What Chowdeck does

Chowdeck is a Lagos-headquartered on-demand delivery logistics platform founded in October 2021 by CEO Babafemi Aluko. Operating across 14+ cities in Nigeria and Ghana, the company connects 2M+ registered users with restaurants, shops, pharmacies, and local markets through a proprietary network of 20,000+ vetted riders. Its product portfolio spans the consumer Chowdeck app (food, groceries, pharmacy, market produce, event tickets, bill payments), Chowpass subscription membership (₦3,500/month with reduced 3% service fees and free delivery), Relay API-based delivery-as-a-service for businesses (Bumpa, Zippie, GoLemon), Chowstore dark-store grocery fulfillment, and Chowdeck Ads reaching 300K+ MAUs. Following the June 2025 acquisition of Mira, a restaurant POS provider serving 500+ businesses, Chowdeck has integrated inventory management, QR-ordering, and POS tools, positioning itself as a super-app spanning consumer transactions and merchant operations.

The platform's revenue model is multi-stream: a standard 10% commission on vendor orders (reduced to 3% for Chowpass subscribers), customer delivery fees on orders below ₦3,000, subscription revenue from monthly/quarterly/bi-annual Chowpass tiers, advertising from vendor self-serve and managed external-brand campaigns (FMCG, fintech, telco), per-delivery fees from Relay API integrations, and bill-payment transaction fees. Go-to-market is primarily product-led and self-serve via three mobile apps (consumer, vendor, rider) distributed on Google Play and iOS App Store, supplemented by API-first B2B distribution and promotional channels including a brand-ambassador partnership with Super Eagles footballer Ogenyi Onazi.

Operational milestones include reaching 1M monthly orders (October 2025, first African on-demand platform to do so), crossing 1M cumulative orders in November 2025, and achieving profitability prior to the August 2025 $9M Series A led by Novastar Ventures. Capital intensity is rising via the planned rollout of 500 dark-store fulfillment hubs by end of 2026 (40 by end of 2025), and geographic expansion into Ghana represents the company's first international market. The 101-250 employee base is backed by Y Combinator (S22 batch participant), Goodwater Capital, AAIC Investment, and other investors, with NDPA 2023 data-protection compliance in place.

Name

Chowdeck

Legal name

Chowdeck Logistics Limited

Website

https://chowdeck.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Chowdeck is a Lagos-based on-demand delivery platform operating across 14+ cities in Nigeria and Ghana, serving 2M+ users with food, grocery, pharmacy, and bill-payment delivery through a 20,000-rider network and dark-store infrastructure. It monetizes via 10% delivery commissions, Chowpass subscriptions, Relay API logistics, Chowdeck Ads, and Mira-acquired merchant POS tools.

Ownership category

akta.pro rank

Product category

Online Food Delivery Marketplace

NAICS

Local Messengers and Local Delivery (4922)

akta.pro primary industry

Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

akta.pro secondary industries

Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA), On-demand Grocery Delivery Platforms (CRAFAFAA)

Keywords

• Food delivery marketplace
• On-demand logistics
• Quick commerce platform
• Restaurant delivery service
• Delivery-as-a-service

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Delivery Commission/Fees: Platform charges restaurants and vendors a service fee for order delivery through the platform. Standard service fee of 10% of order value, reduced to 3% for Chowpass subscribers. Delivery fees charged to customers on orders below ₦3,000 threshold.
2. Chowpass Subscription: Monthly, quarterly, and bi-annual subscription tiers offering premium benefits including free delivery, reduced service fees, no surge pricing, and ad-free experience. ₦3,500/month, ₦10,000/quarterly, ₦18,000/bi-annually.
3. Advertising: Chowdeck Ads platform allows vendors and external brands (FMCG, Fintech, Telco) to run targeted advertising campaigns including featured listings, banners, push notifications, and in-app placements targeting 300K+ monthly active users.
4. Relay API/Enterprise Logistics: API-based delivery-as-a-service for businesses, charging per delivery with no subscriptions or minimum volumes. Pay-per-delivery model for enterprise clients integrating Chowdeck logistics.
5. Bill Payments: Platform expanded into bill payment services including electricity, internet, cable TV, airtime, data, and betting payments as part of super app strategy.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Chowdeck operates an on-demand delivery marketplace connecting consumers with restaurants, grocery shops, pharmacies, and local markets across 14+ cities in Nigeria and Ghana. The platform aggregates third-party merchant offerings, manages a fleet of 20,000+ delivery riders, and provides delivery logistics, subscription benefits (Chowpass), advertising (Chowdeck Ads), restaurant POS tools (Mira), and an API-based delivery service (Relay).

Product overview

Chowdeck is a multi-service logistics and delivery platform operating across Nigeria and Ghana with 14+ cities. The core platform offers food, grocery, and local market delivery through a consumer app with over 2 million registered users. The product portfolio includes: Chowpass (subscription membership for free deliveries), Relay (API-powered package delivery for businesses), Chowstore (dark-store grocery service), Chowdeck Ads (advertising platform), Vendor Hub (merchant onboarding), Rider App (courier network), plus bill payments, event ticketing, and pharmacy delivery. Following the June 2025 acquisition of Mira POS, Chowdeck is evolving toward a super app model integrating consumer transactions with merchant operational tools.

Differentiator

Problem solved

Functional benefit

Brands

• Chowpass: Subscription membership program offering free delivery on orders above ₦3,000, reduced service fees (as low as 3% vs standard 10%), no surge fees, and zero third-party ads. Available in monthly (₦3,500), quarterly (₦10,000), and bi-annual (₦18,000) plans, exclusively in Lagos and Abuja.
• Relay
• Chowstore
• Chowdeck Ads
• Chowdeck Vendor Hub
• Chowdeck Riders

Products and services

• Chowdeck Consumer App On-demand food, groceries, pharmacy items, and local market produce delivery platform connecting customers with restaurants, shops, pharmacies, and markets through a mobile app available on iOS and Android. Used by 2 million+ registered consumers across Nigeria and Ghana.
• Chowpass

Quantifiable outcome

• First African on-demand platform to reach 1 million monthly orders
• +4 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• GoLemoncoreStrategic or Co-development Partner · 1 December 2025Grocery delivery partnership where GoLemon supplies groceries to Chowdeck's dark stores and enables same-day grocery delivery through the Chowdeck app. Partnership combines instant and next-day fulfillment to serve Nigeria's growing online grocery market.
• Mira (Acquisition)flagshipStrategic or Co-development Partner · 1 June 2025Acquired Mira, a restaurant point-of-sale and management system provider. Mira's platform is used by over 500 businesses and includes inventory tracking, sales monitoring, QR-code ordering, and POS hardware. Mira founder Ted Oladele (former Flutterwave VP of Design) joined Chowdeck as Head of Product.
• MyCoverGeniuscoreStrategic or Co-development Partner · 1 November 2024Insurance partnership providing personal accident insurance coverage for more than 20,000 active riders on Chowdeck's platform. Coverage includes accidental medical expenses, temporary disability compensation, and income protection for work-related injuries. Insurance automatically enrolls all active riders with no paperwork required.
• MonocoreTechnology or Integration · 1 January 2024Verification partner used by Chowdeck to validate vendor submissions against official records during the onboarding and verification process.
• SmileIDcoreTechnology or Integration · 1 January 2024Identity verification partner used by Chowdeck to strengthen accuracy and reduce risk during vendor verification, cross-referencing submissions against official records.
• Third-Party Payment ProcessorscoreTechnology or Integration · 1 January 2024Payment gateway providers that process all transactions on the Chowdeck platform, enabling wallet top-ups, debit card payments, bank transfers, and QR code payments.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Glovo: Glovo, now owned by Delivery Hero, operates multi-vertical on-demand delivery across multiple African countries including Nigeria, Morocco, Egypt, and Kenya. It directly competes with Chowdeck on food, grocery, and package delivery in overlapping Nigerian cities.
• Bolt Food: Bolt Food is the food-delivery arm of Bolt, operating in Nigeria, South Africa, and Kenya. It leverages the parent ride-hailing rider pool, creating direct head-to-head competition with Chowdeck in Lagos and Abuja.
• Kwik Delivery: Kwik Delivery is a Nigerian on-demand delivery startup offering food, grocery, and parcel delivery across Lagos, Ibadan, and Abuja. It targets similar urban consumers and SMB merchants with comparable 60-minute delivery promises.
• Gokada: Gokada is a Lagos-based delivery and mobility platform that pivoted from ride-hailing to last-mile delivery. It competes with Chowdeck on intra-city parcel and food delivery in Lagos, using a similar gig-rider model.

Regional players

• Mr D Food: Mr D Food, part of the Takealot Group, is one of South Africa's largest food delivery platforms. It shares a restaurant marketplace and dark-store-adjacent model with Chowdeck but does not currently operate in Nigeria or Ghana.

Emerging players

• MAX: MAX is a Nigerian mobility and delivery platform that has expanded from ride-hailing into logistics and parcel delivery. It shares Chowdeck's super-app ambition and Nigerian market focus, with partial overlap in courier services.
• GoLemon: GoLemon is a Nigerian grocery delivery startup that supplies dark stores for Chowdeck via a partnership announced in 2025. It is a peer in grocery quick-commerce and dark-store fulfillment, while also being a strategic partner.
• Wasoko: Wasoko (formerly Sokowatch) is a Kenyan B2B e-commerce and last-mile delivery platform expanding across Africa. It overlaps with Chowdeck's dark-store grocery ambitions and emerging-market logistics playbook but focuses on B2B rather than consumer delivery.

Broad incumbents

• Uber Eats: Uber Eats is the global food-delivery incumbent operating across multiple African capitals. It overlaps with Chowdeck in restaurant marketplace logistics and rider sourcing but does not specialize in African-specific super-app verticals.
• Delivery Hero: Delivery Hero is the parent of Glovo and a global leader in food delivery. It competes with Chowdeck in Nigeria through Glovo and brings substantially more capital, geographic reach, and operational scale.

Market position

Strengths5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/chowdeck
• Facebookfacebook.com/chowdeck
• LinkedInlinkedin.com/company/chowdeck
• Instagraminstagram.com/chowdeck

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chowdeck