This Land™

What This Land™ does

This Land is a UK-based residential real estate developer wholly owned by Cambridgeshire County Council, established in 2016 and headquartered at Compass House, Vision Park, Histon, Cambridge. The company develops sustainable residential communities primarily across Cambridgeshire, with recent expansion into four additional counties. Since inception, This Land has built or facilitated 967 homes, including approximately 300 affordable homes, across developments such as Eddeva Park (230 homes), Soham Eastern Gateway (540 homes), and Millstone Park (350 homes), with Kendal Court introducing an apartment product line.

The business model operates as a master developer: This Land acquires land, secures planning permissions, builds community infrastructure (medical centers, nurseries, public realm), and either develops homes directly or partners with housebuilders such as Vistry East Anglia for delivery. Revenue is generated through home sales, land disposals, and JV arrangements. The company maintains NHQB Registered Developer status and delivers EPC B-rated sustainable homes, with sustainability positioned as a core product attribute rather than a marketing veneer.

Capital structure is centered on loans from Cambridgeshire County Council; since 2016, This Land has paid over £42M in loan interest to the Council and has generated £43M in unrestricted interest income and £78M in capital receipts for the Council. The approved FY2026-30 business plan targets an additional £60M in principal repayments plus £81M in positive cashflow to the Council, supported by a 300+ acre land pipeline acquired in the past 12 months with potential for 1,900+ units across 5 counties. Headcount of 11-50 employees is consistent with a lean master-developer operating model that leverages JV partners for construction.

Name

This Land™

Legal name

this Land™ Limited

Website

https://this-land.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

This Land is a UK-based residential real estate developer, wholly owned by Cambridgeshire County Council, delivering sustainable master-planned communities across Cambridgeshire and four additional counties, with 967 homes facilitated since 2016.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Land Subdivision (237210)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Operative Builders (1531)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD), Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

Keywords

• Residential property development
• Sustainable housing construction
• Affordable home building
• Land acquisition services
• Community housing development

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Residential Property Development and Sales: This Land develops residential properties and sells homes to buyers including first-time buyers, families, and investors. Revenue is generated through the sale of private and affordable homes across their development portfolio in Cambridgeshire.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

This Land is a real estate developer that acquires land through various agreement structures, constructs sustainable residential housing developments with carbon-neutral design features, and sells homes directly to buyers including first-time purchasers and families. The company operates as a master developer delivering community infrastructure and affordable housing quotas alongside private market homes across multiple named developments in Cambridgeshire.

Product overview

This Land is a real estate developer offering a portfolio of residential property developments across Cambridgeshire. The company operates several named development projects including The Acacias (luxury detached homes in Landbeach), Eddeva Park (230-home neighbourhood south of Cambridge), Soham Eastern Gateway (540-home neighbourhood with medical centre in Soham), Millstone Park (350-home mixed-tenure development in Burwell), and Spiregrass Square (energy-efficient homes in Over). All developments emphasise sustainable design with air source heat pumps, energy-efficient construction, and community amenities. The company also provides land acquisition services for landowners seeking to sell land for development through various agreement structures.

Differentiator

Problem solved

Functional benefit

Brands

• The Acacias: Two high-quality detached family properties in the village of Landbeach, close to Cambridge. Features sustainable design with air source heat pumps, heat recovery system, and underfloor heating.
• Eddeva Park
• Soham Eastern Gateway
• Millstone Park
• Kendal Court
• Spireglass Square

Products and services

• The Acacias Two high-quality detached family properties situated in the village of Landbeach, close to Cambridge. Features traditional construction with buff brickwork, render, natural slate roofing, detached double garages, and landscaped gardens, alongside sustainable design features including air source heat pumps, heat recovery systems, and underfloor heating.
• Eddeva Park A new neighbourhood of 230 homes south of Cambridge featuring a mix of detached houses, terraced housing, and apartments. Includes a new community square, wildflower meadow, play areas, and 40% affordable housing. Public artist David Mackie has been appointed to deliver the public art strategy following community consultation.
• Soham Eastern Gateway A planned new neighbourhood of 540 homes on the eastern edge of Soham, including private and affordable homes equipped with air source heat pumps. The development includes a new Staploe Medical Centre (BREEAM Excellent accreditation), pre-school nursery, neighbourhood centre, 15 acres of public open spaces, 11 play and recreational areas, and over 130 new trees.
• Kendal Court A planning application for redevelopment of land allocated in the Council's Local Plan, proposing design-led, environmentally conscious homes including apartments with communal gardens, new retail space, and secure on-site cycle parking in Histon.
• Millstone Park A mixed-tenure development in Burwell, Cambridge delivering 350 new houses including 61 affordable houses and 18 self-build plots, along with open and green spaces and play areas. Developed in partnership with Vistry East Anglia, with This Land acting as master developer delivering infrastructure and serviced land parcels.
• Spiregrass Square A development in Over, Cambridgeshire featuring energy-efficient townhouses with EPC rating B and carbon-neutral design. The development includes air source heat pumps and has received positive customer feedback on quality and energy efficiency, with first-time buyers using LISA savings to purchase.

Quantifiable outcome

• 967 homes built or facilitated since 2016
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and major.

• David Mackie (Public Artist)minorStrategic or Co-development Partner · 10 June 2025Renowned public artist David Mackie appointed to deliver the public art strategy for Eddeva Park development following community consultation. Selected through an Expression of Interest process with community voting.
• Mereside Medical (Staploe Medical Centre)majorStrategic or Co-development Partner · 14 August 2024Joint planning application with Mereside Medical for a new state-of-the-art Staploe Medical Centre at Soham Eastern Gateway. The new GP practice will be double the size of existing provision with 27 consulting rooms, achieving BREEAM Excellent Accreditation. This Land enables the medical centre site with infrastructure and services.
• Vistry East AngliamajorStrategic or Co-development PartnerThis Land acts as master developer and site promoter for Millstone Park, delivering infrastructure and serviced land parcels. Vistry East Anglia acquired land to build homes as the development partner for this phase.
• FlagshipmajorStrategic or Co-development PartnerFlagship participated in the groundbreaking ceremony for Millstone Park development alongside This Land and Vistry East Anglia.
• BidwellsminorImplementation/ SI/ Consulting PartnerLocal supplier and professional services partner listed on This Land's website.
• Carter JonasminorImplementation/ SI/ Consulting PartnerLocal supplier and professional services partner listed on This Land's website.
• Saunders Boston ArchitectsminorImplementation/ SI/ Consulting PartnerArchitecture partner for developments including Eddeva Park, working closely on design.
• Conscious CommunicationsminorGTM or Marketing PartnerMarketing and communications partner listed as local supplier.
• HaysomwardmillerminorImplementation/ SI/ Consulting PartnerLocal supplier and professional services partner listed on This Land's website.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vistry Group: National UK housebuilder with significant affordable housing and partnerships exposure. Vistry East Anglia is This Land's direct construction partner on Millstone Park, and both companies operate partnership / master-developer models delivering mixed-tenure communities across England.
• Avant Homes: Private UK homebuilder operating across the Midlands, North West, Yorkshire and Scotland with a focus on specification-driven, energy-efficient family homes. Comparable in regional operating model and focus on first-time buyers and family housing with standardized sustainability features.
• Keepmoat: UK regional homebuilder focused on high-quality, energy-efficient family homes with a strong affordable housing and partnerships division serving local authorities and housing associations. Mirrors This Land's regional focus, affordable housing mandates, and sustainability proposition (EPC B+ standards).
• Orbit Homes: Developer arm of Orbit Group, a major housing association delivering mixed-tenure (private and affordable) new homes across the Midlands and South East. Comparable in mission-driven, mixed-tenure community development model with strong local-authority alignment.

Broad incumbents

• Taylor Wimpey: One of the UK's largest volume homebuilders, with operating divisions covering Cambridgeshire and the East of England. Competes directly for land, planning consents, and first-time buyer demand against This Land's communities.
• Bellway Homes: Top-five UK homebuilder with extensive operations across the North, Midlands, and South East including active divisions in the East of England. Provides direct competitive overlap on sites, pricing, and specification in the same sub-regions where This Land operates.
• Berkeley Group: UK premium and urban regeneration homebuilder with focus on large-scale, mixed-use, sustainable communities. While more premium-positioned, Berkeley is a relevant comparable on master-developer scale, infrastructure delivery, and ESG-integrated development comparable to This Land's Soham Eastern Gateway.
• Barratt Redrow: One of the UK's largest housebuilders with national coverage across multiple brands including David Wilson Homes. Operates across the East of England in direct geographic overlap with This Land and competes for land, planning consents, and buyer demand in the Cambridge market.
• Persimmon: UK's largest volume housebuilder by unit output with national coverage including active operation across the East of England. Key competitive reference point on volume capacity, pricing, and specification at scale versus a regional specialist like This Land.

Emerging players

• L&Q Housing Association: One of the UK's largest housing associations, increasingly active in market sale and shared ownership through development partnerships. Provides a partial overlap given This Land's 40% affordable mandate and growing shared-ownership exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/thisland
• Facebookfacebook.com/ThisLandLtd
• LinkedInlinkedin.com/company/this-land2017
• Instagraminstagram.com/thisland
• Xx.com/thislandltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about This Land™