The Massimo
The Massimo Group is a privately held commercial real estate coaching and consulting firm, founded in 2008 by Rod Santomassimo, that delivers tiered coaching programs built on its proprietary Massimo Methods™ methodology to individual CRE brokers across North America.
- Company typePrivate
- Founded2008
- HeadquartersCary, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Massimo does
The Massimo Group is a privately held commercial real estate (CRE) coaching and consulting organization founded in 2008 by Rod Santomassimo and headquartered in Cary, North Carolina. The company delivers coaching services and a proprietary methodology called Massimo Methods™ to individual commercial real estate brokers and teams across North America, with a stated client base of more than 4,100 CRE professionals served over its 17-year history. Its core technology is human-delivered coaching packaged with a codified, trademarked methodology; the company also operates a mobile-accessible membership platform (Massimobile) for distributing tools, content, and resources to subscribers. The company claims its coaching clients consistently out-earn their CRE industry peers by 7X, and backs programs with a "CRE Results Guarantee."
The Massimo Group generates revenue primarily through tiered coaching program subscriptions and program fees. The product ladder spans a low-cost digital Membership (proprietary platform, tools, and resources), CRE Start (open group coaching for new CRE agents and residential-to-CRE transitioners), CRE Accelerator (private group coaching for mid-career agents), CRE Scale (hybrid group plus 1:1 coaching with senior management access), and CRE Prime (customized private 1:1 coaching for market leaders). A newer program, CRE Investors.coach, targets brokers transitioning from Property Advisor to Property Owner. Delivery is supported by 30+ Certified Massimo CRE Coaches — all required to be active, practicing brokers — and is sold direct via phone consultation and online contact forms. Go-to-market is sales-led and content-driven, leveraging a marquee logo wall (CBRE, JLL, Colliers, Cushman, Newmark, Marcus & Millichap, Lee & Associates, NAI, SVN, KW Commercial, Coldwell Banker, Transwestern, Chase, Remax, Capstone), free lead magnets such as the "100 Broker Success Stories" PDF, and an annual online flagship event ("Selling Buildings" / "One Day") backed by a 10X guarantee.
Operationally, the company is founder-led, lean (11–50 employees), privately financed (no disclosed funding rounds or institutional investors), and offers consultation-based pricing rather than publicly listed rates. Its growth has been entirely organic, driven by product ladder expansion, content marketing, and event-led customer acquisition, with no disclosed M&A, geographic expansion beyond North America, or material leadership changes.
The Massimo firmographics
Firmographics- Name
- The Massimo
- Legal name
- The Massimo Group
- Website
- https://massimo-group.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Massimo Group is a privately held commercial real estate coaching and consulting firm, founded in 2008 by Rod Santomassimo, that delivers tiered coaching programs built on its proprietary Massimo Methods™ methodology to individual CRE brokers across North America.
- Ownership category
- akta.pro rank
The Massimo industry classification
Industry- Product category
- Commercial Real Estate Coaching
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
Keywords
Where The Massimo is headquartered
LocationHeadquarters
- HQ city
- Cary
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Massimo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Coaching Programs Subscription: Multiple tiered coaching programs including Membership, CRE Start, CRE Accelerator, CRE Scale, and CRE Prime. Revenue generated through program fees and membership subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Multiple program tiers available for different career stages |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Massimo product offering
Product offeringCore offering
The Massimo Group provides tiered coaching and consulting programs for commercial real estate brokers, delivered through one-on-one and group sessions. The offerings include a membership platform with mobile-accessible tools and resources, plus structured coaching programs (CRE Start, CRE Accelerator, CRE Scale, CRE Prime, CRE Investors.coach) designed for brokers at different career stages, all built around a proprietary methodology called Massimo Methods™.
Product overview
The Massimo Group is a premier commercial real estate coaching and consulting organization in North America, led by founder Rod Santomassimo. The company offers a platform of coaching programs designed for CRE brokers at every stage of their career, from newcomers (CRE Start) to market leaders seeking dominance (CRE Prime). The core offering includes the proprietary Massimo Methods coaching methodology, delivered through tiered programs: Membership (digital platform and resources via Massimobile), CRE Start (open group coaching), CRE Accelerator (private group), CRE Scale (hybrid with 1:1 support), CRE Prime (customized private coaching), and CRE Investors.coach (property ownership transition). The company also provides supplemental resources including the 100 Broker Success Stories book and hosts the annual Selling Buildings event.
Differentiator
Problem solved
Functional benefit
Brands
- Massimo Methods™: The proprietary coaching methodology developed by The Massimo Group, claimed to help CRE brokers out-earn their peers by 7X.
- Massimo Membership
- CRE Results Guarantee
Products and services
- Massimo Membership The Massimo Membership is a proprietary platform providing tools and resources for commercial real estate brokers, accessible on mobile devices (Massimobile). It targets CRE professionals at all career stages who want ongoing access to resources, training, and community tools in a self-service subscription format.
- CRE Start CRE Start is an open group coaching program designed for agents new to commercial real estate, including residential agents transitioning into CRE. It targets entry-level and early-career brokers seeking foundational pipeline-building, CRE fundamentals, and an initial client base.
- CRE Accelerator CRE Accelerator is a private group coaching program for mid-career agents who are open to new approaches to expedite their results. It targets plateaued producers seeking to break through income ceilings with accountability and updated strategies.
- CRE Scale CRE Scale is a hybrid coaching program consisting of expanded group sessions and 1:1 support, including an interactive community and access to the senior management team. It targets CRE team leaders and operators looking to scale hiring, operations, and team-based production.
- CRE Prime CRE Prime is a customized curriculum with private 1:1 coaching for those seeking to attain or retain a dominant market position while creating more personal margin. It targets top-producing brokers and market leaders who require highly individualized coaching.
- CRE Investors.coach CRE Investors.coach is a private group coaching and mastermind program for commercial real estate professionals looking to transition from Property Advisor to Property Owner. It targets brokers expanding into investment strategy and property ownership.
Quantifiable outcome
- 7X outperformance: Clients consistently out-earn their CRE industry peers by 7X
- +2 more outcomes
Companies that use The Massimo
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles6 records
The Massimo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Massimo partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
The Massimo competitors and assessment
Company assessmentBroad incumbents
- Keller Williams MAPS Coaching: Coaching arm of the largest residential real estate franchise in North America, providing productivity coaching and mastermind programs at scale. A broad incumbent whose coaching programs reach hundreds of thousands of agents; comparable in coaching content but bundled into a much larger franchise platform.
- National Association of REALTORS (NAR): Largest trade association for real estate professionals, providing certification, professional development, and member resources. A broad incumbent whose professional-development programs partially overlap with the capability-building Massimo delivers to brokers.
Direct peers
- Tom Ferry: One of the largest real estate coaching organizations in North America, offering subscription-based training, events, and masterminds. Most directly comparable in coaching-for-brokers business model, though its primary focus is residential agents, making Massimo's CRE specialization a meaningful differentiator.
- Workman Success Systems: Coaching and consulting firm for real estate professionals, providing business planning, lead generation, and accountability systems. Comparable in delivering structured coaching programs to brokers and agents on a subscription basis.
- Mike Ferry Organization: Long-established real estate sales training company offering coaching programs, scripts, and lead-generation systems. Comparable in delivering sales-coaching content on a subscription/curriculum basis to real estate professionals.
- Buffini & Company: Real estate coaching and training firm built around a proprietary methodology (the Buffini Method) and a referral/coaching ecosystem. Highly comparable subscription-plus-event model, primarily serving residential agents with adjacent applicability to CRE.
- Icenhower Coaching & Consulting: Real estate coaching firm offering tiered programs for agents and teams, including training, masterminds, and accountability systems. Closely matches Massimo's tiered subscription structure and sales-coaching value proposition.
Emerging players
- CCIM Institute: Commercial real estate designation and education organization offering courses, designations (CCIM), and member resources. Adjacent to Massimo in serving CRE professionals, but focused on credentialing and education rather than sales/business coaching.
- Bold Real Estate: Coaching and business-building platform aimed at real estate agents, offering training content, masterminds, and accountability tools. Comparable in coaching-for-brokers value proposition, though smaller and less CRE-specialized than Massimo.
Others
- Colibri Real Estate (The CE Shop / McKissock): Provider of real estate licensing, continuing education, and professional development courses. Thematically related as a learning/development business for real estate professionals, but it is an education platform rather than a sales coaching firm.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Massimo social profiles
Digital presenceThe Massimo financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Massimo leadership team
Management profileNumber of profiles
Profiles1 record
The Massimo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Massimo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Massimo
What does The Massimo do?
The Massimo Group provides tiered coaching and consulting programs for commercial real estate brokers, delivered through one-on-one and group sessions. The offerings include a membership platform with mobile-accessible tools and resources, plus structured coaching programs (CRE Start, CRE Accelerator, CRE Scale, CRE Prime, CRE Investors.coach) designed for brokers at different career stages, all built around a proprietary methodology called Massimo Methods™.
Is The Massimo a public or private company?
The Massimo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Massimo founded?
The Massimo was founded in 2008. It employs 11 to 50 people.
Where is The Massimo based?
The Massimo is headquartered in Cary, United States, in the North America region.
How does The Massimo make money?
One revenue line is on record: coaching Programs Subscription.
Who are The Massimo's main competitors?
Broad incumbents on record are Keller Williams MAPS Coaching and National Association of REALTORS (NAR). Direct peers are Tom Ferry, Workman Success Systems, Mike Ferry Organization, Buffini & Company and Icenhower Coaching & Consulting. Emerging players are CCIM Institute and Bold Real Estate. Colibri Real Estate (The CE Shop / McKissock) is listed as an others.
Does The Massimo have an API?
No public API is recorded for The Massimo.
What industry is The Massimo in?
The Massimo's product category is Commercial Real Estate Coaching. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 54161 and its SIC code is 8742.