Utah Warriors Rugby

What Utah Warriors Rugby does

Utah Warriors Rugby was a privately owned professional rugby club based in Utah and a member franchise of Major League Rugby (MLR), the top professional rugby competition in North America. The organization operated a multi-tiered portfolio: a professional MLR team playing home matches at Zions Bank Stadium in Herriman; the Warriors Selects, a 27-man development squad serving as a talent pathway to the professional roster; and the Jr. Warriors youth program, which delivered co-ed touch rugby leagues, pre-game clinics ($36/child), league play ($50/child), coaching development, and free educator clinics for ages 6-14 across Salt Lake County, St. George, and Tooele County.

The club monetized through four primary revenue streams: season ticket and single-game ticket sales distributed via SeatGeek (with season packages offering up to 30% savings); premium hospitality via the Warriors Lounge (starting at $120 for season ticket holders and $150 for single-game fans) and the invitation-only Warriors XV membership (capped at 15 individuals or companies); corporate sponsorship including presenting deals with Intermountain Health and CCBank; and youth program fees plus ancillary offerings like corporate touch rugby leagues and custom camps. Distribution relied on municipal partnerships with Salt Lake County Parks and Recreation and the St. George Recreation Department, plus venue operations coordinated with Real Salt Lake.

In 2024 the organization announced it was shutting down, with season ticket refunds in progress and expected to be completed by November 24, working alongside SeatGeek and Real Salt Lake. The current operating status is closed.

Name

Utah Warriors Rugby

Legal name

Utah Warriors Rugby

Website

https://warriorsrugby.com

Company type

Private

Founded year

2017

Operating status

Closed

Headcount range

11–50 employees

Short description

Utah Warriors Rugby was a private professional rugby franchise competing in Major League Rugby, operating a pro team, a development squad, and the Jr. Warriors youth program across Utah before announcing its shutdown in 2024.

Ownership category

akta.pro rank

Product category

Professional Rugby Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rugby (Union & League) Leagues (MPAKAAAG)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Professional rugby club
• Major League Rugby franchise
• Youth rugby development
• Sports hospitality services
• Corporate sports sponsorship

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Professional Rugby Match Revenue: Revenue from season ticket packages, single-game ticket sales, and playoff games. The organization offers ticket packages through SeatGeek platform with discounts of up to 30% for season tickets.
2. Hospitality and VIP Packages: Warriors Lounge hospitality experiences at Zions Bank Stadium offering premium seating, pre-game meals, drinks, and networking opportunities. Warriors XV membership for elite supporters.
3. Youth Rugby Programs: Jr. Warriors league ($50 per child), pre-game clinics ($36 per child), and third-party camps generate revenue while developing the sport.
4. Sponsorship and Advertising: Corporate sponsorship opportunities including field-level signage, jersey placement, and social media promotion during home games.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Utah Warriors Rugby operated a professional Major League Rugby (MLR) franchise representing Utah, fielding a senior team along with a Warriors Selects developmental squad. The club also ran Jr. Warriors youth programs (clinics, leagues, camps, coaching), a Warriors Lounge premium hospitality offering at Zions Bank Stadium, an invitation-only Warriors XV elite membership, corporate touch rugby leagues, and sponsorship packages. The organization has announced it is shutting down, with season ticket refunds in progress.

Product overview

Utah Warriors Rugby is a professional Major League Rugby (MLR) club based in Utah. The organization operates a multi-tiered portfolio consisting of the professional Utah Warriors team, the Warriors Selects developmental squad, and the Jr. Warriors youth rugby program. Ticket and hospitality offerings include standard season tickets with up to 30% savings, the Warriors Lounge premium hospitality experience, and the exclusive Warriors XV membership. The youth program spans pre-game clinics, co-ed touch rugby leagues in multiple Utah counties, coaching development, educator clinics, and custom camps. Additional offerings include corporate touch rugby leagues and sponsorship packages with field signage and social media promotion.

Differentiator

Problem solved

Functional benefit

Brands

• Jr. Warriors: Youth rugby development program for children ages 6-14, including clinics, leagues, and coaching development

Products and services

• Utah Warriors Professional Rugby Team Professional MLR club team that competes in Major League Rugby matches and playoff games at Zions Bank Stadium in Utah. Targeted at adult sports fans, families, and corporate groups seeking professional rugby entertainment.
• Warriors Selects Development Team Minor-league developmental rugby squad with a 27-man roster that plays home games preceding Warriors matches, serving as a pathway from amateur to professional rugby. Targeted at aspiring rugby players and fans.
• Jr. Warriors Youth Rugby Program Youth rugby development program delivering camps, clinics, leagues, and coaching to children ages 6-14 across Salt Lake County, St. George, and Tooele County in Utah. Targeted at children and families seeking rugby introductory and development experiences.
• Jr. Warriors League Coed youth touch rugby league for ages 6-14 offered in Salt Lake County, St. George, and Tooele County. Registration is $50 per child and includes a rugby ball, reversible jersey, and one ticket to a Utah Warriors home match.
• Jr. Warriors Camps Custom rugby camps hosted for cities or local groups, with Warriors staff providing all necessary materials. Targeted at community groups and schools seeking youth sports camp experiences.
• Jr. Warriors Pre-Game Clinics Clinics held two hours before Warriors home matches at Zions Bank Stadium, teaching rugby fundamentals to kids ages 6-14. Priced at $36 per child.
• Warriors Lounge Hospitality Premium climate-controlled hospitality experience at Zions Bank Stadium with pregame meal, halftime snacks, two drink tickets, premium items, DJ entertainment, and post-match team meet-and-greet. Starts at $120 for season ticket holders and $150 for single-game ticket holders. Targeted at corporate clients, fans, and sponsors seeking premium match-day experiences.
• Warriors XV Membership Invitation-only elite membership limited to fifteen individuals or companies, providing four midfield prime seating tickets, parking passes, complimentary pregame dinner, gourmet snacks, jersey sponsorship with company name, and social media promotion. Annual subscription.
• Season Ticket Packages Season ticket packages for Utah Warriors home matches at Zions Bank Stadium, offering up to 30% savings versus single-game pricing, sold through the SeatGeek platform on an annual billing basis.
• Touch Rugby League Corporate and community touch rugby league with rules specifying six players per side, two 20-minute halves, and co-ed options with a defined scoring system. Targeted at corporations and community groups.
• Sponsorship Packages Corporate sponsorship packages providing brand visibility through field-level signage, player jersey placement, and social media promotion during Warriors home games. Targeted at corporate sponsors seeking brand exposure to the Utah rugby audience.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major and minor.

• IMH (Intermountain Health)majorStrategic or Co-development PartnerIMH is the presenting sponsor for Jr. Warriors Rugby programs, providing support for youth rugby development in Utah through clinics, leagues, and coaching programs.
• CCBankmajorStrategic or Co-development PartnerCCBank is a presenting sponsor for Jr. Warriors Rugby programs, supporting youth rugby development in Utah alongside IMH.
• Salt Lake County Parks and RecreationmajorStrategic or Co-development PartnerOfficial partnership to deliver Jr. Warriors League program through local recreation centers. Games hosted at varying local city-based fields throughout the Wasatch Front.
• SCHEELSminorStrategic or Co-development PartnerSCHEELS is a sponsor partner for Jr. Warriors Rugby programs.
• Jersey Mike'sminorStrategic or Co-development PartnerSponsor partner for Jr. Warriors Rugby programs including camps.
• Feast BoxminorStrategic or Co-development PartnerSponsor partner for Jr. Warriors Rugby coaching programs.
• Major League Rugby (MLR)majorStrategic or Co-development PartnerMLR is the professional rugby league governing body that Utah Warriors competes in as a franchise team.
• Real Salt Lake (RSL)majorStrategic or Co-development PartnerPartnership for venue operations. Utah Warriors is working alongside SeatGeek and RSL to finalize season ticket refunds.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Seattle Seawolves: Most successful MLR franchise historically, also operating in a Pacific/Mountain-adjacent market. Directly comparable as a Major League Rugby professional team with a similar product mix of matchday tickets, hospitality, and community programming.
• Houston SaberCats: Professional MLR team operating a comparable business model: ticketed home matches, premium hospitality, youth rugby programs, and corporate sponsorships. Directly comparable franchise-tier operations to Utah Warriors.
• New England Free Jacks: MLR professional rugby franchise with a similar community-engagement strategy, youth development pathway, and tiered ticketing/hospitality products. Direct league peer with overlapping revenue model.
• Old Glory DC: MLR franchise operating in a single regional market with comparable ticketing, sponsorship, and youth development offerings. Same league, same business model, similar mid-tier franchise scale.
• Chicago Hounds: Newer MLR franchise with comparable professional team and youth programming structure. Direct peer in league and operational model.
• Miami Sharks: MLR franchise with overlapping professional team, ticketing, and youth development product. Direct league peer, though operating in a larger media market.
• Anthem RC: MLR franchise fielding a professional team with comparable matchday and community programming. Direct league peer.

Broad incumbents

• USA Rugby: National governing body for rugby in the United States, overseeing the broader ecosystem in which the Utah Warriors operates. Comparable as the umbrella organization running youth development, national teams, and grassroots growth that the Warriors' Jr. Warriors program supports.

Others

• Major League Rugby: The professional league in which Utah Warriors competed. Not a competitor but the governing league partner whose economics, schedule, and broadcast arrangements directly determine the Warriors' revenue model.
• Real Salt Lake: MLS club that partnered with the Warriors on venue operations and the refund processing. A regional Utah sports peer that shares the same market and overlapping fan base, with a substantially larger operational scale.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/utwarriorsrugby
• YouTubeyoutube.com/c/UtahWarriorsRugby
• Facebookfacebook.com/utahwarriorsrugby
• LinkedInlinkedin.com/company/utahwarriorsrugby
• Instagraminstagram.com/utahwarriorsrugby
• TikToktiktok.com/@utahwarriorsrugby?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah Warriors Rugby