Mai Linh Corporation

Name

Mai Linh Corporation

Legal name

Công ty Cổ phần Tập đoàn Mai Linh

Website

https://mailinh.vn

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Mai Linh Corporation is Vietnam's largest taxi operator, running roughly 15,000 vehicles across 63 provinces and four islands under a unified 1055 call brand. It serves individual riders, corporate accounts, government and tourism clients, and operates subsidiaries in express delivery, media, EV distribution, and licensed labor export via the Mai Linh Willer JV with Japan.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Taxi Transport Services: Core taxi transport service operating across 63 provinces and cities in Vietnam. Revenue generated from meter-based fares for passenger transport, with pricing based on distance traveled and time. No rush hour price increases policy.
2. Mai Linh Taxi Card (GreenCard/MPass): Corporate taxi cards (GreenCard postpaid, GreenCard Prepaid, MPass) providing postpaid payment up to 45 days with volume-based discounts up to 15%, and prepaid cards with up to 12% discount.
3. Car Rental Services: Vehicle rental services offering cars with 4-45 seats for daily rental, long-term rental, airport transfers, and tourist transportation across Vietnam.
4. Mai Linh Tourism: Travel and tourism services including tour packages, resort bookings, cultural heritage tours, and international travel to destinations including Singapore, Malaysia, Thailand, Cambodia, Hong Kong, South Korea, Japan.
5. International Labor Cooperation: Labor export services to Japan and Taiwan, including technical internship programs, vocational study abroad programs, with fees and salary arrangements.
6. Mai Linh Media: Mobile advertising network leveraging the company's fleet of vehicles across Vietnam for dynamic out-of-home advertising solutions.
7. Mai Linh Willer (Express Bus): Vietnam-Japan joint venture express bus service on long-distance routes (Thanh Hoa-Hanoi), with over 150 buses operating on 12 routes across 10 provinces.
8. Mai Linh Express: Express passenger transport on fixed routes across 10 provinces with over 150 buses, offering scheduled departures with no smoking and no pickup along the way policy.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Mai Linh Corporation operates a diversified transportation and mobility services platform in Vietnam, anchored by its flagship Mai Linh Taxi brand. The company provides passenger road transport, car rental, intercity bus services through a joint venture with Willer Express (Japan), corporate taxi payment solutions via GreenCard, tourism services, and transportation-related advertising media. It serves both individual consumers across Vietnam and corporate clients requiring managed employee transportation programs.

Product overview

Mai Linh Corporation operates a diversified transport and service ecosystem centered on its flagship Mai Linh Taxi service. The core offering is supplemented by corporate solutions (Mai Linh Taxi Card, MPass cost management), intercity transport (Mai Linh Express, Mai Linh Willer), car rental, tourism, media advertising, auto repair, international labor export, and business cooperation programs. The portfolio spans passenger transport, logistics, and mobility-related services across Vietnam's 63 provinces.

Differentiator

Problem solved

Functional benefit

Brands

• Taxi Mai Linh: Core taxi service brand with distinctive green color representing life, environment, and traffic safety. Number one taxi service in Vietnam.
• Hòa Bình Xanh Taxi
• Mai Linh Express
• Mai Linh Willer (MAIWILL)
• Du Lịch Lữ hành Mai Linh
• MPass

Products and services

• Mai Linh Taxi Flag passenger taxi service operating across Vietnam through a nationwide branch network, using electronic meters, GPS-tracked vehicles, and RFID-enabled driver identification. Targets individual riders and walk-up passengers in urban areas.
• GreenCard Corporate taxi payment card product that enables business clients to manage and bill employee ground transportation on a centralized account. Designed for organizations needing controlled, reportable employee travel spend.

Quantifiable outcome

• Near 15,000 taxis operated nationwide
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Willer (Vietnam-Japan Joint Venture)coreStrategic or Co-development PartnerMai Linh Willer (MAIWILL) is a Vietnam-Japan joint venture for long-distance express bus service, starting with Thanh Hoa-Hanoi route. Offers superior safety, professional service, 5-star waiting lounge, and door-to-door shuttle. Vietnam's leading taxi company partnered with Japanese expertise for premium intercity bus transportation.
• Ministry of Labor - War Invalids and Social Affairs (Vietnam)coreStrategic or Co-development PartnerMai Linh International Cooperation Company holds direct operating license from Vietnam's Ministry of Labor for labor export services to Japan and Taiwan markets. This is a regulated industry requiring government licensing.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vinasun Corporation: Vietnam's second-largest traditional taxi operator with a comparable fleet of green taxis across major Vietnamese cities. Directly competes with Mai Linh for corporate accounts and street-hail passengers, with overlapping corporate card and app-booking offerings.

Emerging players

• Xanh SM (GSM): VinFast-backed Vietnamese electric taxi and ride-hailing brand rapidly expanding across Vietnamese cities. Same passenger-mobility category as Mai Linh but using a tech-native, EV-led model that is reshaping competitive dynamics in Vietnam's taxi market.
• Be Group: Vietnamese ride-hailing super-app combining taxi hailing, motorbike ride-hailing, and delivery services. Competes with Mai Linh's Mai Linh Taxi app on booking convenience and dynamic pricing, especially for younger and urban users.

Broad incumbents

• Grab Holdings: Dominant Southeast Asian ride-hailing super-app with deep penetration in Vietnam. Operates as a broad incumbent across passenger transport, food delivery, and financial services, competing with Mai Linh on taxi booking convenience and pricing.

Regional players

• ComfortDelGro Corporation: Singapore-listed land transport conglomerate operating taxi, bus, and rail services across Asia and Australia. Comparable as a large, multi-country taxi operator with corporate-account focus and digital dispatch modernization, though not active in Vietnam.
• Gojek: Indonesian ride-hailing and super-app platform with operations in Vietnam, Thailand, and Singapore. Comparable as a ride-hailing competitor to Mai Linh in Southeast Asia, with overlapping on-demand passenger mobility offerings.
• DiDi Global: Chinese ride-hailing platform with a presence in multiple international markets including select Southeast Asian geographies. Comparable as a large-scale app-based passenger mobility operator focused on dynamic pricing and density-driven unit economics, similar to Mai Linh's modernization ambitions.

Others

• Phuong Trang (FUTA Bus Lines): Vietnam's largest intercity bus operator running scheduled long-distance routes nationwide. Comparable as a passenger ground-transport peer in Vietnam's intercity segment, competing with Mai Linh Express and Mai Linh Willer on route overlap and customer wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MaiLinhCorp
• LinkedInlinkedin.com/company/mai-linh-corporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mai Linh Corporation