HPE, and Samsung partner with state-contract authorization.

Ownership category

akta.pro rank

Headquarters

HQ city

Long Branch

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hardware Sales: Sale of HP, HPE, and Samsung products including desktops, laptops, tablets, servers, storage, networking equipment, printers, and peripherals. Products are sold directly to government agencies, schools, and non-profits through state contracts.
2. IT Services & Repairs: MRA Priority Elite IT Repair services including configuration, deployment, warranty, maintenance, and managed print solutions. Services include imaging, labeling, installation, migration, and decommission.
3. Managed Services: Ongoing managed services including managed print services, security monitoring, and IT support contracts.
4. Software & Solutions: Sale of software including database, business intelligence, security, virtualization software, and operating systems from HPE and other partners.
5. Warranty & Maintenance: HP Carepack services, warranty repairs, and maintenance agreements. MRA is the only company authorized to deliver Accidental Damage Protection (ADP) for HP products in New Jersey.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

MRA International is a value-added IT solutions provider and top-ranked HP, HPE, and Samsung partner that sells hardware, software, and professional services to government agencies, K-12 schools, higher education, non-profits, and small/medium businesses. The company operates one of the largest HP Repair Centers in the Northeast, delivers managed print, deployment, configuration, and end-to-end security services, and acts as a purchasing advisor negotiating with manufacturers on behalf of clients. Specialized offerings include E-rate solutions for K-12, technology grants consulting, scholastic esports programs, and the proprietary MRA Priority Elite IT Repair service with same-day pickup within 150 miles of Long Branch, NJ.

Product overview

MRA International is a value-added IT solutions provider and HP/HPE/Samsung Partner offering a comprehensive portfolio of hardware products, managed services, and technical solutions. The core offering consists of hardware (desktops, laptops, servers, networking, printers), software and security (HP Wolf Pro Security, Cohesity SmartFiles), and professional services (IT repair, deployment, managed print, recycling). Specialized vertical solutions include E-Rate Solutions for K-12 schools using HPE Aruba Networks, Technology Grants Services for education funding, and Esports Programs for academic institutions. Services are delivered through a network of certified technicians and include MRA Priority Elite IT Repair for hardware support, Configuration and Deployment Services for new equipment, and End-to-End Security Services integrating Verkada, Zerto, and Xtract One AI-powered security. The company operates as one of the largest HP Repair Centers in the Northeast.

Differentiator

Problem solved

Functional benefit

Brands

• MRA Priority Elite IT Repair: A PC repair service program offering same-day office pickup, HP authorized service, and warranty maintenance for organizations in New Jersey
• HP Wolf Pro Security
• MRA Esports

Products and services

• MRA Priority Elite IT Repair Premier IT repair service with same-day office pickup within 150 miles of Long Branch, NJ headquarters; includes remote diagnosis, onsite hardware support, and replacement parts. MRA holds the highest level HP Services Authorization as an HP Authorized Service Center.
• Configuration Services

Quantifiable outcome

• Over 25 years serving public sector IT needs
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• HP (Hewlett Packard)coreChannel Partner/ Reseller/ DistributorTop-ranked HP Partner providing hardware, software, and technical solutions. MRA is an HP Authorized Service Center with highest level authorization, and the only company authorized to deliver Accidental Damage Protection (ADP) for HP products in New Jersey. One of the largest HP Repair Centers in the Northeast.
• HPE (Hewlett Packard Enterprise)coreChannel Partner/ Reseller/ DistributorTop-ranked HPE Partner providing servers, storage, networking, and enterprise solutions. HPE Aruba Networks partnership for E-rate solutions serving K-12 schools and libraries.
• SamsungcoreChannel Partner/ Reseller/ DistributorTop-ranked Samsung Partner providing technology products including interactive displays and devices for education and business.
• Aruba Networks (HPE)coreTechnology or IntegrationHPE Aruba Networks partnership enabling MRA to provide industry-leading networking solutions on state contract for K-12 schools and libraries E-rate Category 2 requests. Aruba delivers Wi-Fi network solutions with enterprise-grade security.
• USAC (Universal Services Administration Company)coreOthersE-rate funding program administrator overseen by FCC providing money for network connections covering Category 1 (External Connections) and Category 2 (Internal Connections) for schools and libraries.
• NJAEL (NJ Association for Educational Leadership)coreGTM or Marketing PartnerMRA is partnering with NJAEL for InterNETworking 2026 conference. NJAEL provides 22nd Century Innovation, Transformation & AI Integration Micro-Credential Program for education leaders.
• HP Wolf SecuritycoreChannel Partner/ Reseller/ DistributorHP Wolf Pro Security distribution providing enterprise-grade protection with threat containment, AI-powered antivirus, browser isolation, and credential protection for educational institutions and government agencies.
• Certified Grants ExpertsminorImplementation/ SI/ Consulting PartnerPartnership with certified grant specialists to bring access to Federal, State and Foundation grants for schools to fund Classroom Technology, STEAM and Computer Science Education initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SHI International: One of the largest privately held IT VARs with a substantial public-sector practice; sells HP/HPE/Cisco and complementary software and services to K-12, higher ed, and government, often competing with MRA on the same RFPs at greater scale.
• Black Box Corporation: IT solutions provider with public-sector and education exposure, including networking, communications, and infrastructure services; broader portfolio than MRA but overlaps on networking, services, and education/government customers.
• CDW Corporation: Largest US-focused IT solutions provider serving K-12, higher education, and government through a dedicated CDW-G public-sector arm; overlaps with MRA across HP hardware, networking, and lifecycle services at significantly larger scale.
• Insight Enterprises: Global IT solutions and services provider serving education and public-sector clients with hardware, software, and managed services; competes with MRA on HP/HPE deals but with broader geographic and enterprise reach.

Direct peers

• Computex Technology Solutions: IT solutions provider focused on enterprise customers with services spanning managed services, hardware, and cloud; comparable size and services mix, with similar public-sector exposure.
• Zones Inc. IT solutions provider focused on hardware, software, and services for public sector, education, and commercial clients; similar mid-size profile, similar HP/enterprise OEM mix, and comparable mix of one-time hardware plus recurring services.
• Sayers (a Converge Technology Solutions company): IT solutions provider with strong public-sector and education presence, offering infrastructure, networking, and lifecycle services; comparable in size, customer profile, and HP/Cisco-centric go-to-market to MRA.
• Connection (PC Connection): Mid-sized IT VAR with a dedicated public-sector division (Connection Public Sector) that sells hardware, software, and services to K-12, higher education, and government — closely matching MRA's offering, vertical mix, and account-based sales motion.
• MicroAge: IT VAR focused on K-12 and public-sector customers, offering hardware, services, and lifecycle support; competes head-to-head with MRA in education verticals and shares similar scale and HP-centric vendor mix.

Regional players

• Marco Technologies: Midwest-based IT solutions provider selling managed print, managed IT, and hardware to schools, government, and businesses; comparable to MRA in managed print focus and SMB/education customer mix, though primarily operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mraint
• Facebookfacebook.com/mrainternational

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MRA International