HomeTeam Pest Defense

What HomeTeam Pest Defense does

HomeTeam Pest Defense is a U.S. residential pest management company founded in 1996 and headquartered in Dallas, Texas, operating as a wholly-owned subsidiary of Rollins, Inc. (NYSE: ROL). The company serves two primary customer segments: individual homeowners seeking recurring pest, termite, and mosquito protection, and production homebuilders requiring pre-construction pest pretreatment and built-in pest control infrastructure for new construction. HomeTeam executes all services through 50+ company-owned branch locations across ten states (Arizona, California, Florida, Nevada, New Mexico, North Carolina, South Carolina, Texas, Virginia, and West Virginia), employing 2,000+ staff and delivering roughly 2 million service events annually.

The company's product portfolio is anchored by the proprietary Taexx Built-in Pest Control System, a Tubes-in-the-Wall network installed during construction that allows contactless treatment via an exterior hub, creating a structural lock-in with the homeowner. Termite control combines licensed Sentricon Colony Elimination System technology (from Corteva) with borate wood pretreatment and soil treatment, backed by a renewable termite warranty program offering up to $1 million in damage coverage. Mosquito control includes conventional treatments and the Oasys system, a Thermacell-powered, Wi-Fi/app-controlled permanent repellent solution. Service delivery follows a standardized 6-Point Advantage methodology across all channels, and the company holds QualityPro certification from the National Pest Management Association.

Revenue is generated primarily through recurring subscription contracts: annual pest service agreements (with a 5% prepayment discount), annual termite warranty renewals, and quarterly or bi-monthly service plans, supplemented by one-time new-construction pretreatment contracts with homebuilders. GTM combines enterprise field sales via dedicated builder sales representatives, phone-based inside sales, and a digital self-service layer (online quotes, Taexx registration, customer portal). HomeTeam is ranked the #1 U.S. pest management company serving homebuilders and the third-largest residential pest control operator nationally, though it does not separately disclose revenue; its parent Rollins, Inc. reported $3.05 billion in FY2025 revenue.

Name

HomeTeam Pest Defense

Legal name

HomeTeam Pest Defense

Website

https://pestdefense.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HomeTeam Pest Defense is a Dallas-based residential pest management company and wholly-owned subsidiary of Rollins, Inc., serving homeowners and homebuilders across 50+ U.S. branches with proprietary Taexx in-wall pest control, Sentricon termite elimination, and Oasys mosquito systems delivered via recurring service agreements.

Ownership category

akta.pro rank

Product category

Residential Pest Control Services

NAICS

Exterminating and Pest Control Services (561710)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Pest Control (IMAIAHAC)

akta.pro secondary industries

Sanitation, Monitoring & Trap/Station Programs (General) (HSAMAAAH), IPM Sanitation, Habitat Modification & Source Reduction (HSAMAJAC), Occasional Invader & Seasonal Pest Control (Boxelder Bugs, Stink Bugs, Lady Beetles) (HSAMAAAD), Grounds Pest & Mosquito Control (Outdoor) (BPABADAK)

Keywords

• Residential pest control
• Termite control services
• Mosquito control systems
• Built-in pest control
• Pest management services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Recurring Pest Control Services: Annual and quarterly service agreements providing regular pest treatments with the 6-Point Advantage Service. Includes free retreatments between scheduled services for customers with signed annual agreements.
2. Termite Control and Warranty: Termite treatments including Sentricon system installation, soil pretreatments, borate wood treatments, and termite warranty registration with annual renewal options. Includes $1 million termite warranty for qualifying homes.
3. Mosquito Control Services: Conventional mosquito control services and Oasys system installation for outdoor mosquito protection. Separate service from standard pest control requiring specialized treatments.
4. Builder New Construction Services: Pre-construction termite pretreatments and built-in Taexx system installations for homebuilders. Customized solutions for new home construction pest management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

HomeTeam Pest Defense delivers residential pest, termite, and mosquito control services through 50+ company-owned branch locations across the United States, anchored by its proprietary Taexx in-wall pest control system and supported by Sentricon termite elimination technology and the Oasys smart mosquito system. The company serves both homeowners with recurring service agreements and homebuilders with pre-construction treatments and built-in system installations.

Product overview

HomeTeam Pest Defense is a residential pest management company offering a comprehensive suite of services built around its proprietary Taexx Built-in Pest Control System (Tubes in the Wall), complemented by Conventional Pest Control treatments. The core portfolio includes specialized termite control solutions (Sentricon Colony Elimination System, Borate Wood Treatment, and Termite Soil Treatment) and mosquito control services (Conventional Mosquito Control and Oasys Mosquito Repellant System). All services are delivered through the company's standardized 6-Point Advantage Service methodology, with additional offerings including termite warranty programs. The company operates primarily through a network of 50+ branch locations across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Taexx: Built-in pest control system using Tubes-in-the-Wall technology that provides in-wall pest protection through a networked system installed during home construction.
• Oasys
• Sentricon

Products and services

• Taexx Built-in Pest Control System A proprietary in-wall pest control system (Tubes in the Wall) installed during new home construction that creates a virtual pest barrier inside designated walls, allowing technicians to service the home from exterior ports without indoor access. Targeted at homebuilders for new construction and homeowners registering existing Taexx-equipped homes.
• Conventional Pest Control Traditional exterior pest control treatments using traps, bait, and residual applications around the perimeter and entry points of homes. Delivered under annual or quarterly service agreements for residential homeowners.
• Sentricon Colony Elimination System A termite baiting system with Always Active technology that eliminates termite colonies by targeting the queen, providing ongoing defense against infestations for residential homeowners and post-construction properties.
• Borate Termite Wood Treatment A borate-based wood pretreatment applied during construction that penetrates deep into lumber framing to create a long-lasting barrier against termites. Targeted at homebuilders for new residential construction projects.
• Termite Soil Treatment A two-step liquid termite treatment applied to soil before and after construction to create a protective barrier around the home. Targeted at homebuilders for new construction termite pretreatment.
• Oasys Mosquito Repellant System A permanent, app-controlled mosquito protection system using Thermacell technology that creates a protective zone around outdoor spaces with on-demand activation via the LIV+ app. Targeted at residential homeowners seeking outdoor mosquito control.
• Conventional Mosquito Control Professional mosquito control targeting breeding hotspots and resting areas using adult population control and growth regulator treatments. Delivered as a standalone service for residential homeowners.
• Termite Warranty Program Annual termite warranty program for new construction and qualifying existing homes, including inspections and renewable coverage with up to $1 million in damage protection. Targeted at residential homeowners.

Quantifiable outcome

• 2M services performed annually
• +5 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Corteva (Sentricon)coreTechnology or IntegrationCorteva provides the Sentricon Colony Elimination System with Always Active technology, which HomeTeam uses as its primary termite baiting solution. Sentricon is the number one brand in termite protection with over 60 scientific studies proving effectiveness and Presidential Green Chemistry Challenge Award from EPA. 3 million homes protected and counting.
• Thermacell (Oasys Technology)coreTechnology or IntegrationThermacell technology powers the Oasys Mosquito Repellant System - permanently installed mosquito protection using heat-activated repellent cartridges. Wi-Fi enabled SmartHUB controllable via LIV+ app with EPA registered 5.5% metofluthrin formulation providing up to 180 hours of active repellency per cartridge.
• Support Our TroopsminorOthersHomeTeam partners with Support Our Troops to supply care packages to service members and veterans. Company is also committed to hiring veterans and participates in various military support initiatives.
• USO JacksonvilleminorOthersPartnership providing 'drive-thru' meals to service members and their families during COVID-19 pandemic, demonstrating community service commitment.
• Rollins, Inc.coreOthersRollins, Inc. is the parent company of HomeTeam Pest Defense. Rollins is a publicly traded company providing pest control services globally with over 2.8 million customers and operations across multiple continents.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Orkin (Rollins, Inc.): Orkin is the flagship residential and commercial pest control brand of HomeTeam's own parent Rollins, Inc. Comparable service model (recurring pest/termite treatments), national footprint, and brand strength make it the most direct sister-brand comparable.
• Ehrlich Pest Control (Rentokil): Ehrlich is a regional/national pest control brand under Rentokil Initial, with comparable residential pest and termite recurring service offerings, particularly strong in the Northeast and Mid-Atlantic.
• Western Exterminator (Rentokil): Western Exterminator is a Rentokil-owned pest control brand with comparable residential pest and termite recurring services, primarily serving Western U.S. markets where HomeTeam is building density.

Direct peers

• Terminix (ServiceMaster/Terminix Global Holdings): Terminix is the largest U.S. residential pest and termite control company with comparable offerings (recurring pest, termite warranties, Sentricon distribution). Direct head-to-head competitor across nearly all of HomeTeam's services and geographies.
• Truly Nolen Pest Control: Truly Nolen is a national residential and commercial pest control company with strong termite and pest recurring service offerings. Comparable service portfolio, subscription model, and brand recognition in the U.S. pest control market.
• Arrow Exterminators: Arrow Exterminators is a large, privately held U.S. pest control company with comparable residential pest, termite, and mosquito recurring service offerings and a multi-state branch footprint across the Sun Belt.
• Massey Services: Massey Services is a privately held pest, termite, and lawn care company with comparable recurring service model, new-construction builder channel, and Sentricon-based termite offering — directly comparable to HomeTeam across product and customer mix.

Regional players

• Cook's Pest Control: Cook's Pest Control is a large Southeastern U.S. pest and termite company with comparable recurring service model and Sentricon distribution, operating regionally where HomeTeam has overlapping branch presence.

Emerging players

• Aptive Environmental: Aptive Environmental is a fast-growing private pest control company with comparable recurring pest service model and tech-enabled customer experience, often cited as a disruptor in residential pest control.
• Mosquito Joe (Neighborly): Mosquito Joe is a national outdoor mosquito control franchise comparable to HomeTeam's Oasys and conventional mosquito services — a focused competitor in the same segment HomeTeam is expanding into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PestDefense
• YouTubeyoutube.com/user/HomeTeamPestDefense
• Facebookfacebook.com/HomeTeamPest
• LinkedInlinkedin.com/company/hometeam-pest-defense
• Instagraminstagram.com/hometeam.pestdefense

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeTeam Pest Defense