We Are Royale

What We Are Royale does

We Are Royale is a Los Angeles-headquartered, founder-led creative production company founded in 2007 that delivers full-spectrum creative services to enterprise clients across gaming, entertainment, consumer lifestyle, automotive, food/beverage, retail, and technology. Its offering spans brand strategy, identity, keyart, live-action production, 2D/3D animation, editorial and VFX, interactive experiences, AR/VR content, and real-time game engine work — executed under a hybrid production model in which strategy and production sit in one team with no handoff. The company serves roughly 20 named enterprise clients including Riot Games, Activision Blizzard, Niantic, Square Enix, The Pokémon Company International, Nike, Adidas, Under Armour, Coca-Cola, Pepsi, LEGO, Meta, Audible, Amazon Prime Video, Toyota, Acura, ABC, and Sony Interactive Entertainment, with marquee campaign outcomes such as 44.7 million impressions on the Coke Zero Sweater Generator, a 1.7-million-view first-24-hour performance on the Riot Naafiri reveal, and a sell-out of initial Under Armour HOVR Phantom stock in under five days.

The technical stack combines illustrators painting layered 2D brush-stroked color and outline passes that guide 3D lead lines, Cinema4D procedural modeling and animation, and After Effects compositing; a multi-style animation pipeline that uses 3D, cell, 2.5D, and machine-learning-augmented techniques in a single project, often with a different lead artist per chapter; and real-time Unreal Engine work for AR activations such as the LEGO Big Joy Generator and Acura Type S Snapchat Lens. Revenue is generated through project-based professional services contracts acquired via direct enterprise sales and through subcontractor relationships with major creative agencies including Saatchi & Saatchi, Adam&EveDDB, Droga5, Jam3, and Momentum Worldwide. The company operates from Los Angeles (HQ, 535 N. Larchmont Blvd) and Seattle (616 1st Avenue, 7th Floor), with no disclosed funding rounds, no parent company, and no subsidiaries; ownership sits with CEO/Co-Founder Jen Lucero and CCO/Co-Founder Brien Holman.

Name

We Are Royale

Legal name

We Are Royale

Website

https://weareroyale.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

We Are Royale is a Los Angeles-headquartered, founder-led creative production company founded in 2007 that delivers full-spectrum animation, live-action, interactive, and real-time engine content to enterprise clients in gaming, entertainment, consumer brands, and technology.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

VR/AR/XR Game Studios (MPAFAAAE)

Keywords

• Creative production services
• 2D 3D animation
• Brand marketing campaigns
• Interactive experiences AR VR
• Live action CG content

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Production Services: Full-spectrum creative production services including brand strategy, brand messaging, brand identity, keyart, branded content, product content, product visualizations, go-to-market strategy, comms strategy, out of home, live-action production, GFX and animation production, interactive experiences, editorial and VFX, and localization. Revenue is generated through project-based professional services contracts with enterprise clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

We Are Royale is a design-driven creative production agency that delivers full-spectrum creative services for enterprise brands, including brand strategy, messaging, identity, keyart, branded content, product visualizations, go-to-market and communications strategy, out-of-home campaigns, live-action production, GFX and animation production, interactive experiences, editorial, VFX, and localization. The studio combines 2D/3D animation, CG, live-action, real-time game engine work (Unreal Engine), AR/VR, and machine-learning-assisted animation under a single roof, serving gaming, entertainment, consumer lifestyle, automotive, technology, and retail clients.

Product overview

We Are Royale is a design-driven creative production company offering full-spectrum creative services rather than a software product. The company provides two primary service categories: Branding (brand strategy, messaging, identity, keyart, and branded content) and Marketing (campaign production, animation, interactive experiences, and localization). Their Spec Ops sub-brand focuses on experimental creative projects. They serve diverse industries including gaming (Riot Games, Blizzard, Niantic), entertainment (Audible, Amazon Prime Video, Disney), automotive (Acura, Toyota, Genesis), retail (LEGO, Under Armour, Nike), and technology (Meta, Google, Apple). Their capabilities span live-action production, CG animation, interactive experiences, and AR/VR content creation.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services End-to-end branding solutions covering brand strategy, brand messaging and communication, brand identity and design, keyart creation, branded content, product content, and product visualizations, designed to build brands that evolve with their communities. Sold as a professional services engagement to enterprise clients.
• Marketing Services Full-spectrum marketing campaign services including go-to-market strategy, communications strategy, messaging frameworks, out-of-home campaigns, live-action production, GFX and animation production, interactive experiences, editorial and VFX, and localization for global reach. Sold as a professional services engagement to enterprise brand marketing teams.
• Creative Production Services Full-spectrum creative production across multiple disciplines including live-action production, CG animation, motion graphics, editorial and VFX, interactive experiences, and AR/VR content for gaming, entertainment, technology, automotive, and retail clients. Delivered as professional services engagements.
• Spec Ops Experimental and exploratory creative projects including tests, article content, and creative play featuring various artistic directions such as holographic elements, gaming themes, and real-time engine explorations. Operates as a sub-brand of We Are Royale.

Quantifiable outcome

• Coke Zero Sweater Generator: 44.7 million impressions, 82,200 custom sweaters, 90% countries participation
• +2 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• Saatchi & SaatchiminorStrategic or Co-development PartnerWe Are Royale partnered with Saatchi & Saatchi for Toyota's SMARTPATH animated explainer videos. Saatchi & Saatchi brought We Are Royale in to create the creative content for the digital platform campaign.
• Adam&EveDDBminorStrategic or Co-development PartnerAdam&EveDDB invited We Are Royale to create animated spots for the PlayStation Store social campaign targeting the UK market.
• Droga5minorStrategic or Co-development PartnerWe Are Royale worked with Droga5 on the Coke Zero Sweater Generator microsite, an interactive contest that allowed users to design custom ugly holiday sweaters.
• Jam3minorStrategic or Co-development PartnerJam3 approached We Are Royale for a boundary-pushing VR project serving as a companion piece to Pepsi's Super Bowl LII commercial - a 360 VR experience recreating the 1992 Cindy Crawford commercial.
• Momentum WorldwideminorStrategic or Co-development PartnerLEGO and Momentum Worldwide approached We Are Royale to install a live AR experience into a playground where kids could interact with LEGO characters in real time using the Animaze platform.
• Joel ArtistaminorImplementation/ SI/ Consulting PartnerWe Are Royale collaborated with street artist Joel Artista from NYC to craft a mural for the Amazon Goliath Season 2 premiere teaser spot, animating existing murals onto brick walls of an alleyway.
• Stoll AmericaminorImplementation/ SI/ Consulting PartnerPartnered with Stoll America in NYC's garment district to craft sweater pattern templates for the Coke Zero Sweater Generator, manufacturing each bespoke sweater in special-ordered Italian wool.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Buck: Buck is a Los Angeles-based design-driven creative production agency producing animation, motion, and interactive work for global brands. Directly comparable on full-spectrum creative production, brand campaign work, and design-led culture for entertainment and tech clients.
• Psyop: Psyop is a creative production studio specializing in film, animation, and design for advertising, entertainment, and gaming clients. Closely comparable on cinematic trailer/character reveal work for major game publishers and entertainment brands, with a similar premium animation production model.
• Hornet Inc. Hornet is an animation and creative production studio producing motion design and animated content for brands and entertainment companies. Comparable on 2D/3D animation pipelines, brand storytelling, and producing stylized animated campaigns for major IP holders.
• The Mill: The Mill is a global creative production studio with VFX, design, and animation capabilities serving advertising and entertainment clients. Comparable on full-spectrum creative production, CG, and delivering cinematic brand campaigns at scale for major consumer brands and entertainment IP.
• Unit Image: Unit Image is a French creative studio specializing in CG animation, art direction, and motion design for entertainment and advertising clients. Comparable on cinematic CG production, character-focused storytelling, and design-driven animated campaigns for major entertainment brands.
• Jam3: Jam3 is a Canadian design and experience agency producing interactive campaigns, AR/VR, and digital experiences for major brands. Comparable on interactive experiences and AR activations, and identified as a partner of Royale on Pepsi's 360 VR project — directly comparable client base and creative services.

Broad incumbents

• MPC (Moving Picture Company): MPC is a global VFX and creative production house within the Technicolor network, serving film, advertising, and entertainment clients. Broader incumbent with deeper resources and VFX heritage, but overlapping significantly on CG, brand campaigns, and trailer production for major entertainment IP.
• Framestore: Framestore is an Oscar-winning creative studio with VFX, immersive, and brand work across film, advertising, and themed entertainment. Larger incumbent competing for similar premium brand campaigns, character-driven storytelling, and immersive AR/VR activations for global enterprises.

Emerging players

• Block & Tackle: Block & Tackle is an independent animation and design studio producing brand storytelling, motion design, and short-form content. Comparable on animation-forward brand storytelling and serving as a smaller, design-led alternative for clients seeking boutique creative production.
• Giant Ant: Giant Ant is an animation and design studio producing stylized animated content, commercials, and series for brands and entertainment companies. Comparable on animation-driven creative production, brand storytelling, and supporting IP holders and consumer brands with character-led campaigns.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weareroyale
• Facebookfacebook.com/weareroyale
• LinkedInlinkedin.com/company/royale

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are Royale