What OnPoint Medical Group does

OnPoint Medical Group is a physician-led, private equity-backed primary and urgent care provider network operating across the Denver metropolitan area of Colorado. The company runs approximately 20 practice locations organized into two service lines: (1) six walk-in urgent care centers under the OnPoint Urgent Care brand in Aurora, Highlands Ranch, Lone Tree, Englewood, Castle Rock, and Castle Pines, and (2) a roster of roughly fourteen primary care practices spanning internal medicine, family medicine, pediatrics, OB/GYN with midwifery, and sports medicine, many operating under retained legacy brands such as Burrows Internal Medicine, Castle Pines Family Practice, Lone Tree Pediatrics, and South Denver OB/GYN & Midwives. The clinical platform is supported by a consolidated Electronic Medical Records (EMR) system, a patient portal, and Health Information Exchange integrations with CORHIO and Commonwell, enabling coordinated referrals and unified records across the network under a "Circle of Care" model.

The company generates revenue through fee-for-service and risk-based reimbursements from public and commercial payers across its owned practice footprint, supplemented by shared administrative services delivered to affiliated practices. Its go-to-market combines a B2B physician-recruitment channel — a structured 30–60 day, seven-step engagement process that culminates in shared ownership for joining physicians — with direct patient acquisition via community-based walk-in centers, in-network physician referrals, and a Zocdoc appointment-booking integration. OnPoint was formed in 2017 when Quartz Creek Capital Partners partnered with the founders of OnPoint Urgent Care (originally launched in 2008 by Drs. Jeffrey Bushnell and Paul Morton), and the company continues to expand through de novo clinic openings and tuck-in practice acquisitions, with new sites in Arvada (August 2025) and Castle Pines urgent care (November 2025). The leadership team blends practicing clinicians with healthcare-operations executives drawn from firms including Deloitte, PorterCare Adventist Health System, and TriZetto Group.

Name

OnPoint Medical Group

Legal name

OnPoint Medical Group, LLC

Website

https://opmedgroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

OnPoint Medical Group is a physician-led, private equity-backed network operating roughly 20 primary care and urgent care practices across the Denver, Colorado metro area, serving local patients and recruiting independent physicians into a shared-ownership platform with consolidated EMR and shared administrative services.

Ownership category

akta.pro rank

Product category

Primary and Urgent Care Healthcare Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Hospital-Owned Physician Networks & Medical Groups (HLAFAAAL)

akta.pro secondary industries

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ), Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD)

Keywords

• Primary care services
• Urgent care services
• Physician network
• Medical practice management
• Healthcare provider group

Headquarters

HQ city

Highlands Ranch

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Services Delivery: OnPoint Medical Group generates revenue through a network of primary and urgent care medical practices. Revenue comes from fee-for-service reimbursements and risk-based reimbursements from payers, with a focus on quality and patient outcomes. The company provides care through internal medicine, urgent care, family practice, OB/GYN, midwives, and pediatrics specialties across multiple practice locations in Colorado.
2. Shared Services Model: Revenue is also generated through shared services provided to partner practices including group purchasing, professional HR and billing platforms, modern marketing, and technology services. The physician ownership model allows providers to share in risk and reward with OnPoint providing capital investment for growth.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

OnPoint Medical Group is a physician-led healthcare provider network operating primary and urgent care practices across the Denver metro area. The company delivers coordinated patient care through a unified Electronic Medical Records platform linking doctors, nurses, specialists, and labs, supported by a shared Physician Ownership Model that provides capital investment, administrative services (HR, billing, marketing, IT), and group purchasing to partner practices. Services span internal medicine, family practice, OB/GYN with midwifery, pediatrics, sports medicine, and walk-in urgent care.

Product overview

OnPoint Medical Group is a physician-led healthcare provider network offering a coordinated platform of primary care and urgent care services across the Denver, Colorado metro area. The network operates through two main service lines: (1) OnPoint Urgent Care with six walk-in medical centers (Aurora, Highlands Ranch, Lone Tree, Englewood, Castle Rock, Castle Pines), and (2) multiple primary care practices including family medicine, internal medicine, pediatrics, OB/GYN with midwives, and sports medicine under various branded names (Burrows Internal Medicine, Castle Pines Family Practice, OnPoint Family Medicine, OnPoint Internal Medicine, Lone Tree Pediatrics, South Denver OB/GYN & Midwives, and others). The group also offers a Physician Ownership Model providing shared ownership, administrative services, and capital investment for independent physicians joining the network. Services include centralized family medical records, unified billing, and in-network referrals under a 'Circle of Care' approach.

Differentiator

Problem solved

Functional benefit

Products and services

• OnPoint Urgent Care Walk-in urgent care medical centers open 7 days a week with no appointments necessary, providing immediate care for acute and chronic illnesses and injuries for patients of all ages. Operates six metro area locations in Aurora, Highlands Ranch, Lone Tree, Englewood, Castle Rock, and Castle Pines.
• OnPoint Family Medicine Family medicine practices across multiple Colorado locations including Arvada, Dakota Ridge, Denver Tech Center, Parker Square, and Westminster, providing person-centric primary medical care, comprehensive laboratory testing, shared decision-making, and same-day walk-in availability for illnesses and accidents.
• OnPoint Internal Medicine Internal medicine primary care practices across Harvard Park (Denver), Ridgeline (Highlands Ranch), Broomfield, and Burrows Internal Medicine (Lone Tree), offering comprehensive and preventive medicine, cardiology, gynecology services, on-campus imaging, lab access, and robust preventive health services with patient portal access.
• OnPoint Pediatrics Pediatric primary care practices providing personalized care for children from newborn through young adult, including Rose Pediatrics (Highlands Ranch) and Lone Tree Pediatrics (Littleton and Lone Tree). Services include routine exams, vaccinations, developmental-stage care, and coordination with pediatric specialists for extended care needs up to age 21.
• South Denver OB/GYN & Midwives Women's health practice providing healthcare from adolescence through menopause with five physicians, five Certified Nurse-Midwives, and a Nurse Practitioner. Locations in Littleton and Castle Rock serving Parker, Lone Tree, and the Denver metro area.
• Castle Pines Family Practice & Sports Medicine Family medicine and sports medicine practice providing comprehensive care to patients of all ages, including sports injuries, musculoskeletal conditions, tendinitis, and concussion management in Castle Pines, Colorado.
• Physician Ownership Model Shared ownership partnership model for independent primary care practices enabling physicians to build equity while gaining benefits including group purchasing, professional HR and billing platforms, modern marketing, and consolidated Electronic Medical Records platform. Provides capital investment, business leadership, and shared services (Finance, IT, HR, Marketing) through a seven-step 30-60 day engagement process.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Scale indicators1 record

Recent moves2 records

Direct peers

• VillageMD: VillageMD is a PE-backed (Walgreens Boots Alliance) primary care platform that partners with and acquires independent physician practices to operate value-based primary care clinics. Direct analog to OnPoint's rollup and physician ownership model, though at much larger scale.
• One Medical (Amazon One Medical): One Medical operates a membership-based primary care platform combining in-office and digital/telehealth services across multiple U.S. metros. Comparable to OnPoint in primary care delivery, member engagement, and multi-specialty scope, though broader geographic footprint and tech-forward brand.
• agilon health: agilon health partners with primary care physicians to manage Medicare Advantage populations under full-risk, value-based contracts. Directly comparable to OnPoint's transition toward risk-based reimbursements and physician partnership model in senior care.
• ChenMed: ChenMed is a family-owned, PE-backed primary care group serving Medicare Advantage seniors through owned clinics in multiple states. Comparable to OnPoint in its physician-led, capitated primary care delivery model and clinic-rollup expansion strategy.
• Privia Health Group: Privia Health operates a national physician practice management platform enabling independent primary care and specialty groups to remain independent while leveraging shared technology, payer contracting, and population health tools. Strong analog to OnPoint's physician ownership platform and shared-services model.
• Cano Health: Cano Health is a PE-influenced value-based primary care provider focused on seniors, operating owned clinics across multiple states. Comparable to OnPoint in operating owned/sponsored primary care clinics under risk-bearing arrangements and pursuing aggressive rollup growth.

Emerging players

• Aledade: Aledade partners with independent primary care physicians in ACOs to deliver value-based care with shared technology and population health infrastructure. Comparable in serving independent primary care practices seeking risk-bearing capabilities, though Aledade is a tech-enabled partner rather than an owner of practices.

Broad incumbents

• Optum Health (UnitedHealth Group): Optum Health is the largest U.S. employer of physicians and operator of primary/urgent care clinics (including former Healthcare Partners/DaVita Medical Group). Overlaps with OnPoint in primary care delivery, risk-based contracting, and clinic rollup ambitions, but at vastly larger scale across all 50 states.

Regional players

• UCHealth: UCHealth is the dominant Colorado-based academic health system with primary care and urgent care clinics throughout the Denver metro area. Directly competes with OnPoint for primary care patients in the same Colorado geography, though as a hospital system rather than an independent physician network.
• Centura Health (now part of CommonSpirit): Centura Health operates hospitals and physician practices across Colorado and the Mountain West. Competes with OnPoint for primary care and urgent care patients in the Denver metro area as part of the legacy Centura network now aligned with CommonSpirit Health.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/onpoint-medical-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnPoint Medical Group