Lone Star Park at Grand Prairie

What Lone Star Park at Grand Prairie does

Lone Star Park at Grand Prairie operates a horse racing and entertainment facility in Grand Prairie, Texas, within the Dallas-Fort Worth metropolitan area. The company runs two seasonal live racing meets — Thoroughbred from April to July and Quarter Horse from September to November — alongside year-round simulcast wagering at its 36,000 square foot Bar & Book facility. The property features a seven-level glass-enclosed Grandstand with a 1,200-seat Silks Dining Room, 48 luxury Penthouse Suites on levels 5 and 6, multiple concession outlets, and supporting hospitality venues. The facility is owned by Global Gaming Solutions, LLC, and the operating legal entity is GLOBAL GAMING LSP, LLC.

The core revenue engine is on-track and simulcast wagering, with the facility typically running nine-race cards during live meets and operating Bar & Book seven days a week year-round for global simulcast pools. Secondary revenue streams include ticket admissions, food and beverage across multiple on-site venues (Silks, Level 2 reserved seating, Level 1/2 concessions, Bar & Book), group event and suite rentals, corporate event hosting, weddings, and a small e-commerce channel selling branded apparel and digital racing program PDFs through a WooCommerce storefront. Sponsorship inventory and parking contribute as well, with Bar & Book general admission and parking offered free to drive wagering volume.

The customer base spans horseplayers and racing enthusiasts (the primary segment), casual families, corporate event planners, wedding clients, and licensed horse trainers and owners who use the dedicated Horsemen's Information portal. Distribution and marketing rely on the company website, email newsletter, social media (Facebook, Instagram, YouTube, X), organic search, and direct phone sales for group bookings. A Star Player Rewards loyalty program, handicapping tournaments, expert picks content, and race replays support horseplayer engagement, and the company operates the Lone Star Park Charitable Foundation, established in June 2001, which has distributed over $1.2 million in grants to more than 20 Grand Prairie-area 501(c)(3) nonprofits.

Name

Lone Star Park at Grand Prairie

Legal name

GLOBAL GAMING LSP, LLC

Website

https://lonestarpark.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lone Star Park at Grand Prairie is a private horse racing and entertainment facility in the Dallas-Fort Worth metroplex that operates two seasonal live racing meets (Thoroughbred and Quarter Horse) plus year-round simulcast wagering, dining, and group event venue rentals under parent Global Gaming Solutions, LLC.

Ownership category

akta.pro rank

Product category

Horse Racing Entertainment & Wagering

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Racetrack & Race Meeting Operations (MPAEADAA)

akta.pro secondary industries

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM), Equestrian & Rodeo Facilities (MPAKAEAM)

Keywords

• Horse racing entertainment
• Simulcast wagering
• Live racing venue
• Group event hosting
• Racing simulcast facility

Headquarters

HQ city

Grand Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Live Racing Admissions & Tickets: Revenue from admission tickets to the live Thoroughbred and Quarter Horse racing meets held at the facility. The 2026 Thoroughbred Season tickets are on sale, with the season starting April 16, 2026. Tickets available for purchase online and by phone (972-263-RACE).
2. On-Track Wagering & Simulcasting: The primary revenue driver. Bar & Book is a 36,000 square foot Las Vegas-style Racebook and simulcast facility open seven days a week year-round, offering wagering on horse racing from around the world. Revenue is generated through takeout on winning wagers placed both on live Lone Star Park races and simulcast feeds from other tracks.
3. Food & Beverage: Multiple dining venues generate F&B revenue: Silks Dining Room (1,200-seat glass-enclosed dining on Level 4), Level 2 indoor reserved seating, concessions on Levels 1 and 2, and Bar & Book sports bar. The concessions include named food outlets such as Cilantros (Tex-Mex), Peppers (American/BBQ), Mustards (hot dogs/sausages), Basils (Italian/pizza), Feed Sack, and various bars.
4. Group Events & Venue Rentals: Revenue from renting event spaces including 48 Penthouse Suites (5th & 6th level), live racing event packages, corporate meetings, wedding receptions, outdoor and lot events, and holiday events. Suite rentals include private balcony, wagering machine, personal service, chef's buffet, and unlimited bar service.
5. Merchandise & Program Sales: Online shop sells branded apparel (toddler shirts, infant creepers, kids jerseys, 3D caps) priced from $14.10 to $40.00, as well as racing program PDFs (A Lone Star Today) at $5.00 per edition. Merchandise sales are processed through WooCommerce with shipping to Texas addresses.
6. Parking & Sponsorship: General admission and general parking at Bar & Book are always free, suggesting parking fees may apply for live racing events. Sponsorship revenue is indicated by the presence of sponsor logos on the website and promotional materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Lone Star Park at Grand Prairie operates a horse racing and entertainment facility featuring live Thoroughbred (April–July) and Quarter Horse (September–November) racing seasons at a seven-level glass-enclosed Grandstand. The venue includes a 36,000 square foot Las Vegas-style Bar & Book simulcast facility offering year-round wagering on global horse racing, 1,200-seat Silks Dining Room, 48 Penthouse Suites, and multiple food and beverage concessions.

Product overview

Lone Star Park at Grand Prairie is a horse racing entertainment facility offering a portfolio of racing and hospitality services. The core offering is live Thoroughbred racing (April-July) and Quarter Horse racing (September-November) at a seven-level glass-enclosed Grandstand. Supporting services include the Bar & Book simulcast facility (36,000 sq ft Las Vegas-style racebook), Silks Dining Room (1,200-seat restaurant), 48 Penthouse Suites for premium viewing, and various concessions. The company operates an e-commerce shop selling digital racing programs (A Lone Star Today PDF) and branded apparel (toddler shirts, infant creepers, youth jerseys, caps). Additional services include Star Player Rewards loyalty program, handicapping tournaments, expert picks, race replays, and group event hosting for corporate events and weddings.

Differentiator

Problem solved

Functional benefit

Brands

• Lone Star Park Charitable Foundation: Charitable foundation established June 2001 to support Grand Prairie charities through fundraising and grants. Has raised over $1.2 Million for local nonprofits.

Products and services

• Live Racing Live Thoroughbred racing (April–July) and Quarter Horse racing (September–November) seasons held at the seven-level glass-enclosed Grandstand, with live races, stakes races, and racing events for horse racing fans and bettors.
• Bar & Book Simulcast Facility 36,000 square foot Las Vegas-style racebook and simulcast facility offering wagering on horse racing from around the world, 7 days a week year-round, open at 10:00 a.m. daily. General admission and general parking are free; revenue is generated through wagering takeout.
• Silks Dining Room Four-tier glass-enclosed dining room on level 4 of the Grandstand with 1,200 seats overlooking the race track, offering upscale dining with track views.
• Concessions Multiple food and beverage locations including Cilantros (Tex-Mex), Peppers (American/BBQ), Mustards (hot dogs/sausages), Basils (Italian/pizza), Feed Sack, and various bars on Levels 1 and 2 of the Grandstand.
• Penthouse Suites 48 luxurious penthouse suites on levels 5 and 6 with private balcony, wagering machine, personal service, Chef's Buffet, and unlimited bar service, available for group rental and corporate events.
• Group Events Event hosting services including corporate events, wedding receptions, conference room rentals, outdoor/lot events, and holiday celebrations, managed through a dedicated 'Meet Your Planner' sales process.
• Star Player Rewards Loyalty rewards program offering rewards and benefits to frequent horseplayers who wager on-site and at Bar & Book.
• Handicapping Tournaments Competitive handicapping tournaments where horseplayers compete against each other using their racing knowledge and handicapping skills.
• A Lone Star Today (Digital Racing Program) Digital racing program PDFs providing race information, entries, and handicapping data for specific race dates, sold at $5.00 per edition through the online shop.
• Boys Toddler Shirt Branded boys toddler shirt in lightweight cotton, available in Blue and Red colors, sizes 2T–4T, priced at $14.10.
• Girls Toddler Shirt Branded girls toddler shirt in 100% lightweight cotton, available in Pacific Blue and Purple, sizes 2T–4T, priced at $14.10.
• Infant Creeper Appliqued Branded infant creeper in 100% preshrunk cotton with appliqué design, available in Brown and Purple, sizes 12 months and 18 months, priced at $22.00.
• Sport-Tek Youth Short Sleeve Colorblock Raglan Jersey Authentic team-look youth athletic jersey in 5.2-ounce 100% ring spun combed cotton with tag-free label, rib knit neck, and raglan sleeves, priced at $40.00.
• Toddler 3D Cap Branded toddler 3D cap in 100% cotton with Velcro ring buckle closure, available in Pink and Red, priced at $16.95.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sam Houston Race Park: Houston-based Texas horse racing venue operating live Thoroughbred and Quarter Horse meets plus simulcast wagering. Directly comparable in scope, dual-discipline content, year-round simulcast strategy, and Texas regulatory regime.
• Retama Park: San Antonio-area Texas racetrack offering live Quarter Horse and Thoroughbred racing with simulcast. Comparable as a smaller-scale single-property Texas pari-mutuel venue with similar seasonal economics.
• Ruidoso Downs: New Mexico Quarter Horse racetrack also operated by Global Gaming Solutions. Highly comparable in ownership, Quarter Horse focus, simulcast operations, and seasonal meet structure.
• Zia Park Casino Hotel & Racetrack: Hobbs, New Mexico racetrack and casino operated by Global Gaming Solutions. Comparable as a sister property with similar dual-discipline racing, simulcast, and on-site hospitality; differs via embedded casino.

Broad incumbents

• Churchill Downs Incorporated: Largest U.S. horse racing and pari-mutuel operator (owns Churchill Downs, Kentucky Derby, multiple regional tracks, HRM, and wagering platforms). Comparable as a multi-property racing and wagering company, but far larger and more diversified than Lone Star Park.
• Penn Entertainment: Major regional gaming and racing operator owning racetracks, racinos, and sports-betting/ESPN BET. Comparable as an owner-operator of horse racing venues and gaming properties, though its mix is much more skewed toward casino gaming.
• 1/ST (The Stronach Group): Operator of premier North American thoroughbred tracks (Santa Anita, Gulfstream Park, Pimlico, etc.) and racing-related businesses. Comparable as a multi-track racing operator investing in modern venues, though at a national premium scale.
• Gulfstream Park: Florida-based premier Thoroughbred racetrack with year-round meets, simulcast, dining, and event spaces. Comparable in modern facility design, simulcast year-round operation, and dining/event monetization strategy.
• Del Mar Thoroughbred Club: Iconic California summer Thoroughbred meet with strong hospitality, dining, and event business. Comparable in premium hospitality positioning (suites, dining, events) layered on a seasonal racing calendar.

Regional players

• Keeneland Association: Lexington, KY racing and sales operation hosting boutique seasonal meets plus year-round simulcast and auctions. Comparable in quality brand and simulcast-driven revenue, but Kentucky-based and not a direct geographic competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lonestarpark
• YouTubeyoutube.com/user/lonestarparkgp
• Facebookfacebook.com/LoneStarPark
• Instagraminstagram.com/lonestarpark/#
• LinkedInlinkedin.com/company/lone-star-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lone Star Park at Grand Prairie