MRG Effitas
MRG Effitas is an independent UK-based cybersecurity efficacy testing firm that provides real-time endpoint protection testing (Tempus), 360° certifications, and 300,000+ daily malware threat feeds to digital security vendors and large enterprises.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MRG Effitas does
MRG Effitas Limited is an independent, UK-based cybersecurity efficacy testing and assurance company founded in 2009 by Chris Pickard and headquartered in Portsmouth, England (registered company number 10026283). The firm provides third-party validation that endpoint protection, mobile security, and anti-malware products actually work against real-world threats, serving digital security vendors (Malwarebytes, Webroot, Carbon Black, Microsoft, Broadcom/Symantec, Avast, Avira, Bitdefender, ESET, McAfee, Secureworks, Threatlocker) and enterprises with large endpoint estates, including a multi-billion-dollar healthcare delivery organization covering 45,000+ endpoints and 150,000+ medical devices.
The company's core technology is Tempus, a proprietary real-time virtualized testing environment that delivers continuous efficacy testing with 24/7 access to results, instant alerts via email, Slack, and Discord when threats are missed, and detailed feedback including hashes, logs, screenshots, and downloadable threat samples. Tempus powers the 360° Assessment and Certification program, a quarterly public test suite covering 360° protection, ransomware, exploit, online banking, and phishing, with Level 1 (100% detection on first exposure) and Level 2 (>98% blocking rate) certification tiers; an Android Efficacy Assessment using a proprietary "ANT" (Android, the Next Testbed) methodology; Private Testing engagements for pre-launch, pre-IPO, and VC use cases; and Threat Feeds supplying over 300,000 fresh, prevalent malware samples daily, many under 24 hours old, sourced from honeypots worldwide.
Revenue is generated primarily through subscription/recurring streams (Threat Feeds with a 1-month free trial and quote-based annual billing, plus 360° Assessment panel participation) and professional services (Private Testing, including MVI certification). The firm is AMTSO-compliant, Microsoft MVI-accredited, an AMTSO RTTL Contributor of the Year (2022), and has been cited in a major vendor's NASDAQ IPO registration. Distribution is direct, global, and enterprise-led, supported by content marketing, industry conference presence (Virus Bulletin), and AMTSO community engagement.
MRG Effitas firmographics
Firmographics- Name
- MRG Effitas
- Legal name
- MRG Effitas Limited
- Website
- https://mrg-effitas.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MRG Effitas is an independent UK-based cybersecurity efficacy testing firm that provides real-time endpoint protection testing (Tempus), 360° certifications, and 300,000+ daily malware threat feeds to digital security vendors and large enterprises.
- Ownership category
- akta.pro rank
Where MRG Effitas is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
MRG Effitas business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- 360° Public Assessment & Certification: Quarterly public testing and certification of enterprise endpoint protection and Android security products. Vendors voluntarily submit products for rigorous independent testing with results published publicly. Includes dispute process and certification badges for Level 1 and Level 2 performers.
- Private Testing Services: Private testing and certification for vendors pre-launch, pre-IPO, or VC investment. Also includes continuous product improvement testing and competitor comparison testing. Testing as a Service using Tempus for enterprises.
- Threat Feeds Subscription: Supply of fresh malware samples including suspicious binaries, ransomware, APKs, macOS, Linux ELF, MS Office/PDFs, and malicious URLs. Over 300,000 samples daily with 1-month free trial. Feed types include Suspicious Binary, macOS, Android, Ransomware, Linux, MS Office/PDF, and URL feeds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Threat Feeds with Free Trial |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
MRG Effitas product offering
Product offeringCore offering
MRG Effitas provides independent, real-time cybersecurity efficacy testing and certification for endpoint protection products through its proprietary Tempus platform, alongside public 360° Assessment certifications and private Testing as a Service engagements. It also supplies Threat Feeds—over 300,000 fresh malware samples daily—used by vendors for product improvement, machine learning training, and sandbox testing.
Product overview
MRG Effitas offers a suite of cybersecurity testing and certification services centered around its real-time testing technology platform called Tempus. The core offerings include the 360° Assessment and Certification (quarterly public testing for enterprise endpoint protection and Android security products), Private Testing (confidential testing for pre-launch products or IPO certification), and Threat Feeds (supplying over 300,000 fresh malware samples daily). Tempus powers the real-time continuous testing capabilities, delivering instant alerts via Slack and Discord when threats are missed. The company operates as an independent testing lab accredited by Microsoft MVI and is a member of AMTSO.
Differentiator
Problem solved
Functional benefit
Brands
- Tempus: Real-time testing and alerts technology platform that provides continuous independent testing with instant alerts when threats are missed.
- 360° Assessment
- 360° Android Assessment
Products and services
- Tempus Real-time endpoint efficacy testing platform providing continuous independent testing with instant alerts when threats are missed, along with detailed feedback including hashes, logs, screenshots, and downloadable threat samples. Used by digital security vendors for continuous product improvement and by enterprises for real-time threat monitoring.
- 360° Assessment and Certification
Quantifiable outcome
- ThreatDown achieved Level 1 certification for 14 consecutive quarters across all 360° Assessment certifications
- +3 more outcomes
Companies that use MRG Effitas
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
MRG Effitas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
MRG Effitas partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Microsoft Virus Initiative (MVI)flagshipMRG Effitas is now a Microsoft MVI-accredited test lab. The 360° Assessment is one of the trusted certifications for MVI program. Vendors certified at Level 2 or higher in 360° Assessment are automatically MVI certified (subject to Microsoft approval). MRG can also supply one-off private annual MVI tests on request. MVI provides tools, resources, and collaboration on platform capability development for anti-malware technologies integrating with Windows systems.
- AMTSO (Anti-Malware Testing Standards Organization)coreActive member of AMTSO, the cybersecurity industry's testing standard community. Participates in RTTL (Real-Time Threat List) program, sharing threat intelligence data at high scale and contributing to operational planning. Won AMTSO's RTTL Contributor of the Year award in 2022. Test plans and methodology publicly available on AMTSO site.
- Virus BulletinminorMRG Effitas presents at Virus Bulletin conferences including VB 2024 in Dublin. CTO Zsombor Kovacs and Broadcom's Liam O'Murchu presented white paper on Adaptive Protection testing at VB 2024.
- MalwarebytescoreMalwarebytes beta tested Tempus real-time testing platform. Senior Director of Threat Labs Joe Hartmann provided testimonial on real-time notification enabling rapid product updates. ThreatDown by Malwarebytes won MRG Effitas' Enterprise Endpoint Protection Product of the Year 2025 for achieving 14 consecutive quarters of Level 1 certification.
- WebrootcoreLongstanding relationship with Webroot conducting efficacy testing, comparative tests using In-the-Wild malware, Time to Detect tests, phishing protection tests, SAT protection tests, and simulator/botnet tests. Webroot praised MRG's unique capacity to test beyond simple threat blocking and innovative testing methodologies.
- Carbon BlackcoreMRG Effitas certified Carbon Black's ransomware protection feature in Cb Defense product prior to IPO. Tested both online and offline configurations, with Cb Defense blocking all 42 ransomware families deployed. Carbon Black completed IPO on May 4, 2018 citing MRG certification. CTO Michael Viscuso provided endorsement of MRG's innovative approach.
- Broadcom (Symantec)coreMRG Effitas tested Symantec's Adaptive Protection technology using Tempus virtualized test environment. Testing revealed that Adaptive Protection blocks potential Living Off the Land attacks 4 seconds faster. Joint white paper published. CTO Zsombor Kovacs and Broadcom's Liam O'Murchu presented findings at Virus Bulletin VB 2024.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
MRG Effitas competitors and assessment
Company assessmentDirect peers
- AV-Comparatives: Independent Austrian-based testing lab that conducts periodic efficacy and performance assessments of endpoint security products. Directly comparable to MRG Effitas on the 360° Assessment and public certification model, competing for the same EPP vendor participation.
- AV-TEST: Germany-based independent IT-security research institute that runs continuous endpoint and consumer security product testing. Closest direct peer in terms of cadence, methodology transparency, and global analyst mindshare; competes directly for vendor testing fees and threat feeds.
- SE Labs: UK-based security testing lab that conducts enterprise and consumer endpoint/email/network product assessments with publicly reported certification levels. Highly comparable to MRG Effitas on UK origin, independent methodology, and quarterly public reporting cadence.
- MITRE Engenuity (ATT&CK Evaluations): Runs ATT&CK Evaluations for EDR vendors under controlled conditions, producing widely cited vendor comparisons. Directly comparable as a third-party efficacy benchmark competing for EDR/XDR vendor attention, though methodologically distinct (behavioral vs. malware-block testing).
- NSS Labs: Independent security product testing and research firm historically known for enterprise firewall, EDR, and breach detection group tests. Comparable as an enterprise-focused third-party efficacy testing competitor, though currently operating at reduced capacity.
Emerging players
- OPSWAT (MetaDefender Cloud / Sandbox): Provides file-scanning and sandbox threat-detection services with threat intelligence feeds. Comparable in the threat-feed and malware-analysis dimension of MRG Effitas' Threat Feeds business, though OPSWAT primarily serves integration/aggregation use cases rather than vendor certification.
Regional players
- Virus Bulletin: UK-based cybersecurity publication and conference that historically ran VB100 certification for endpoint products. Comparable as a UK-anchored testing authority and conference channel; less active in ongoing efficacy testing but adjacent as a community and standards venue.
Broad incumbents
- ICSA Labs (an Approved Testing Lab of Verizon Business): Long-running independent testing and certification lab for security products (anti-malware, network, etc.). Comparable as an accredited certification body, though with a broader product scope and incumbent enterprise positioning relative to MRG Effitas' specialist EPP focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
MRG Effitas social profiles
Digital presenceMRG Effitas financial estimates
Financial estimateRevenue estimate
Valuation estimate
MRG Effitas leadership team
Management profileNumber of profiles
Profiles7 records
MRG Effitas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MRG Effitas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MRG Effitas
What does MRG Effitas do?
MRG Effitas provides independent, real-time cybersecurity efficacy testing and certification for endpoint protection products through its proprietary Tempus platform, alongside public 360° Assessment certifications and private Testing as a Service engagements. It also supplies Threat Feeds—over 300,000 fresh malware samples daily—used by vendors for product improvement, machine learning training, and sandbox testing.
Is MRG Effitas a public or private company?
MRG Effitas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MRG Effitas founded?
MRG Effitas was founded in 2009. It employs 11 to 50 people.
Where is MRG Effitas based?
MRG Effitas is headquartered in London, United Kingdom, in the Europe region.
How does MRG Effitas make money?
Three revenue lines are on record. 360° Public Assessment & Certification is the primary driver. The others are private Testing Services and threat Feeds Subscription.
Who are MRG Effitas's main competitors?
Direct peers on record are AV-Comparatives, AV-TEST, SE Labs, MITRE Engenuity (ATT&CK Evaluations) and NSS Labs. OPSWAT (MetaDefender Cloud / Sandbox) is listed as an emerging player. Virus Bulletin is listed as a regional player. ICSA Labs (an Approved Testing Lab of Verizon Business) is listed as a broad incumbent.
Does MRG Effitas have an API?
No public API is recorded for MRG Effitas.