MDS System Integration Group

What MDS System Integration Group does

MDS System Integration Group (MDS SI) is a UAE-headquartered enterprise IT system integrator and a subsidiary of Midis Group, operating across 11 countries in the Middle East and Turkey through a network of 60+ affiliate companies and approximately 3,000 professionals. The company delivers end-to-end digital transformation services spanning five core solution categories: Digital Transformation (digital strategy, cloud, AI/analytics, cybersecurity, operational excellence), Business Solutions (customer experience, ERP, enterprise asset management), Enterprise Infrastructure (networking, storage, data centers), Professional Services (consulting, project delivery, managed services), and End User Computing (devices and peripherals). Underlying technology capabilities include AI/ML deployment via the MAGNOOS affiliate (predictive forecasting, computer vision, RPA), IBM Maximo-based asset management through eSolutions Maximo, and cybersecurity via partnerships with Fortinet, Palo Alto Networks, and Smpl ID. The technology stack is built on alliances with 100+ vendors including IBM, Microsoft, Cisco, Dell, VMware, SAP, Oracle, AWS, and Google Cloud.

MDS SI generates revenue through four primary streams: professional services for system integration, managed services with 24/7 support capabilities, consulting services, and end-user computing hardware sales. Pricing is quote-based with multi-year enterprise contracts, and no standard pricing tiers are publicly disclosed. The company serves enterprise and government clients across nine verticals — government and public sector, banking and finance, education, healthcare, telecommunications, retail, aviation, manufacturing, and utilities — with marquee customers including Majid Al Futtaim Lifestyle, Ooredoo, Riyadh Airports, ING Bank Turkey, King Khalid University, and Strata Manufacturing. Customer count exceeds 5,000.

Go-to-market combines direct enterprise sales teams with a localized affiliate distribution model in which each country entity focuses on specific customer segments and verticals. The company was ranked #1 in UAE and top 5 in Saudi Arabia for IT services revenues by IDC's Worldwide Semiannual Services Tracker in 2024. Midis Group parent employs 7,700+ professionals across 170+ companies in EMEA, providing capital and operational backing for large-scale multi-country deployments.

Name

MDS System Integration Group

Legal name

MDS System Integration Group

Website

https://mdssigroup.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MDS System Integration Group is a UAE-based enterprise IT system integrator serving government and enterprise clients across 11 countries in the Middle East and Turkey through 60+ affiliate companies, delivering digital transformation, cloud, AI/analytics, cybersecurity, and managed services.

Ownership category

akta.pro rank

Product category

Enterprise IT System Integration

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computer Facilities Management Services (541513)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)

akta.pro secondary industries

End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB), Managed Detection & Response (MDR) (BPAEADAA)

Keywords

• System integration services
• Enterprise IT solutions
• Digital transformation services
• Managed IT services
• Enterprise infrastructure solutions

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. System Integration Services: Core system integration services including assessment, design, implementation, and deployment of enterprise technology solutions across infrastructure, cloud, security, and digital transformation domains
2. Managed Services: Ongoing managed services covering infrastructure monitoring, support services, and operational management with 24/7 capabilities
3. Consulting Services: Technology consulting including digital strategy development, cloud migration planning, and business process optimization advisory
4. End User Computing Solutions: Sale and deployment of end user devices, peripherals, and related support services

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MDS SI Group is an enterprise IT system integrator delivering digital transformation, cloud migration, cybersecurity, AI/analytics, business solutions, enterprise infrastructure, managed services, and end user computing across the Middle East and Turkey. The company implements and integrates third-party technologies (IBM, Microsoft, Dell, Cisco, SAP, Oracle) and delivers proprietary AI-powered solutions through affiliates like MAGNOOS. Services span consulting, project delivery, managed services with 24/7 support, and end user device provisioning for over 5,000 enterprise and government customers.

Product overview

MDS System Integration Group is a digital system integrator providing enterprise IT solutions across 11 countries in the Middle East and Turkey through a network of 60+ affiliate companies. The company's portfolio includes five core service categories: Digital Transformation (covering digital strategy, cloud services, AI/analytics, cybersecurity, and operational excellence); Business Solutions (customer experience, ERP, asset management); Enterprise Infrastructure (networking, storage, data centers); Professional Services (consulting, project delivery, managed services); and End User Computing (devices and peripherals). Key technology practices include IBM Maximo-based asset management, AI-powered analytics through affiliate MAGNOOS, and cybersecurity solutions. The company operates specialized affiliates including AIdeology (AI consulting), Smpl ID (identity management), and Advanced Financial Solutions (fintech), serving industries including banking, government, healthcare, education, and retail.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-Powered Retail Inventory Forecasting Retail inventory forecasting solution using 16 dedicated AI models to achieve up to 97% forecast accuracy, delivering 12-15% overstock cost reduction and 7-12% sales increase for retail enterprises.
• Happiness Index Meter Real-time emotion analytics solution using computer vision to classify customer emotions and provide sentiment insights across service counters for government and service organizations.
• ATM Cash Optimization Solution Machine learning-driven cash optimization solution for ATM networks using GBDT models, achieving over 99% forecast accuracy one week in advance, 99% cashout reduction, and $600 additional gross profit per ATM monthly.
• Vynamic POS Solution Modern point-of-sale platform by Diebold Nixdorf delivering up to 30% faster transaction processing, 99% uptime, and 35% reduction in maintenance costs for retail supermarket chains.
• AI-Powered Education Platform Education platform combining Google Gemini for Education with Agentspace to deliver AI-driven personalization and operational efficiency for educational institutions.
• Digital Campus Management Solution IBM Maximo-based Computerized Aided Facility Management (CAFM) solution achieving ISO 55000 compliance, 100% paperless processing, and enhanced SLA compliance for facility management in universities.
• Tax Automation and BI Reporting Platform Veloxap Tax Automation solution with Business Intelligence platform automating legal reporting and MIS with VAT/SCT refund cycle automation for government finance authorities.
• Resilient Data Protection Solution Dual-destination backup solution using Dell Data Domain achieving 95% storage efficiency and 99.99% backup integrity verification for academic institutions and enterprises.
• Digital Strategy and Innovation Consulting Strategic consulting service helping enterprises assess digital readiness, develop transformation roadmaps, and implement emerging digital technologies aligned with business objectives.
• Cloud Strategy and Migration Services Cloud migration and management services covering assessment, workload migration, monitoring, and optimization for private and public cloud environments with comprehensive security frameworks.
• Cybersecurity Solutions Enterprise cybersecurity services including security monitoring, threat analytics, incident response, and security policy enforcement across complex infrastructure environments.
• Managed Services Continuous management and monitoring of IT infrastructure, applications, and operations with 24/7 support to optimize performance and reduce operational burden for enterprise clients.
• Enterprise Asset Management (IBM Maximo) IBM Maximo-based asset management solutions enabling organizations to track, maintain, and optimize physical assets with computerized maintenance management capabilities across asset-intensive industries.
• End User Computing Solutions Device provisioning and management solutions including computers, laptops, mobile devices, and supporting peripherals (printers, networking devices, accessories) for enterprise workforces.

Quantifiable outcome

• 97% forecast accuracy achieved for retail inventory management
• +13 more outcomes

Named customers14 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature4 records

Partnerships

30 partnerships are on record, tiered core.

• IBMcoreTechnology or IntegrationMajor technology partnership for enterprise solutions including IBM Maximo for asset management, IBM Cognos for analytics, IBM Power Systems, and various IBM software solutions deployed across customer implementations.
• MicrosoftcoreTechnology or IntegrationStrategic partnership for Microsoft cloud solutions including Azure, Microsoft 365, and related enterprise software implementations across the region.
• Dell TechnologiescoreTechnology or IntegrationCore technology partner providing Dell infrastructure, storage, and Data Domain backup solutions for enterprise customers.
• CiscocoreTechnology or IntegrationNetworking and security solutions partner providing Cisco networking equipment, Cisco security, and collaboration tools.
• VMwarecoreTechnology or IntegrationVirtualization and cloud infrastructure partner for VMware solutions across enterprise implementations.
• SAPcoreTechnology or IntegrationEnterprise software partnership for SAP implementations through MDSAP Tech affiliates across Middle East and Turkey.
• OraclecoreTechnology or IntegrationDatabase and enterprise software partner providing Oracle solutions across customer base.
• HP/HPEcoreTechnology or IntegrationComputing and printing solutions partner covering HP personal systems, HPE infrastructure, and HPE Aruba networking.
• LenovocoreTechnology or IntegrationComputing hardware partner providing Lenovo devices and solutions across enterprise customers.
• NvidiacoreTechnology or IntegrationGPU and AI computing partner for AI/ML solutions and high-performance computing implementations.
• NutanixcoreTechnology or IntegrationHyper-converged infrastructure partner for Nutanix HCI solutions in enterprise data centers.
• FortinetcoreTechnology or IntegrationCybersecurity partner providing Fortinet firewall and security solutions.
• Palo Alto NetworkscoreTechnology or IntegrationNext-generation cybersecurity partner for enterprise security solutions.
• ClouderacoreTechnology or IntegrationBig data and analytics platform partner for Cloudera Data Platform implementations.
• VeeamcoreTechnology or IntegrationData protection and backup solutions partner for Veeam backup and recovery implementations.
• Red HatcoreTechnology or IntegrationOpen source software partner providing Red Hat Enterprise Linux and Red Hat OpenShift.
• Google CloudcoreTechnology or IntegrationCloud platform partner for Google Cloud implementations including Google Gemini for Education.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure partner for AWS cloud solutions and migrations.
• Diebold NixdorfcoreTechnology or IntegrationRetail solutions partner providing Diebold Nixdorf Vynamic POS systems for retail customers.
• HuaweicoreTechnology or IntegrationNetworking and infrastructure solutions partner for Huawei enterprise products.
• KOHLER (Power Equipment)coreTechnology or IntegrationPower infrastructure partner providing KOHLER generators and power solutions for data centers and critical facilities.
• VertivcoreTechnology or IntegrationCritical digital infrastructure partner providing Vertiv power and cooling solutions.
• HPE ArubacoreTechnology or IntegrationNetworking solutions partner for Aruba wireless and wired networking.
• Automation AnywherecoreTechnology or IntegrationRPA partner for Automation Anywhere robotic process automation implementations.
• UiPathcoreTechnology or IntegrationRPA partner for UiPath automation solutions.
• QlikcoreTechnology or IntegrationBusiness intelligence and analytics partner for Qlik Sense implementations.
• SnowflakecoreTechnology or IntegrationCloud data platform partner for Snowflake data warehouse implementations.
• MicroStrategycoreTechnology or IntegrationBusiness intelligence partner for MicroStrategy analytics platforms.
• RubrikcoreTechnology or IntegrationData protection and ransomware recovery partner for Rubrik solutions.
• Pure StoragecoreTechnology or IntegrationAll-flash storage partner for Pure Storage solutions.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• e& enterprise: Enterprise arm of e& (formerly Etisalat Group), offering cloud, cybersecurity, IoT, and managed services across the Middle East. Competes with MDS SI in UAE government and enterprise digital transformation deals as part of a broader telecom portfolio.
• Wipro Limited: Global IT services firm with growing Middle East delivery presence, competing for large digital transformation and managed services contracts across the GCC. Competes with MDS SI on enterprise-scale engagements requiring global delivery capability.
• Accenture: Global professional services firm with substantial Middle East operations serving government, banking, and energy clients. Competes with MDS SI on the largest enterprise and government digital transformation programs across the region.
• Capgemini: Global consulting and technology services firm with significant Middle East presence serving government, financial services, and telecom clients. Competes with MDS SI on large enterprise transformation mandates in the GCC.
• Tata Consultancy Services (TCS): Global system integrator with established Middle East operations serving banking, government, and telecom clients. Competes with MDS SI on large-scale digital transformation programs leveraging offshore delivery.
• Infosys Limited: Global IT services firm expanding its Middle East footprint with regional delivery centers, competing for enterprise digital transformation and managed services work. Overlaps with MDS SI on cloud, AI, and application modernization programs.
• stc (Saudi Telecom Company) Solutions: Enterprise and cloud services arm of Saudi Telecom Company, providing data centers, cloud, cybersecurity, and managed services in KSA. Competes with MDS SI's KSA affiliate network for telecom and government digital transformation work.

Direct peers

• Gulf Business Machines (GBM): IBM-aligned regional system integrator operating across the GCC, offering infrastructure, cloud, and managed services to enterprise and government clients. GBM is the closest direct competitor to MDS SI Group in the regional SI market, particularly in UAE and KSA where both hold top-tier positions.
• Computer & Communications Co. (CCC): Saudi-headquartered system integrator providing IT infrastructure, enterprise software, and digital transformation services across the Kingdom. CCC competes with MDS SI's Saudi affiliate network for large enterprise and government contracts in KSA.

Regional players

• MENA Information Technology (MENA-iT): Regional IT services provider operating across the MENA region offering infrastructure, managed services, and digital transformation. Comparable to MDS SI's mid-sized affiliates in service scope and customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mds-system-integration-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries60 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MDS System Integration Group