Get4Click

What Get4Click does

Get4Click (legal entity: ООО «Гет Фор Клик», OGRN 1127746486537) is a privately held Russian limited liability company incorporated in Moscow in 2012 that operates a CPA/CPL referral marketing platform for the e-commerce vertical. The platform connects online retailers — referred to as advertisers — with high-traffic digital properties (TOP-100 Russian e-commerce sites, banks, payment systems, telecom operators, and information portals) that serve as traffic partners. When a customer completes a purchase at a partner store, the platform displays a post-purchase "thank you" page where the customer can select a discount or gift offer from another partner brand, driving new-customer acquisition through unique promo codes and pixel-based attribution. Named enterprise clients include Yves Rocher Russia, Holodilnik, Domovoy, 366.ru pharmacy, and Duhi.rf/Pudra.ru (IQOS).

The company's product suite centers on the core Referral Platform and extends to four add-on modules: a daily email newsletter to 100,000+ "smart buyer" subscribers (Клиентская рассылка), a Sales Growth module (Рост продаж) providing access to pre-qualified buyers, a white-label Loyalty Program (Программа лояльности), and a high-conversion Newsletter Subscription opt-in (Подписка на рассылки). The technology stack is conventional PHP/MySQL with a React frontend; the company claims proprietary anti-fraud and offer-matching logic. The company monetizes via category-banded CPA commissions (5% electronics to 20% fashion, averaging 8-12% of order value) and email newsletter placement, with individually negotiated terms and monthly billing. Distribution is entirely direct-to-partner, requiring a minimum of 50-100 orders/day and 250,000-300,000 monthly visitors to join. The platform is exclusively Russia-domiciled and operates in Russian only, with a secondary English-language landing page (get4click.com) suggesting exploratory international intent.

Name

Get4Click

Legal name

ООО «Гет Фор Клик»

Website

https://get4click.ru

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Get4Click is a privately held Russian CPA/CPL referral marketing platform, founded in 2012, that connects e-commerce advertisers with traffic partners (TOP-100 e-commerce sites, banks, telecom operators) to deliver new customers through post-purchase gift selection and email newsletter distribution.

Ownership category

akta.pro rank

Product category

Referral Marketing Platform

NAICS

Direct Mail Advertising (54186)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

B2B Channel Partners & Referral Agencies (Cross-Industry Referral) (FSAEAMAN)

Keywords

• Referral marketing platform
• E-commerce customer acquisition
• CPA affiliate network
• Post-purchase advertising
• Email newsletter marketing

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. CPA/CPL Commission: Commission-based model where merchants pay a percentage of order value for each confirmed/shipped order (CPA) or lead (CPL). Commission rates vary by product category: electronics 5%, children's goods up to 12%, cosmetics/supplements ~15%, fashion up to 20%. Average commission is 8-12% of order value.
2. Email Newsletter Distribution: Platform offers branded email digest (3-5 partners) or custom branded newsletters featuring partner offers to their subscriber base of smart shoppers. CTR exceeds 30%.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Get4Click operates a B2B referral marketing platform that connects e-commerce advertisers with high-traffic digital partners (TOP-100 e-commerce sites, banks, payment systems, telecom operators). After a customer completes a purchase at a partner store, they are shown a post-purchase 'thank you' page offering a choice of discount offers from other advertisers in the network. The platform works on a CPA/CPL commission model and includes an email newsletter service to a database of active online shoppers.

Product overview

Get4Click is a Russian e-commerce referral marketing platform operating on a CPA/CPL model. The core offering is the Get4Click Referral Platform, which connects online stores (advertisers) with traffic partners (TOP-100 e-commerce sites, banks, payment systems, telecom operators) and qualified buyers. After a customer completes a purchase at a partner store, they are shown a 'thank you' page offering choice of discounts from other partner brands, driving new customers to advertisers. The platform includes complementary modules: Клиентская рассылка (daily deal newsletters), Рост продаж (sales growth access to qualified audience), Программа лояльности (cross-partner loyalty rewards), and Подписка на рассылки (newsletter opt-in). A separate Traffic Partner Program enables websites to monetize their audience through embedded discount widgets. The platform provides +10-13% additional conversion, real-time analytics, automated order reconciliation via pixel tracking and unique promo codes, and 1-day integration time. Over 100,000 active online buyers participate in the network daily.

Differentiator

Problem solved

Functional benefit

Products and services

• Get4Click Referral Platform

Quantifiable outcome

• 10-13% additional conversion rate for partner projects
• +9 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TOP-100 E-commerce ProjectscoreChannel Partner/ Reseller/ DistributorTOP-100 e-commerce sites serve as traffic partners, displaying Get4Click's post-purchase gift offers to their customers after checkout. This creates a network effect where customers of one store become potential customers of partner stores.
• BankscoreChannel Partner/ Reseller/ DistributorBanking institutions serve as traffic partners, recommending partner offers to their customer base. Banks leverage their customer relationships to offer exclusive discounts through the Get4Click platform.
• Payment SystemscoreChannel Partner/ Reseller/ DistributorPayment service providers partner with Get4Click to reward customers after transactions, creating mutual value through cross-promotion.
• Telecom OperatorscoreChannel Partner/ Reseller/ DistributorMobile and internet service providers utilize Get4Click to monetize their customer base by offering post-transaction discounts from e-commerce partners.
• English FirstminorStrategic or Co-development PartnerLanguage learning company offers free demo days for summer children's language schools through the Get4Click platform, demonstrating non-discount incentive models beyond percentage-off offers.
• KupiVipminorStrategic or Co-development PartnerLarge e-commerce marketplace that conducts order reconciliations in their own personal account rather than through Get4Click's platform interface, showing flexibility in integration options for major partners.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PartnerStack: PartnerStack is a SaaS platform for managing B2B partnership programs including affiliates, referrals, and resellers. It overlaps with Get4Click's referral platform functionality but serves a B2B SaaS audience rather than e-commerce.
• Awin: Awin is a global affiliate marketing network operating across multiple verticals. While it does not focus on the Russian market, it serves the same advertiser needs (e-commerce customer acquisition) at a global scale, making it a thematic incumbent peer.
• Impact: Impact is a global partnership management platform offering affiliate, influencer, and B2B partnership automation. It operates at a much larger scale than Get4Click and represents the enterprise incumbent in the broader affiliate/partner marketing category.

Direct peers

• SalesDoubler: SalesDoubler is a CIS-focused affiliate network with a similar CPA model connecting advertisers and publishers. It serves as a comparable regional alternative to Get4Click in Eastern European markets.
• Leadia: Leadia is a Russian referral platform analogous to Get4Click, offering post-purchase engagement and CPA-based customer acquisition for e-commerce. It operates in the same niche and competes for similar advertiser budgets.
• Cityads: Cityads is a Russian-founded CPA affiliate network offering a global platform for e-commerce and direct offers. It competes with Get4Click for the same advertiser and publisher base in Russia and CIS markets.
• Admitad: Admitad is a global affiliate marketing network with strong roots in Russia/CIS. It operates a comparable CPA-based platform connecting advertisers with publishers and traffic sources, making it the most direct competitor to Get4Click in the Russian market.
• Actionpay: Actionpay is a Russian-founded CPA network offering affiliate marketing solutions across e-commerce, finance, and gaming verticals. It is a direct functional competitor to Get4Click's referral platform.
• GURULeads: GURULeads is a Russian CPA network focused on e-commerce and nutra verticals. It provides comparable CPA/CPL functionality and competes with Get4Click for Russian advertisers and traffic partners.

Others

• Yandex Direct: Yandex Direct is the dominant performance advertising platform in Russia. While not a direct competitor, it competes for the same e-commerce advertiser budgets that Get4Click monetizes through CPA, and represents an alternative channel for customer acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/get4clickru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get4Click