iad Group

What iad Group does

iad Group, founded in 2008 and headquartered in Lieusaint, France, operates a digital-first real estate platform that digitalizes traditional physical agencies through a network of approximately 20,000 independent real estate advisors across 8 countries (France, Portugal, Spain, Italy, Germany, the United Kingdom, Mexico, and the United States). The core product is a SaaS-enabled platform that enables independent advisors, operating as commercial agents (agents commerciaux), to manage property listings, develop teams, and build their own book of business under the iad brand. The corporate headcount is approximately 500 employees distributed across the 8 markets, supporting an advisor-to-employee ratio of roughly 40:1.

The business model is commission-based: iad earns transaction fees on residential property sales (and, since the 2022 Homepilot acquisition, on rental management) facilitated by its independent advisor network, while individual advisors retain the ability to develop their own teams and an international business. The platform also includes a leadership development infrastructure (CAP program), annual national conventions across 8 countries, and a brand-driven community model reinforced by a flagship TOP 14 rugby sponsorship extended through 2028. Adjacent operations include Homepilot for rental management, NEXIMO for Mexico, and the i@D France sub-brand operating under registered commercial agent (RSAC) status.

In 2025, iad reported €521M in group revenue and 96,000+ properties listed online, with disclosed growth of +36% in Europe over the prior fiscal year. The company is privately held, with a 2021 funding round involving Five Arrows Principal Investments, IK Partners, Insight Venture Management, and Naxicap Partners, and was ranked #1 in the FrenchWeb500 2021 proptech ranking.

Name

iad Group

Legal name

iad Group

Website

https://iadinternational.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

iad Group operates a digital real estate platform that digitalizes traditional agencies through a network of approximately 20,000 independent advisors across 8 countries, earning commissions on transactions and rental management for individual property buyers and sellers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate brokerage
• Independent advisor network
• Proptech platform
• Rental management
• Property transactions

Headquarters

HQ city

Lieusaint

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Transaction Commissions: The company generates revenue through commissions on real estate transactions facilitated by its network of independent advisors. The model enables advisors to build their own business (fonds de commerce) while contributing to group success.

Distribution channels1 record

Marketing channels5 records

Core offering

iad Group digitalizes physical real estate agencies by providing a digital platform used by approximately 20,000 independent real estate advisors (conseillers immobiliers indépendants) operating across 8 countries (France, Portugal, Spain, Italy, Germany, Mexico, UK, USA). The company facilitates residential property transactions for individual buyers and sellers, and through its subsidiary Homepilot offers rental management services. Revenue is generated via commissions on transactions completed by the independent advisor network.

Product overview

iad Group operates as a unified real estate platform combining the core iad platform (digitizing physical agencies through independent advisors), Homepilot (acquired rental management solution), and i@D France (French market sub-brand). The ecosystem enables property sales, rental management, and advisor network development across multiple countries.

Differentiator

Problem solved

Functional benefit

Products and services

• iad Group Real Estate Platform
• Homepilot
• i@D France

Quantifiable outcome

• 521 M€ revenue in 2025
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered flagship and core.

• TOP 14 (French Rugby Championship)flagshipGTM or Marketing Partner · 13 June 2025iad extended its sponsorship partnership with the TOP 14 French rugby championship until 2028. The partnership focuses on collective energy, entrepreneurial spirit, and pride in showcasing the network across France. Three additional seasons confirmed.
• HomepilotcoreStrategic or Co-development Partner · 8 September 2022Homepilot joined the iad Group to become a leader in rental management. This acquisition strengthens iad's position in the property management sector.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Redfin: Technology-driven residential real estate brokerage combining a digital marketplace with salaried-plus-bonus agents. Comparable on the digital disruption angle of traditional brokerage and focus on consumer-facing tech, though with a different agent-compensation model.
• Compass: Tech-enabled residential brokerage with an agent-network model and proprietary digital platform. Comparable in target customers (buyers/sellers), use of technology to digitize agent workflows, and growth-via-network strategy, though Compass has focused primarily on the US luxury segment.
• eXp World Holdings: Cloud-based real estate brokerage using a network of independent agents operating across multiple countries. Closely comparable business model to iad: digital platform, agent-owned businesses, international expansion, and commission-based revenue.

Regional players

• Savills: International real estate services firm with strong UK and European footprint. Comparable as a cross-border residential and commercial brokerage with multiple European offices, though more weighted toward prime/luxury segments and commercial.
• Engel & Völkers: European-headquartered real estate franchise specializing in premium residential and commercial properties across multiple countries. Comparable in international franchise/agent model and European residential focus, though positioned more upmarket than iad.

Broad incumbents

• Zillow: Leading US online real estate marketplace that has expanded into iBuying and brokerage services. Comparable as a technology-driven real estate platform serving buyers and sellers, though its primary model is consumer marketplace and advertising rather than agent network.
• Century 21: One of the world's largest residential real estate franchise networks with global agent coverage. Comparable in independent-agent/affiliate network and transaction-fee model, though more traditional in technology adoption.
• Coldwell Banker: Global residential real estate franchise with established brand recognition and international agent network. Comparable in residential brokerage services, agent network structure, and international presence.
• Keller Williams Realty: Largest real estate franchise by agent count in the US with a strong agent-centric culture and team-based structure. Comparable on the network/agent-empowerment philosophy and the move toward technology and digital tools to support agents.
• RE/MAX: Global real estate franchise network with hundreds of thousands of independent agents worldwide. Comparable in agent-network model and international footprint, but operates as a traditional franchise rather than a digital platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/iad-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iad Group