Artfully Walls
Artfully Walls is a curated online art marketplace selling museum-quality prints, gallery walls, and original art to homeowners and interior designers worldwide, supported by AI-powered visual search and a network of 80-100 designer curators.
- Company typePrivate
- Founded2012
- HeadquartersKfar Saba, Israel
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Artfully Walls does
Artfully Walls is a privately-held online curated art marketplace founded in 2012 and headquartered in Kfar Saba, Israel, operating as a direct-to-consumer e-commerce platform at artfullywalls.com. The company sells museum-quality art prints (rendered in archival inks on fine art paper, canvas, and photo paper across XS to XL sizes), pre-designed gallery wall collections priced from $101 to over $1,500, one-of-a-kind original artworks, tapestries, and over 20 framing options with finishing choices including matted and float mount with deckled edges. The catalog spans thousands of curated works across categories such as abstracts, botanicals, landscape, photography, and watercolor, sourced from independent artists and photographers globally and vetted by the company's art experts.
The business operates on a one-time purchase model with four revenue streams: art print sales, framing and gallery wall sales, original art sales, and a transaction-fee revenue share paid to interior designers through the Designer Picks program. The Designer Picks network includes 80-100+ named interior designers (such as Megan Karp, Ariel Okin, and Olivia Hosken) who curate themed collections on the platform, generating both content and distribution through their own client networks. The company also holds an exclusive brand partnership with Anthropologie, distributing curated art collections through Anthropologie's retail and digital channels.
The platform's technology layer includes an AI-powered Visual Search tool (allowing image-based art discovery) and an interactive Wall Designer tool (a virtual gallery wall planner) intended to reduce purchase friction and drive self-serve conversions. The go-to-market motion is product-led growth with multi-channel marketing across content (The Artful Review blog), organic social (Instagram, Pinterest), earned media, and a 20%/20% customer referral program. The company ships internationally and offers custom printing on a 10-14 business day fulfillment cycle. No external funding rounds, headcount figures, or revenue disclosures are present in the available data.
Artfully Walls firmographics
Firmographics- Name
- Artfully Walls
- Website
- https://artfullywalls.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Artfully Walls is a curated online art marketplace selling museum-quality prints, gallery walls, and original art to homeowners and interior designers worldwide, supported by AI-powered visual search and a network of 80-100 designer curators.
- Ownership category
- akta.pro rank
Artfully Walls industry classification
Industry- Product category
- Online art prints and gallery wall decor
- NAICS
- Art Dealers (45992), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)
- akta.pro secondary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Artfully Walls is headquartered
LocationHeadquarters
- HQ city
- Kfar Saba
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Artfully Walls business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Art Print Sales: Direct sale of curated art prints rendered on fine art paper, canvas, or photo paper. Prints come in sizes ranging from 8x8 inches to 40x52 inches. Unframed prints ship in sturdy tubes; framed prints and canvases ship in protective boxes. Custom-printed for each order; all prints ship within 10 to 14 business days.
- Framing and Gallery Wall Sales: Sale of gallery walls as pre-designed curated collections (20+ frame options including wooden and metal frames, with finishing options from matted to float mount with deckled edges). Customers can also purchase individual frames separately. Gallery wall prices range from $101-$200 to over $500.
- Original Art Sales: Sale of one-of-a-kind original art pieces, distinct from the print catalog, offering unique original works for collectors.
- Designer Picks Curation: Interior designers curate their own collections ('Designer Picks') on the Artfully Walls platform, earning revenue share or commission for sales generated through their curated selections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual art prints starting under $25 |
| Unit Pricing | Pay-as-you-go | Pre-designed gallery walls $101-$500+ |
| Unit Pricing | Pay-as-you-go | Original art and tapestries |
| Other | Pay-as-you-go | Referral program for existing customers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Artfully Walls product offering
Product offeringCore offering
Artfully Walls sells custom-printed art prints, pre-designed gallery wall collections, original artworks, tapestries, and gallery frames through its own online storefront, supplemented by AI-powered design tools. Products are curated from thousands of works by independent artists and photographers, printed on archival-quality fine art paper, canvas, or photo paper, and offered with 20+ framing and finishing options. The company also runs an exclusive retail partnership with Anthropologie and a Designer Picks program through which 100+ interior designers curate themed collections.
Product overview
Artfully Walls is a curated online art marketplace and platform offering art prints and gallery wall solutions. The core products are Art Prints (available in sizes XS to XL across fine art paper, canvas, and photo paper with 20+ framing options) and Gallery Walls (pre-designed room and style-specific collections). Supporting products include Original Art, Tapestries, and Gallery Frames. The platform also provides a Wall Designer Tool for custom gallery wall planning and offers Designer Picks collections curated by ~80 interior designers. The company positions itself as a technology-enabled platform with AI-powered visual search capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Art Prints Custom-printed art prints from independent artists and photographers worldwide, available in XS to XL sizes across fine art paper, canvas, and photo paper mediums, with multiple orientations, styles, and custom framing options. Targeted at residential consumers and interior designers.
- Gallery Walls Pre-designed, curated gallery wall collections organized by room (living room, bedroom, kitchen, bathroom, nursery, etc.), decor style, and price ($101-$200 to over $500), allowing customers to purchase complete styled wall arrangements as a single product.
- Original Art One-of-a-kind original artworks sold as unique items distinct from the custom-printed catalog, offered to collectors seeking singular pieces.
- Tapestries Textile wall art offerings marketed as an alternative to traditional framed prints.
- Gallery Frames Over 20 wooden and metal frame options with finishing choices including matted and float mount with deckled edges, sold separately or paired with art prints.
- Designer Picks Collections Curated art collections selected by interior designers and tastemakers, featuring art picks from approximately 80 named designers who earn a revenue share on sales generated through their collections.
Companies that use Artfully Walls
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Artfully Walls technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Artfully Walls partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AnthropologiecoreArtfully Walls operates an exclusive brand partnership with Anthropologie, selling curated art prints and wall art collections through Anthropologie's retail stores and website. The partnership extends Artfully Walls' reach to Anthropologie's established customer base of home decor and lifestyle consumers, providing Anthropologie with exclusive access to Artfully Walls' curated artist portfolio.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Artfully Walls competitors and assessment
Company assessmentDirect peers
- Society6: Online marketplace for curated art prints, wall art, and home décor from independent artists, selling prints on paper and canvas with multiple framing options. Closest direct competitor to Artfully Walls in the online curated art print and wall décor category.
- Minted: Curated marketplace for art prints, wall décor, and home goods sourced from independent artists, with an artist-vetting model similar to Artfully Walls' curated portfolio and a premium price-point positioning.
- Art.com: One of the largest online retailers of art prints, framed art, and wall décor, offering custom framing and a broad catalog. Directly comparable in product (art prints and framing) and target customer (home décor shoppers).
- Saatchi Art: Online art marketplace selling original artworks and limited-edition prints from emerging artists globally. Comparable in artist-discovery and curated-sales model and in offering both originals and prints, like Artfully Walls' Original Art category.
- iCanvas: Online retailer specializing in canvas and paper art prints from a curated catalog of artists, sold in multiple sizes and framing options. Directly comparable print-on-demand product mechanics and target buyer.
- Fine Art America: Large online art-print marketplace with hundreds of thousands of images, custom printing on multiple substrates, and home décor categories. Comparable in product range and print-on-demand fulfillment approach.
Broad incumbents
- West Elm: National home furnishings retailer (owned by Williams-Sonoma) selling wall art, prints, and décor alongside furniture. Overlaps with Artfully Walls on wall décor and gallery-wall purchases for design-conscious residential consumers.
- Anthropologie: Multi-channel home and lifestyle retailer that holds the exclusive distribution partnership with Artfully Walls. Comparable as the retail venue through which Artfully Walls' curated collection is sold and a benchmark for the home-decor consumer profile.
Emerging players
- Chairish: Online curated marketplace for pre-owned and vintage furniture, art, and décor. Comparable in curated-discovery model and design-affluent customer base, though oriented toward vintage/secondary market rather than new prints.
- Framebridge: Direct-to-consumer custom-framing service. Adjacent to Artfully Walls' framing business, addressing the same custom framing pain point but with a framing-only focus; competes for the post-purchase framing wallet.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Artfully Walls social profiles
Digital presenceArtfully Walls financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artfully Walls leadership team
Management profileNumber of profiles
Profiles1 record
Artfully Walls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artfully Walls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artfully Walls
What does Artfully Walls do?
Artfully Walls sells custom-printed art prints, pre-designed gallery wall collections, original artworks, tapestries, and gallery frames through its own online storefront, supplemented by AI-powered design tools. Products are curated from thousands of works by independent artists and photographers, printed on archival-quality fine art paper, canvas, or photo paper, and offered with 20+ framing and finishing options. The company also runs an exclusive retail partnership with Anthropologie and a Designer Picks program through which 100+ interior designers curate themed collections.
Is Artfully Walls a public or private company?
Artfully Walls is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Artfully Walls founded?
Artfully Walls was founded in 2012. It employs 1 to 10 people.
Where is Artfully Walls based?
Artfully Walls is headquartered in Kfar Saba, Israel, in the Middle East region.
How does Artfully Walls make money?
Four revenue lines are on record. Art Print Sales are the primary driver. The others are framing and Gallery Wall Sales, original Art Sales and designer Picks Curation.
Who are Artfully Walls's main competitors?
Direct peers on record are Society6, Minted, Art.com, Saatchi Art, iCanvas and Fine Art America. Broad incumbents are West Elm and Anthropologie. Emerging players are Chairish and Framebridge.
Does Artfully Walls have an API?
No public API is recorded for Artfully Walls.
What industry is Artfully Walls in?
Artfully Walls's product category is Online art prints and gallery wall decor. Its primary akta.pro industry code is CRAIACAA, Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings), with a secondary code of THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 45992 and its SIC code is 5700.