What Sibling Rivalry Studio does

Sibling Rivalry Studio is a privately held, integrated creative agency founded in 2011 and headquartered in New York (30 Cooper Square, Floor 7) with a secondary office in Los Angeles. The firm operates two divisions under one roof: Brand Studio, which delivers strategy, visual identity, motion and sonic branding, campaign development, and production services, and Films, a commercial production division built around a roster of 14 named directors. The studio serves enterprise clients across technology (Apple, Google, HPE, Dell, Adobe, Microsoft, Samsung), automotive (Porsche, Lexus, Cadillac, Acura, Mercedes), food and beverage (Wendy's, McDonald's, Jersey Mike's), media and entertainment (NBC, HBO, BET, MS NOW, ESPN, NFL, WNBA), and nonprofit/social impact (Amnesty International, National Geographic), with marquee engagements including Apple Super Bowl campaigns, NBC's 2024 Paris Olympics visual identity, the MS NOW rebrand from MSNBC, and BET's Black Canvas identity system.

Revenue is generated through professional services: project-based contracts and retainer agreements covering brand strategy, visual identity development, campaign creative, and commercial film production. Pricing is quote-based and not publicly disclosed. Work is acquired through direct enterprise relationships managed by partners and executive producers, reputation and portfolio leverage, industry awards (Effie, ADC, Cannes Lions, Clio, British Arrows), and trade press coverage, supplemented by director talent representation through Barrie Isaacson (East Coast), Shortlist (West Coast), and Collective Management (Midwest). Distribution is global in scope but North America-anchored, with the firm claiming 100+ brand relationships across its 14-year operating history.

Underlying technology is human-led creative production — visual storytelling, motion design, animation, live-action production, and brand identity system design — with no proprietary software, APIs, patents, or disclosed AI/ML capabilities. Co-founders Joe Wright (CCO) and Mikon van Gastel remain active on work alongside partners Joanna Fillie (Managing Director), Darren Foldes (Head of Films), and a senior creative team. The firm is owner-operated with no disclosed institutional investors, parent company, or M&A activity, growing organically through project wins and thought-leadership presence across conferences (OFFF Barcelona/Sevilla, ADC) and industry podcasts.

Name

Sibling Rivalry Studio

Legal name

Sibling Rivalry Studio

Website

https://siblingrivalry.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Sibling Rivalry Studio is a New York–based integrated creative agency founded in 2011, operating Brand Studio (strategy, identity, campaigns) and Films (commercial production with 14 directors) to serve enterprise clients including Apple, Google, NBC, Wendy's, Porsche, and BET.

Ownership category

akta.pro rank

Product category

Creative & Brand Strategy Services

SIC

Services-Advertising Agencies (7311), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Creative agency services
• Brand strategy consulting
• Commercial film production
• Visual identity design
• Advertising campaign creation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Strategy and Creative Services: Project-based professional services for brand strategy, visual identity development, campaign creative, and marketing services. Revenue is generated through retainer agreements and project-based contracts with enterprise clients seeking strategic and creative partner for brand development, rebranding, and campaign production.
2. Commercial Film Production: Directing and producing commercial content for brands across television, digital, and social platforms. Services include live action production, post-production, animation, and integrated campaign execution for advertising and brand communication needs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sibling Rivalry Studio is an integrated creative company offering brand strategy, visual identity development, campaign creative, and commercial film production services. It operates two divisions: Brand Studio (strategy, design, identity systems, motion and sonic branding, content) and Films (a roster of directors producing commercials and branded content for enterprise clients). The studio handles work end-to-end from brand strategy through final production and delivery across television, digital, and social platforms.

Product overview

Sibling Rivalry is an integrated creative company with two primary divisions: Films (commercial and brand film production with a roster of 14 directors) and Brand Studio (full-service branding, strategy, and marketing). The Films division produces commercials and branded content for clients across automotive, technology, food & beverage, sports, healthcare, and entertainment sectors. The Brand Studio offers visual identity, motion branding, campaign development, and production services. Together they provide end-to-end creative capabilities from strategy through final production.

Differentiator

Problem solved

Functional benefit

Products and services

• Films Commercial and brand film production division featuring a roster of 14 directors who create advertisements, brand films, and narrative content for enterprise clients across automotive, technology, food & beverage, sports, healthcare, and entertainment sectors. Includes live action production, post-production, animation, and integrated campaign execution for advertising and brand communication needs.
• Brand Studio Full-service branding and marketing division offering brand strategy, visual identity development, motion and sonic branding, campaign development, content creation, and production services for enterprise brands seeking comprehensive creative partnership across their brand lifecycle.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship and core.

• AppleflagshipOthersMajor brand partner for whom Sibling Rivalry produces Super Bowl campaigns, brand content, and visual storytelling projects. Notable ongoing creative partnership.
• NBCflagshipOthersProduced 2024 Paris Olympics visual identity. Most watched Olympics since 2012 with 82% increase in viewers. Major high-profile brand partnership.
• PorschecoreOthersMultiple ongoing campaigns including Taycan, Macan, 60 Years anniversary, All Electric vehicle launches. Regular automotive advertising partnership.
• Wendy'scoreOthersExtensive ongoing creative partnership producing multiple campaigns including Drive Thru, Nascar, Baconator, Tendys, and various beverage and food promotions.
• BETcoreOthersComplete rebrand identity system 'Black Canvas' created for BET and extended to BET+, BET Jams, BET Her, BET Soul. Strategic brand transformation partnership.
• MS NOWcoreOthersFull rebrand from MSNBC including campaign strategy, brand anthem content creation. Achieved #1 news network on YouTube post-launch with significant viewership growth.
• PhilocoreOthersVisual identity and 360 campaign for Philo TV rebrand. Won ADC Awards Merit recognition. Positioned as 'A Better Way to TV'.
• HPEcoreTechnology or IntegrationTechnology brand partner with multiple campaign projects including The Edge, Greenlake, HPE Discover BMW, GE campaign. Ongoing partnership for enterprise technology marketing.
• DellcoreTechnology or IntegrationOngoing technology brand partnership with multiple campaigns including Creature Technology, Mermaids, I Will Always Be Me.
• AdobecoreTechnology or IntegrationCreative technology brand partner with multiple campaign projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• R/GA: Creative agency combining brand, product, and content production with strong enterprise tech client roster (Google, Samsung, Nike). Comparable integrated production-plus-strategy offering.
• Translation LLC: Independent creative and brand agency serving enterprise clients like Google, Starbucks, and NBA. Similar founder-led independent positioning and integrated strategy-plus-execution offering.
• Droga5: Premium creative agency (now part of Accenture Song) known for integrated brand work and award-winning campaigns for Apple, Google, and other enterprise clients. Direct competitor for the same high-end creative briefs Sibling Rivalry pursues.
• Anomaly: Independent creative agency combining brand strategy, advertising, and content production under one integrated model. Closely comparable to Sibling Rivalry's Brand Studio + Films structure and enterprise brand client base (e.g., Coca-Cola, Budweiser, Nike).
• 72andSunny: Independent creative agency with strong entertainment and brand storytelling capabilities, serving clients like Google, Samsung, and Adidas. Comparable in integrating brand strategy with high-production film content.
• Mother: Independent creative agency network with integrated brand strategy and production capabilities, working with global enterprise brands. Similar boutique positioning, founder-led creative leadership, and premium pricing model.
• Wieden+Kennedy: Iconic independent creative agency best known for Nike work, with global offices and integrated brand + production model. Direct competitor for the same enterprise brand creative budgets.
• The Martin Agency: Independent creative agency serving major brands like GE, OREO, and UPS, with integrated brand and production capabilities. Similar mid-sized independent positioning and enterprise client profile.
• GUT Agency: Independent creative agency network with strong integrated brand and content capabilities, working with brands like Google, Coca-Cola, and Kraft Heinz. Comparable boutique-creative positioning and award-driven pipeline.
• Arts & Science: Independent creative agency combining brand strategy with film and design production, serving clients like Google, Sonos, and Patagonia. Closely comparable integrated boutique model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/siblingstudio
• LinkedInlinkedin.com/company/sibling-rivalry-studio
• Instagraminstagram.com/siblingrivalryco
• Facebookfacebook.com/SiblingRivalry-Studio-126038000831451

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sibling Rivalry Studio