More.tv

What More.tv does

More.TV is a Moscow-headquartered, for-profit, private Russian OTT (over-the-top) video platform. The company's stated positioning is the presentation of exclusive Russian and foreign content delivered across multiple consumer environments (i.e., devices and viewing contexts), with its primary web presence at https://more.tv/. The firm targets Russian-speaking general consumers seeking on-demand streaming of curated video content, though specific customer cohorts, subscriber volume, or user demographics are not disclosed in the available source material.

The product surface is described only at the firmographic level — "exclusive Russian and foreign content in all environments" — with no granular detail on catalog composition, original-versus-licensed content mix, content acquisition model, recommendation or search infrastructure, encoding or DRM stack, app versus web distribution footprint, or supported device matrix. No technical architecture, core technology description, proprietary feature inventory, or integration/SDK ecosystem is documented in the inputs. No pricing tiers, subscription rates, advertising model, transaction fees, or per-tier feature gating are disclosed.

The business model is similarly opaque at the firmographic level. No revenue figure, funding history, ownership structure beyond the parent-company data field being empty, named customers, channel partners, awards, patents, certifications, leadership team, regulatory actions, M&A activity, or strategic events are recorded. Because the detailed structured data blocks in the aggregated input describe a separate Russian streaming service (Видеосервис Wink / Видеосервис Wink operating under Рестрим Медиа (Restream Media)) rather than More.tv, those blocks have been treated as misattributed and excluded from this analysis to avoid transferring facts across distinct legal entities. The result is that More.tv's go-to-market mechanics, revenue model, and growth indicators cannot be characterized beyond the high-level positioning claims.

Name

More.tv

Legal name

Видеосервис Wink

Website

https://more.tv

Company type

Private

Founded year

2018

Operating status

Operating

Short description

More.tv is a Moscow-based, private Russian OTT streaming service delivering curated exclusive Russian and foreign video content across multiple device environments to Russian-speaking consumer audiences.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure

Revenue model

1. Subscription-based Streaming: Users access content through a subscription model, as indicated by 'Смотрите в подписке' (Watch with subscription) call-to-action for premium titles. Subscriptions can be managed through personal account with cancellation available at any time.
2. Promotional Codes and Gift Certificates: Platform offers promo code activation and gift certificate purchase as additional revenue mechanisms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

More.tv operates an online video streaming platform (branded in source data as Wink / Видеосервис Wink) that delivers movies, TV series, TV channels, music, children's programming, sports broadcasts, games, and video blogs to Russian-speaking consumers in 1080p quality. The service is distributed via web browser, iOS and Android apps (including Russian and Huawei app stores), and Smart TV applications. Revenue is generated primarily through subscription plans, with a free content section, promotional codes, and gift certificates as additional monetization mechanisms.

Product overview

Wink is a unified online cinema platform that provides streaming services for TV channels, movies, series, cartoons, music, games, and sports broadcasts. The platform operates on a core product model with integrated modules including subscriptions, a dedicated children's section, gaming content, sports broadcasting, and curated collections. Wink also produces original content under the Wink Originals brand. The service is accessible via multiple platforms including mobile apps (App Store, Google Play, RU Store, App Gallery) and Smart TV, with content available in 1080p quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Wink online cinema platform
• Wink Subscriptions (Подписки)
• Wink Music (Музыка)
• Wink Kids (Детям)
• Wink Sport (Спорт)
• Wink Free (Бесплатно)
• Wink Originals
• After Fisher. Inquisitor (После Фишера. Инквизитор) Season 3
• First Racket (Первая ракетка)

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• get4click.ru (Подарки от наших партнёров)OthersAffiliate/marketing partner providing promotional gift offers to Wink users through the 'Подарки от наших партнёров' section on the platform. Low-tier partnership primarily serving promotional and user engagement purposes.

Expansion highlights2 records

Direct peers

• KinoPoisk (Yandex): Yandex-owned streaming service bundled with Yandex Plus subscription, offering movies, series, and KinoPoisk Originals. Comparable to Wink as a vertically integrated Russian SVOD with a major tech parent and original-content arm.
• START: Russian SVOD service from Yellow, Black and White studio offering original series and licensed content. Competes with Wink in Russian original programming and subscription streaming.
• KION: MTS-owned Russian streaming platform offering movies, series, TV channels, and live sports as part of a telecom bundle. Comparable to Wink in bundling strategy and live sports offering, with similar parent-telco leverage.
• ivi: One of the largest Russian SVOD platforms offering movies, series, and TV channels on a subscription basis with a comparable freemium funnel. Directly competes with Wink for Russian-speaking subscribers across overlapping content categories.
• Okko: Russian online cinema service offering subscription streaming of movies, series, and live sports including KHL and football rights. Competes head-to-head with Wink in both on-demand and live sports verticals.
• Amediateka: Russian streaming platform known for premium international series and HBO content. Directly competes for premium-content subscribers in the Russian market and shares Wink's subscription-based distribution model.
• Premier (More.tv): Gazprom-Media-owned Russian streaming platform focused on exclusive series and original productions. Directly comparable to Wink Originals strategy and competes for premium Russian content rights.

Broad incumbents

• Netflix: Global SVOD leader whose product, personalisation engine, and originals strategy set the benchmark Wink competes against in product experience. Its reduced presence in Russia since 2022 has shifted competitive dynamics but it remains the structural incumbent benchmark.

Regional players

• Megogo: OTT streaming platform serving CIS countries including Russia and Ukraine with movies, series, and live TV. Comparable SVOD + live TV offering but broader regional footprint reduces direct overlap in any single market.

Others

• Yandex Plus: Yandex subscription bundle that includes KinoPoisk streaming plus music, delivery, and other services. Comparable to Wink as a Russian super-app subscription bundle, even though streaming is only one component of the bundle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@WinkOriginalsRussia
• Xx.com/itsmoretv
• Facebookfacebook.com/itsmoretv
• LinkedInlinkedin.com/company/moretv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More.tv