Orbit Homes
Orbit Homes is a UK not-for-profit affordable housebuilder (part of Orbit Group) delivering c.1,000 new homes per annum across Shared Ownership, Market Sale, and Social/Affordable Rent, serving first-time buyers, key workers, and eligible tenants in the Midlands, East, and South of England.
- Company typePrivate
- Founded2009
- HeadquartersCoventry, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What Orbit Homes does
Orbit Homes is a UK not-for-profit affordable housebuilder and trading division of Orbit Group, founded in 2009 and headquartered in Coventry, operating across the Midlands, East, and South of England. The company builds c.1,000 new homes per annum across a tenure-blind specification covering Shared Ownership (25-75% share purchases with subsidised rent on the remainder), Market Sale, Social Rent, Affordable Rent, and Rent to Buy, supplemented by buyer-assistance programmes such as Deposit Unlock (5% deposit), Move Easy (assisted existing-home sale), and a £1,000 Key Worker Scheme contribution. Its revenue mix spans one-time sales receipts (Shared Ownership share purchases and Market Sale) and recurring rental streams (Social Rent, Affordable Rent, subsidised Shared Ownership rent), with shared ownership rents typically priced at 2.5-2.75% annually on the unsold share. Homes are built to a consistent all-inclusive standard (flooring, appliances, landscaping, EV charging) and achieve EPC B energy ratings with solar PV panels and Air Source Heat Pumps; the company holds RoSPA Safer by Design Gold and is the only affordable provider certified to BS9997 fire risk management.
Distribution is sales-led with dedicated sales consultants, show homes at each development, and an online registration platform, but the primary delivery mechanism is partnerships with private housebuilders (Bellway, Stonebond, Croudace Homes) who build mixed-tenure schemes and cede the affordable housing component to Orbit Homes. The customer base comprises first-time buyers, key workers, shared ownership purchasers, social/affordable rent tenants, and local authority nominees. Strategic partnership with Homes England underwrites a 2030 Strategy commitment to deliver 7,000 new and regenerated homes. Customer satisfaction metrics are industry-leading at a Net Promoter Score of 84.3, a 97.9% recommendation rate, nine consecutive years of Gold customer satisfaction awards, and 5-star HBF housebuilder status.
Orbit Homes firmographics
Firmographics- Name
- Orbit Homes
- Legal name
- Orbit Group Ltd
- Website
- https://orbithomes.org.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Orbit Homes is a UK not-for-profit affordable housebuilder (part of Orbit Group) delivering c.1,000 new homes per annum across Shared Ownership, Market Sale, and Social/Affordable Rent, serving first-time buyers, key workers, and eligible tenants in the Midlands, East, and South of England.
- Ownership category
- akta.pro rank
Orbit Homes industry classification
Industry- Product category
- Affordable Housing Development
- NAICS
- New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115), Lessors of Residential Buildings and Dwellings (53111), Residential Property Managers (531311), New Multifamily Housing Construction (except For-Sale Builders) (236116)
- SIC
- Lessors Of Real Property, Nec (6519), Real Estate Operators (No Developers) & Lessors (6510), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Affordable Housing Property Management (BPAJAGAJ)
- akta.pro secondary industries
- Affordable & Public Housing Asset Management (BPAJAMAI), Residential Real Estate Asset Management (BPAJAMAA)
Keywords
Where Orbit Homes is headquartered
LocationHeadquarters
- HQ city
- Coventry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Orbit Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Shared Ownership Sales: Customers purchase a share (typically 25-75%) of a new build home and pay subsidised rent on the remaining share. Enables staircasing to increase ownership percentage over time.
- Market Sale (Outright Sales): Full ownership sales of new build homes to private buyers, including through schemes like Deposit Unlock (5% deposit) and Move Easy (assisted selling of existing home).
- Social and Affordable Rent: Rental properties offered at below market rates to eligible tenants, managed through Orbit Group tenancy arrangements.
- Rent to Buy: Intermediate tenure where tenants pay reduced rent while saving for a deposit to eventually purchase the property.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Shared Ownership - typically 25-75% share purchase |
| Unit Pricing | Pay-as-you-go | Shared Ownership apartments and houses across multiple developments |
| One time/ perpetual license | Pay-as-you-go | Deposit Unlock Scheme |
| Other | Pay-as-you-go | Energy Cost Savings |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Orbit Homes product offering
Product offeringCore offering
Orbit Homes is a UK not-for-profit affordable housebuilder that designs, constructs, and delivers new build residential homes across multiple tenures including Shared Ownership (25-75% share purchase with subsidised rent), Market Sale (outright purchase), Social Rent, Affordable Rent, and Rent to Buy. The company delivers approximately 1,000 new homes per annum across the Midlands, East and South of England through direct development and partnerships with private housebuilders, targeting first-time buyers, key workers, and households eligible for affordable housing.
Product overview
Orbit Homes operates as a not-for-profit affordable housebuilder offering a portfolio of residential property products through multiple tenures. The core offerings include Shared Ownership (purchasing 25-75% of a property with rent on the remainder), Market Sale (outright purchase), Social Rent, Affordable Rent, and Rent to Buy schemes. Supporting these are add-on programmes: Deposit Unlock (5% deposit scheme), Move Easy (home sale assistance), and Key Worker Scheme (£1,000 contribution for eligible professionals). The company delivers new build homes across multiple UK developments in regions including the Midlands, East, and South of England, with properties ranging from studios to 5-bedroom houses. Each development features the company's All-Inclusive Specification standard (flooring, appliances, EV charging, etc.) and varies between Shared Ownership and Market Sale tenures. Community engagement is supported through Building Buddies (construction site educational visits) and Eco Buddies (biodiversity education) programmes.
Differentiator
Problem solved
Functional benefit
Brands
- Building Buddies: Educational programme aimed at children aged 7-11 in Key Stage 2, allowing primary schools local to Orbit Homes developments to experience hands-on site visits and learn about housebuilding and construction skills.
- Eco Buddies
- Deposit Unlock
- Key Worker Scheme
- Move Easy
Products and services
- Shared Ownership Homeownership scheme allowing buyers to purchase typically 25% to 75% of a new build property with subsidised rent on the unsold share, with the option to staircase (buy additional shares) over time toward full ownership.
- Market Sale Outright purchase of new build Orbit Homes properties on the open market for private buyers and home movers across multiple UK developments.
- Social Rent Rental housing provided to eligible tenants at below-market rates, allocated primarily through local authority nomination.
- Affordable Rent Rental properties offered at below-market rates, with rents linked to local housing allowance; available to eligible tenants.
- Rent to Buy Intermediate tenure where tenants pay a reduced rent while saving for a deposit, with the eventual option to purchase the property through Shared Ownership.
- Deposit Unlock Scheme developed by the Home Builders Federation with Gallagher Re, enabling first-time buyers and home movers to purchase new build Orbit Homes with just a 5% deposit on selected properties up to £833,250.
- Move Easy Free support programme for home movers with an existing property to sell; assists with marketing the existing home, removes the reserved Orbit home from the market for six weeks, and Orbit pays the estate agent fees on completion.
- Key Worker Scheme Incentive offering a £1,000 contribution towards new build Orbit Homes for eligible key workers in public services, health and social care, armed forces, childcare, education, and local/national government roles.
- Orbit Homes at Arden Glade 62 affordable homes development in Keresley, Coventry delivered in partnership with Bellway. Mix of 1 and 2-bedroom apartments, maisonettes, and 2 to 4-bedroom houses with over 60% allocated for social and affordable rent and the remainder for shared ownership; all homes feature EPC B ratings, solar PV, EV charging, and renewable heating.
- Victoria Gardens 272 new homes development in Great Plumstead, Norfolk, with 138 affordable homes for social rent and Shared Ownership and 134 homes for market sale, comprising 2, 3 and 4-bedroom houses with an orchard, play area and connecting footpaths.
- Orbit Homes at Hermitage Park 81 affordable homes development in Aylesford, Kent delivered in partnership with Croudace Homes, providing 50 homes for affordable rent and 31 for Shared Ownership in a mix of 1 and 2-bedroom apartments and 2, 3 and 4-bedroom houses.
Quantifiable outcome
- 97.9% of customers would recommend Orbit Homes to a friend
- +3 more outcomes
Companies that use Orbit Homes
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Orbit Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Orbit Homes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- BellwaycorePartnership for Arden Glade development in Keresley, Coventry where Bellway acts as builder and Orbit Homes manages 62 affordable homes component. Over 60% of homes will be for social/affordable rent, remainder through shared ownership. All homes feature EPC B ratings, solar PV panels, EV charging, and renewable heating. Orbit to release first shared ownership homes summer 2026.
- Croudace HomescorePartnership at Hermitage Park in Aylesford, Kent. Orbit delivering 81 affordable homes (50 for affordable rent, 31 for shared ownership) as part of larger Croudace development. Mix of apartments and houses. Construction underway with first shared ownership homes expected summer 2025.
- StonebondcoreSecond partnership with Stonebond at Rosewood, Herne Bay delivering 100 affordable properties. Combined with previous development provides 178 new homes total for affordable housing in Herne Bay. Includes shared ownership, affordable rent, and rent-to-buy tenures.
- Homes EnglandflagshipStrategic partnership supporting Orbit's 2030 Strategy commitment to deliver 7,000 new and regenerated homes by 2030. Homes England provides funding and support for affordable housing development pipeline.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Orbit Homes competitors and assessment
Company assessmentDirect peers
- Keepmoat Homes: UK housebuilder specialising in affordable, regeneration and partnership housing, working extensively with housing associations. Closely comparable mix of outright sale, shared ownership and partnership delivery.
- Clarion Housing: The UK's largest housing association, operating ~125,000 homes with an active development arm delivering shared ownership and affordable rental units. Comparable scale, tenures, and not-for-profit reinvestment model.
- Hyde Group: UK housing association delivering new-build shared ownership and affordable homes across London and the South East. Directly comparable as a developer-landlord hybrid with shared ownership focus.
- Notting Hill Genesis: Large London-focused housing association with substantial shared ownership and affordable rental development activity. Closely comparable customer segments, tenure mix, and partnership-driven delivery model.
- Lovell Homes: UK partnership housebuilder delivering affordable, open market and rental homes in collaboration with housing associations and local authorities. Comparable partnership-led delivery model and affordable housing exposure.
- L&Q: One of the UK's largest housing associations, building and managing affordable and shared ownership homes across London and the South East. Directly comparable as a non-profit developer combining new-build housebuilding with retained rental/management operations.
- Vistry Group: Major UK housebuilder (formed via merger of Bovis Homes and Countryside Partnerships) with a strategic focus on partnerships with housing associations for affordable housing delivery. Comparable affordable housing pipeline model and partnership-led growth strategy.
- Peabody: Major UK housing association with a significant new-build development programme alongside social/affordable rental. Comparable in mission-driven, multi-tenure model and focus on London/South East geographies.
- Network Homes: London and South East housing association with an active new-build programme for shared ownership and affordable rental. Comparable tenure mix, customer base, and not-for-profit reinvestment mandate.
- Stonewater: UK housing association with an active development programme delivering shared ownership and affordable rental homes. Comparable not-for-profit mandate, customer segments, and southern England geographic footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Orbit Homes social profiles
Digital presenceOrbit Homes compliance and trust
Trust signalCompliance9 records
Orbit Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orbit Homes leadership team
Management profileNumber of profiles
Profiles9 records
Orbit Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orbit Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orbit Homes
What does Orbit Homes do?
Orbit Homes is a UK not-for-profit affordable housebuilder that designs, constructs, and delivers new build residential homes across multiple tenures including Shared Ownership (25-75% share purchase with subsidised rent), Market Sale (outright purchase), Social Rent, Affordable Rent, and Rent to Buy. The company delivers approximately 1,000 new homes per annum across the Midlands, East and South of England through direct development and partnerships with private housebuilders, targeting first-time buyers, key workers, and households eligible for affordable housing.
Is Orbit Homes a public or private company?
Orbit Homes is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Orbit Homes founded?
Orbit Homes was founded in 2009.
Where is Orbit Homes based?
Orbit Homes is headquartered in Coventry, United Kingdom, in the Europe region.
How does Orbit Homes make money?
Four revenue lines are on record. Shared Ownership Sales are the primary driver. The others are market Sale (Outright Sales), social and Affordable Rent and rent to Buy.
Who are Orbit Homes's main competitors?
Direct peers on record are Keepmoat Homes, Clarion Housing, Hyde Group, Notting Hill Genesis, Lovell Homes, L&Q, Vistry Group, Peabody, Network Homes and Stonewater.
Does Orbit Homes have an API?
No public API is recorded for Orbit Homes.
What industry is Orbit Homes in?
Orbit Homes's product category is Affordable Housing Development. Its primary akta.pro industry code is BPAJAGAJ, Affordable Housing Property Management, with a secondary code of BPAJAMAI, Affordable & Public Housing Asset Management. Its NAICS code is 236117 and its SIC code is 6519.