autologiQ
autologiQ is a Canadian digital automotive platform offering EasyPay repair financing, EasyCare membership, and a 1,000+ shop service network serving vehicle owners and independent automotive shops across Canada.
- Company typePrivate
- Founded2018
- HeadquartersOakville, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What autologiQ does
autologiQ is a Canadian digital automotive services platform headquartered in Oakville, Ontario, founded in 2018. The company operates an integrated ecosystem combining vehicle repair and maintenance financing (EasyPay), a subscription membership with roadside assistance and preventative maintenance (EasyCare), a network of 1,000+ independent automotive service providers (iQ Network), and auto loan refinancing via a SafeLend Canada partnership. EasyPay offers both asset-based loans (approved via Canadian Black Book vehicle valuation with no credit check, at a fixed 24.99% rate) and credit-based loans (9.99-21.99%, Equifax-scored), with loans funded by Iceberg Finance Inc. and Payment Protection Plan coverage administered by iFinance Canada Inc.
The underlying technology stack includes a digital vehicle management dashboard and mobile app, AI-powered chatbot (iQ Bot), tablet-based Digital Vehicle Inspection (DVI) used across the iQ Network, Virtual Vehicle Advisor support, and identity verification integrated via Plaid. The AI layer supports instant-approval underwriting, service scheduling, and personalized maintenance recommendations, though proprietary ML capability disclosures are limited.
The business model spans subscription recurring revenue (EasyCare membership at $180-$220/year, iQ Network provider membership from $500/year), transaction fees (interest and setup fees on EasyPay originations, 10% service fee on network work), and referral fees (SafeLend refinancing). Primary customer segments are Canadian individual vehicle owners seeking accessible repair financing and independent automotive shops seeking incremental revenue through pre-authorized work orders, with a recent expansion into automotive dealerships via the March 2026 acquisition of FIX4 Capital Lending's dealer network. The company is privately held, with no disclosed external funding rounds.
autologiQ firmographics
Firmographics- Name
- autologiQ
- Legal name
- autologiQ
- Website
- https://autologiq.ca
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- autologiQ is a Canadian digital automotive platform offering EasyPay repair financing, EasyCare membership, and a 1,000+ shop service network serving vehicle owners and independent automotive shops across Canada.
- Ownership category
- akta.pro rank
autologiQ industry classification
Industry- Product category
- Automotive Financing Platform
- NAICS
- Automotive Repair and Maintenance (8111), General Automotive Repair (811111)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Auto & Vehicle Loan Brokerage (FSAEAEAK)
- akta.pro secondary industries
- Auto Refinance (FSAKADAB), Auto / Vehicle Marketplace Lending (FSAKAHAF), Mobile Auto Repair & Roadside Assistance (TLAKAAAL)
Keywords
Where autologiQ is headquartered
LocationHeadquarters
- HQ city
- Oakville
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
autologiQ business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- EasyPay Financing Interest: autologiQ earns interest income from vehicle repair and maintenance loans. Asset-based loans charged at 24.99% fixed rate with setup fees from $99.95. Credit-based loans range from 9.99% to 21.99% with one-time fees of 3-6%. All loans provided by Iceberg Finance Inc.
- EasyCare Membership: Annual subscription membership at $220/year (promotional $180/year) providing roadside assistance, oil changes, tire rotations, inspections, and access to financing from 9.99% O.A.C.
- iQ Network Membership Fees: Service providers pay minimum $500 membership to join the iQ Network, plus 10% service fee on processed work. Generates approximately $90,000 annual incremental revenue per shop location.
- Payment Protection Plan: Optional protection plan at $1.50 per $100 of principal borrowed per year, covering loan payments in case of death or disability. Administered by iFinance Canada Inc.
- Auto Loan Refinancing Referral: Referral/partnership revenue from SafeLend Canada for directing customers seeking auto loan refinancing. SafeLend works with lender partners to refinance vehicle loans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Asset-Based Loan - No credit check, vehicle value approval |
| Transaction based/ take rate | Pay-as-you-go | Credit-Based Loan - Credit score approval |
| Subscription | Annual | EasyCare Annual Membership |
| Subscription | Annual | Payment Protection Plan |
| Subscription | Annual | iQ Network Service Provider Membership |
| Transaction based/ take rate | Pay-as-you-go | Auto Loan Refinancing via SafeLend |
| Transaction based/ take rate | Monthly | Shocks and Struts Repair Financing |
| Transaction based/ take rate | Pay-as-you-go | Engine Repair Loan |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
autologiQ product offering
Product offeringCore offering
autologiQ operates an AI-enabled vehicle management platform that combines embedded auto repair financing (EasyPay) with a national network of 1,000+ independent service providers (iQ Network) across Canada. Consumers can apply online for instant-approval loans (asset-based using Canadian Black Book or credit-based) for tires, repairs, maintenance, lift kits, and performance upgrades, with biweekly/monthly payments. The platform also offers an EasyCare annual membership bundling roadside assistance, oil changes, tire rotations, and multi-point inspections, alongside digital vehicle inspections and Virtual Vehicle Advisors.
Product overview
autologiQ is a vehicle management platform offering a unified ecosystem of automotive services and financing solutions. The core platform centers on EasyPay, an AI-enabled repair financing solution that provides both asset-based loans (no credit check, based on vehicle value via Canadian Black Book) and credit-based loans for vehicle repairs, maintenance, tires, and upgrades. The iQ Network of 1,000+ certified service providers delivers repairs and maintenance, while EasyCare membership adds roadside assistance and preventative maintenance. Additional offerings include Tire Protection Plans, Payment Protection Plans, and SafeLend auto refinancing partnerships. The platform integrates Plaid for identity verification and offers a digital dashboard and mobile app for vehicle management.
Differentiator
Problem solved
Functional benefit
Products and services
- EasyPay Financing
- EasyCare Membership
- iQ Service Provider Network
- Tire Protection Plan
- Payment Protection Plan
- SafeLend Auto Refinancing
- Engine Repair Loan
- Lift Kit Financing
- Performance Parts & Accessories Financing
- Online Maintenance & Digital Dashboard
- Roadside Assistance
Quantifiable outcome
- Over $300 savings on regular vehicle maintenance with EasyCare membership
- +4 more outcomes
Companies that use autologiQ
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
autologiQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature4 records
autologiQ partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and supporting.
- FIX4 Capital Lending Inc.flagshipautologiQ acquired FIX4 Capital Lending Inc.'s dealer network and repair financing originations in March 2026. This acquisition provides FIX4's dealership partners with access to higher approval rates, lower interest rates, and improved client experience through autologiQ's AI-enabled platform and EasyPay solution.
- SafeLend CanadacorePartnership for auto loan refinancing services. SafeLend Canada offers alternative finance and car loan refinancing solutions across Canada, helping customers lower their interest rates and monthly payments. autologiQ directs customers seeking refinancing to SafeLend.
- iFinance Canada Inc.supportingiFinance Canada Inc. administers the Payment Protection Plan claims. Contact at 1-888-689-9876 or 501-160 Bloor Street E, Toronto, ON for claim submissions.
- TirecraftcoreiQ Network service provider - national tire and automotive service chain providing tire installation, balancing, rotation, and automotive repairs through EasyPay financing.
- MidascoreiQ Network service provider - international automotive service franchise offering brake service, exhaust systems, and maintenance with EasyPay financing options.
- Trail TirecoreiQ Network service provider - Western Canadian tire and auto service chain (Edmonton location referenced) providing tire services and automotive repairs through EasyPay.
- Integra TirecoreiQ Network service provider - Canadian tire and auto service banner under Groupe Touchette offering tire services and automotive repairs through EasyPay financing.
- Speedy Auto ServicecoreiQ Network service provider - automotive service franchise offering maintenance and repair services with EasyPay financing options.
- OK TirecoreiQ Network service provider - Canadian tire dealer and automotive service chain offering tire services, alignments, and repairs through EasyPay.
- NAPA AUTOPROcoreiQ Network service provider - automotive service network under NAPA offering professional maintenance and repair services with EasyPay financing.
- Big O TirescoreiQ Network service provider - Canadian tire retailer and automotive service chain offering tires, wheels, and repair services with EasyPay.
- Groupe TouchettecoreMajor Canadian tire distributor operating Integra Tire, Tirecraft, and Signature Tire banner programs. iQ Network partner generating significant growth from EMP and EasyPay programs.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
autologiQ competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
autologiQ social profiles
Digital presenceautologiQ compliance and trust
Trust signalCompliance2 records
autologiQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
autologiQ leadership team
Management profileNumber of profiles
Profiles1 record
autologiQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
autologiQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about autologiQ
What does autologiQ do?
autologiQ operates an AI-enabled vehicle management platform that combines embedded auto repair financing (EasyPay) with a national network of 1,000+ independent service providers (iQ Network) across Canada. Consumers can apply online for instant-approval loans (asset-based using Canadian Black Book or credit-based) for tires, repairs, maintenance, lift kits, and performance upgrades, with biweekly/monthly payments. The platform also offers an EasyCare annual membership bundling roadside assistance, oil changes, tire rotations, and multi-point inspections, alongside digital vehicle inspections and Virtual Vehicle Advisors.
Is autologiQ a public or private company?
autologiQ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was autologiQ founded?
autologiQ was founded in 2018. It employs 11 to 50 people.
Where is autologiQ based?
autologiQ is headquartered in Oakville, Canada, in the North America region.
How does autologiQ make money?
Five revenue lines are on record. EasyPay Financing Interest is the primary driver. The others are easyCare Membership, iQ Network Membership Fees, payment Protection Plan and auto Loan Refinancing Referral.
Does autologiQ have an API?
No public API is recorded for autologiQ.
What industry is autologiQ in?
autologiQ's product category is Automotive Financing Platform. Its primary akta.pro industry code is FSAEAEAK, Auto & Vehicle Loan Brokerage, with a secondary code of FSAKADAB, Auto Refinance. Its NAICS code is 8111 and its SIC code is 7500.