What Exertis Ztorm does

Exertis Ztorm (DBA: Ztorm) operates Ztorm Hub, a B2B digital content distribution platform that serves as a single-API gateway between gaming and software publishers on one side and retailers on the other. The platform processes real-time electronic software distribution (ESD), handling product metadata ingestion, pricing and promotions management across 75+ currencies, secure key storage, geolocation restriction management, and live transaction fulfillment. It currently supports more than 9,000 live products and reaches 180+ countries, processing over 100 new product additions per week with localized data.

The core technology stack is a unified API that aggregates multiple technical integrations, including Key Purchasing, Direct Entitlement, and Silent Key Activation, into a single integration point for both publishers and retailers. This consolidation is the primary technical differentiator, reducing the operational complexity that publishers and retailers otherwise face when maintaining many-to-many distribution relationships. The platform also extends into physical retail through an In-Store Print-to-Receipt module, enabling businesses to retain digital stock management while offering a physical point-of-sale path. Customer segments are horizontal: publishers ranging from indie developers to global brands, and retailers spanning both digital and physical channels.

Ztorm is a privately held subsidiary within the CentreSoft group, a UK-based technology and digital distribution conglomerate. The company reports 50% YoY growth in completed sales over the past four years. Revenue is generated via transaction fees on the volume processed through the gateway; pricing is quote-based rather than publicly listed, and the company employs 11-50 staff. Headquartered in Stockholm, Sweden, with operational ties to the UK through CentreSoft, the company uses direct, consultative sales motions supported by an account management team, with go-to-market focused on API-first integrations and relationship-driven publisher and retailer onboarding.

Name

Exertis Ztorm

Website

https://exertisztorm.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Exertis Ztorm operates Ztorm Hub, a B2B digital distribution gateway connecting gaming and software publishers with retailers through a single API, processing real-time transactions across 9,000+ products and 180+ countries.

Ownership category

akta.pro rank

Product category

Digital Content Distribution Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

Keywords

• Digital content distribution
• Esd platform api
• Gaming distribution gateway
• Publisher retailer platform
• Software distribution services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Digital Distribution Transaction Fees: Ztorm acts as a marketplace/gateway between publishers and retailers, processing digital transactions for gaming and software content. The company earns revenue by facilitating the sale and distribution of digital products, with the platform handling product setup, pricing, promotions, and real-time transaction processing. As the intermediary linking publishers to retailers across 180+ countries, Ztorm takes a transaction fee or commission on sales processed through its platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Exertis Ztorm operates Ztorm Hub, a B2B digital content distribution platform that serves as the gateway between video game and software publishers and retailers. Through a single API integration, the platform enables real-time electronic software distribution (ESD), automated product metadata delivery, multi-currency pricing across 75+ currencies, aggregated technical solutions (Key Purchasing, Direct Entitlement, Silent Key Activation), secure key management, and live transaction processing across 180+ countries.

Product overview

Ztorm Hub is a unified digital content distribution platform that serves as the gateway between publishers and retailers in the gaming and software industry. The core Ztorm Hub platform provides real-time ESD distribution via API, with integrated modules including Product Metadata (for automated marketing asset delivery), In-Store Print-to-Receipt (for physical retail environments), Aggregated Solutions (consolidating Key Purchasing, Direct Entitlement, Silent Key Activation into one API), Pricing and Promotions (managing 75+ currencies with localized regional pricing), and Live Transactions (real-time processing and instant delivery). The platform supports 9,000+ live products, serves 180+ countries, and handles key management with secure server storage.

Differentiator

Problem solved

Functional benefit

Brands

• Ztorm Hub: Digital content distribution platform that enables publishers to distribute, sell and have their digital content consumed. Provides automated product metadata, in-store print-to-receipt solutions, aggregated technical integrations, pricing and promotions management, and real-time transaction processing.

Products and services

• Ztorm Hub

Quantifiable outcome

• 50% YoY growth in completed sales over the past 4 years
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• CentreSoftparent companyStrategic or Co-development PartnerZtorm is part of the CentreSoft group, operating as a division or subsidiary within the larger organization. As part of CentreSoft, Ztorm leverages the group's resources, relationships, and infrastructure to support digital distribution requirements globally. CentreSoft is described as a launchpad for success in the digital distribution space.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plaion (formerly Koch Media): Plaion is a European video game and software publisher and distributor serving retail and digital channels globally. Like Ztorm, it bridges publisher supply and retailer demand for physical and digital game products across multiple markets.
• cleverbridge: cleverbridge is a global e-commerce and subscription management provider for digital goods, software, and services, with localized pricing, payments, and tax handling. It targets a similar publisher-retailer/customer dynamic as Ztorm in digital distribution.
• FastSpring: FastSpring is a digital commerce and merchant-of-record platform specializing in software, SaaS, and digital goods distribution with global tax and currency handling. Its API-driven distribution and localization capabilities overlap with Ztorm's value proposition for software publishers and retailers.
• Nexway: Nexway is a digital commerce and subscription management platform that connects software, gaming, and digital goods publishers with global retailers and resellers via a unified API. It overlaps directly with Ztorm on multi-currency, multi-region digital distribution for software and games.
• Solutions 2 Go (S2G): Solutions 2 Go is a North American distributor of video games, software, and consumer electronics with strong retailer relationships and digital distribution services. It is highly comparable to Ztorm's role as a bridge between publishers and retail channels, especially for boxed and digital game retail.
• Xsolla: Xsolla is a global commerce and distribution platform purpose-built for video games, offering payment, key distribution, and merchant-of-record services to publishers and retailers. It is the most direct competitor to Ztorm Hub in gaming-focused B2B digital distribution.

Broad incumbents

• Paddle: Paddle is a merchant-of-record platform handling payments, tax, and subscription billing for SaaS and digital product companies. While broader than gaming, its role as a transactional layer between software publishers and end customers is comparable to Ztorm's distribution gateway model.
• 2Checkout (Verifone): 2Checkout, now part of Verifone, is a global digital commerce platform offering payments, tax handling, and subscription billing for software and digital goods. Its B2B commerce infrastructure overlaps with parts of Ztorm's API-driven distribution and localization capabilities.
• Digital River: Digital River is a long-established e-commerce and merchant-of-record provider offering global payments, fraud prevention, and digital fulfillment for software and game publishers. It serves an overlapping publisher base with broader commerce capabilities than Ztorm's narrow distribution focus.

Regional players

• Computec Media: Computec Media is a European gaming and digital distribution company covering both publishing and distribution across German-speaking markets. It mirrors Ztorm's role in European gaming distribution and retailer-facing services but with a more regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/exertisztorm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exertis Ztorm