Danica Pension

What Danica Pension does

Danica Pension, Livsforsikringsaktieselskab, is a Danish pension and insurance provider headquartered in Copenhagen at Bernstorffsgade 40 and operating as a wholly owned subsidiary of the Danske Bank Group. The company was founded in 1842 (per firmographic metadata) and serves three primary customer segments: private individuals, businesses (Erhverv), and self-employed professionals (Selvstændige). Its product portfolio spans ratepension, time-limited pension, and lifelong pension savings vehicles, plus a full insurance stack including health (Sundhedssikring), child health (Børnesundhedssikring), partner health, loss of earning capacity, critical illness, and death-benefit coverage.

The technology core is a digital pension-and-insurance platform consisting of the Netpension web portal and the Mobilpension mobile application, used for self-service account management, pension projections, and claims processing. Investment products are anchored by two flagship funds — Danica Balance (minimum 10% sustainable investments) and Danica Balance Ansvarligt Valg (minimum 75% sustainable investments with broad sector exclusions), both classified under EU SFDR Article 8. The company's health-insurance product is differentiated by the proprietary Step Care treatment methodology, an early-intervention, multi-specialist approach to lifestyle disease, supplemented by prevention offerings such as Sund Performance (with Potential Project) and Skærm Tiden (developed with University of Copenhagen).

Danica's revenue model is subscription/recurring, driven by ongoing pension contributions, asset-based management fees on the multi-hundred-billion-DKK book, and recurring insurance premiums. Distribution follows a hybrid go-to-market: customers can book in-person advisor meetings at Danske Bank finance centres, online video meetings with advisors, or use fully self-serve digital channels. Q1 2026 commentary cited "strong growth" in the period with balance maintained on the health and accident book, though overall results were pressured by financial market volatility. The company is regulated by Finanstilsynet (Danish Financial Supervisory Authority).

Name

Danica Pension

Legal name

Danica Pension, Livsforsikringsaktieselskab

Website

https://danicapension.dk

Company type

Private

Founded year

1842

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Danica Pension is a Denmark-based pension and insurance provider, subsidiary of the Danske Bank Group, offering pension savings, health and life insurance, and sustainable investment products to private individuals, businesses, and self-employed customers through digital channels and Danske Bank finance centres.

Ownership category

akta.pro rank

Product category

Pension and Insurance Services

NAICS

Pension Funds (525110), Pension Funds (52511), Portfolio Management and Investment Advice (52394), Finance and Insurance (52)

SIC

Life Insurance (6311), Accident & Health Insurance (6321), Investment Advice (6282)

akta.pro primary industry

Retirement Income Planning & Decumulation Advisory (FSAEABAD)

akta.pro secondary industries

Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Individual Disability Income Insurance (Non-Group) (FSAIAIAA)

Keywords

• Pension savings
• Health insurance
• Retirement planning
• Life insurance
• Investment management

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pension contributions and savings management: Danica Pension manages pension savings for individuals and businesses, collecting regular contributions and managing investment portfolios. The company offers various pension products including ratepension, time-limited pension, and lifelong pension.
2. Health and insurance premiums: Revenue from health insurance products including health insurance, child health insurance, partner health insurance, loss of earning capacity insurance, critical illness insurance, and death coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Danica Pension is a Denmark-based pension and insurance provider offering pension schemes (ratepension, lifelong pension, time-limited pension), health and life insurance products (health insurance, critical illness, loss of earning capacity, death benefit), and investment solutions (Danica Balance, Danica Balance Ansvarligt Valg). It serves private individuals, corporate clients, and self-employed customers through advisor-led and digital self-service channels.

Product overview

Danica Pension, Livsforsikringsaktieselskab, is a Danish pension and insurance provider offering a unified portfolio anchored by two investment platforms — Danica Balance and Danica Balance Ansvarligt Valg — supplemented by a full suite of insurance products (health, critical illness, occupational incapacity, death benefit) and advisory services (pension planning, PensionTjek, InvesteringsTjek). Customers access offerings through self-service digital channels including the Mobilpension mobile app and the Netpension web portal. Danica Balance requires a minimum of 10% sustainable investments, while Danica Balance Ansvarligt Valg mandates a minimum of 75% sustainable investments and broader exclusion criteria, both under EU SFDR Article 8.

Differentiator

Problem solved

Functional benefit

Brands

• Danica Balance: Investment option where Danica's experts invest pension savings to fit the customer's life situation with focus on responsible and sustainable investments
• Danica Balance Ansvarligt Valg
• Mobilpension
• Netpension
• Danica Sundhedssikring
• Danica Børnesundhedssikring
• Sundhedssikring til din partner
• Step Care

Products and services

• Danica Balance
• Danica Balance Ansvarligt Valg
• Danica Link
• Danica Select
• Sundhedssikring (Health Insurance)
• Børnesundhedssikring (Children's Health Insurance)
• Sundhedssikring til partner (Partner Health Insurance)
• Kritisk sygdom (Critical Illness Insurance)
• Tab af erhvervsevne (Loss of Earning Capacity Insurance)
• Dækning ved dødsfald (Death Benefit Insurance)
• Step Care
• Pensionsplan (Pension Plan Service)
• PensionsTjek (Pension Review)

Quantifiable outcome

• Minimum 10% sustainable investments in Danica Balance, minimum 75% in Danica Balance Ansvarligt Valg
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Teladoc HealthcoreStrategic or Co-development PartnerPartnership with Teladoc Health, a world leader in online consultations, to provide a network of Danish doctors, psychologists, dietitians, family counselors, coaches, and leading international doctors through a digital platform.
• FysioDanmarkcoreStrategic or Co-development PartnerPartnership with Denmark's largest physiotherapy chain for individually tailored treatment within physiotherapy and chiropractic services.
• Potential ProjectcoreStrategic or Co-development PartnerPartnership with a world-leading provider of employee and leadership development based on mindfulness and neuroscience to develop the Sund Performance prevention concept.
• Københavns Universitet (University of Copenhagen)coreStrategic or Co-development PartnerPartnership with Professor Naja Hulvej Rod to develop the Skærm Tiden prevention tool for achieving mental surplus in a digital world.
• PPcliniccoreStrategic or Co-development PartnerPartnership with a nationwide clinic of psychologists and psychiatry specialists to develop the Stress Hjælp prevention tool for stress prevention.
• AS3coreStrategic or Co-development PartnerPartnership for job and career counseling and treatment to ensure increased well-being after returning to the workplace. AS3 provides psychological treatment for health insurance customers and interdisciplinary treatment and counseling for sick-listed customers.
• Privat Psykiatrisk CentercoreStrategic or Co-development PartnerPartnership with a nationwide clinic of psychiatry specialists for psychiatric evaluation and treatment of customers with the aim of recovery or lasting improvement.
• Danske BankcoreOthersDanica is part of the Danske Bank Group. The companies share branding, distribution channels (Danske Bank finance centres), and technology platforms. Danica's legal name is Danica Pension, Livsforsikringsaktieselskab.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AP Pension: Danish pension provider offering commercial pensions to individuals and corporate clients with average yield products and health insurance add-ons. Directly comparable in product mix and customer segments to Danica's private and business lines.
• Topdanmark: Major Danish insurance company (now part of Sampo Group) offering life, health, and pension products to private and corporate customers. Comparable to Danica on health insurance and group pension offerings within Denmark.
• Industriens Pension: Danish pension fund serving employees in industrial, transport, and construction sectors. Offers pension savings, insurance, and health benefits with similar product architecture and target segments as Danica's business segment.
• Pension Danmark: Danish labor-market pension fund providing pension, insurance, and health benefits to ~750,000 members across private sector employers. Directly competes with Danica on group/employer pension schemes and member-side product breadth in Denmark.
• Velliv: One of Denmark's largest commercial pension companies (formerly PKA), offering pensions and insurance to private, corporate, and public-sector customers. Competes directly with Danica across product categories and distribution channels in Denmark.
• PFA Pension: Denmark's largest pension provider and Danica's closest competitor. PFA and Danica together manage approximately 1,300bn DKK in assets, and PFA offers directly comparable commercial pension, health, and life insurance products to private individuals, businesses, and self-employed customers in Denmark.
• Sampension: Danish pension company managing occupational and individual pension schemes for public sector and labor market clients. Overlaps with Danica on ratepension, lifelong pension, and employer-sponsored offerings in the Danish market.
• Alm. Brand Pension: Danish pension and insurance company serving private individuals and businesses with commercial pension products and group life/health insurance. Directly comparable product mix and customer base to Danica's Danish market footprint.

Broad incumbents

• SEB Pension: Pension and insurance unit of SEB, a major Nordic bank operating in Denmark. Overlaps with Danica on individual and corporate pension products and uses a bank-distribution approach analogous to the Danske Bank relationship.
• Nordea Life & Pensions: Life and pensions arm of Nordea, one of the largest Nordic banks. Competes with Danica in Danish pensions and insurance with a broader Nordic product portfolio and bank-distribution model similar to Danske Bank's role for Danica.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DanicaPensionDanmark
• LinkedIndk.linkedin.com/company/danica-pension

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danica Pension