CENTURY 21 Affiliated

Residential Real Estate Brokeragec21affiliated.com

CENTURY 21 Affiliated is a privately held residential real estate brokerage franchisee operating 100+ offices with 2,700+ agents across Wisconsin, Illinois, Indiana, Michigan, Minnesota, Florida, and California, serving home buyers, sellers, and relocation clients worldwide under the CENTURY 21 brand.

Company typePrivate
Founded1978
HeadquartersMadison, United States
Headcount1,001–5,000
GTM typeB2C
OfferingServices

What CENTURY 21 Affiliated does

CENTURY 21 Affiliated is a privately held residential real estate brokerage operating as a franchisee of Century 21 Real Estate LLC, headquartered in Madison, Wisconsin. Founded in 1978, the company runs a network of more than 100 offices across Wisconsin, Illinois, Indiana, Michigan, Minnesota, Florida, and California, staffed by over 2,700 sales professionals. Its core service is residential brokerage — buyer and seller representation across single-family, condominium, new construction, and luxury properties — delivered via direct agent relationships and supported by worldwide relocation services for corporate and individual clients. The company has been named the #1 CENTURY 21 franchise in the world for 12 consecutive years (2015-2026) and holds the system record for most transactions in a single year (21,818).

The technology stack is centered on a Property Search Platform integrated with Multiple Listings Services across the served states, paired with a searchable Agent Directory that routes consumer leads to local offices. The platform supports standard property filters (price, beds, baths, location) on a price range of $10,000 to $10,000,000+. Ancillary revenue is generated through partner integrations for mortgage (a 2025 joint venture with CMG Financial), title, home warranty, and insurance, plus a dedicated Fine Homes & Estates sub-brand in California addressing the luxury segment. The Agent Directory and content-marketing blog/newsroom function as primary lead-generation channels.

The company makes money primarily through transaction commissions on closed residential real estate deals, supplemented by professional services fees for worldwide relocations and by partner-sourced revenue from mortgage, title, and insurance referrals. Real estate commissions are not publicly disclosed and vary by transaction, but industry-standard brokerage net take rates (after agent splits) typically fall within a low single-digit percentage of gross transaction value. Distribution is hybrid: direct sales through the agent network, a self-serve online search portal, franchise-branded offices, and the relocation services line. Growth has been executed through a programmatic M&A roll-up (e.g., CENTURY 21 Award merger in 2022, Platinum California Realty in 2023, Integrity Real Estate Professionals in 2025) layered onto de novo office expansion.

CENTURY 21 Affiliated firmographics

Firmographics

Name: CENTURY 21 Affiliated
Legal name: CENTURY 21 Affiliated
Website: https://c21affiliated.com
Company type: Private
Founded year: 1978
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: CENTURY 21 Affiliated is a privately held residential real estate brokerage franchisee operating 100+ offices with 2,700+ agents across Wisconsin, Illinois, Indiana, Michigan, Minnesota, Florida, and California, serving home buyers, sellers, and relocation clients worldwide under the CENTURY 21 brand.
Ownership category
akta.pro rank

CENTURY 21 Affiliated industry classification

Industry

Product category: Residential Real Estate Brokerage
NAICS: Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
SIC: Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
akta.pro primary industry: Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

Residential real estate brokerage
Commercial real estate services
Relocation services
Luxury home sales
Property search platform

Where CENTURY 21 Affiliated is headquartered

Location

Headquarters

HQ city: Madison
HQ country: United States
HQ region: North America

Offices11 records

Markets served

CENTURY 21 Affiliated business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

Real Estate Transaction Fees: Revenue generated from residential real estate transactions through commission-based fees on home purchases and sales. Agents and teams earn commissions on completed transactions, with the company operating as a CENTURY 21 franchisee.
Worldwide Relocation Services: Specialized relocation services for clients moving domestically or internationally

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Standard real estate transaction commission structure

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

CENTURY 21 Affiliated product offering

Product offering

Core offering

CENTURY 21 Affiliated is a full-service real estate brokerage operating as a CENTURY 21 franchisee, providing residential and commercial property buying, selling, and worldwide relocation services through a network of 100+ offices and 2,700+ sales professionals across Wisconsin, Illinois, Indiana, Michigan, Minnesota, Florida, and California. The company also offers affiliated mortgage, title, home warranty, and insurance services through partner integrations and operates a luxury division (Fine Homes & Estates).

Product overview

CENTURY 21 Affiliated is a full-service real estate brokerage operating as a single unified brokerage platform with multiple service lines and partner integrations. The core offering consists of a Property Search Platform and Agent Directory for residential and commercial transactions, supported by affiliated services including mortgage, title, home warranty, and insurance through strategic partners. The company operates sub-brands including Fine Homes & Estates for luxury properties. The company has been ranked the #1 CENTURY 21 franchise in the world for 12 consecutive years and holds records for transaction volume (21,818 transactions in 2021).

Differentiator

Problem solved

Functional benefit

Products and services

Residential Real Estate Brokerage Services
Commercial Real Estate Services
Worldwide Relocation Services
Fine Homes & Estates (Luxury Real Estate)
Property Search Platform
Mortgage Services
Title Services
Home Warranty Services
Insurance Services
Agent Directory

Quantifiable outcome

98% recommendation rating for agents
+2 more outcomes

Companies that use CENTURY 21 Affiliated

Customer profile

Named customers4 records

Segments3 records

Ideal customer profiles3 records

CENTURY 21 Affiliated technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

CENTURY 21 Affiliated partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

CMG FinancialcoreStrategic or Co-development Partner · 26 June 2025Strategic partnership with CMG Financial, a top five privately held mortgage lender in the U.S. Partnership includes appointment of Greg Harkleroad as Joint Venture Division Sales Manager to lead collaboration efforts.
Integrity Real Estate ProfessionalsminorChannel Partner/ Reseller/ Distributor · 24 June 2025Michigan real estate team officially joined the CENTURY 21 Affiliated family. Brian Floor stepping away from leadership role. Follows Horizon Realty Group's earlier affiliation.
Diane Hendricks/Betting on BeloitminorGTM or Marketing Partner · 17 June 2025Konya Hendricks Schuh and Connor Fox, licensed real estate agents with CENTURY 21 Affiliated, featured in A&E docuseries 'Betting on Beloit' alongside billionaire Diane Hendricks for hometown revitalization project.
JSerra Catholic High SchoolminorStrategic or Co-development Partner · 26 June 2024Partnership to offer real estate salesperson opportunities to qualified JSerra students. Leverages JSerra's law magnet program to foster passion for real estate in young students.
CENTURY 21 Award (Southern California)coreChannel Partner/ Reseller/ Distributor · 26 July 2022Historic merger expanding footprint through CENTURY 21 Award partnership. 15 offices throughout Southern California, top-five franchise. Largest single partnership expansion in company history.

Scale indicators9 records

Recent moves11 records

Expansion highlights5 records

CENTURY 21 Affiliated competitors and assessment

Company assessment

Direct peers

Coldwell Banker: Long-standing national residential real estate franchise system under the same Anywhere Real Estate parent as CENTURY 21. Operates a comparable franchisee model with similar commission structure, agent network, and brand-led residential brokerage services.
RE/MAX: One of the largest global residential real estate franchise networks with a comparable agent-centric, commission-based model. Competes directly with CENTURY 21 Affiliated for franchisees, agents, and listings across the U.S.
Keller Williams Realty: The largest residential real estate franchise by agent count in the U.S. Operates a similar franchise distribution model with independent agent contractors, in-person brokerage services, and a commission-based revenue structure.
Berkshire Hathaway HomeServices: National residential franchise system leveraging the Berkshire Hathaway brand, with a similar model of independently operated offices and commission-based agent network serving both mainstream and luxury segments.
Sotheby's International Realty: Luxury-focused residential real estate franchise network. Comparable to CENTURY 21 Affiliated's Fine Homes & Estates sub-brand in serving high-net-worth buyers and sellers of premium properties.

Broad incumbents

Compass: National technology-driven residential brokerage that combines in-person agents with a proprietary tech platform. A broader incumbent that pressures traditional franchisee brokerages like CENTURY 21 Affiliated on technology, agent compensation, and luxury market share.
HomeServices of America: One of the largest U.S. residential brokerage holding companies (parent of Berkshire Hathaway HomeServices and others). A broad incumbent that competes across franchise and owned brokerage segments nationally.

Emerging players

eXp Realty: Cloud-based residential brokerage with a global agent network and attractive revenue-share economics. An emerging competitor that has been aggressively recruiting agents from traditional franchise brokerages with higher commission splits.
Redfin: Tech-enabled residential brokerage offering lower commission alternatives to traditional agents. Competes for sellers and buyers with a different cost structure and represents the discount-brokerage threat to CENTURY 21 Affiliated's commission model.

Regional players

Howard Hanna Real Estate: Large privately held residential brokerage concentrated in the Midwest, Mid-Atlantic, and Northeast. Competes directly with CENTURY 21 Affiliated in overlapping Midwest markets (Ohio, Pennsylvania, Michigan) for agents and listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

CENTURY 21 Affiliated financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CENTURY 21 Affiliated leadership team

Management profile

Number of profiles

Profiles6 records

CENTURY 21 Affiliated subsidiaries and ownership

Company hierarchy

Subsidiaries6 records

CENTURY 21 Affiliated funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CENTURY 21 Affiliated M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTURY 21 Affiliated

What does CENTURY 21 Affiliated do?

Is CENTURY 21 Affiliated a public or private company?

CENTURY 21 Affiliated is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was CENTURY 21 Affiliated founded?

CENTURY 21 Affiliated was founded in 1978. It employs 1,001 to 5,000 people.

Where is CENTURY 21 Affiliated based?

CENTURY 21 Affiliated is headquartered in Madison, United States, in the North America region.

How does CENTURY 21 Affiliated make money?

Two revenue lines are on record. Real Estate Transaction Fees are the primary driver. The others are worldwide Relocation Services.

Who are CENTURY 21 Affiliated's main competitors?

Direct peers on record are Coldwell Banker, RE/MAX, Keller Williams Realty, Berkshire Hathaway HomeServices and Sotheby's International Realty. Broad incumbents are Compass and HomeServices of America. Emerging players are eXp Realty and Redfin. Howard Hanna Real Estate is listed as a regional player.

Does CENTURY 21 Affiliated have an API?

No public API is recorded for CENTURY 21 Affiliated.

What industry is CENTURY 21 Affiliated in?

CENTURY 21 Affiliated's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 53121 and its SIC code is 6531.