Event Tech Live
- Company typePrivate
- Founded2013
- HeadquartersNottingham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Event Tech Live firmographics
Firmographics- Name
- Event Tech Live
- Legal name
- AMP Events Limited
- Website
- https://eventtechlive.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Event Tech Live industry classification
Industry- Product category
- Trade Show and Conference Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Technology & Developer Conferences (MPAGAGAE)
- akta.pro secondary industries
- General Consumer Expos & Trade Shows (MPAGAFAA), Training, Workshops & Certification Events (MPAGAGAJ)
Keywords
Where Event Tech Live is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Event Tech Live business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Exhibitor Bookings: Companies pay to exhibit at the show, with booth space and sponsorship packages available. Exhibitor and sponsor bookings are subject to separate commercial agreements.
- Sponsorship Packages: Headline sponsor (Choose2rent), official partner sponsors (Komo as Engagement Partner, Markus AI as Official Partner), and various sponsorship tiers across the show floor, stages, and awards.
- Event Technology Awards: Awards programme with entry fees, separate from the main exhibition - includes AI Edition and London Edition.
- Digital Content & Subscriptions: Newsletter subscriptions, on-demand content, podcasts, webinars, and editorial content for the event technology community.
- Registration and Lead Data Services: Technology partners provide registration, lead capture, and matchmaking platforms that generate data for exhibitors and sponsors to follow up with qualified leads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Visitor/Attendee - Free |
| Other | Multi-year contract | Exhibitor Packages |
| Other | Multi-year contract | Sponsorship Tiers |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels10 records
Event Tech Live product offering
Product offeringCore offering
Event Tech Live is the world's leading conference and exhibition dedicated to event technology, held annually at Excel London. The company produces trade shows, conferences, awards programmes, and digital content that connect event technology buyers with suppliers. Its core offerings include the flagship London exhibition, regional editions (MENA, USA, APAC), the Hosted Buyer Programme, and the Event Technology Awards (including an AI Edition).
Product overview
Event Tech Live is a conference and exhibition produced by AMP Events Limited. It is not a software product company; rather, it produces trade exhibitions, conferences, awards programmes, and digital content for the event technology industry. The primary offering is the Event Tech Live London exhibition and conference, which serves as a platform connecting event professionals with event technology providers. Related offerings include the Event Technology Awards (including an AI Edition), the ET50 recognition programme, and digital content including newsletters, podcasts, and webinars.
Differentiator
Problem solved
Functional benefit
Brands
- Event Technology Awards: Awards programme celebrating solutions, platforms and teams pushing the boundaries of event technology, including the AI Edition and London Edition.
- ET50
- Marketing Tech Live
- Media Tech Live
Quantifiable outcome
- 86% of attendees hold purchasing authority
- +3 more outcomes
Companies that use Event Tech Live
Customer profileNamed customers15 records
Segments7 records
Event Tech Live technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Event Tech Live partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, supporting and flagship.
- KomocoreKomo returns as Official Engagement Partner of Event Tech Live London 2026 for a second consecutive year. Komo powers interactive experiences throughout the show floor, transforming attendees from audience into participants. Positioned on stand B12 at the heart of the show, Komo helps exhibitors capture zero-party data and build audience understanding.
- Markus AIcoreThree-year agreement (2026, 2027, 2028) making Markus AI an official partner of Event Tech Live. Markus AI brings agent-based AI for pre-event intent interviews, AI note-taking inside lead capture, and personalised post-event intelligence. First year will be content-led, building a practical playbook for AI in events.
- Every Child OnlinesupportingOfficial Charity Partner for ETL 2026. Every Child Online is a UK digital inclusion and online safety charity that has supported 80,000+ children, redistributed 53,000+ devices, and diverted 446 tonnes of e-waste from landfill. Partnership turns surplus event technology into devices for children on the wrong side of the digital divide.
- Choose2rentflagshipChoose2rent is the Headline Sponsor of Event Tech Live London 2026, securing long-term partnership as the primary sponsor of the show. As headline sponsor, Choose2rent receives prominent branding across the event, including exhibition space and marketing materials.
- Erleah (Visual Hive)coreAI-powered matchmaking, networking and event intelligence platform, including lead briefs, recommendations and short interest profiles. Erleah remains the engine that connects attendees, exhibitors and hosted buyers, complementing other AI partners in the connected event technology stack.
- EventpackcoreRegistration, check-in and lead capture platform for Event Tech Live. Eventpack provides the infrastructure for visitor registration and exhibitor lead capture, with Markus AI's note-taker built into Eventpack's lead capture app.
- FFAIRsupportingExhibitor management platform used for Event Tech Live operations, handling exhibitor onboarding and management.
- Fenix Event TechsupportingBadge printing and kiosk services for Event Tech Live, providing onsite registration and badge issuance infrastructure.
- Lineup NinjasupportingSpeaker and programme management platform for Event Tech Live, handling speaker coordination and session scheduling.
- Pigeonhole LivesupportingAudience interaction platform used for live polling, Q&A, and audience engagement during Event Tech Live sessions.
- InterprefysupportingLive captions and interpretation services for accessibility at Event Tech Live, providing multilingual support for international attendees.
- First Sight MediasupportingLive streaming and recording services for Event Tech Live, enabling on-demand content delivery and remote participation.
- MementosupportingOfficial event photography and photo sharing platform including facial matching technology for personalised attendee photo experiences.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Event Tech Live competitors and assessment
Company assessmentBroad incumbents
- Easyfairs: European exhibition organiser operating across multiple B2B verticals including events and technology. Broad incumbent: overlapping B2B trade show model, comparable hosted-buyer and matchmaking capabilities.
- RX Global (Reed Exhibitions): World's largest exhibition organiser with 400+ events including IBTM World. Broad incumbent: overlaps in MICE/exhibitions but as part of a much wider portfolio across industries.
- Hyve Group: International exhibitions group running events across technology, events and marketing. Broad incumbent: comparable B2B exhibition model targeting event and marketing professionals.
- Informa Markets: Global exhibitions and events division of Informa plc, running major MICE and tech events. Broad incumbent: significant portfolio overlap with event industry exhibitions at much greater scale.
- CloserStill Media: UK-headquartered B2B exhibition organiser with deep event-tech, HR and healthcare event portfolios (e.g. Technology for Marketing, London Tech Show). Broad incumbent: significant overlap in event-tech content and London audience.
Direct peers
- IMEX Group: Operates IMEX Frankfurt and IMEX America, the leading worldwide exhibitions for the MICE and incentive travel industry. Direct comparable: B2B events trade show serving planners, agencies and suppliers with hosted-buyer meetings.
- Confex: UK event organiser association and exhibition focused on the events and experiential industry. Direct comparable: serves the same UK event professional community and supply chain.
- IBTM World (RX Global): Flagship MICE trade show serving the global meetings, events and incentive industry. Direct comparable: B2B exhibition targeting event organisers and suppliers with structured hosted-buyer programmes.
- The Meetings Show: UK B2B exhibition for the meetings, events and incentive travel industry, also held in London. Direct comparable: same geography, same audience of event planners, agencies and suppliers.
Others
- Marketing Tech Live: Sister brand operated under AMP Events / Event Tech Live umbrella focused on martech. Closely related emerging property covering adjacent martech content; useful comparable for cross-vertical expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Event Tech Live social profiles
Digital presenceEvent Tech Live financial estimates
Financial estimateRevenue estimate
Valuation estimate
Event Tech Live leadership team
Management profileNumber of profiles
Event Tech Live funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Event Tech Live M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Event Tech Live
What does Event Tech Live do?
Event Tech Live is the world's leading conference and exhibition dedicated to event technology, held annually at Excel London. The company produces trade shows, conferences, awards programmes, and digital content that connect event technology buyers with suppliers. Its core offerings include the flagship London exhibition, regional editions (MENA, USA, APAC), the Hosted Buyer Programme, and the Event Technology Awards (including an AI Edition).
Is Event Tech Live a public or private company?
Event Tech Live is a private company. It is currently operating.
When was Event Tech Live founded?
Event Tech Live was founded in 2013. It employs 1 to 10 people.
Where is Event Tech Live based?
Event Tech Live is headquartered in Nottingham, United Kingdom, in the Europe region.
How does Event Tech Live make money?
Five revenue lines are on record. Exhibitor Bookings are the primary driver. The others are sponsorship Packages, event Technology Awards, digital Content & Subscriptions and registration and Lead Data Services.
Who are Event Tech Live's main competitors?
Broad incumbents on record are Easyfairs, RX Global (Reed Exhibitions), Hyve Group, Informa Markets and CloserStill Media. Direct peers are IMEX Group, Confex, IBTM World (RX Global) and The Meetings Show. Marketing Tech Live is listed as an others.
Does Event Tech Live have an API?
No public API is recorded for Event Tech Live.
What industry is Event Tech Live in?
Event Tech Live's product category is Trade Show and Conference Services. Its primary akta.pro industry code is MPAGAGAE, Technology & Developer Conferences, with a secondary code of MPAGAFAA, General Consumer Expos & Trade Shows. Its NAICS code is 56192 and its SIC code is 7990.