BRLO
BRLO is a Berlin-based craft brewery and hospitality company operating two breweries (~30,000HL capacity), four city venues, and retail/export distribution across 15+ countries, serving craft beer enthusiasts and urban diners with a diversified beer, cider, and now kombucha portfolio following its 2026 acquisition of ROY Kombucha.
- Company typePrivate
- Founded2014
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What BRLO does
BRLO is a Berlin-based craft brewery and hospitality company founded in 2014 by Katharina Kurz, Michael Lembke, and Ben Pommer. It operates two brewery locations in Berlin-Kreuzberg and Berlin-Spandau with combined capacity of slightly more than 30,000 hectoliters, the latter being BIO-certified (DE-ÖKO-070) and equipped with a tunnel pasteurizer and in-house bottle, can, and keg filling lines. Its product portfolio spans eight core beers (Pale Ale, Happy Pils, Naked, Naked Haze, IPA, German IPA, Helles, Baltic Porter, Berliner Weisse, West Coast IPA), BIO-certified ciders in three varieties, a Fassbrause soft drink, and the ROY Kombucha brand acquired in February 2026.
BRLO monetizes through a hybrid model combining direct-to-consumer sales (four owned Berlin venues—BRWHOUSE at Gleisdreieck, Charlottenburg, KASCHK by BRLO in Mitte, and Chicken & Beer at KaDeWe—an e-commerce shop at brlo.shop, and a proprietary mobile app), German retail distribution through Rewe, Kaufland, Edeka, Denns Bio, Getränke Hoffmann, and HIT Handelsgruppe, and international export to more than 15 countries. Secondary revenue streams include on-premise gastronomy, contract brewing at the Spandau facility, event hosting (World Cup 2026 viewings, Bundesliga/Champions League screenings, Quizcarraldo pub quizzes, Sunday Roasts, live music), and catering services launched in 2022. Marketing is event-driven and digitally amplified via the BRWSLETTER, Mailchimp, and an active social presence across Instagram, Facebook, LinkedIn, Untappd, TikTok, and YouTube, with the 2024 NAKED x Calvin Klein parody campaign driving international earned media. The company is privately held by its three founders with no disclosed institutional investors.
BRLO firmographics
Firmographics- Name
- BRLO
- Legal name
- BRLO GmbH
- Website
- https://brlo.de
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BRLO is a Berlin-based craft brewery and hospitality company operating two breweries (~30,000HL capacity), four city venues, and retail/export distribution across 15+ countries, serving craft beer enthusiasts and urban diners with a diversified beer, cider, and now kombucha portfolio following its 2026 acquisition of ROY Kombucha.
- Ownership category
- akta.pro rank
BRLO industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Beverage Manufacturing (3121), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Malt Beverages (2082), Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)
- akta.pro secondary industries
- Kombucha & Fermented Beverage Taprooms (THAFAKAG), Low/No-Alcohol Fermented Beverage Production (Hard Kombucha Base, Dealcoholized) (AFAFAHAI), Fermented/Probiotic Beverage Co-Packing (Kombucha, Kefir, Culture Drinks) (AFAFAIAG)
Keywords
Where BRLO is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
BRLO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Beer and beverage sales: BRLO generates primary revenue from brewing and selling craft beers, ciders, and Fassbrause (root beer-style beverage). Products are sold through own restaurants/bars, online shop, and retail distribution.
- Gastronomy and events: Revenue from food service at four Berlin restaurant/bar locations including BRLO BRWHOUSE, BRLO Charlottenburg, KASCHK by BRLO, and BRLO Chicken & Beer at KaDeWe. Additional revenue from event hosting, catering services (since end of 2022), and World Cup/sports viewing screenings.
- Contract brewing services: BRLO offers contract brewing capacity at their Spandau facility to friendly breweries and beverage producers, leveraging their 25,000HL production capacity and filling lines.
- ROY Kombucha acquisition: Following the February 2026 acquisition of ROY Kombucha, BRLO expands into non-alcoholic beverage segment. ROY projects approximately 50% hectoliter growth in 2025.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
BRLO product offering
Product offeringCore offering
BRLO is a Berlin-based craft brewery that produces and sells a diverse portfolio of craft beers (Pale Ale, Happy Pils, German IPA, Helles, Baltic Porter, Berliner Weisse, and alcohol-free options), BIO-certified ciders, and Fassbrause. Beyond brewing, BRLO operates four hospitality venues in Berlin (BRWHOUSE, Charlottenburg, KASCHK by BRLO, Chicken & Beer at KaDeWe) combining vegetable-focused gastronomy with beer-food pairings, alongside an e-commerce shop, mobile app, and catering services. Following the February 2026 acquisition of ROY Kombucha, BRLO expanded into non-alcoholic kombucha beverages.
Product overview
BRLO is a Berlin-based craft brewery and hospitality company founded in 2014 by Katharina Kurz, Michael Lembke, and Ben Pommer. The company operates a diversified product portfolio centered on craft beer (featuring Pale Ale, Happy Pils, German IPA, West Coast IPA, Berliner Weisse, Baltic Porter, Helles, and alcohol-free options like Naked and Naked Haze), supplemented by BIO-certified ciders (Classic Apple, Rosé, Wild Berries), Fassbrause, and the recently acquired ROY Kombucha brand. BRLO also operates four hospitality venues in Berlin (BRWHOUSE at Gleisdreieck, Charlottenburg gastropub, KASCHK by BRLO, and Chicken & Beer at KaDeWe), offers an e-commerce shop, mobile app with exclusive benefits, and catering services. With facilities in Kreuzberg and Spandau (BIO-certified with 25,000HL capacity), BRLO exports to over 15 countries and is available in retail through Rewe, Edeka, Kaufland, Denns Bio, and Getränke Hoffmann.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- ROY Kombucha projects approximately 50% hectoliter growth in 2025
- +2 more outcomes
Companies that use BRLO
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
BRLO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
BRLO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ROY KombuchacoreBerlin-based brewery BRLO acquired ROY Kombucha on February 1, 2026. The merger builds on a two-year production partnership at BRLO's Spandau facility. ROY Kombucha, founded in 2019, will continue operating as a brand under BRLO's umbrella with founder Fabio Carlucci remaining to lead strategic development. The acquisition aims to capitalize on the rapidly growing market for non-alcoholic, conscious beverages.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
BRLO competitors and assessment
Company assessmentDirect peers
- Stone Brewing (Berlin): US-origin craft brewery that established a Berlin brewery and bistro, directly comparable to BRLO as a craft brewery with integrated gastronomy in the Berlin market. Operates a similar brewpub-plus-distribution model targeting craft enthusiasts.
- BrewDog: Global craft brewery with brewpub and beer hotel/bar locations in Germany, including Berlin. Highly comparable on product portfolio breadth, hospitality-led retail strategy, and bold brand-led marketing targeting craft beer enthusiasts.
- Schneider Weisse: Historic Bavarian wheat-beer craft specialist with a strong brand identity, comparable to BRLO as a heritage-rooted German craft brewery with diversified taproom and distribution presence.
- Maisel & Friends: German craft brewery with diverse beer styles, branded gastronomy, and event programming — overlapping with BRLO's product breadth and brewery-anchored hospitality concept.
- Berliner Berg: Berlin-based craft brewery distributing through Berlin restaurants, bars, and retail. Closely comparable as a fellow Berlin craft producer competing for the same shelf space and on-premise accounts.
- Vagabund Brauerei: Independent Berlin craft brewery with taproom presence, comparable to BRLO in scale, Berlin-based identity, and craft-beer-plus-hospitality model targeting the same urban craft consumer.
Broad incumbents
- Radeberger Gruppe: One of Germany's largest private brewery groups with a portfolio spanning lagers, craft, and NA beverages. Comparable to BRLO at the category level but operates at significantly greater scale and breadth.
- Weihenstephan: One of the world's oldest continuously operating breweries with a broad beer portfolio, premium positioning, and on-site gastronomy. Comparable to BRLO on brewery-plus-brewpub model but at materially larger scale.
- Hofbräu München: Iconic German brewery with globally recognized brewery-restaurant model. Comparable to BRLO on the integrated brewery-and-hospitality experience, but operates at substantially greater scale and brand awareness.
Emerging players
- Flying Embers (Anheuser-Busch InBev / Hard Kombucha): US-based fermented/functional beverage brand. Relevant as a category peer following BRLO's ROY Kombucha acquisition — both target the non-alcoholic, conscious-beverage consumer via retail and DTC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
BRLO social profiles
Digital presenceBRLO compliance and trust
Trust signalCompliance2 records
BRLO financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRLO leadership team
Management profileNumber of profiles
Profiles5 records
BRLO subsidiaries and ownership
Company hierarchySubsidiaries1 record
BRLO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRLO M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRLO
What does BRLO do?
BRLO is a Berlin-based craft brewery that produces and sells a diverse portfolio of craft beers (Pale Ale, Happy Pils, German IPA, Helles, Baltic Porter, Berliner Weisse, and alcohol-free options), BIO-certified ciders, and Fassbrause. Beyond brewing, BRLO operates four hospitality venues in Berlin (BRWHOUSE, Charlottenburg, KASCHK by BRLO, Chicken & Beer at KaDeWe) combining vegetable-focused gastronomy with beer-food pairings, alongside an e-commerce shop, mobile app, and catering services. Following the February 2026 acquisition of ROY Kombucha, BRLO expanded into non-alcoholic kombucha beverages.
Is BRLO a public or private company?
BRLO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BRLO founded?
BRLO was founded in 2014. It employs 51 to 100 people.
Where is BRLO based?
BRLO is headquartered in Berlin, Germany, in the Europe region.
How does BRLO make money?
Four revenue lines are on record. Beer and beverage sales are the primary driver. The others are gastronomy and events, contract brewing services and ROY Kombucha acquisition.
Who are BRLO's main competitors?
Direct peers on record are Stone Brewing (Berlin), BrewDog, Schneider Weisse, Maisel & Friends, Berliner Berg and Vagabund Brauerei. Broad incumbents are Radeberger Gruppe, Weihenstephan and Hofbräu München. Flying Embers (Anheuser-Busch InBev / Hard Kombucha) is listed as an emerging player.
Does BRLO have an API?
No public API is recorded for BRLO.
What industry is BRLO in?
BRLO's product category is Craft Beer. Its primary akta.pro industry code is AFAFABAK, Kombucha & Other Fermented Non-Alcoholic Beverages, with a secondary code of THAFAKAG, Kombucha & Fermented Beverage Taprooms. Its NAICS code is 31212 and its SIC code is 2082.