HealthPlus
HealthPlus is Nigeria's first integrative pharmacy chain, operating a hybrid e-pharmacy and 30+ physical retail pharmacy network across nine cities. It sells prescription medications, OTC products, supplements, and medical accessories to Nigerian consumers, supported by pharmacist consultations, mutti loyalty programs, and last-mile delivery.
- Company typePrivate
- Founded1999
- HeadquartersLagos, Nigeria
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What HealthPlus does
HealthPlus is Nigeria's first integrative pharmacy chain, operating a hybrid model that combines a direct-to-consumer e-pharmacy storefront on healthplusnigeria.com with an extensive physical retail pharmacy network of over 30 locations across nine Nigerian cities including Lagos, Ibadan, Port Harcourt, Enugu, Abeokuta, Akure, Ilorin, Owerri, and Warri. The core offering spans prescription fulfillment, OTC medications, chronic disease medications (diabetes, hypertension, asthma, high cholesterol), family planning and reproductive health, mother-and-child products, vitamins and supplements, and medical accessories including Omron-branded devices. Supporting services include prescription upload and home delivery, in-store clinical services (Asthma Support, Blood Glucose Check, Blood Pressure Service, Medicine Use Review, Travel Health, Weight Management), real-time chat with a licensed pharmacist, and adverse drug reaction reporting.
The technology stack centers on a Shopify-based e-commerce platform with WhatsApp ordering, Paystack for payment processing, and integrations with last-mile delivery partners Glovo, Chowdeck, and PalmPay. The mutti loyalty ecosystem — integrated with mPharma — adds a recurring membership layer with a 10% prescription discount, loyalty points redeemable as cashback, a heal-now-pay-later installment option, and the mutti Keep My Price program that locks prices for three months on 72 essential medications. HealthPlus also operates mutti Doctor, a virtual consultation and prescription fulfillment service, and participates in the Bill & Melinda Gates Foundation–funded E-Pharma4FP project with SFH, Busara Center for Behavioral Economics, and the Pharmaceutical Society of Nigeria Foundation to enable direct-to-consumer contraceptive access.
The business model is primarily transactional pharmaceutical product sales (medications, OTC, supplements, devices) supplemented by professional pharmacy services (in-store clinical consultations) and a subscription-style mutti membership that drives repeat prescription volume. Customer segments span general Nigerian consumers managing acute and chronic conditions plus targeted cohorts in family planning, diabetes, hypertension, asthma, and mother-and-child health. The company was founded in 1999, is headquartered in Lekki, Lagos, and is privately held — having received capital from Alta Semper Capital in March 2018 — with no public listing or institutional control structure disclosed.
HealthPlus firmographics
Firmographics- Name
- HealthPlus
- Legal name
- HealthPlus Limited
- Website
- https://healthplusnigeria.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- HealthPlus is Nigeria's first integrative pharmacy chain, operating a hybrid e-pharmacy and 30+ physical retail pharmacy network across nine cities. It sells prescription medications, OTC products, supplements, and medical accessories to Nigerian consumers, supported by pharmacist consultations, mutti loyalty programs, and last-mile delivery.
- Ownership category
- akta.pro rank
HealthPlus industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Health & Pharmacy Omnichannel (CRAFAEAK)
- akta.pro secondary industries
- Retail & Community Pharmacies (Chain/Independent) (HLAFALAA), Pharmacy & Health Essentials Delivery (CRAFAFAI)
Keywords
Where HealthPlus is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices31 records
Markets served
HealthPlus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pharmaceutical Product Sales: Revenue from selling medications, prescription drugs, OTC products, supplements, medical devices, and health products through both online and physical retail channels. Products include chronic disease medications, family planning products, reproductive health items, vitamins, and medical accessories.
- In-store Pharmacy Services: Fees from professional pharmacy services including Asthma Support Service, Blood Glucose Check, Blood Pressure Service, Medicine Use Review, Travel Health Service, and Weight Management Service.
- mutti Membership & Loyalty: 10% discount on prescription drug purchases with loyalty points accumulation redeemable as cashback. Additional revenue from heal-now-pay-later installment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Individual product pricing (per unit) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
HealthPlus product offering
Product offeringCore offering
HealthPlus operates Nigeria's first integrative pharmacy chain, combining more than 30 physical retail pharmacy locations with an e-commerce platform that sells prescription medications, over-the-counter (OTC) products, vitamins and supplements, and medical accessories. The business also provides professional pharmacy services such as pharmacist consultations, prescription fulfillment, chronic disease management support, virtual doctor visits, family planning services, and prescription home delivery.
Product overview
HealthPlus is Nigeria's first integrative pharmacy chain operating as both a physical retail network and e-commerce platform. The core offering is the E-Pharmacy (online pharmacy) which serves as the primary digital storefront for purchasing medications and health products. Supporting services include Prescription Assistance for uploading and fulfilling prescriptions, Chat with a Pharmacist for real-time consultations, and in-store Pharmacy Services (Asthma Support, Blood Glucose Check, Blood Pressure Service, Medicine Use Review, Travel Health, Weight Management). The mutti loyalty ecosystem comprises mutti Rewards (discounts and cashback), mutti Keep My Price (price lock program for essential medications), and mutti Doctor (virtual healthcare consultations). Additional tools include Health Tools (BMI and BP calculators). The product portfolio spans Pain Management, Cough & Cold, Chronic Diseases (diabetes, hypertension, asthma, cholesterol), Family Planning, Mother & Child, Vitamins & Supplements, Reproductive Health, Medical Accessories (including Omron devices), and Beauty & Grooming. The company also participates in the E-Pharma4FP (eP4FP) project funded by the Bill & Melinda Gates Foundation for direct-to-consumer contraceptive access.
Differentiator
Problem solved
Functional benefit
Brands
- mutti: A free membership-based rewards program for accessing medicines and health care services at mutti pharmacies with a focus on affordability, accessibility, and availability, offering discounts on prescription drug prices, loyalty points redeemable as cashback, heal-now-pay-later installment plans, delivery services, free health screenings, and virtual doctor consultations.
- mutti Doctor
- mutti Keep My Price
Products and services
- HealthPlus E-Pharmacy
- In-Store Pharmacy Services
- Chat with a Pharmacist
- Prescription Delivery
- Virtual Doctor Consultations
- mutti Rewards Loyalty Program
- mutti Keep My Price
- Family Planning Services
- Adverse Drug Reaction Reporting
Quantifiable outcome
- Direct-to-consumer access to contraceptives through e-pharmacy (E-Pharma4FP project)
Companies that use HealthPlus
Customer profileSegments6 records
Ideal customer profiles2 records
HealthPlus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
HealthPlus partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- GlovominorDelivery partnership enabling last-mile delivery of pharmacy products to customers through Glovo's delivery platform.
- ChowdeckminorDelivery partnership for fulfillment of pharmacy orders through Chowdeck's delivery network.
- PalmPayminorPayment and delivery partnership with PalmPay for order fulfillment and digital payment options.
- mPharma (mutti)coreHealthPlus's loyalty program has been merged with mPharma's mutti rewards program, offering prescription drug discounts, loyalty points redeemable as cashback, heal-now-pay-later installment plans, and free health screenings. The mutti Keep My Price program provides price lock on essential medications for three months.
- Society for Family Health (SFH)coreSFH is the consortium lead for the E-Pharma4FP (eP4FP) project, a digital transformation initiative enabling direct-to-consumer access to contraceptives through e-pharmacies, funded by the Bill & Melinda Gates Foundation.
- Busara Center for Behavioral EconomicscorePartner organization in the E-Pharma4FP (eP4FP) consortium providing behavioral economics expertise for the digital contraceptive access initiative.
- Pharmaceutical Society of Nigeria Foundation (PSNF)corePartner organization in the E-Pharma4FP (eP4FP) consortium bringing pharmaceutical industry expertise to enable direct-to-consumer access to contraceptives through e-pharmacies.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
HealthPlus competitors and assessment
Company assessmentDirect peers
- Goodlife Pharmacy: East African (Kenya/Uganda) retail pharmacy chain offering prescription, OTC, wellness, and e-commerce. Comparable as a multi-country hybrid pharmacy chain targeting similar middle-class health consumers with chronic-disease management offerings.
- mPharma: Ghana-headquartered African pharmacy management and retail platform whose mutti program is the loyalty/financing backbone of HealthPlus. Directly comparable as a tech-enabled retail pharmacy operator serving similar chronic-disease and OTC customers across West Africa.
- Alpha Pharmacy: Nigerian retail pharmacy chain with physical stores and online ordering focused on prescription, OTC, and wellness products. Direct competitor to HealthPlus in the same Lagos/Nigeria catchment.
- Medplus Pharmacy: Nigeria's largest retail pharmacy chain, operating physical stores and an online catalog nationwide. Most direct head-to-head competitor in Nigerian retail pharmacy with overlapping product range, prescription dispensing, and e-commerce offering.
Regional players
- MyDawa: Kenya/Uganda-based licensed online pharmacy offering prescription, OTC, wellness, and teleconsultations. Comparable as an African e-pharmacy with last-mile delivery and a focus on authentic medicines, an emerging digital competitor in the broader regional market.
- Pharmacy Direct: South African online pharmacy specializing in chronic medication delivery with tele-pharmacy support. Comparable as a digital chronic-care pharmacy focused on home delivery of repeat prescriptions.
Emerging players
- H-Medix: Kenyan tech-enabled online pharmacy delivering prescription and OTC medicines with teleconsultations. Comparable as a digital-first African e-pharmacy building chronic-disease subscriptions and last-mile delivery.
Broad incumbents
- Dis-Chem Pharmacies: Major South African retail pharmacy chain with in-store clinics, dispensing pharmacists, and a comprehensive online platform. Comparable as an omnichannel pharmacy with clinical services and an integrated loyalty program.
- Clicks Pharmacy: South Africa's largest health and beauty retailer with pharmacy, OTC, and front-shop offerings including growing e-commerce. Broad incumbent whose scale, loyalty program, and clinical service model mirror HealthPlus's ambitions at a much larger scale.
- Netcare Pharmacy: Hospital-affiliated South African retail pharmacy network dispensing prescriptions and OTC products, with growing e-commerce. Comparable as a trusted, clinically-branded pharmacy chain with prescription-led revenue.
Market position
Strengths4 records
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HealthPlus social profiles
Digital presenceHealthPlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
HealthPlus leadership team
Management profileNumber of profiles
Profiles2 records
HealthPlus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HealthPlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HealthPlus
What does HealthPlus do?
HealthPlus operates Nigeria's first integrative pharmacy chain, combining more than 30 physical retail pharmacy locations with an e-commerce platform that sells prescription medications, over-the-counter (OTC) products, vitamins and supplements, and medical accessories. The business also provides professional pharmacy services such as pharmacist consultations, prescription fulfillment, chronic disease management support, virtual doctor visits, family planning services, and prescription home delivery.
Is HealthPlus a public or private company?
HealthPlus is a private company. It is classified as private equity controlled and is currently operating.
When was HealthPlus founded?
HealthPlus was founded in 1999. It employs 501 to 1,000 people.
Where is HealthPlus based?
HealthPlus is headquartered in Lagos, Nigeria, in the Africa region.
How does HealthPlus make money?
Three revenue lines are on record. Pharmaceutical Product Sales are the primary driver. The others are in-store Pharmacy Services and mutti Membership & Loyalty.
Who are HealthPlus's main competitors?
Direct peers on record are Goodlife Pharmacy, mPharma, Alpha Pharmacy and Medplus Pharmacy. Regional players are MyDawa and Pharmacy Direct. H-Medix is listed as an emerging player. Broad incumbents are Dis-Chem Pharmacies, Clicks Pharmacy and Netcare Pharmacy.
Does HealthPlus have an API?
No public API is recorded for HealthPlus.
What industry is HealthPlus in?
HealthPlus's product category is Retail Pharmacy. Its primary akta.pro industry code is CRAFAEAK, Health & Pharmacy Omnichannel, with a secondary code of HLAFALAA, Retail & Community Pharmacies (Chain/Independent). Its NAICS code is 456110 and its SIC code is 5912.