iad Group
iad Group operates a digital real estate platform that digitalizes traditional agencies through a network of approximately 20,000 independent advisors across 8 countries, earning commissions on transactions and rental management for individual property buyers and sellers.
- Company typePrivate
- Founded2008
- HeadquartersLieusaint, France
- Headcount251–500
- GTM typeB2C
- OfferingServices
What iad Group does
iad Group, founded in 2008 and headquartered in Lieusaint, France, operates a digital-first real estate platform that digitalizes traditional physical agencies through a network of approximately 20,000 independent real estate advisors across 8 countries (France, Portugal, Spain, Italy, Germany, the United Kingdom, Mexico, and the United States). The core product is a SaaS-enabled platform that enables independent advisors, operating as commercial agents (agents commerciaux), to manage property listings, develop teams, and build their own book of business under the iad brand. The corporate headcount is approximately 500 employees distributed across the 8 markets, supporting an advisor-to-employee ratio of roughly 40:1.
The business model is commission-based: iad earns transaction fees on residential property sales (and, since the 2022 Homepilot acquisition, on rental management) facilitated by its independent advisor network, while individual advisors retain the ability to develop their own teams and an international business. The platform also includes a leadership development infrastructure (CAP program), annual national conventions across 8 countries, and a brand-driven community model reinforced by a flagship TOP 14 rugby sponsorship extended through 2028. Adjacent operations include Homepilot for rental management, NEXIMO for Mexico, and the i@D France sub-brand operating under registered commercial agent (RSAC) status.
In 2025, iad reported €521M in group revenue and 96,000+ properties listed online, with disclosed growth of +36% in Europe over the prior fiscal year. The company is privately held, with a 2021 funding round involving Five Arrows Principal Investments, IK Partners, Insight Venture Management, and Naxicap Partners, and was ranked #1 in the FrenchWeb500 2021 proptech ranking.
iad Group firmographics
Firmographics- Name
- iad Group
- Legal name
- iad Group
- Website
- https://iadinternational.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- iad Group operates a digital real estate platform that digitalizes traditional agencies through a network of approximately 20,000 independent advisors across 8 countries, earning commissions on transactions and rental management for individual property buyers and sellers.
- Ownership category
- akta.pro rank
iad Group industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where iad Group is headquartered
LocationHeadquarters
- HQ city
- Lieusaint
- HQ country
- France
- HQ region
- Europe
Offices7 records
Markets served
iad Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Real Estate Transaction Commissions: The company generates revenue through commissions on real estate transactions facilitated by its network of independent advisors. The model enables advisors to build their own business (fonds de commerce) while contributing to group success.
Distribution channels1 record
Marketing channels5 records
iad Group product offering
Product offeringCore offering
iad Group digitalizes physical real estate agencies by providing a digital platform used by approximately 20,000 independent real estate advisors (conseillers immobiliers indépendants) operating across 8 countries (France, Portugal, Spain, Italy, Germany, Mexico, UK, USA). The company facilitates residential property transactions for individual buyers and sellers, and through its subsidiary Homepilot offers rental management services. Revenue is generated via commissions on transactions completed by the independent advisor network.
Product overview
iad Group operates as a unified real estate platform combining the core iad platform (digitizing physical agencies through independent advisors), Homepilot (acquired rental management solution), and i@D France (French market sub-brand). The ecosystem enables property sales, rental management, and advisor network development across multiple countries.
Differentiator
Problem solved
Functional benefit
Products and services
- iad Group Real Estate Platform
- Homepilot
- i@D France
Quantifiable outcome
- 521 M€ revenue in 2025
- +3 more outcomes
Companies that use iad Group
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
iad Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
iad Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- TOP 14 (French Rugby Championship)flagshipiad extended its sponsorship partnership with the TOP 14 French rugby championship until 2028. The partnership focuses on collective energy, entrepreneurial spirit, and pride in showcasing the network across France. Three additional seasons confirmed.
- HomepilotcoreHomepilot joined the iad Group to become a leader in rental management. This acquisition strengthens iad's position in the property management sector.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
iad Group competitors and assessment
Company assessmentDirect peers
- Redfin: Technology-driven residential real estate brokerage combining a digital marketplace with salaried-plus-bonus agents. Comparable on the digital disruption angle of traditional brokerage and focus on consumer-facing tech, though with a different agent-compensation model.
- Compass: Tech-enabled residential brokerage with an agent-network model and proprietary digital platform. Comparable in target customers (buyers/sellers), use of technology to digitize agent workflows, and growth-via-network strategy, though Compass has focused primarily on the US luxury segment.
- eXp World Holdings: Cloud-based real estate brokerage using a network of independent agents operating across multiple countries. Closely comparable business model to iad: digital platform, agent-owned businesses, international expansion, and commission-based revenue.
Regional players
- Savills: International real estate services firm with strong UK and European footprint. Comparable as a cross-border residential and commercial brokerage with multiple European offices, though more weighted toward prime/luxury segments and commercial.
- Engel & Völkers: European-headquartered real estate franchise specializing in premium residential and commercial properties across multiple countries. Comparable in international franchise/agent model and European residential focus, though positioned more upmarket than iad.
Broad incumbents
- Zillow: Leading US online real estate marketplace that has expanded into iBuying and brokerage services. Comparable as a technology-driven real estate platform serving buyers and sellers, though its primary model is consumer marketplace and advertising rather than agent network.
- Century 21: One of the world's largest residential real estate franchise networks with global agent coverage. Comparable in independent-agent/affiliate network and transaction-fee model, though more traditional in technology adoption.
- Coldwell Banker: Global residential real estate franchise with established brand recognition and international agent network. Comparable in residential brokerage services, agent network structure, and international presence.
- Keller Williams Realty: Largest real estate franchise by agent count in the US with a strong agent-centric culture and team-based structure. Comparable on the network/agent-empowerment philosophy and the move toward technology and digital tools to support agents.
- RE/MAX: Global real estate franchise network with hundreds of thousands of independent agents worldwide. Comparable in agent-network model and international footprint, but operates as a traditional franchise rather than a digital platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
iad Group social profiles
Digital presenceiad Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
iad Group leadership team
Management profileNumber of profiles
Profiles1 record
iad Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
iad Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iad Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iad Group
What does iad Group do?
iad Group digitalizes physical real estate agencies by providing a digital platform used by approximately 20,000 independent real estate advisors (conseillers immobiliers indépendants) operating across 8 countries (France, Portugal, Spain, Italy, Germany, Mexico, UK, USA). The company facilitates residential property transactions for individual buyers and sellers, and through its subsidiary Homepilot offers rental management services. Revenue is generated via commissions on transactions completed by the independent advisor network.
Is iad Group a public or private company?
iad Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was iad Group founded?
iad Group was founded in 2008. It employs 251 to 500 people.
Where is iad Group based?
iad Group is headquartered in Lieusaint, France, in the Europe region.
How does iad Group make money?
One revenue line is on record: real Estate Transaction Commissions.
Who are iad Group's main competitors?
Direct peers on record are Redfin, Compass and eXp World Holdings. Regional players are Savills and Engel & Völkers. Broad incumbents are Zillow, Century 21, Coldwell Banker, Keller Williams Realty and RE/MAX.
Does iad Group have an API?
No public API is recorded for iad Group.
What industry is iad Group in?
iad Group's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.