myBurgerLab Malaysia
- Company typePrivate
- Founded2012
- HeadquartersPetaling Jaya, Malaysia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What myBurgerLab Malaysia does
myBurgerLab Malaysia operates a gourmet burger restaurant chain headquartered in Petaling Jaya, Malaysia, under the legal entity MYBURGERLAB SDN. BHD. Founded in July 2012 at SeaPark, the company has grown organically to six dine-in outlets across the Klang Valley and Kuala Lumpur catchment (SeaPark, OUG, Sunway, Cyberjaya, MyTown Cheras, and Bangsar). Its core product is a burger menu spanning Angus beef, fried chicken thigh, and Portobello mushroom meatless options, supported by an in-house bakery that produces bamboo charcoal buns from scratch daily and a daily grind and hand-pack process for patties; signature items include the Salted Egg Yolk Burger, The Chuck Norris, Beautiful Mess, and Mr Brightside, with ala carte pricing from RM17.50 to RM28.90 and set meals from RM9.90 to RM26.90 (prices include 6% SST).
The business generates revenue from dine-in and takeaway sales at physical outlets, online ordering via order.myburgerlab.com for pickup and delivery, third-party delivery through GrabFood, a catering and events service ("Geeky Caterers" with Party Box SKU) for corporate and private events of 25 to 300 pax, and the myBurgerLab+ mobile loyalty app on iOS and Android. Customer segments are horizontal, anchored by individual consumers and families in the Klang Valley and extended by corporate clients such as BMW Motorrad, Samsung, Digi, and Alliance Bank, with brand collaborations across Krispy Kreme, Nando's, EPIC Homes, Project C, and others. The company also operates a sister pizza brand, myPizzaLab, and is privately held with no disclosed external institutional funding.
myBurgerLab Malaysia firmographics
Firmographics- Name
- myBurgerLab Malaysia
- Legal name
- MYBURGERLAB SDN. BHD.
- Website
- https://myburgerlab.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
myBurgerLab Malaysia industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
Keywords
Where myBurgerLab Malaysia is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices7 records
Markets served
myBurgerLab Malaysia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in and Takeaway Sales: Physical restaurant locations across Klang Valley offering dine-in and takeaway services. Customers can order directly at locations.
- Online Ordering (Pickup & Delivery): Online ordering platform at order.myburgerlab.com for self-pickup and delivery orders.
- Catering & Events: Corporate and private catering services for events ranging from 25-30 pax to 200-300 pax. Includes on-site cooking experiences, outlet bookings, and brand collaborations.
- Loyalty Program (myBurgerLab+): Mobile app-based loyalty program with stamp collection, exclusive member deals, and rewards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ala carte burger prices range from RM17.50 to RM28.90 |
| Unit Pricing | Pay-as-you-go | Set meals with side and drink |
| Unit Pricing | Pay-as-you-go | Premium Sides |
| Unit Pricing | Pay-as-you-go | Fried Chicken Value Set |
| Unit Pricing | Pay-as-you-go | Kids Meal |
| Unit Pricing | Pay-as-you-go | Catering - Party Box |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
myBurgerLab Malaysia product offering
Product offeringCore offering
myBurgerLab is a Malaysian gourmet burger restaurant chain that operates dine-in restaurants serving freshly baked bamboo charcoal buns with daily-ground Angus beef patties, fried chicken thigh burgers, and meatless Portobello mushroom options. The company runs six physical outlets across Klang Valley and Kuala Lumpur, supplemented by an online ordering platform for pickup and delivery, a mobile loyalty program (myBurgerLab+), and a corporate/private catering service for events of 25–300 pax.
Product overview
myBurgerLab is a Malaysian gourmet burger restaurant chain established in 2012, offering freshly baked bamboo charcoal buns with Angus beef patties, fried chicken thigh burgers, and meatless Portobello mushroom options. The core restaurant business operates across 6+ outlets in Klang Valley and Kuala Lumpur. The product portfolio includes the main burger menu (beef, chicken, and meatless categories), premium sides, fried chicken, drinks, and kid's meals. A loyalty program (myBurgerLab+) operates via iOS and Android mobile apps. The company has expanded to include a pizza sister brand (myPizzaLab), catering and events services (corporate catering, on-site cooking, party boxes), and online ordering for pickup and delivery. The company also partners with various delivery platforms and food delivery services.
Differentiator
Problem solved
Functional benefit
Brands
- myPizzaLab: Artisanal pizza restaurant brand, separately branded sister concept of myBurgerLab, with its own website at mypizzalab.com.my
Products and services
- myBurgerLab Restaurant (Dine-in & Takeaway) Core gourmet burger restaurant offering dine-in and takeaway service across six locations in Klang Valley and Kuala Lumpur, featuring bamboo charcoal buns, Angus beef patties, chicken, and meatless burgers. Targeted at walk-in individual consumers, families, and food enthusiasts.
- myBurgerLab+ Loyalty App Mobile loyalty application available on iOS and Android that allows members to collect stamps, unlock exclusive member-only deals (e.g., RM10 kids meal promotion), and access rewards. Targeted at individual consumer diners seeking repeat-purchase benefits.
- Online Ordering (Pickup & Delivery) Self-serve online ordering platform at order.myburgerlab.com enabling customers to place pickup orders at any outlet or delivery orders within service areas. Targeted at individual consumers seeking convenience.
- Catering & Events (Geeky Caterers) Dedicated catering division providing corporate and private event catering (25–30 pax up to 200–300 pax), on-site cooking experiences, outlet bookings for brand collaborations, and participation in food festivals and markets. Targeted at corporate clients, event organizers, and brand partners.
- Party Box (Pre-packaged Catering) Pre-packaged party catering product (Aburi Beef Burgers) available for pickup or delivery, with custom orders available by quote request. Targeted at hosts of small to mid-size private events and parties.
- myPizzaLab Artisanal pizza sister brand serving bold, quirky toppings on pizzas, operated as a related brand under the myBurgerLab company. Targeted at individual consumers seeking gourmet pizza.
Quantifiable outcome
- Sold out on first day of operation (July 10, 2012)
- +2 more outcomes
Companies that use myBurgerLab Malaysia
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
myBurgerLab Malaysia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
myBurgerLab Malaysia partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- BMW MotorradminorCatered dinner event for BMW Motorrad members. The APW carpark was transformed with fairy lights, live music stage, and freshly cooked food from myBurgerLab including burgers and debut of Sous Vide Lamb.
- Epic HomesminorCharitable collaboration where myBurgerLab team participated in building a home for Martin, Ayu and family in Kampung Serendah with 30 volunteers including founders, managers, geeks, fans, and Epic Home specialists.
- SamsungcorePartnership with Samsung Lifestyle app which rewards Samsung users with special discounts. Also collaborated on Starlight Cinema events where burgers were served under the stars at Samsung venues.
- Krispy KrememinorCollaborated with Krispy Kreme on a unique doughnut burger product.
- Nando'sminorBrand collaboration with Nando's for special menu items or events.
- Project CminorPartnership with dessert provider Project C (Facebook: ProjectCakeTherapy) who supplied Panna Cotta, Brownies, and Snicker cups for events. Project C was supported by myBurgerLab to help a geek realize their dream of running their own dessert business.
- GrabFoodcoreDelivery partnership with GrabFood for delivering burgers to customers. Also collaborated on community 'pay it forward' initiatives.
- GogetminorEndorsed Goget as a delivery service option for myBurgerLab burgers.
- Alliance BankminorCreated custom 'Like A Boss' burger for Alliance Bank's BizSmart Academy launch event.
- Inch Food Bar (Penang)minorHosted myBurgerLab's Penang pop-up at Inch Food Bar (44 Muntri Street) during Muntri Festival in August 2016, serving 1500 burgers over 3 days.
- DigiminorCatered for Digi's annual Staff Appreciation Day event.
- GrouponminorCollaborated with Groupon on promotional deal that sold 11,000 vouchers in 4 days.
- RandomAlphabetminorCollaborated with RandomAlphabet to create the Sarong Burger.
- Pestle & Mortar ClothingminorBrand collaboration with Pestle & Mortar Clothing.
- The Big GroupminorCollaborated with The Big Group on various events and initiatives.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
myBurgerLab Malaysia competitors and assessment
Company assessmentDirect peers
- Shake Shack: US-based gourmet burger fast-casual chain explicitly cited as an inspiration for myBurgerLab. Same counter-service premium burger model, similar emphasis on fresh ingredients and brand experience, making it the most direct international comparable.
- Grill'd: Australian gourmet burger chain explicitly cited as inspiration alongside Shake Shack and In-N-Out. Closely comparable in positioning (premium burgers, strong local brand identity, sustainability messaging) and multi-unit footprint in a regional market.
- Five Guys: US-based gourmet burger fast-casual chain with globally expanding footprint. Comparable premium-burger counter-service model with customizable offerings and a cult following, similar to myBurgerLab's positioning in Malaysia.
- GBK (Gourmet Burger Kitchen): UK-based gourmet burger chain explicitly cited as inspiration. Same premium casual-dining burger model with broad menu customization, used by myBurgerLab founders as a direct model for the Malaysian gourmet burger concept.
- Park Bench Deli: Local Malaysian casual dining operator in the Klang Valley offering gourmet burgers, sandwiches, and craft beverages. Direct local competitor competing for the same premium-casual diner segment in myBurgerLab's home market.
Regional players
- BurgerLab (Singapore): Singapore-based gourmet burger chain with a near-identical "lab"-branded concept. Operates in an adjacent Southeast Asian market with comparable target customer (urban, premium-casual diners), making it a strong regional comparable for cross-border expansion analysis.
- Wolf Burgers: Singapore-based gourmet burger restaurant with a similar "craft burger" positioning and small multi-outlet footprint. Comparable in targeting urban professionals seeking quality burgers in a regional Southeast Asian market.
Broad incumbents
- McDonald's Malaysia: Largest QSR burger operator in Malaysia with hundreds of outlets nationwide. Sets the mainstream burger pricing benchmark and brand expectations; myBurgerLab positions itself explicitly against McDonald's as a higher-quality alternative (e.g., the "rival to McDonald's nasi lemak burger" press coverage).
- KFC Malaysia: Dominant QSR brand in Malaysia with nationwide presence. While primarily chicken-focused, KFC competes for the same casual dining occasions and family-oriented customers that myBurgerLab targets, especially with its fried chicken offerings (Renyi's Original, etc.).
- Carl's Jr. Malaysia: US-origin premium-burger QSR operating in Malaysia. Direct competitor in the premium-casual burger segment with greater capital backing and broader geographic footprint, posing a threat to myBurgerLab's positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
myBurgerLab Malaysia social profiles
Digital presencemyBurgerLab Malaysia financial estimates
Financial estimateRevenue estimate
Valuation estimate
myBurgerLab Malaysia leadership team
Management profileNumber of profiles
Profiles3 records
myBurgerLab Malaysia subsidiaries and ownership
Company hierarchySubsidiaries1 record
myBurgerLab Malaysia funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myBurgerLab Malaysia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myBurgerLab Malaysia
What does myBurgerLab Malaysia do?
myBurgerLab is a Malaysian gourmet burger restaurant chain that operates dine-in restaurants serving freshly baked bamboo charcoal buns with daily-ground Angus beef patties, fried chicken thigh burgers, and meatless Portobello mushroom options. The company runs six physical outlets across Klang Valley and Kuala Lumpur, supplemented by an online ordering platform for pickup and delivery, a mobile loyalty program (myBurgerLab+), and a corporate/private catering service for events of 25–300 pax.
Is myBurgerLab Malaysia a public or private company?
myBurgerLab Malaysia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was myBurgerLab Malaysia founded?
myBurgerLab Malaysia was founded in 2012. It employs 1 to 10 people.
Where is myBurgerLab Malaysia based?
myBurgerLab Malaysia is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does myBurgerLab Malaysia make money?
Four revenue lines are on record. Dine-in and Takeaway Sales are the primary driver. The others are online Ordering (Pickup & Delivery), catering & Events and loyalty Program (myBurgerLab+).
Who are myBurgerLab Malaysia's main competitors?
Direct peers on record are Shake Shack, Grill'd, Five Guys, GBK (Gourmet Burger Kitchen) and Park Bench Deli. Regional players are BurgerLab (Singapore) and Wolf Burgers. Broad incumbents are McDonald's Malaysia, KFC Malaysia and Carl's Jr. Malaysia.
Does myBurgerLab Malaysia have an API?
No public API is recorded for myBurgerLab Malaysia.
What industry is myBurgerLab Malaysia in?
myBurgerLab Malaysia's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.