Gulfstream Park
Gulfstream Park is a 1939-founded Thoroughbred horse racing, casino, and entertainment destination in Hallandale Beach, Florida, operating under 1/ST and The Stronach Group. It serves racing fans, casino gamblers, event attendees, and retail/dining visitors across three race courses, a 365-day casino, and 500,000+ sq ft of amenity space.
- Company typePrivate
- Founded1939
- HeadquartersHallandale, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Gulfstream Park does
Gulfstream Park, founded in 1939 in Hallandale Beach, Florida, is a destination Thoroughbred horse racing, casino, and entertainment venue operated as part of the 1/ST network (a subsidiary of The Stronach Group). The property features three race courses, a year-round casino floor with slots and electronic table games, and Gulfstream Park Village — over 500,000 square feet of open-air retail, dining, and entertainment space anchored by more than 20 restaurants, bars, and nightspots. Signature events include the Pegasus World Cup Championship Invitational Series (a $3M purse race since 2016) and the G1 Florida Derby, both nationally broadcast on NBC and Peacock.
The venue's commercial engine rests on five primary revenue streams: parimutuel wagering on live and simulcast races; casino gaming via slots and electronic table games operating 365 days per year; ticketing, suites, Champions Club memberships, and hospitality/event packages (corporate events, weddings, day-at-the-races); retail and dining leasing across Gulfstream Park Village managed by VGP Management; and, more recently, digital wagering through the 1/ST Bet platform and the newly launched Gulfstream Racing mobile app (January 2025) integrated with Everi Holdings' BeOn Mobile platform and CashClub Wallet for cashless wagering. The company pursues a multi-channel strategy combining direct-to-consumer venue operations with mobile/online betting and event-driven entertainment partnerships.
The customer base is horizontally segmented: horse racing enthusiasts and bettors (both casual racegoers and serious handicappers); casino gamblers seeking year-round gaming; event attendees and hospitality customers (corporate clients, VIP guests, families); and retail/dining visitors to Gulfstream Park Village. Marketing relies on a combination of organic social, 1/ST TV programming, earned media through NBC/Peacock broadcasts, email/text updates, and partnerships with entertainment brands such as Groot Hospitality and Palm Tree Crew. The combined offering positions Gulfstream Park as one of the largest integrated racing-casino-entertainment venues in the United States, though its growth signals are mixed given a 9.5% year-over-year decline in April 2026 slots revenue.
Gulfstream Park firmographics
Firmographics- Name
- Gulfstream Park
- Legal name
- Gulfstream Park
- Website
- https://gulfstreampark.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Gulfstream Park is a 1939-founded Thoroughbred horse racing, casino, and entertainment destination in Hallandale Beach, Florida, operating under 1/ST and The Stronach Group. It serves racing fans, casino gamblers, event attendees, and retail/dining visitors across three race courses, a 365-day casino, and 500,000+ sq ft of amenity space.
- Ownership category
- akta.pro rank
Where Gulfstream Park is headquartered
LocationHeadquarters
- HQ city
- Hallandale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gulfstream Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Parimutuel Wagering: Gulfstream Park earns revenue through parimutuel betting on horse races. The track recorded $4.7 million in slots revenue for April (representing a 9.5% year-over-year decline), placing third among Florida's non-tribal casinos. Wagering handle reached $48.5 million for the 2026 Pegasus World Cup.
- Casino Gaming: The casino operates 365 days a year offering state-of-the-art slots and electronic table games. Revenue is generated through casino play, with the casino open alongside world-class Thoroughbred racing, dining, and entertainment.
- Events and Entertainment: Revenue from marquee events including the Pegasus World Cup ($3 million purse for the Championship Invitational), Florida Derby, and other stakes races. Additional revenue from hospitality packages, VIP experiences, and entertainment performances.
- Retail and Dining Leasing: Gulfstream Park Village encompasses more than 500,000 square feet of retail and dining space. Revenue is generated through leasing to retailers, restaurants, and entertainment operators. The property hosts over 20 restaurants, bars, and nightspots.
- Season Tickets and Hospitality: Revenue from reserved seat tickets (with 20% discount for season purchases), suite sales, Champions Club memberships, day-at-the-races packages, and corporate event bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | 1/ST Bet Sign-Up Bonus |
| Transaction based/ take rate | Multi-year contract | Reserved Seat Tickets |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Gulfstream Park product offering
Product offeringCore offering
Gulfstream Park operates a Thoroughbred horse racing track and full-service casino in Hallandale Beach, Florida, complemented by over 500,000 square feet of retail and dining space at Gulfstream Park Village. The venue hosts year-round live racing, signature stakes events including the Pegasus World Cup and Florida Derby, and offers digital wagering through the 1/ST Bet platform and the Gulfstream Racing mobile app launched in partnership with Everi Holdings.
Product overview
Gulfstream Park operates as a comprehensive entertainment destination combining Thoroughbred horse racing with casino gaming and hospitality services. The core offering centers on live horse racing at its Hallandale Beach facility, complemented by a full-service casino, over 20 restaurants and retail establishments at Gulfstream Park Village, and the signature Pegasus World Cup Invitational event. Digital services include the Gulfstream Racing mobile app (launched January 2025) featuring cashless wagering via Everi's BeOn™ platform, and 1/ST Bet online wagering platform. The venue hosts multiple racing meets including the Royal Palm Meet and Championship Meet, offering both on-site and remote wagering capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Gulfstream Racing App: Mobile application launched in January 2025 featuring integrated horse wagering, ticketing, dining reservations, and race schedules using Everi's BeOn Mobile platform and CashClub Wallet technology.
- Pegasus World Cup
- Royal Palm Meet
Products and services
- Gulfstream Park Racetrack & Casino South Florida's premier Thoroughbred horse racing track and casino destination featuring live racing, casino gaming, dining, shopping, and entertainment across the racetrack, casino floor, and Gulfstream Park Village.
- Gulfstream Casino State-of-the-art casino featuring slots and electronic table games, open 365 days a year alongside world-class Thoroughbred horse racing, dining, and entertainment.
- Gulfstream Park Village
Quantifiable outcome
- $48.5 million wagered at 2026 Pegasus World Cup (record)
- +3 more outcomes
Companies that use Gulfstream Park
Customer profileSegments4 records
Ideal customer profiles5 records
Gulfstream Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Gulfstream Park partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- Everi Holdings Inc.coreEveri Holdings and 1/ST launched the Gulfstream Racing mobile app at Gulfstream Park on January 29, 2025. The app utilizes Everi's BeOn Mobile platform and CashClub Wallet technology to enable cashless wagering for on-site fans. Phase II will expand the venue app to Santa Anita Park with enhanced wagering and wallet funding capabilities.
- Groot HospitalityflagshipGroot Hospitality continues as a key entertainment partner for the Pegasus World Cup, delivering signature dining experiences combining Thoroughbred competition with gourmet food from five-star Miami restaurants.
- Palm Tree CrewflagshipPalm Tree Crew continues as an entertainment partner for the Pegasus World Cup, contributing to the signature entertainment experience combining Thoroughbred competition with music, dining, and VIP hospitality.
- NBC and PeacockflagshipNational broadcast partner for the Pegasus World Cup. The 2026 Pegasus World Cup was nationally broadcast on NBC and Peacock, reaching audiences in more than 150 territories worldwide.
- 1/STcore1/ST is the parent company and technology partner powering Gulfstream Park's digital operations including the 1/ST Bet wagering platform, 1/ST TV broadcasting, and the unified mobile app ecosystem spanning Gulfstream Park, Santa Anita Park, and other 1/ST venues.
- VGP ManagementcoreVGP Management handles retail and dining leasing for Gulfstream Park Village. More than 500,000 square feet of sunny, open-air spaces attracting retailers, dining operators, and entertainment tenants. Contact: 954.457.6514, [email protected]
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Gulfstream Park competitors and assessment
Company assessmentDirect peers
- New York Racing Association (NYRA): Operates Belmont Park, Saratoga, and Aqueduct — top-tier thoroughbred venues with on-site wagering, dining, and broadcast. Directly comparable as a multi-track thoroughbred operator with flagship stakes races and large attendance events.
- Santa Anita Park: Sister property under 1/ST (parent Stronach Group), also a premier Southern California thoroughbred track. Operates on the same 1/ST network, 1/ST Bet wagering platform, and shared digital ecosystem launching Phase II of the Gulfstream Racing app.
- Saratoga Race Course: NYRA-operated seasonal thoroughbred meet with strong attendance, premium hospitality, and stakes-heavy calendar. Comparable to Gulfstream's Royal Palm Meet as a flagship seasonal venue with high per-handle economics.
- Churchill Downs Incorporated: Operates the Kentucky Derby venue plus a portfolio of racing and HRM/racino assets (e.g., Derby City Gaming) and a major online wagering platform. Directly comparable as a thoroughbred racing operator with integrated casino, retail, hospitality, and digital betting capabilities.
- Del Mar Thoroughbred Club: Operates the Del Mar racetrack plus a satellite Thoroughbred-meet at San Diego's Surfside Race Place. Directly comparable as a high-attendance seasonal thoroughbred venue with premium hospitality.
- Keeneland Association: Lexington-based thoroughbred auction, sales, and racing operation. Comparable as a premier Kentucky/Bluegrass thoroughbred venue without an integrated casino, often cited as a standards-setter for stakes and sales quality.
- Pimlico Race Course: Another Stronach Group / 1/ST sister property, home of the Preakness Stakes. Comparable as a major Mid-Atlantic thoroughbred track sharing the same parent racing operator, wagering tech, and hospitality model.
- The Meadows Racetrack and Casino: Stronach Group/1/ST-operated Pennsylvania harness racing and casino venue. Comparable as another integrated racing-and-casino property from the same parent operator with shared technology stack.
- Laurel Park: Maryland thoroughbred track also operated by the Stronach Group's 1/ST. Comparable as a sister racing property sharing the same parent operator and digital wagering platform.
Broad incumbents
- Penn Entertainment: Large publicly traded regional gaming operator with racetrack/racino assets and the ESPN BET online wagering platform. Comparable as a broader incumbent in the racing + casino + online wagering convergence space Gulfstream competes in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Gulfstream Park social profiles
Digital presenceGulfstream Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gulfstream Park leadership team
Management profileNumber of profiles
Gulfstream Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gulfstream Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gulfstream Park
What does Gulfstream Park do?
Gulfstream Park operates a Thoroughbred horse racing track and full-service casino in Hallandale Beach, Florida, complemented by over 500,000 square feet of retail and dining space at Gulfstream Park Village. The venue hosts year-round live racing, signature stakes events including the Pegasus World Cup and Florida Derby, and offers digital wagering through the 1/ST Bet platform and the Gulfstream Racing mobile app launched in partnership with Everi Holdings.
Is Gulfstream Park a public or private company?
Gulfstream Park is a private company. It is classified as corporate owned and is currently operating.
When was Gulfstream Park founded?
Gulfstream Park was founded in 1939. It employs 101 to 250 people.
Where is Gulfstream Park based?
Gulfstream Park is headquartered in Hallandale, United States, in the North America region.
How does Gulfstream Park make money?
Five revenue lines are on record. Parimutuel Wagering is the primary driver. The others are casino Gaming, events and Entertainment, retail and Dining Leasing and season Tickets and Hospitality.
Who are Gulfstream Park's main competitors?
Direct peers on record are New York Racing Association (NYRA), Santa Anita Park, Saratoga Race Course, Churchill Downs Incorporated, Del Mar Thoroughbred Club, Keeneland Association, Pimlico Race Course, The Meadows Racetrack and Casino and Laurel Park. Penn Entertainment is listed as a broad incumbent.
Does Gulfstream Park have an API?
No public API is recorded for Gulfstream Park.