What Mash Media does

Mash Media Group Limited is a UK-based, family-owned media and events business founded in 1994/1995 (originally as The Exhibitor Club) by Mike Agostini and now led by his son Julian Agostini (Chairman) and Liz Agostini (CEO). The company operates a portfolio of six specialist B2B media brands serving the global events industry — Conference News, Conference & Meetings World, Access All Areas, Exhibition News, Exhibition World, and Digital Event News — delivering daily digital news, weekly newsletters, bi-monthly and quarterly print magazines, podcasts, and video content via its in-house Mash Productions team to a community of over 100,000 opt-in event professionals.

Complementing the media portfolio, Mash Media produces three flagship live events: International Confex (UK's leading exhibition for event professionals, hosting 300+ exhibitors and 5,000+ visitors at Excel London with 35+ countries represented), Event Production Show (longest-running gathering for live event professionals), and The PA Show (UK's leading event for the executive support community). The company also runs awards programs, leadership summits, talent development initiatives, and CSR events including One Day at Christmas (scaling to 10 UK venues in 2025) and Sticky Wicket.

Revenue is generated through a diversified mix of event participation and exhibition fees (300+ exhibitors at Confex alone), advertising and sponsorship across digital/print platforms, freemium publication subscriptions, attendee registration for summits and awards, and data monetization via content downloads. The company employs 40+ staff (reported 51-100) at its Kingston upon Thames headquarters and operates as a bootstrapped, privately held enterprise with no disclosed external funding, parent company, or subsidiaries.

Name

Mash Media

Legal name

Mash Media Group Limited

Website

https://mashmedia.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Mash Media is a UK-based, family-owned B2B media and events company that operates six specialist publications and three flagship trade shows serving over 100,000 event professionals globally across the MICE and live events industries.

Ownership category

akta.pro rank

Product category

B2B Trade Media and Events

NAICS

Publishing Industries (513), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Event Content Marketing, PR & Media Outreach (THAHAGAG)

akta.pro secondary industries

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF), Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• B2B event media
• Trade show exhibitions
• Conference publications
• Live event production
• Events industry marketing

Headquarters

HQ city

Kingston Upon Thames

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Publication Subscriptions: Subscription-based access to magazines and newsletters including Conference News, Exhibition News, Access All Areas, Exhibition World, Conference & Meetings World, and Digital Event News. Users can subscribe to print, digital, or both formats.
2. Event Participation and Exhibition: Revenue from exhibitors and sponsors at events including International Confex (300+ exhibitors), Event Production Show, The PA Show, and various conferences and awards ceremonies. Provides platform for suppliers to generate high-quality leads and brand visibility.
3. Advertising: Marketing and advertising opportunities across digital platforms, newsletters, and print publications reaching over 100,000 opt-in subscribers and event professionals.
4. Event Registration: Registration fees for attendees at conferences, summits, and awards events including CN Agency Awards, CN Agency Leaders Summit, CN Creative Leaders Summit, Global Event Tech Summit, CN Sustainability Summit, EN Awards, and EN Leaders' Summits.
5. Content Downloads: Data collection through content downloads from website in exchange for contact and professional information.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Mash Media is a B2B media and events company that produces market-leading publications (Conference News, Exhibition News, Access All Areas, Conference & Meetings World, Exhibition World) across digital, print, newsletter, podcast, and video channels, and runs must-attend trade shows, summits, and awards programmes (International Confex, Event Production Show, The PA Show, plus the CN and EN award and summit portfolios). It serves the global events industry with a community of more than 100,000 MICE professionals, monetising through advertising, exhibitor/sponsor packages, event registration fees, subscriptions, and content-driven lead generation.

Product overview

Mash Media is the world's leading media and events business dedicated entirely to the events industry, operating a portfolio of both media brands and live events. The media portfolio includes Conference News (digital-first platform with 100,000+ professionals), Conference & Meetings World (international bimonthly print publication), Access All Areas (multi-platform live events resource), and Exhibition News/Exhibition World (UK and global exhibition coverage). The events portfolio features International Confex (UK's leading event professional exhibition with 5,000+ attendees), The PA Show (executive support community events), and Event Production Show (live events industry gathering). Supporting programs include awards (CN Agency Awards, EN Awards), leadership summits (CN Agency Leaders Summit, Global Event Tech Summit), development programs (CN 30underThirty, CN Agency100), and CSR initiatives (One Day at Christmas, Sticky Wicket). The company employs over 40 people and reaches over 100,000 MICE industry professionals annually across digital, print, and live event mediums.

Differentiator

Problem solved

Functional benefit

Brands

• Conference News: UK's leading media and events brand for the MICE sector, operating as a digital-first platform with daily news, weekly newsletter, and portfolio of events including CN Agency Awards, CN Agency Leaders Summit, CN Creative Leaders Summit, Global Event Tech Summit, CN Sustainability Summit, and CN 30underThirty.
• Conference & Meetings World
• Access All Areas
• Exhibition News
• Exhibition World
• International Confex
• The PA Show
• Event Production Show
• Mash Productions

Products and services

• Conference News UK's leading digital-first media and events brand for the MICE sector, delivering daily news, insight, and analysis via website and weekly newsletter to a community of more than 100,000 event professionals, complemented by a portfolio of awards and summits.
• Conference & Meetings World International media brand serving as the global voice of the meetings industry, delivering international editorial, destination insight, and industry analysis through a bimonthly print publication and daily digital news platform.
• Access All Areas Multi-platform resource for the live events industry covering music, sport, culture, and brand activation, offering digital and physical quarterly magazine editions, daily news online, weekly email newsletter, monthly podcast, and behind-the-scenes film series.
• Exhibition News Essential media and events brand dedicated to supporting exhibition professionals in the UK and beyond, delivering critical news, insights, and networking opportunities through digital content, live events, and print.
• Exhibition World Print element of the Exhibition News brand providing in-depth global analysis and thought leadership for C-suite leaders across the exhibition industry worldwide.
• International Confex UK's leading exhibition for event professionals held at Excel London, bringing together thousands of event organisers, marketers, agencies, and associations with 300+ exhibitors, expert-led conference sessions and 5,000+ industry professionals.
• The PA Show Spring Flagship event and largest gathering of executive support professionals in the UK, featuring multiple conference streams, CPD-accredited sessions, and wide-ranging exhibitors across corporate travel, events, business services, technology, and workplace solutions.
• The PA Show UK's leading event series for the executive support community, bringing together Personal Assistants, Executive Assistants, Virtual Assistants, and Office Managers for high-quality learning, networking, and supplier access.
• Event Production Show UK's leading gathering for live event professionals, serving as a platform for discussions on delivering festivals, cultural events, sporting events, corporate activations, brand experiences, and stadium/arena tours.
• CN Agency Awards Awards recognising achievements in the agency sector within the events industry.
• CN Agency Leaders Summit Summit connecting senior decision-makers and driving meaningful conversations across the events industry.
• CN Creative Leaders Summit Summit focused on creative leadership within the events industry.
• Global Event Tech Summit Summit bringing together event professionals with technology companies specialising in AI, automation, audience engagement, registration, and experiential innovation.
• CN Sustainability Summit Summit focused on sustainability within the events industry.
• EN Awards Awards recognising achievements in the exhibition industry.
• EN Indy Expo & Awards Awards and expo for independent exhibition professionals.
• EN Leaders' Summits Summits for exhibition industry leaders.
• Mash Productions In-house videography and video production service supporting the company's events and media operations.

Quantifiable outcome

• 100,000+ event professionals reached annually
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• One Day at ChristmascoreStrategic or Co-development Partner · 1 January 2015Charity event organized by the UK events industry creating a Christmas day experience for 3,500 people who are alone or isolated. Originally started by Mash Media in 2015 at Excel London. In 2025, hosted simultaneously across 10 UK venues. Over 70 organizations from the UK events industry supported with sponsorship, gifts, entertainment and their time.
• Lord's TavernerscoreStrategic or Co-development PartnerSticky Wicket Steering Group is a collective of event and exhibition industry people passionate about events and sports raising money for Lord's Taverners. Have raised just over £600,000 over 17 years for the charity that positively impacts young people facing challenges of inequality.
• NOWIEminorStrategic or Co-development PartnerCharity and association partner listed on Mash Media community work page.
• WIE (Women in Events)minorStrategic or Co-development PartnerCharity and association partner supporting women in the events industry.
• NOEAminorStrategic or Co-development PartnerNational Outdoor Events Association - charity and association partner.
• TONIC MusicminorStrategic or Co-development PartnerMusic industry charity partner.
• Power of EventsminorStrategic or Co-development PartnerEvents industry charity and association partner.
• EventWellminorStrategic or Co-development PartnerMental health and wellbeing charity for the events industry.
• IMEX GroupcoreGTM or Marketing PartnerIMEX Group values their long-standing relationship with Conference & Meetings World and has been one of CMW's trusted media partners for many years. IMEX recognizes the essential role CMW plays in the global event community.
• EventsCasecoreGTM or Marketing PartnerEventsCase considers Mash Media as a partner. They have maintained presence in Mash Media headlines which has brought real business opportunities and brand awareness. By 2021, they had renewed their agreement because Mash Media offers actions that suit their objectives.
• Society of Independent Show Organizers (SISO)coreGTM or Marketing PartnerSISO values their media partnership with Exhibition World as the readership and coverage is excellent. Exhibition World has the broadest and most in-depth coverage of the global exhibitions industry.
• International ConfexcoreChannel Partner/ Reseller/ DistributorInternational Confex relaunches Global Event Tech Summit for 2026, moving the event from Conference News portfolio into its own portfolio. The summit brings together corporate event planners, exhibition organizers, agencies, and not-for-profits with leading technology companies specializing in AI, automation, audience engagement, registration, and experiential innovation.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Clarion Events: UK-headquartered global events organiser operating over 180 events across multiple verticals. Direct overlap with Mash Media in MICE exhibitions and awards, though Clarion is significantly larger, privately owned by Blackstone, and far more diversified geographically.
• Reed Exhibitions (RX): World's largest events organiser, operating 400+ events in 22 countries. Reed Exhibitions is a named Mash Media customer via Exhibition News and operates in identical MICE/exhibition verticals, but at materially greater scale and global reach.
• dmg events: International events and exhibitions company operating flagship trade shows across multiple sectors. Comparable to Mash Media's exhibition-led model and serves overlapping exhibitor and sponsor audiences, with a stronger MENA and emerging-market footprint.
• Informa (Informa Markets / Informa Connect): Global B2B events, digital services, and academic publishing group operating 200+ exhibitions including major MICE brands. The dominant scaled peer and consolidator in trade media and exhibitions; competes for the same advertisers, sponsors, and event audiences as Mash Media.
• Haymarket Media Group: Privately owned UK-based B2B media company operating trade magazines, exhibitions, and awards across multiple verticals. Directly comparable as a UK trade media specialist with similar magazine + events portfolio strategy, though much larger and more diversified.

Direct peers

• IMEX Group: Operates IMEX Frankfurt and IMEX America, the leading global trade shows for the MICE industry. IMEX is a confirmed media partner of Mash Media's Conference & Meetings World and serves the same event organiser buyer segment with an exhibition-led business model.
• CloserStill Media: London-based B2B events company operating technology, healthcare, and veterinary trade shows. Closely comparable in business model and UK-headquartered mid-market scale, with similar emphasis on niche vertical trade shows and awards programmes.

Emerging players

• Cvent: US-based event management software platform serving corporate event planners with registration, venue sourcing, and attendee engagement tools. A technology-led complement to Mash Media's media-led approach, increasingly competing for the same event organiser wallet.
• Bizzabo: Event experience platform powering in-person, hybrid, and virtual events for enterprise organisers. Overlaps with Mash Media's audience (event organisers, agencies, corporate planners) and increasingly bundles native content and lead generation, competing with trade media.
• BizClik Media Group: Digital-first B2B media company operating niche trade publications, awards, and events. Comparable in the magazine-plus-events-plus-awards model but focused on technology verticals; represents the kind of digital-native competitor pressuring traditional trade publishers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mashmedialtd
• YouTubeyoutube.com/channel/UClvaFzwv3yc_vQuvOsik4Ow
• Facebooken-gb.facebook.com/mashmediagroup
• LinkedInlinkedin.com/company/mash-media

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mash Media