What Homepilot does

Homepilot (legally iad Location & Gestion) is a France-based digital property management platform that serves individual residential property owners (bailleurs) across metropolitan France. The company operates as a subsidiary of I@D France SAS within the broader iad Group, having been acquired in 2022, and leverages a network of 16,000 independent iad France advisors for on-the-ground services including property viewings, tenant placement, and local market coverage.

The platform offers three tiers of recurring subscription-based property management — Essentielle at 3.9% of monthly rent (charges comprises) for administrative-only management, Premium at 5.9% for full operational management with a dedicated account manager (~24-hour response SLA), and Sérénité at 7.9% for all-inclusive management including tax declaration assistance, exit inventory, and a free relocation guarantee if a tenant departs within nine months. All tiers are commission-based with no duration commitment. Add-on services include the Garantie Loyers Impayés (GLI) rent guarantee at 2.5% of monthly rent when bundled (3% standalone), and a Mise en location tenant placement service priced at 100–120% of monthly rent. The proprietary technology stack comprises a dedicated owner portal (moncompte.homepilot.fr), a tenant portal (locataires.homepilot.fr), electronic signature capability, a free rent estimator tool, and a library of downloadable French-compliant legal templates (lease agreements, property condition reports, rent receipts, termination letters). Support is delivered via a Zendesk-based ticketing system.

Commercially, Homepilot runs a sales-led but digital-first go-to-market: property owners self-onboard through the website, rent estimator, and contact/callback forms; the company also operates a referral program (parrainage) offering a free month of management to both referrer and referred friend. Scale metrics indicate 10,000+ properties currently under management, 5,000+ average annual rentals managed, and 1,700+ rental properties listed on the platform (internal 2025 data). Geographic coverage spans major French metros including Paris, Marseille, Lyon, Toulouse, Nantes, Bordeaux, Reims, and Tours, with overseas territories not explicitly served. The company's co-founder is Laurent Kretz, and it has 11–50 employees.

Name

Homepilot

Legal name

iad Location & Gestion

Website

https://homepilot.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Vincennes

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property Management Fees (Percentage of Rent): Core revenue stream from three tiers of property management services: Essentielle (3.9%), Premium (5.9%), and Sérenité (7.9%) of monthly rent. All plans are commission-based with no duration commitment required.
2. Unpaid Rent Guarantee (GLI): Guarantee against unpaid rent offered as optional add-on (2.5% of monthly rent CC) or mandatory in Sérenité plan. Includes coverage for legal fees, eviction costs, and tenant damage.
3. Property Listing Services: Standalone property listing service at 120% of monthly rent CC. Includes photography, listing on major portals, in-person viewings, tenant credit checks, and rental contract provision.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Homepilot provides subscription-based residential rental property management services for individual property owners in France, billed as a percentage of monthly rent (Essentielle 3.9%, Premium 5.9%, Sérénité 7.9%). The offering is delivered through owner and tenant self-service portals, electronic signature workflows, and on-the-ground execution by 16,000 iad France local advisors, with optional add-on services for tenant placement and unpaid rent guarantee insurance.

Product overview

Homepilot (operated as iad Location & Gestion) is a French property management platform offering three tiers of rental management services: Essentielle (3.9% of rent CC) for administrative-only management, Premium (5.9%) for full operational management with dedicated account managers, and Sérenité (7.9%) for comprehensive management including tax assistance and complimentary relocation. Additional services include tenant placement (Mise en location at 100% rent CC) and rent guarantee insurance (Garantie loyers impayés at 2.5-3% of rent CC). The platform provides self-service portals for both owners (Espace Propriétaire) and tenants (Espace Locataire), along with complementary tools including a rent estimator and downloadable legal document templates. All services leverage a network of 16,000 local iad advisors across France for on-the-ground property visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Gestion locative Essentielle Entry-level residential property management subscription covering administrative and accounting management, rent collection, rent receipts, and customer service via phone and email, priced at 3.9% of monthly rent (CC). Excludes work management, insurance claims, and syndicate follow-up. Targeted at French individual property owners seeking basic administrative delegation.
• Gestion locative Premium Mid-tier full operational residential property management subscription including all Essentielle services plus technical incident and claims management, syndicate follow-up, service charge payments, work coordination, and a dedicated account manager with average 24-hour response, priced at 5.9% of monthly rent (CC).
• Gestion locative Sérénité All-inclusive residential property management subscription including all Premium services plus tax declaration assistance, move-out inventory, complimentary relocation if tenant leaves within 9 months, and mandatory unpaid rent guarantee insurance, priced at 7.9% of monthly rent (CC).
• Mise en location Standalone residential property listing and tenant placement service including on-site visits, detailed photo coverage, tenant creditworthiness verification, rental contract provision, and progress updates, priced at 120% of monthly rent (CC). Available standalone or bundled with management subscriptions.
• Garantie Loyers Impayés (GLI) Rent guarantee insurance covering unpaid rents without limit on amount or duration from the first month of non-payment, including legal fees, eviction procedures, and tenant damage reimbursement. Priced at 2.5% of monthly rent (CC) when bundled with management subscriptions and 3% standalone. Mandatory in the Sérénité tier.
• Rachat de portefeuille

Quantifiable outcome

• Response time under 24 hours average from dedicated manager
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Matera: French PropTech platform offering co-ownership (syndic) and rental management services to property owners. Matera is the closest direct competitor in France, operating a similar digital-first model with tiered service offerings and dedicated manager support.
• Properly: Residential property management platform serving individual landlords and small investors. Comparable to Homepilot in targeting individual property owners with percentage-based pricing and full-service management.
• DoorLoop: Cloud-based property management software for residential and mixed-use landlords. Comparable in serving small-to-mid landlords with digital portals, automated rent collection, and tenant management features.

Broad incumbents

• AppFolio: Established US-based property management software platform serving residential and commercial portfolios. Comparable technology stack (owner/tenant portals, online payments, maintenance) but operates at enterprise scale across multiple property types.
• Buildium: Property management software from RealPage serving small-to-mid residential landlords. Comparable feature set for rent collection, tenant screening, and owner accounting.
• Yardi: Enterprise-grade property management software serving large residential and commercial operators. Overlaps with Homepilot on core rent collection and owner accounting functionality at much larger portfolio scale.

Emerging players

• Guesty: Property management platform purpose-built for short-term rental operators. Comparable software-first service model but focused on vacation rentals rather than long-term residential leases like Homepilot.
• Hostaway: Short-term rental property management system with channel manager and automation. Comparable SaaS-based property management model but serves a different customer segment (vacation rental hosts vs. long-term residential landlords).

Regional players

• Hosman: French PropTech providing transaction and rental management services for individual investors. Comparable French-market focus and landlord customer base, with similar digital portal approach to Homepilot.

Others

• DossierFacile: French public-interest platform helping tenants build verified rental application files. Operates in the same French rental ecosystem as Homepilot and serves the same tenants, but is a non-profit tool rather than a property manager.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/homepilot_fr
• Facebookfacebook.com/homepilot
• LinkedInlinkedin.com/company/homepilot

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homepilot