Wayne's Roofing

What Wayne's Roofing does

Wayne's Roofing, Inc. is a privately held, family-owned commercial roofing and waterproofing contractor founded in 1969 by Wayne Wetherbee and headquartered in Sumner, Washington. The firm specializes in complex, large-scale roofing projects for school districts, public agencies, healthcare facilities, retail and industrial clients, and historic preservation sites across the Pacific Northwest. Its service portfolio spans reroof/recover, new construction roofing, waterproofing, service and repair, and the proprietary PRIME (Professional Roof Inspection Maintenance Evaluation) maintenance program, delivered across built-up, single-ply (TPO/PVC/EPDM), modified bitumen, steep slope, and vegetative/green roof systems.

The company's revenue mechanics are anchored in project-based, quote-driven commercial roofing contracts supplemented by recurring PRIME maintenance subscriptions and 24/7 emergency repair services. Its go-to-market combines direct enterprise field sales with a differentiated cooperative purchasing channel — competitively awarded line-item pricing through KCDA Contract 412 and E&I — which alone drives more than $20 million in annual K-12 and public-agency work. Wayne's Roofing sells the entire system set authorized by its manufacturer certifications (GAF Gold Elite, Sika Sarnafil Elite, Firestone, Carlisle, Duro-Last, Soprema, Derbigum), and pairs project delivery with a structured apprenticeship pipeline through Pierce County JATC and Seattle-area programs.

Operationally, the firm employs 130+ professionals and carries a strong safety profile (EMR of 0.6885 in 2024, AGC Exemplary Safety recognition). Its competitive positioning is reinforced by sustained #1 rankings in Washington State and the Pacific Region on Roofing Contractor's Top 100 list (2023-2025), a Dun & Bradstreet 3A1 rating, and a 55+ year operating history. No outside institutional capital, venture funding, or public market listing is present; the business remains under family leadership with Rod Wetherbee as President, Dan Johnson as EVP/COO, and Ashlee L'Italien as CAO & Corporate Treasurer.

Name

Wayne's Roofing

Legal name

Wayne's Roofing, Inc.

Website

https://waynesroofing.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Wayne's Roofing is a privately held, family-owned Pacific Northwest commercial roofing and waterproofing contractor serving school districts, public agencies, and commercial clients through cooperative purchasing programs, recurring PRIME maintenance contracts, and manufacturer-certified installation across all major roof system types.

Ownership category

akta.pro rank

Product category

Commercial Roofing Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Built-Up Roofing (BUR) (IMADAFAH)

Keywords

• Commercial roofing services
• Roof maintenance programs
• Waterproofing systems
• Cooperative purchasing programs
• Roof asset management

Headquarters

HQ city

Sumner

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Roofing Installation: One-time project-based revenue from installation of new roofs, reroofing, and roof recovery projects for commercial, institutional, and government clients.
2. Roofing Repair and Service: Ongoing repair services and emergency response for commercial roofing systems.
3. Waterproofing Services: Commercial waterproofing specialist services for building envelope protection.
4. PRIME Maintenance Programs: Recurring maintenance contracts through the PRIME (Professional Roof Inspection Maintenance Evaluation) program that provides regular inspections and preventative maintenance.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wayne's Roofing is a commercial roofing and waterproofing contractor that installs, replaces, and maintains roof systems for schools, public agencies, hospitals, and commercial buildings across the Pacific Northwest. The company executes complex large-scale reroof, recover, and new construction projects, complemented by the PRIME preventative maintenance program and 24/7 service and repair. Procurement is streamlined through cooperative purchasing contracts (E&I and KCDA Contract 412) for public-sector clients.

Product overview

Wayne's Roofing is a commercial roofing and waterproofing services company offering a unified suite of service lines rather than a software platform. Its core portfolio consists of commercial roofing installation, reroof/recover, new construction, and waterproofing services, supplemented by cooperative purchasing programs through E&I and KCDA for public-sector clients. Service and repair operations are supported by the PRIME Protection Program and PRIME Gold Program — preventative maintenance modules designed to extend roof lifespan and maintain warranty coverage. The company also operates an apprenticeship training program in partnership with trade organizations. The product offering spans multiple roofing system types: Steep Slope Roofing Systems, Built-Up Roof (BUR) Systems, Single Ply Roof Systems, Modified Bitumen Roof Systems, and Vegetative/Green Garden Roof Systems. These are delivered as service offerings by a team of 130+ professionals throughout Washington State.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Roofing Services Full-service commercial roofing including installation, repair, and replacement for low-slope and steep-slope buildings such as schools, hospitals, universities, and industrial facilities.
• Reroof and Recover Services Reroof and recover solutions for existing commercial buildings, allowing replacement or overlay of existing roof systems to extend service life without full tear-off.
• New Construction Roofing Roofing services for new commercial construction projects, delivered in partnership with design-build teams and general contractors.
• Commercial Waterproofing Services Building envelope waterproofing services including exterior sheet metal and masonry restoration for commercial facilities.
• Cooperative Purchasing Programs Roofing services procured through cooperative purchasing agreements including E&I and KCDA Contract 412, enabling competitively awarded, compliant procurement for public schools, ESDs, colleges, and government agencies.
• Service and Repair Ongoing service, repair, and emergency response for commercial roofing systems, available 24/7.
• PRIME Maintenance Program Professional Roof Inspection Maintenance Evaluation (PRIME) program offering preventative roof maintenance, semi-annual inspections, comprehensive roof monitoring and reporting, and warranty compliance support to extend roof lifespan and reduce emergency repairs.
• Steep Slope Roofing Systems Steep slope roofing systems for roofs with slopes of 3:12 or greater, including asphalt laminated shingles (standard and SBS modified), traditional strip asphalt shingles, composite/synthetic shingles, concrete/clay tile, and simulated-metal roofing.
• Built-Up Roof (BUR) Systems Multi-ply built-up roof membrane systems consisting of saturated felts, coated felts, fabrics, or mats with alternating layers of bitumen, available in smooth surface, gravel surfaced, and mineral surfaced configurations.
• Single Ply Roof Systems Field-applied single-layer membrane systems including PVC, TPO, and EPDM, available in induction welded, mechanically attached, adhered, self-adhered, ballasted, and RapidLock configurations.
• Modified Bitumen Roof Systems High-performance multi-ply roof systems with APP (atactic polypropylene) or SBS (styrene-butadiene-styrene) rubber installation via heat welding, self-adhering, or adhesive application.
• Vegetative and Green Garden Roof Systems Living roof systems including tray systems (plant-in-place and pre-grown) and layered systems (intensive, extensive, semi-intensive) that manage stormwater, reduce urban heat, provide habitat space, and offer urban agriculture or amenity value.

Quantifiable outcome

• Over $20 million in school roofing projects completed annually
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

26 partnerships are on record, tiered core, partner and minor.

• E&I (Educational and Institutional Cooperative Purchasing)coreChannel Partner/ Reseller/ DistributorWayne's Roofing partners with E&I for cooperative purchasing, completing over $20 million in school roofing projects annually through this streamlined, compliant procurement option available to public schools, ESDs, colleges, and government agencies.
• KCDA (KCDA Contract 412)coreChannel Partner/ Reseller/ DistributorCompetitively awarded line item pricing through KCDA Contract 412, providing compliant procurement options for public entities.
• GAF (General Aniline & Film)coreTechnology or IntegrationGAF Gold Elite certified contractor, authorized to offer GAF's most robust warranties. Wayne's Roofing demonstrates exceptional performance, reliability, and craftsmanship as recognized by GAF.
• Firestone Building ProductspartnerTechnology or IntegrationSingle Ply Roof System Partner providing quality membrane products for commercial roofing installations.
• Carlisle SynTec SystemspartnerTechnology or IntegrationSingle Ply Roof System Partner providing membrane products for commercial roofing applications.
• Duro-LastpartnerTechnology or IntegrationSingle Ply Roof System Partner specializing in custom-prefabricated roofing systems.
• Sika/SarnafilpartnerTechnology or IntegrationSika Sarnafil Elite Roofing Contractor; partner for Sikalastic RoofPro membrane system installations.
• SopremapartnerTechnology or IntegrationModified Bitumen Roof Systems Partner; Wayne's Roofing has received the Soprema Mammouth Club Award.
• DerbigumpartnerTechnology or IntegrationModified Bitumen Roof Systems Partner providing quality roofing materials.
• Malarkey Roofing ProductspartnerTechnology or IntegrationSteep Slope Roofing Partner for asphalt shingles and roofing materials.
• CertainTeedpartnerTechnology or IntegrationSteep Slope Roofing Partner for shingles and related roofing products.
• GAFpartnerTechnology or IntegrationSteep Slope Roofing Partner for asphalt shingles and roofing systems.
• NRCA (National Roofing Contractors Association)coreStrategic or Co-development PartnerActive NRCA member; participates in National Roofing Week, Roofing Day advocacy, and industry events.
• AGC (Associated General Contractors of Washington)coreStrategic or Co-development PartnerActive AGC member; participates in Safety Golf Tournament; recognized with Exemplary Safety award and Two Million Dollar Club membership.
• RCAW (Roofing Contractor Association of Washington)coreStrategic or Co-development PartnerActive RCAW member; won 2024 RCAW Sporting Clays Competition First Place.
• WAMOA (Washington Association of Roofing Professionals)coreStrategic or Co-development PartnerApproved contractor for WAMOA; represents at Spring Leadership Seminar; participates in WAMOA Golf Tournament benefiting scholarships.
• MRCA (Midwest Roofing Contractors Association)partnerStrategic or Co-development PartnerMRCA member; received letter of appreciation and certificate of membership.
• WSRCA (Western States Roofing Contractors Association)coreStrategic or Co-development PartnerBrian Butler, VP/CSO, serves on WSRCA Technical Committee; represents at Western Roofing Expo.
• BOMA (Building Owners and Managers Association)partnerStrategic or Co-development PartnerParticipates in Greater Seattle BOMA events including Oktoberfest Tradeshow.
• Pierce County JATC (Joint Apprenticeship Training Committee)coreStrategic or Co-development PartnerPartnership for apprenticeship training program; building next generation of commercial roofing professionals.
• Seattle Area Roofers Apprenticeship ProgrampartnerStrategic or Co-development PartnerJoint Apprenticeship Training Program partner for professional worker training.
• Seattle Public SchoolscoreStrategic or Co-development PartnerSupports hands-on TPO demo for Seattle Public Schools Pre-Apprenticeship Program to train future roofing professionals.
• HopeSparksminorOthersBeneficiary of BNBuilders Charity Pickleball Tournament; strengthens children and families by inspiring courage and confidence through programs serving families facing trauma and adversity in Pierce County and Puget Sound.
• Big Brothers Big Sisters of Puget SoundminorOthersBeneficiary of annual golf tournament raising funds for youth mentoring relationships; tournament raised over $100,000.
• Mary Bridge Children's HospitalminorOthersSupporter of Mary Bridge Children's Hospital Festival of Trees since 1990.
• Daniels Real Estate LLCpartnerStrategic or Co-development PartnerDevelopment partner for Saint Edward Seminary landmark restoration project; has won three National Preservation Awards for historic preservation work.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CentiMark Corporation: Largest commercial roofing and flooring contractor in North America, offering installation, repair, and maintenance programs for institutional, commercial, and industrial customers. Directly comparable to Wayne's in service mix (especially its preventive maintenance program) but operates at national scale across multiple geographies.
• Tecta America Corp. One of the largest commercial roofing contractors in the U.S., serving national accounts with installation, repair, and maintenance. Closely matches Wayne's institutional and public-sector focus but at significantly larger scale and broader geographic footprint.
• Nations Roof: National commercial roofing contractor providing installation, repair, and maintenance for retail, industrial, healthcare, education, and government clients. Directly comparable service portfolio and customer mix to Wayne's, with broader geographic coverage.
• Flynn Group (Flynn Roofing): Large North American building envelope contractor providing roofing, glazing, and cladding services. Operates a substantial commercial roofing division with similar service lines to Wayne's but at national/international scale.
• Tremco Roofing and Building Maintenance: Major commercial roofing manufacturer and service provider offering installation, maintenance, and roof management programs (TremCare) to institutional and commercial clients. Directly comparable maintenance-program approach to Wayne's PRIME.
• Roofing Corp of America: PE-backed national commercial roofing platform consolidating regional contractors across the U.S. Comparable in core service offering and target customer segments, and represents the type of consolidated competitor/roll-up buyer relevant to Wayne's strategic positioning.

Direct peers

• Baker Roofing Company: Mid-to-large commercial and residential roofing contractor based in the Southeast U.S., with strong institutional and multi-family presence and a recurring maintenance program. Closely matches Wayne's combination of project work, repair services, and preventative maintenance, and is a likely comparable for PE-style investors.
• D. C. Taylor Co.
• Bone Dry Roofing: Multi-state commercial and residential roofing company with strong Midwest presence, offering installation, repair, and maintenance services. Comparable in size, service mix, and multi-system capability to Wayne's.
• Greenwood Industries: Commercial roofing and sheet metal contractor serving institutional, educational, and industrial clients. Comparable in customer mix (schools, universities, hospitals) and emphasis on safety and quality, similar to Wayne's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Waynesroofing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayne's Roofing