CMG Financial
CMG Financial is a privately held, nationwide U.S. mortgage banking firm (founded 1993, San Ramon, CA) originating and servicing residential loans via retail, wholesale, correspondent, and reverse channels under 40+ regional brands, serving consumers, brokers, and homebuilders.
- Company typePrivate
- Founded1993
- HeadquartersSan Ramon, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What CMG Financial does
CMG Financial, operating legally as CMG Mortgage, Inc. (NMLS# 1820), is a privately held U.S. mortgage banking firm founded in 1993 and headquartered in San Ramon, California, with a servicing operation in Troy, Michigan. The company originates and services residential mortgages through four distribution channels — retail (CMG Home Loans), wholesale (broker), correspondent (purchaser of closed loans), and reverse mortgage — and is licensed in all 50 states plus D.C., Guam, Puerto Rico, and the U.S. Virgin Islands. CMG operates over 40 regional trade names and sub-brands (e.g., Dwello Mortgage Advisors, Campbell Lending Group, Capital Mortgage Funding, Shamrock Home Loans) that function as a recruiting and brand-localization platform for loan officers and joint-venture partners.
The product menu spans the full agency-eligible and government loan universe — Conventional, FHA, VA, USDA, Jumbo (up to $5M), HomeReady, HomePossible, 203(k) Renovation, Fannie Mae HomeStyle Renovation, HELOC, and Reverse Mortgage — alongside differentiated specialty products: the All In One Loan (combination mortgage and checking account that applies equity to principal), HomeFundIt (industry-first down-payment crowdfunding platform), CMG Community One Grant (1%-down program in designated zip codes), and Halal Financing delivered through an Ijara-wa-Iqtina structure in partnership with Ijara Community Development Corporation. Underlying technology includes the CMG HOME mobile application, an online application portal, automated loan processing, and an internal CMG Life employee platform.
CMG's revenue model is transaction-fee-driven across origination and servicing: gain-on-sale economics on retail, wholesale, and correspondent channels plus recurring fee income on the reverse-mortgage servicing portfolio. Customer segments are diversified across first-time and repeat homebuyers, seniors (62+), homebuilders (preferred-lender/JV relationships), mortgage brokers and correspondents, and Islamic-finance buyers. Growth has been pursued via acquisition (Shamrock Home Loans 2023-11, Norcom Mortgage 2024-04), de novo branch openings (e.g., Dwello in Asheville, NC 2026-02), and a sales-management buildout across Western, Northeastern, and Southeastern regions.
CMG Financial firmographics
Firmographics- Name
- CMG Financial
- Legal name
- CMG Mortgage, Inc.
- Website
- https://cmgfi.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- CMG Financial is a privately held, nationwide U.S. mortgage banking firm (founded 1993, San Ramon, CA) originating and servicing residential loans via retail, wholesale, correspondent, and reverse channels under 40+ regional brands, serving consumers, brokers, and homebuilders.
- Ownership category
- akta.pro rank
CMG Financial industry classification
Industry- Product category
- Residential Mortgage Lending
- NAICS
- Real Estate Credit (522292)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Jumbo / Non-Conforming Mortgage Origination (FSALAAAH)
Keywords
Where CMG Financial is headquartered
LocationHeadquarters
- HQ city
- San Ramon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CMG Financial business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mortgage Lending: Origination of mortgage loans including purchase mortgages and refinances, generating revenue through interest rate spreads and origination fees
- Wholesale Lending: Channel providing mortgage products through third-party brokers and correspondents
- Correspondent Lending: Purchase of closed loans from other lenders
- Reverse Mortgage Servicing: Servicing of reverse mortgage loans for homeowners 62+
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Various loan programs with different down payment and credit requirements |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
CMG Financial product offering
Product offeringCore offering
CMG Financial originates and services residential mortgage loans through multiple channels including retail (CMG Home Loans), wholesale, correspondent, reverse mortgage, and joint venture. Its product suite spans Conventional, FHA, VA, USDA, Jumbo, HomeReady, HomePossible, 203(k) Renovation, HomeStyle Renovation, HELOC, reverse mortgage, Islamic-compliant Halal Financing, and specialty products like the All In One combination mortgage account and the HomeFundIt crowdfunding down payment platform. The firm is licensed in all 50 states, DC, Guam, Puerto Rico, and the US Virgin Islands.
Product overview
CMG Financial (CMG Mortgage, Inc., NMLS# 1820) is a nationally recognized mortgage lender founded in 1993, operating in all 50 states, Washington D.C., Guam, Puerto Rico, and the U.S. Virgin Islands. The company offers a comprehensive suite of mortgage products through multiple channels: Retail (CMG Home Loans), Wholesale (broker), Correspondent (seller), Reverse, and Servicing. Core products include Conventional, FHA, VA, USDA, Jumbo, and specialty loans such as 203(k) Renovation, HomeReady, HomePossible, HomeStyle Renovation, HomeFundIt (crowdfunding down payment), All In One Loan, HELOC, and Reverse Mortgage. The company also offers Halal Financing through an Ijara partnership for Islamic-compliant lending. CMG operates numerous sub-brands including Dwello Mortgage Advisors, HomeFundIt, Campbell Lending Group, Capital Mortgage Funding, and Shamrock Home Loans. The company is headquartered in San Ramon, California, with servicing operations in Troy, Michigan.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 4.98 rating on Testimonial Tree with 108,183 reviews; 4.97 rating on Zillow with 16,255 reviews
Companies that use CMG Financial
Customer profileSegments6 records
Ideal customer profiles6 records
CMG Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CMG Financial partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Shamrock Home LoansminorAcquisition and integration of Shamrock Home Loans' origination team, expanding CMG's presence in Rhode Island and Massachusetts. The partnership brings experienced team members and industry awards.
- Ijara Community Development CorporationcoreExclusive partnership for Islamic-compliant home financing through Ijara-wa-Iqtina (lease and ownership) structure. CMG is one of few national companies offering Halal Financing Program using Ijara, enabling Muslim homebuyers to finance homes without interest payments while building equity.
Scale indicators2 records
Recent moves8 records
Expansion highlights6 records
CMG Financial competitors and assessment
Company assessmentDirect peers
- New American Funding: Privately held, multi-channel (retail, wholesale, direct) nonbank mortgage lender with national footprint and a focus on diverse borrower segments. Comparable to CMG in ownership structure, channel mix, and product diversity.
- NewRez (Rithm Capital): Major nonbank mortgage lender (a brand of Rithm Capital) with retail, wholesale, and correspondent channels plus a large servicing portfolio. Direct comparable to CMG in multi-channel model and mortgage servicing exposure.
- loanDepot: Publicly traded multi-channel nonbank lender (retail, wholesale, joint venture, servicing) with national footprint. Direct comp to CMG in product mix, multi-channel distribution, and customer-acquisition model.
- Guild Mortgage: Publicly traded, mid-size national mortgage lender with retail and origination partner channels. Closely comparable to CMG in size, geographic reach, and product breadth including specialty government and renovation loans.
- Homepoint: Nonbank mortgage lender focused on wholesale and correspondent channels (taken private in 2023 by Stone Point Capital). Comparable to CMG in nonbank mortgage banking model and channel diversification.
- United Wholesale Mortgage: Largest U.S. wholesale mortgage lender and a direct competitor to CMG's wholesale broker channel. Operates with similar product menu (conventional, government, jumbo) and competes for the same broker partnerships that drive CMG's wholesale volume.
- Caliber Home Loans: Privately held national nonbank mortgage lender (owned by Lone Star Funds) operating retail, wholesale, and correspondent channels. Comparable to CMG in product range, channel diversification, and acquisition-driven growth history.
- Movement Mortgage: Privately held, large nonbank mortgage lender operating retail, wholesale, and builder development channels. Comparable to CMG in private ownership, multi-channel model, and builder-focused growth strategy (note: CMG's recent hire Kim Winters came from Movement Mortgage).
- Paramount Residential Mortgage Group (PRMG): Large privately held nonbank lender offering retail, wholesale, and correspondent channels with a broad product menu. Comparable to CMG in scale, multi-channel distribution, and product breadth including government and specialty loans.
- Rocket Mortgage: Largest U.S. nonbank mortgage lender (part of Rocket Companies), competing directly with CMG across retail, wholesale (Rocket Pro TPO), and direct-to-consumer digital channels. Comparable multi-channel mortgage banking model with similar product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CMG Financial social profiles
Digital presenceCMG Financial compliance and trust
Trust signalCompliance4 records
CMG Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
CMG Financial leadership team
Management profileNumber of profiles
Profiles19 records
CMG Financial subsidiaries and ownership
Company hierarchySubsidiaries2 records
CMG Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CMG Financial M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CMG Financial
What does CMG Financial do?
CMG Financial originates and services residential mortgage loans through multiple channels including retail (CMG Home Loans), wholesale, correspondent, reverse mortgage, and joint venture. Its product suite spans Conventional, FHA, VA, USDA, Jumbo, HomeReady, HomePossible, 203(k) Renovation, HomeStyle Renovation, HELOC, reverse mortgage, Islamic-compliant Halal Financing, and specialty products like the All In One combination mortgage account and the HomeFundIt crowdfunding down payment platform. The firm is licensed in all 50 states, DC, Guam, Puerto Rico, and the US Virgin Islands.
Is CMG Financial a public or private company?
CMG Financial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CMG Financial founded?
CMG Financial was founded in 1993. It employs 501 to 1,000 people.
Where is CMG Financial based?
CMG Financial is headquartered in San Ramon, United States, in the North America region.
How does CMG Financial make money?
Four revenue lines are on record. Mortgage Lending is the primary driver. The others are wholesale Lending, correspondent Lending and reverse Mortgage Servicing.
Who are CMG Financial's main competitors?
Direct peers on record are New American Funding, NewRez (Rithm Capital), loanDepot, Guild Mortgage, Homepoint, United Wholesale Mortgage, Caliber Home Loans, Movement Mortgage, Paramount Residential Mortgage Group (PRMG) and Rocket Mortgage.
Does CMG Financial have an API?
No public API is recorded for CMG Financial.
What industry is CMG Financial in?
CMG Financial's product category is Residential Mortgage Lending. Its primary akta.pro industry code is FSALAAAH, Jumbo / Non-Conforming Mortgage Origination. Its NAICS code is 522292 and its SIC code is 6162.