Del Mar Thoroughbred Club

What Del Mar Thoroughbred Club does

Del Mar Thoroughbred Club (DMTC) is a private, for-profit horse racing organization founded in 1968 and headquartered in Del Mar, California, operating the Del Mar Racetrack at 2260 Jimmy Durante Blvd. The company hosts a seasonal summer meet (typically July through September) and a fall Bing Crosby meet, staging 11 races per race day with gates opening at 12 PM and first post at 2 PM. Signature events include the Pacific Classic ($1,000,000 Grade I), Bing Crosby Stakes ($400,000 Grade I), Eddie Read Stakes ($250,000 Grade II), San Diego Handicap ($300,000 Grade II), San Clemente Handicap ($200,000 Grade II), and the Caesars Sportsbook Oceanside Handicap ($150,000), plus the Del Mar Oaks (Grade I) and Clement L. Hirsch Stakes (Grade I). Del Mar also serves as a premier venue for Breeders' Cup World Championships, with NBC Sports extending Breeders' Cup broadcasting rights through 2030.

DMTC generates revenue from four primary streams: (1) pari-mutuel wagering takeout, ranging from 14% (Early Pick-5) to 23.68% (All Other Wagers) on Win, Place, Show, and exotic pools across on-track tellers, self-service machines, the Diamond Club account-wagering platform, mobile app, and simulcast network; (2) ticket sales and admission via SeatGeek for race day, grandstand, and reserved seating, with children 17 and under admitted free; (3) Turf Club annual memberships at $1,720 (family), $1,220 (single), and junior tier; and (4) sponsorship and advertising with Caesars Sportsbook, Longines (Official Timekeeper), FanDuel, BMW, Pepsi, Michelob Ultra, Red Bull, Pacifico, Elysian Brewing, Bulleit Bourbon, Patron Tequila, Keeneland Sales, Japan Racing Association, Oak Tree Racing Association, and SeatGeek. The customer base spans casual race fans, high-volume Significant Players (betting $20,000+/month), Turf Club members, corporate groups, and families.

The company's technology stack centers on a pari-mutuel wagering platform with live video streaming (RTN-powered simulcast to TV, computer, mobile, Roku), the Diamond Club account wagering system, a Del Mar mobile app (free WiFi network DMTC_BETS), and Equibase integration for race data, results, scratches, and workouts. Distribution extends through on-track wagering, online account wagering, RTN simulcast subscriptions, and over 100 simulcast locations nationwide (casinos, OTBs, restaurants). DMTC also operates the Del Mar Summer Betting Challenge ($6,000 buy-in live-money contest with $250,000 in expected prizes), free-to-play online handicapping contests with mythical Win/Place/Show bets, and the Silks gift shop for branded merchandise. The organization operates with 51-100 employees and is regulated by the California Horse Racing Board.

Name

Del Mar Thoroughbred Club

Legal name

Del Mar Thoroughbred Club

Website

https://dmtc.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

Del Mar Thoroughbred Club is a private California horse racing organization operating the Del Mar Racetrack, hosting a summer meet and fall Bing Crosby meet with Grade I stakes races. It generates revenue from pari-mutuel wagering takeout, ticket sales, Turf Club memberships, and sponsorships, serving race fans, high-volume bettors, and premium hospitality members.

Ownership category

akta.pro rank

Product category

Horse Racing & Wagering

NAICS

Racetracks (711212), Gambling Industries (7132)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Racetrack & Race Meeting Operations (MPAEADAA)

akta.pro secondary industries

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM), Racing Associations, Governance & Integrity Services (MPAEADAL), Peer-to-Peer Horse Racing & Pari-Mutuel Exchanges (MPAEAIAB)

Keywords

• Thoroughbred horse racing
• Pari-mutuel wagering
• Horse racing simulcast
• Racing hospitality
• Account wagering

Headquarters

HQ city

Del Mar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Pari-Mutuel Wagering: Traditional pari-mutuel wagering where the track takes commission (takeout) from each wager pool. Takeout rates vary from 14% (Early Pick-5) to 23.68% (All Other Wagers). Revenue generated from Win, Place, Show, and exotic wagering pools.
2. Ticket Sales and Admission: Revenue from race day tickets, grandstand seating, reserved seating, and general admission. Tickets sold through SeatGeek platform and at the track. Children 17 and under receive free admission.
3. Turf Club Membership: Annual memberships providing exclusive access to Turf Club areas with dining and hospitality services. Family membership at $1,720, Single at $1,220, and Junior membership (inquire for pricing).
4. Sponsorship and Advertising: Partnership agreements with major brands including Caesars Sportsbook, FanDuel, Longines, BMW, Pepsi, and others. Sponsors receive logo placement, trackside visibility, and marketing integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Del Mar Thoroughbred Club operates a premier thoroughbred horse racing facility in Del Mar, California, hosting an annual Summer meet and Fall Bing Crosby meet. The company runs pari-mutuel wagering on-site, via Diamond Club account wagering, through the Del Mar mobile app, and at over 100 simulcast locations nationwide. Complementary offerings include race day tickets, Turf Club premium hospitality memberships, group outings, corporate suites, the Silks gift shop, betting contests, and handicapping content and tools.

Product overview

Del Mar Thoroughbred Club operates as a premier horse racing facility with a comprehensive digital platform spanning wagering services, racing information, ticketing, and fan engagement. The core offering includes the Online Wagering Platform for account-based betting, Race Day Entries with program PDFs and morning lines, Live Video Streaming via RTN subscription, and a complete Wagering Menu offering Win/Place/Show through Pick-6 exotic bets. Supporting products include the Diamond Club Loyalty Program, Online Handicapping Contest (free-to-play), Del Mar Summer Betting Challenge (live-money contest), Free Picks from expert handicappers, Stakes Nominations, Simulcast Wagering, Turf Club Membership, and Del Mar Mobile App for on-track wagering. The platform is ticketed through SeatGeek integration and powered by Equibase for racing data.

Differentiator

Problem solved

Functional benefit

Brands

• Diamond Club: Del Mar's loyalty and membership program for horse racing enthusiasts

Products and services

• Race Day Tickets Ticketing for general admission, grandstand seating, and reserved seating across Summer race dates July 17 – September 7, 2026, sold through the official SeatGeek ticketing partnership.
• Diamond Club Account Wagering Membership-based account wagering platform where patrons load funds, place pari-mutuel bets via the Del Mar mobile app or self-service machines, and track wagering activity for Significant Player Program eligibility ($20,000+ monthly wagering volume).
• Turf Club Membership Annual premium hospitality membership providing exclusive Turf Club access, parking passes, table reservations, and guest access during the Summer and Fall meets. Family $1,720, Single $1,220, and Junior (pricing on inquiry) tiers.
• RTN Live Video Streaming Subscription live video simulcast of every Del Mar race via Racing Television Network, accessible on TV, computer, mobile, and Roku devices for off-track wagering viewers.
• Del Mar Summer Betting Challenge Live-money weekend wagering contest with $6,000 buy-in ($4,000 live bankroll plus $2,000 to prize pool), $250,000 in expected total prizes, plus BCBC and NHC tournament entries. Presented by Yaamava Resort & Casino.
• Online Handicapping Contest Free-to-play online handicapping contest in which participants place mythical $100 Win, Place, Show bets on designated races, with a minimum of 20 races required to qualify for prizes including a VIP trip for two to the 2027 Del Mar racing season.
• Simulcast Wagering Network Wagering access to Del Mar races at over 100 simulcast partner locations nationwide, including casinos, OTBs, and restaurants, supported by downloadable monthly simulcast schedules.
• Group Outings & Suites Corporate outing and private event hosting packages including group outings, suites, and venue options, coordinated through the Group Sales Team for client entertainment and group experiences.
• Silks Gift Shop Online gift shop offering Del Mar branded merchandise and memorabilia at silks.delmarracing.com.
• On-Track Pari-Mutuel Wagering In-person pari-mutuel wagering at Del Mar racetrack via tellers and self-service machines covering Win, Place, Show, Exacta, Trifecta, Superfecta, Pick-3 through Pick-6, Rolling Doubles, and other exotic wagers with takeout rates ranging from 14% (Early Pick-5) to 23.68% (All Other Wagers).

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

19 partnerships are on record, tiered major, core and minor.

• Caesars SportsbookmajorGTM or Marketing PartnerCaesars Sportsbook is a premier sponsor of Del Mar with naming rights to the Caesars Sportsbook Oceanside Handicap. The partnership provides betting challenge sponsorship and marketing integration.
• LonginesmajorGTM or Marketing PartnerLongines serves as the Official Timekeeper of Del Mar. The partnership includes logo placement and the Green Flash Handicap presented by Longines.
• FanDuelmajorGTM or Marketing PartnerFanDuel is an official sponsor with logo placement on the Del Mar website and promotional materials.
• Breeders' CupcoreStrategic or Co-development PartnerDel Mar is a premier venue for Breeders' Cup World Championships with expanded coverage of 'Win and You're In' qualifiers. NBC Sports extended broadcasting rights for Breeders' Cup through 2030.
• SeatGeekmajorChannel Partner/ Reseller/ DistributorSeatGeek is the official ticketing partner for Del Mar Thoroughbred Club, powering ticket sales for race day tickets and events through their platform.
• Yaamava Resort & CasinominorGTM or Marketing PartnerYaamava Resort & Casino presents the Del Mar Summer Betting Challenge, a premier live-money wagering contest.
• Keeneland SalesminorGTM or Marketing PartnerKeeneland Sales presents the Del Mar Oaks (Grade I), creating cross-promotional opportunities between the sales company and racing venue.
• RTN (Racing Television Network)majorChannel Partner/ Reseller/ DistributorRTN provides live simulcast of Del Mar races to subscribers on TV, computer, mobile and Roku devices, enabling off-track wagering.
• BMWminorGTM or Marketing PartnerBMW sponsors Del Mar with logo placement on website and promotional materials.
• PepsiminorGTM or Marketing PartnerPepsi is a sponsor with logo placement and beverage service at Del Mar events.
• Michelob UltraminorGTM or Marketing PartnerMichelob Ultra sponsors the Free & Easy promotion offering free admission and half-price drinks.
• Red BullminorGTM or Marketing PartnerRed Bull is a sponsor with logo placement at Del Mar racing events.
• PacificominorGTM or Marketing PartnerPacifico is a sponsor with logo placement and beverage partnership.
• Elysian BrewingminorGTM or Marketing PartnerElysian Brewing provides craft beer offerings as a sponsor at Del Mar.
• Bulleit BourbonminorGTM or Marketing PartnerBulleit Bourbon sponsors Del Mar with logo placement and cocktail offerings.
• Patron TequilaminorGTM or Marketing PartnerPatron Tequila is a sponsor with logo placement and premium cocktail offerings.
• Japan Racing AssociationminorStrategic or Co-development PartnerJapan Racing Association presents the Del Mar Handicap (Grade II), supporting prestigious turf racing.
• Oak Tree Racing AssociationminorStrategic or Co-development PartnerOak Tree Racing Association presents the Clement L. Hirsch Stakes (Grade I), a premier race for fillies and mares.
• PDJF (Permanently Disabled Jockeys Fund)minorOthersDel Mar hosts Jockey Karaoke event benefiting PDJF, supporting permanently disabled jockeys through charitable fundraising.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Churchill Downs Incorporated: Operates a portfolio of U.S. pari-mutuel horse racing venues (Churchill Downs, Fair Grounds, etc.), racing-related wagering, and HRM/Derby-branded media. Directly comparable to Del Mar as a racetrack operator and pari-mutuel host, but at much larger scale and with adjacent online wagering and casino assets.
• The Stronach Group / 1/ST Racing: Owns and operates multiple premier North American racetracks including Santa Anita Park, Gulfstream Park, Pimlico, and Laurel Park. Directly comparable to Del Mar as a multi-track thoroughbred operator with similar grading, wagering, and sponsorship economics.

Direct peers

• NYRA (New York Racing Association): Operates Belmont Park, Saratoga Race Course, and Aqueduct Racetrack — premier East Coast thoroughbred racing venues with pari-mutuel wagering, large stakes purses, and significant membership/club programs. Highly comparable as a non-profit-ish thoroughbred racing operator with a flagship seasonal meet.
• Santa Anita Park: Southern California's other flagship thoroughbred racing venue (Arcadia, CA), hosting major Grade I stakes, pari-mutuel wagering, and a shorter winter meet. The closest direct competitor to Del Mar by geography, customer base, and product offering.
• Keeneland Association: Lexington, KY-based thoroughbred racing and sales company — presents the Del Mar Oaks (Grade I) Operates race meets plus major horse auctions, with comparable prestige positioning and customer overlap among owners/trainers.
• Gulfstream Park: Premier Florida thoroughbred racing venue with year-round racing, large graded stakes purses, and a major on-site casino complex. Comparable to Del Mar as a flagship U.S. thoroughbred racing venue with Tier 1 stakes programming and wagering focus.

Others

• FanDuel (Flutter Entertainment): Major sportsbook partner of Del Mar and competitor for the same California wagering wallet. Adjacent rather than directly competing in pari-mutuel racing, but its growth represents both a sponsorship upside and a substitution risk for Del Mar's wagering pool.
• Caesars Sportsbook (Caesars Entertainment): Premier sponsor of Del Mar (Caesars Sportsbook Oceanside Handicap, betting challenge sponsorship per source). Comparable as a wagering partner and a partial competitor for online sports bettors in California.
• Breeders' Cup Limited: Owns the Breeders' Cup World Championships, which Del Mar hosts. Adjacent ecosystem partner rather than a competitor; CBU presence is a major handle and prestige catalyst for Del Mar.

Emerging players

• TVG / 1/ST BET (Stronach advance-deposit wagering): Major U.S. advance-deposit wagering (ADW) platforms for horse racing, partnering with tracks for simulcast and account wagering. Comparable to Del Mar's Diamond Club account wagering product as a digital pari-mutuel channel, competing for the same horseplayer dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DelMarRacing
• Facebookfacebook.com/DelMarRaces

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Del Mar Thoroughbred Club