Taxis Libres
Taxis Libres S.A. is a Colombian taxi dispatch and aggregation platform operating in six cities (Bogotá, Cali, Medellín, Bucaramanga, Cúcuta, Manizales), serving over 7 million cumulative users and 803+ corporate clients via proprietary apps, WhatsApp booking, and corporate voucher systems.
- Company typePrivate
- Founded1986
- HeadquartersTucson, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Taxis Libres does
Taxis Libres S.A. is a Colombian taxi dispatch and aggregation company founded in 1986 and operating under parent conglomerate Grupo Carrera. It connects duly licensed taxi drivers with passengers across six Colombian cities — Bogotá, Cali, Medellín, Bucaramanga, Cúcuta, and Manizales — and reports having served over 7 million cumulative users and 803+ corporate clients through its digital channels. Its customer base spans individual travelers, corporate accounts (including Compensar, Capillas de la Fé, and Davivienda), affiliated drivers, and vehicle owners using the Taxi Disponible matching marketplace.
The technology stack includes the Taxis Libres App (Viajero) for passengers and the Taxis Libres App Conductor for drivers, a web-based Pida Taxi platform, and an NLP-powered WhatsApp AI chatbot launched in March 2024 that processes text, voice notes, and emojis for 24/7 booking. In October 2022 the company became the first LATAM implementation of Google's ODRD (Order Dispatch and Routing Optimization) technology. Supporting products include Vales Digitales (corporate voucher system), Bimoney (driver digital wallet with Efecty withdrawal points), Mi Perfil (driver self-service/document management portal), and IonTaxi — a hardware device launched in July 2022 that enables simultaneous dispatch across multiple taxi operators. The platform integrates with Huawei's Petal Maps, AppGallery, and Watch 3 ecosystem.
Revenue is generated through four streams: (1) per-trip commissions from drivers (10% with a COP 2,000 cap, or a flat COP 600–800 per trip in Medellín and Bucaramanga); (2) subscription-based corporate transportation contracts; (3) time-based driver-app subscriptions (daily, weekly, monthly, annual); and (4) vehicle sales and financing via the Corpotaxis partnership with FAW. Go-to-market combines product-led acquisition (app downloads, WhatsApp chatbot, QR codes in malls), enterprise field sales for corporate accounts, and traditional dispatch through branch offices and radio channels. The company holds ISO 9001:2015 certification and operates under Colombian Ministry of Transportation habilitation.
Taxis Libres firmographics
Firmographics- Name
- Taxis Libres
- Legal name
- Taxis Libres S.A.
- Website
- https://taxislibres.com.co
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Taxis Libres S.A. is a Colombian taxi dispatch and aggregation platform operating in six cities (Bogotá, Cali, Medellín, Bucaramanga, Cúcuta, Manizales), serving over 7 million cumulative users and 803+ corporate clients via proprietary apps, WhatsApp booking, and corporate voucher systems.
- Ownership category
- akta.pro rank
Taxis Libres industry classification
Industry- Product category
- Taxi Transportation Services
- NAICS
- Taxi and Ridesharing Services (485310)
- SIC
- Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC)
- akta.pro secondary industries
- Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD), App-Based Taxi Operators (E-Hailing Taxi Fleets) (THADAEAC), E-Hail Taxi Operators (Taxi via Apps) (TLAFAHAB), Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE)
Keywords
Where Taxis Libres is headquartered
LocationHeadquarters
- HQ city
- Tucson
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Taxis Libres business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Commission on Taxi Rides: Taxis Libres charges drivers a fee per trip completed through the platform. In Bogotá, the app offers two payment models: percentage-based (10% of trip value with COP 2,000 maximum) or per-trip flat fee (COP 600 in Medellín).
- Corporate Transportation Services: Enterprise transportation contracts with companies, government agencies, and organizations. Provides fleet management, voucher systems, and expense control for corporate clients.
- App Subscription (Drivers): Time-based subscriptions for drivers: daily, weekly, biweekly, monthly, and annual payment options for app access.
- Vehicle Sales and Financing: Sale of new and used taxis including FAW vehicles. Credit programs for taxi acquisition and replacement through Corpotaxis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Normal Taxi - Standard taxi service |
| Usage-based | Pay-as-you-go | Premium Taxi - Premium vehicle service |
| Usage-based | Pay-as-you-go | Lujo (Luxury) Taxi - Luxury service in Cali |
| Transaction based/ take rate | Pay-as-you-go | Driver App - Percentage Payment Model |
| Unit Pricing | Pay-as-you-go | Driver App - Flat Fee Model |
| Subscription | Monthly | Corporate Transportation |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
Taxis Libres product offering
Product offeringCore offering
Taxis Libres operates a Ministry-of-Transportation-habilitated taxi dispatch platform across six Colombian cities, connecting legally licensed affiliated taxi drivers with passengers through mobile apps (Taxis Libres App Viajero and Conductor), WhatsApp AI chatbot, web booking, and phone dispatch. The company also provides managed corporate transportation via Vales Digitales with expense control, a digital wallet (Bimoney) for driver settlements, and vehicle financing through Corpotaxis.
Product overview
Taxis Libres is a Colombian taxi aggregation and dispatch platform operating in six cities (Bogotá, Cali, Medellín, Bucaramanga, Cúcuta, Manizales). The core offering consists of a driver app (Taxis Libres App Conductor) and passenger app (Taxis Libres App) connected via a dispatch system. These are complemented by the Pida Taxi Web platform for web-based booking, WhatsApp AI chatbot for conversational taxi requests, Vales Digitales for corporate transport vouchers, and Mi Perfil self-service portal for document management. Additional products include Taxi Disponible (owner-driver matching marketplace), Bimoney digital wallet for driver earnings, IonTaxi hardware device for multi-service dispatch, and Zonas Taxis Libres exclusive working zones in shopping malls.
Differentiator
Problem solved
Functional benefit
Brands
- Taxi Disponible: An application that allows taxi owners to find drivers and allied drivers to find taxis to work with.
- Bimoney
- Vales Digitales
- Radio Taxi Aeropuerto
Products and services
- Taxis Libres App (Viajero) Mobile application for passengers to request taxi services in Colombia, with real-time GPS tracking, fare estimation before travel, trip sharing, driver rating, and payments via cash, card, digital vouchers, or QR codes.
- Taxis Libres App Conductor Driver-facing mobile app connecting affiliated taxi drivers with passengers in real time, with trip dispatching, GPS tracking, QR-code payment acceptance, Bimoney wallet integration, and UrSafe voice-activated safety protocol.
- Pida Taxi Web Web-based booking platform that lets users request taxis from a computer browser, requiring account creation and supporting multiple simultaneous taxi requests.
- WhatsApp Taxi Booking AI-powered WhatsApp chatbot at 3102111111 that lets travelers request taxis 24/7 via text messages, voice notes, or emojis, and specify requirements like large trunk or preferred routes.
- Vales Digitales Digital voucher system that lets businesses manage employee travel budgets, generate cost-center reports, and provide prepaid taxi services for staff via the dedicated corporate channel.
- Taxi Disponible Marketplace application connecting taxi vehicle owners with drivers; owners post job offers with shift details and compensation and drivers apply and communicate directly with owners.
- Mi Perfil Self-service portal for owners and drivers to manage documents, renew operation cards, authorize drivers, purchase trip sheets, take training courses, and pay vehicle expenses.
- IonTaxi Hardware device that enables simultaneous multiple taxi service requests for more efficient dispatching in high-demand scenarios.
- Bimoney Digital wallet for taxi drivers that provides instant earnings receipt, bill payments, withdrawals at Efecty points, and QR-code acceptance for Bancolombia payments.
- Transporte para Empresas Corporate transport service providing employee transportation with expense management, budget controls, cost-center reporting, and 24/7 assistance, currently serving 803+ companies nationwide under ISO 9001:2015.
- Normal Taxi Service Standard taxi service with economic fares, wide availability, and safe rides in the back seat, available in Bogotá, Cali, Medellín, Manizales, and Bucaramanga.
- Premium Taxi Service Premium taxi service in Bogotá with roomier vehicles, larger trunks, and vehicles under five years old, at a higher minimum fare.
- Lujo (Luxury) Taxi Service Luxury taxi service in Cali with full-equipped SUVs, formal attention protocol, and driver dress code, at a higher minimum fare.
- ICONTEC Taxi Service Premium corporate taxi service in Cali with latest-model vehicles, uniformed drivers, and drivers certified in Corporate Service by ICONTEC.
- Gender Equity Taxi Service Specialized taxi service for women and girls available in Cali, endorsed by UN Women, with drivers certified in Gender Equity.
- Vehicle Sales and Financing (Corpotaxis / FAW) Sale of new and used taxis (including FAW vehicles) through Corpotaxis, with credit programs at fixed rates and comfortable terms for taxi acquisition and replacement.
Quantifiable outcome
- 7 million+ users served through digital platforms
- +2 more outcomes
Companies that use Taxis Libres
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Taxis Libres technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature10 records
Taxis Libres partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- YangocoreStrategic alliance announced February 2025 to strengthen taxi operations and promote innovation in Colombian transportation, guaranteeing quality and efficiency. The partnership allows Taxis Libres to reach new challenges and offer quality service while leveraging Yango's technology platform.
- GooglecorePioneering implementation in Latin America of Google's ODRD (Order Dispatch and Routing Optimization) technology through Google Maps Platform, making taxi dispatch more efficient.
- HuaweicoreIntegration of Taxis Libres App into Huawei ecosystem including AppGallery distribution, Petal Maps navigation integration, and Huawei Watch 3 compatibility. Presented as success case at Huawei Developer Day 2021.
- BancolombiacoreQR code payment integration allowing passengers to pay taxi fares via Bancolombia codes. Drivers receive bonus rewards for QR code transactions including D1 vouchers, Éxito supermarket vouchers, gasoline bonuses, and contest entries for travel prizes.
- CorpotaxiscoreVehicle financing and sales partner for taxi acquisition and replacement. Provides credit programs with fixed rates and comfortable terms for purchasing or replacing taxis.
- FAWminorChinese vehicle manufacturer supplying electric and conventional taxis to Taxis Libres fleet.
- BimoneycoreDigital wallet for taxi industry enabling instant payments, fare settlements, cashless transactions, and fund withdrawals at Efecty points.
- Te SirveminorEnvironmental partnership where Te Sirve provides bonus rewards to eco-conscious travelers who use recycling services.
- Radio Taxi AeropuertocoreAffiliated taxi company under Grupo Carrera, won Premio Taxista de Oro 2026 for electric taxi leadership.
- SupertaximinorAffiliated taxi company under Grupo Carrera network.
- TelecoperminorAffiliated taxi company under Grupo Carrera network.
- UN WomencoreEndorsement and certification of Taxis Libres Gender Equity taxi service for women and children, ensuring certified drivers trained in gender sensitivity.
- Ministry of Transportation (MinTransporte)coreGovernment regulatory body that habilitates and regulates taxi transportation services.
- Inter RapidísimominorEnvironmental partnership in reforestation initiative 'Guardianes del Páramo' with 23 brands to reforest the Páramo de Ocetá in Boyacá.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Taxis Libres competitors and assessment
Company assessmentOthers
- Efecty: Colombian payment and cash-access network that integrates with Bimoney (Taxis Libres' digital wallet) for driver withdrawals. Adjacent ecosystem partner enabling Taxis Libres' fintech product and a useful comparable for the embedded-finance strategy.
Broad incumbents
- Uber: Global rideshare leader operating in Colombian cities with private-vehicle drivers. Competes for the same rider demand as Taxis Libres but operates a different regulatory model (unlicensed private cars vs. licensed taxis), making it both a competitor and a regulatory counter-position.
- FreeNow: Multi-mobility app (backed by BMW and Geely) operating across Europe and LATAM focused on licensed taxis and private hire vehicles. Direct strategic comparable given its licensed-taxi emphasis and multi-product mobility offering.
- DiDi: Chinese-headquartered rideshare platform with significant LATAM presence (Mexico, Brazil, Colombia). Competes head-to-head for rider demand in Colombian cities and has substantial capital to subsidize fares against regulated taxi aggregators.
- Cabify: Spain-based rideshare platform with strong LATAM presence (especially in Colombia, Argentina, Chile, Peru). Competes in Colombian urban markets, frequently targeting corporate clients in the same segment as Taxis Libres' Vales Digitales.
- InDrive: Global rideshare platform operating across LATAM with a price-negotiation model. Active in Colombian cities and competes for the same budget-conscious rider segment as Taxis Libres' standard taxi service.
Direct peers
- Curb Mobility: US-focused taxi-hailing platform connecting riders exclusively with licensed, metered taxis via a mobile app. Direct peer because of the licensed-taxi-only model and dispatch integration with traditional taxi fleets, paralleling Taxis Libres' positioning in Colombia.
Regional players
- Beat: Mobility app originally founded in Greece and now operating across LATAM (Argentina, Chile, Mexico, Peru). Comparable regional rideshare competitor targeting similar urban mobility demand to Taxis Libres' Colombian cities.
- Coopetaxi (Cooperative de Taxis): Colombian licensed taxi cooperatives and associations (e.g., Radio Cocheros, local taxi cooperatives) that operate dispatch services for affiliated drivers. Direct operational peers in the licensed-taxi dispatch space, with which Taxis Libres competes for both drivers and corporate accounts.
Emerging players
- Yango: Yandex's international ride-hailing brand that recently formed a strategic alliance with Taxis Libres (Feb 2025). Relevant peer because of the technology partnership and shared licensed-taxi focus in emerging markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Taxis Libres social profiles
Digital presenceTaxis Libres compliance and trust
Trust signalCompliance2 records
Taxis Libres financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taxis Libres leadership team
Management profileNumber of profiles
Taxis Libres funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taxis Libres M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taxis Libres
What does Taxis Libres do?
Taxis Libres operates a Ministry-of-Transportation-habilitated taxi dispatch platform across six Colombian cities, connecting legally licensed affiliated taxi drivers with passengers through mobile apps (Taxis Libres App Viajero and Conductor), WhatsApp AI chatbot, web booking, and phone dispatch. The company also provides managed corporate transportation via Vales Digitales with expense control, a digital wallet (Bimoney) for driver settlements, and vehicle financing through Corpotaxis.
Is Taxis Libres a public or private company?
Taxis Libres is a private company. It is classified as corporate owned and is currently operating.
When was Taxis Libres founded?
Taxis Libres was founded in 1986. It employs 501 to 1,000 people.
Where is Taxis Libres based?
Taxis Libres is headquartered in Tucson, United States, in the North America region.
How does Taxis Libres make money?
Four revenue lines are on record. Commission on Taxi Rides are the primary driver. The others are corporate Transportation Services, app Subscription (Drivers) and vehicle Sales and Financing.
Who are Taxis Libres's main competitors?
Efecty is listed as an others. Broad incumbents are Uber, FreeNow, DiDi, Cabify and InDrive. Curb Mobility is listed as a direct peer. Regional players are Beat and Coopetaxi (Cooperative de Taxis). Yango is listed as an emerging player.
Does Taxis Libres have an API?
No public API is recorded for Taxis Libres.
What industry is Taxis Libres in?
Taxis Libres's product category is Taxi Transportation Services. Its primary akta.pro industry code is THADADAC, E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms), with a secondary code of TLAFAIAD, Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis). Its NAICS code is 485310 and its SIC code is 4700.