Marchiol
Marchiol S.p.A. is a privately held Italian B2B electrical equipment distributor that supplies over 500 international brands and 100,000+ SKUs to professional installers, integrators, and contractors across civil, industrial, automation, photovoltaic, and lighting segments via a B2B portal, physical branches, and mobile apps.
- Company typePrivate
- Founded1951
- HeadquartersTreviso, Italy
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Marchiol does
Marchiol S.p.A. is a privately held Italian B2B electrical equipment distributor headquartered in Roncade (Treviso), operating from a multi-branch physical network and serving professional installers and integrators across Italy. The company distributes products from over 500 international brands, organized across ten product categories and four dedicated Business Units (Automation, Green Energy, Lighting, Building), with 100,000+ SKUs available for immediate shipment and 75 in-house specialized technicians supporting pre-sales configuration and post-sales technical advisory. Its technology platform centers on a B2B e-commerce portal (marchiol.com/b2b) that exposes vendor-branded configurators (BTicino, Schneider Electric, Siemens, Vimar Hotel Tour), ERP/accounting-software integrations for direct procurement, account-specific quote and lot pricing, and per-branch inventory and pickup availability, with native iOS and Android applications extending the ordering workflow to mobile. Revenue is generated through B2B product distribution on quote- and account-based pricing (no public list price), with supporting demand generation via annual trade-show participation (Expo 2026), aggregated vendor catalogs, social channels, and the Marchiol Club / Star Dream loyalty programs. The geographic scope is single-country domestic (Italy) with EUR billing, and the operating status is active, with €18,000,000 fully paid-in share capital and a corporate form (S.p.A.) indicating founder/management ownership without a disclosed parent or external controlling investor.
Marchiol firmographics
Firmographics- Name
- Marchiol
- Legal name
- Marchiol S.p.A.
- Website
- https://marchiol.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Marchiol S.p.A. is a privately held Italian B2B electrical equipment distributor that supplies over 500 international brands and 100,000+ SKUs to professional installers, integrators, and contractors across civil, industrial, automation, photovoltaic, and lighting segments via a B2B portal, physical branches, and mobile apps.
- Ownership category
- akta.pro rank
Marchiol industry classification
Industry- Product category
- Electrical Equipment Distribution
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (423740)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)
- akta.pro secondary industries
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH), PPE, Safety & Infection Control Supplies Distribution (JanSan-adjacent) (CRAOAGAK), Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE)
Keywords
Where Marchiol is headquartered
LocationHeadquarters
- HQ city
- Treviso
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Marchiol business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- B2B electrical product distribution: Primary revenue stream: wholesale/distribution of electrical, lighting, security, automation, cabling, photovoltaic, HVAC, and tools products from 500+ international brands. Customers place orders via B2B portal with agent-managed quotes and lot-based pricing; in-stock fulfillment from 100,000+ SKUs across multiple branches.
- Trade-show and catalog publishing: Annual expo participation (2026 expo with ticketed registration) and catalog distribution (Tutti i cataloghi NOLOG) supporting vendor-brand promotional activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | B2B account-based pricing with quote requests |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Marchiol product offering
Product offeringCore offering
Marchiol is a B2B electrical equipment distributor that supplies over 500 international brands and 100,000 in-stock SKUs spanning civil and industrial material, security, home automation, structured cabling, HVAC, photovoltaic, lighting, and tools to professional installers, panel builders, and system integrators across Italy. The company operates four Business Units (Automation, Green Energy, Lighting, Building), a B2B e-commerce portal with vendor-branded configurators, ERP integrations, and a network of physical branches supported by 75 in-house technical specialists.
Differentiator
Problem solved
Functional benefit
Brands
- Marchiol Club: Marchiol's loyalty program website (marchiolclub.com).
- Star Dream
Products and services
- B2B electrical equipment distribution (multi-brand catalog)
- Automation Business Unit product line
- Green Energy Business Unit product line
- Lighting Business Unit product line
- Building Business Unit product line
- Vendor-branded product configurators (BTicino, Schneider, Siemens, Vimar Hotel Tour)
- ERP / management-software integration service (Integrazioni a gestionali)
- Marchiol Club and Star Dream loyalty programs
- Native Marchiol mobile commerce applications
Quantifiable outcome
- Over 500 international brands available in one B2B portal
- +2 more outcomes
Companies that use Marchiol
Customer profileSegments5 records
Ideal customer profiles5 records
Marchiol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Marchiol partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- BTicinoflagshipMarchiol hosts a dedicated BTicino configurator inside its B2B portal, indicating a strategic product-configurator integration for the BTicino civil-series and home-automation portfolio.
- Schneider ElectricflagshipMarchiol exposes a Schneider configurator on its B2B portal covering Schneider's industrial automation, power distribution, and building-automation catalog.
- SiemensflagshipDedicated Siemens configurator on Marchiol's B2B portal covering Siemens industrial automation, PLCs, and drives products.
- VimarflagshipMarchiol runs a "Vimar Configuratore Hotel Tour" tool on the B2B portal, targeting hospitality-segment Vimar installations.
- URMETcoreURMET products (Soneria Badenia, Mod. Sinthesi S2, base PABX Agorà 2, IP/SIP gateway, etc.) are distributed through Marchiol's B2B portal under the MATERIALE CIVILE E INDUSTRIALE category.
- FitrecoreFitre telephone and PBX products (THS1000 headsets, XFE414 boards, Trillo telephone ringers, CL201 UMTS interfaces, SURTECTOR protection modules) are distributed via the Marchiol B2B portal.
- Melchioni SPAcoreMarchiol distributes Melchioni-branded cordless telephones (Gigaset A170, Panasonic KX-TGB610JTB) on its B2B portal under the Telefoni Cordless category.
- Fluke ItaliacoreFluke TI-Bluetooth earphones and other Fluke products (TI, TIX series) are distributed via the Marchiol B2B portal under the Cuffie e Auricolari category.
- IntercablecoreIntercable tools (e.g., IDROSPAZZOLA TELESCOPICA 7M) appear as featured products on the Marchiol B2B homepage.
- MoelcoreMoel products (Cri Cri zanzariere professionali, INSECT aspirinsetti, Asciugacapelli, Asciugamani) are featured on the homepage and distributed under Climatizzazione & Ventilazione.
- Star DreamcoreStar Dream (stardream.it) is co-promoted as part of Marchiol's loyalty program family alongside the Marchiol Club.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Marchiol competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Marchiol social profiles
Digital presenceMarchiol compliance and trust
Trust signalCompliance3 records
Marchiol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marchiol leadership team
Management profileNumber of profiles
Profiles1 record
Marchiol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marchiol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marchiol
What does Marchiol do?
Marchiol is a B2B electrical equipment distributor that supplies over 500 international brands and 100,000 in-stock SKUs spanning civil and industrial material, security, home automation, structured cabling, HVAC, photovoltaic, lighting, and tools to professional installers, panel builders, and system integrators across Italy. The company operates four Business Units (Automation, Green Energy, Lighting, Building), a B2B e-commerce portal with vendor-branded configurators, ERP integrations, and a network of physical branches supported by 75 in-house technical specialists.
Is Marchiol a public or private company?
Marchiol is a private company. It is classified as family owned and is currently operating.
When was Marchiol founded?
Marchiol was founded in 1951. It employs 501 to 1,000 people.
Where is Marchiol based?
Marchiol is headquartered in Treviso, Italy, in the Europe region.
How does Marchiol make money?
Two revenue lines are on record. B2B electrical product distribution is the primary driver. The others are trade-show and catalog publishing.
Does Marchiol have an API?
No public API is recorded for Marchiol.
What industry is Marchiol in?
Marchiol's product category is Electrical Equipment Distribution. Its primary akta.pro industry code is CRAEAEAG, Construction, Hardware & MRO Supply Clubs (Trades/Contractors), with a secondary code of CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B). Its NAICS code is 423740 and its SIC code is 5070.